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Metadata.io to Present AI-Powered Marketing Operations Technology at NYC AdTech.Connect

San Francisco start-up to share the industry's rapidly emerging platform for automatically orchestrating and optimizing digital marketing operations Metadata.io, the AI-powered marketing operations platform, will share how B2B marketers are meeting growing demands for MQLs and pipeline at scale with its patented automatic marketing operations technology at NYC AdTech.Connect. The event takes place in New York City on September 12, 2019. Gil Allouche, CEO at Metadata.io, will present to an audience of investors, AdTech…

Samara Halterman Promoted to VP of Marketing at Groupware Technology

Groupware Technology Inc., a leading IT solutions provider, announced the promotion of Samara Halterman to Vice President of Marketing, reporting to the CEO. As Groupware's Director of Marketing, Samara built the department from the ground up and was responsible for establishing its vision and direction. She has led a wide range of marketing initiatives that have played a role in contributing to Groupware's growth strategy, strategic partner relationships, brand awareness, digital presence and achievement of corporate…

Veteran Technology and Business Leader Vijay Ramaswamy Joins Actifio as Vice President, Product Marketing

Actifio, the pioneer of multi-cloud copy data management software, today announced the appointment of veteran technology and business leader Vijay Ramaswamy as Vice President of Product Marketing. He will report to Chandra Reddy, Actifio's Head of Product Marketing. Ramaswamy was most recently co-founder of CloudLanes, a Cervin & Microsoft Ventures-backed hybrid cloud platform acquired by Druva. In leading CloudLanes' marketing and business development, he was responsible…

Collabra Technology Launches FlashCards Innovative Social Media Videos for Real Estate Marketing

Collabra Technology, the leading digital marketing platform for the real estate industry, announces the introduction of FlashCards instant property videos for compelling social media marketing, launched under the company's TourFactory brand. FlashCards automatically turn listing photos into eye-catching, looping videos optimized for the unique formats preferred by Facebook, Twitter, Instagram, WhatsApp and WeChat. The TourFactory system personalizes each video with property details, list price, agent photo and contact…

7th China Internet Audio and Video Convention Focuses on New Marketing Driven by Synergy Between Content and Technology

The Empowering Marketing with Innovation forum, organized by Shunya International, was held in Chengdu on May 29 during the 7th China Internet Audio and Video Convention (CIAVC), marking the first time a marketing-focused session was held during CIAVC since the event was launched seven years ago. The session sparked active engagement and discussions among participants. The majority of the forum participants were of the opinion that the synergetic development between content and technology is accelerating the trend…

Yes Marketing Joins Forces with Adobe to Provide Leading Technology Combined with White Glove Agency, Implementation, and Program Management…

Adobe to Power Yes Marketing's Enhanced Technology Capabilities as the Leading Multichannel Marketing Service Provider Evolves Its Offering for Prospective and Existing Customers Yes Marketing announced that it is advancing its relationship with Adobe. The newly enhanced relationship will include a unique value proposition for brands who will benefit from white glove agency, implementation and program management services from Yes Marketing paired with the advanced capabilities of Adobe Campaign, the industry's leading…

CM Group Completes $410 Million Financing and Expands Multi-Channel Marketing Offerings with Acquisition of Global Technology Company,…

Funding and Acquisition Grows CM Group's Global Presence and Resources for Future Acquisitions CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based in the US including the Big Four…

Enterprise Bank & Trust Partners with Bounteous and Acquia to Launch Brand New Marketing and Technology Experience

Acquia Technology Facilitates Best-In-Class Website Driving Improved Customer Experience and Increased Brand Awareness Bounteous, a leading provider of big-picture digital solutions, announced that it has launched a new best-in-class website for Enterprise Bank & Trust, the second largest St. Louis-based bank with approximately $7 billion in assets. In developing a fully-integrated digital experience for Enterprise Bank & Trust, Bounteous has transformed and elevated their brand in the marketplace. The new…

Wpromote Announces Facebook Marketing Partners Ad Technology Badge

Partnering for Paid Social Growth with Facebook Wpromote, the nation's leading independent digital marketing agency, announced their Ad Technology specialties as a badged Facebook Marketing Partner. As part of the Facebook Marketing Partner program, Wpromote is recognized as a leader in the social media space. Facebook Marketing Partners undergo great scrutiny for all badges and provide an additional level of insight and strategy on Facebook. "We're thrilled that this distinction shows our team's expertise and…

Convey’s Launches Conduct Email Marketing Campaign Technology in Full Release

Convey Services announced the full release of Conduct Campaign, the email marketing solution that distributes drip campaigns created in a centralized portal and delivered to portals connected to the network. Previously released in beta, Conduct is integrated with every Convey portal platform and can deliver 4 outbound emails, a sign-up page or referral link. Contacts are added by each individual portal member and their lists are secured with Convey's proprietary ListLock technology. Campaigns are distributed to portal…

More Retailers Seize Their Search Marketing Opportunity With Sidecar’s Technology Updates

Sidecar Is Now Using New Applications of Natural Language Processing to Continue to Improve the Performance of Retailers' Ad Campaigns on Google and Bing Sidecar announced several technology updates to Sidecar for Paid Search and Sidecar for Shopping. These solutions now use new applications of natural language processing (NLP) and artificial intelligence (AI) to increasingly improve the performance of retailers' paid search and shopping ad campaigns on Google and Bing. Amid these developments, the number of retailers…

Yes Marketing Announces Expansion of Adobe Collaboration to Support a Growing Need for Sophisticated Technology and Service Solutions in the…

Yes Marketing announced an expansion of their relationship with Adobe designed to fill a market gap in technology and services offered to companies in the healthcare vertical. This collaboration enables Adobe customers to get full use of Adobe Campaign, Adobe’s b2c cross-channel campaign management solution while enabling regulatory-compliant use of all customer data assets. Adobe customers in the healthcare vertical and beyond, now have access to Yes Marketing’s robust technology and expert services to enhance their…

IBM iX and Sitecore Launch Global Marketing Services and Technology Agreement

Partnership to Deliver Customer Experiences That Drive Brand Loyalty and Increase Competitive Advantage Sitecore, the global leader in digital experience management software, announced a new global partnership with IBM iX, one of the world's largest digital agencies and global business design partners. The partnership will make available to clients Sitecore's leading web content management, commerce, and marketing solutions via IBM iX designers, technology experts, and industry strategists in 40 IBM Studios worldwide.…

Evolving Technology and Changing Consumer Behavior a Risk to Marketing Strategies: Gartner

With Uncertainty Looming Large, Gartner Delivers a Blueprint to Get Through Marketing Unpredictability The blueprint is essentially Gartner analysts listing six vital changes in an attempt to assist marketing leaders to be in full control of the future. The report containing these mandates is titled ‘Predicts 2019: Marketing Seeks a New Equilibrium.’ It acts as a guide to safeguard the marketing community from emerging threats such as shifting consumer behaviors, mounting regulatory pressures, organizational shifts, and…

Software AG Appoints New Chief Technology Officer and Chief Marketing Officer

Software AG announced that Dr. Wolfram Jost, who engineered Software AG’s digital transformation technology as the company’s Chief Technology Officer, will leave Software AG to pursue new opportunities. Dr. Andreas Bereczky, Chairman of Software AG’s Supervisory Board said: “Wolfram joined Software AG’s Management Board in 2009, with the IDS Scheer acquisition and has made a valuable contribution to Software AG in the decade since. He was instrumental in driving the company’s positioning in the digital transformation…

CallRail’s 2018 Marked by Innovation, Growth, Sustained Leadership in Marketing Attribution Technology

Atlanta-Based Marketing Technology Company Celebrates Significant Growth, Recognition Amid Active 2018 Filled with Key Feature, Integration Releases and First-To-Market CPL Reporting Solution Call tracking and analytics provider, CallRail, announced that over 100,000 businesses are using its platform to better understand marketing ROI, nodding to the company’s significant revenue growth and internal company expansion in 2018. CallRail has proven its commitment to customer-centered innovation, giving the businesses it works…

Report from Digital Technology Consortium Provides Window into Future Trends for Digital Marketing Budget, Staffing and Performance…

Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the impact and effectiveness of each digital channel. According to a new study by research and consulting leader Best Practices, LLC, various reach and conversion metrics were frequently rated to be the most effective measures to assess digital performance. Pharmaceutical companies are increasingly using digital engagement channels to more effectively communicate with their…

Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing

UK Platinum Hubspot Partner and Inbound to Account-Based Marketing (ABM) Agency, Strategic IC Host Successful Trends Disrupting Sales Event In the second of their 'Inbound to ABM' breakfast event series, Inbound to ABM agency Strategic IC partnered with Vidyard, the online video platform for business, to outline how the sales and marketing landscape is evolving, predicting why 1-2-1 personalization and storytelling - particularly through video - will be increasingly crucial if modern marketing and sales strategies are to…

Top National Lender Signs with CAKE by Accelerize to Unlock Potential of Marketing Intelligence Technology

Implementation of Enterprise SaaS Solution Provides Powerful Multi-touch Attribution, Advanced Analytics and Real-Time Lead Monetization Capabilities Accelerize and its digital marketing software division CAKE announced that a leading national mortgage lender has selected Journey by CAKE to quickly and easily analyze marketing performance that aligns with the company’s business objectives. Unifying marketing analytics into a single platform, Journeyis an enterprise cloud-based solution that delivers actionable insights on…

Research: What Will Be the Greatest Digital Marketing Challenges for Technology Resellers In 2019?

The Channel Institute, a training and certification body for channel business professionals, is today publishing the results of research conducted with more than 200 channel marketing leaders worldwide. Although a wide range of challenges were mentioned by respondents, there were three standout challenges that were mentioned most frequently and appeared key to success: Data Management. Vision and Capabilities Proving ROI. Data Management The successful collection, management and analysis of data is seen…