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AspireIQ Meets Growing Demand for Pinterest Engagement With New Search Functionality

AspireiQ Empowers Brands to Combat Content Fatigue by Discovering Influencers and Running Campaigns on the Visual Discovery Engine AspireIQ, the leading influencer marketing platform for enterprise brands, released Pinterest Influencer Search, a solution that opens the door to brands focused on influencer marketing on Pinterest. Brands using this product can discover Pinterest influencers who align with their brand values, view Pinterest-specific engagement metrics, and engage those influencers in long-term relationships.…

Bots on Mobile Devices Fuel Holiday Shopping Cyberattacks

LexisNexis® Risk Solutions released an analysis looking at transactions and cyberattacks that occurred between Wednesday, November 27, 2019 through Tuesday, December 3, 2019 (Black Friday week). The data was acquired from the LexisNexis® Digital Identity Network®, a crowdsourced intelligence network comprised of data from approximately 38 billion global transactions each year including logins, payments and new account creations. The Black Friday week data analysis offers the industry a first look at trends shaping this…

Tiger Pistol Furthers Investments, Outlines Goals for Data and Analytics

Focus on Surfacing Unique Customer Insights and Building New Features Around Data Science Backed Recommendations To align with its efforts to better collect, present, and utilize data to show the real value of social advertising, Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced a series of data engineering hires to accelerate the continued evolution of the company's data and analytics capabilities. "As the advertising technology landscape becomes more…

Creating a Targeted Campaign Using Video

Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start entertaining them. Something along the lines of getting back home from work while cursing your car dealer and, suddenly, your digital device starts displaying video content featuring links to corresponding competitive solutions. You decide to dismiss it as a fluke or a figment of your imagination, so you try to cure exhaustion by watching a favorite TV show and dreaming of crunchy pizza when, all of a sudden, the…

Omron Automation Americas Teams up With SDL and Dept to Launch New Website Across Four Languages

The Automation Experts Prepare for Digital Future with SDL Tridion Sites, a Leading Content Management Platform SDL, a global leader in content creation, translation and delivery, announces that Omron Automation Americas has launched a new website across four markets and languages to support its digital growth strategy. Designed, built and launched by SDL’s partner Dept – and based on SDL Tridion Sites 9.0 – the relaunched website offers customers across US, Canada Brazil, and Mexico a highly personalized experience in…

MarTech Interview with Frost Prioleau, CEO at Simpli.fi

"Over the course of the next year, we expect Machine Learning to move upstream to further optimize cross-channel media planning." Tell us about your role and journey into Technology. What inspired you to start Simpli.fi? We were inspired to start Simpli.fi based on the belief that advertisers could benefit greatly from targeting audiences in a more granular and transparent way than using the legacy approach of targeting audiences with opaque, prepackaged audience segments. We launched our platform to target using…

Franklin Sports Selects CommerceIQ To Empower Their E-Commerce Team To Manage Amazon Holistically

CommerceIQ aggregates Amazon Vendor Central, Amazon Retail Analytics - Premium (ARAP), Amazon Marketing Services (AMS), and competitor and retail data onto a single platform. The platform then applies machine learning to analyze millions of frequently-changing data points across Amazon to automatically identify and prioritize the most effective sales, marketing and supply chain actions, which are then automated to profitably drive online traffic, conversion and sales. Like many brand manufacturers, Franklin Sports has…

Website Audit for Enhancing Onsite Authority – Things to Consider

If you have an online business website, you will want it to perform well. And by that it means, you will want it to garner the best online Traffic, increase online Visibility, Brand Awareness, make more online Sales, increase ROI and the entire customer base. Often websites make the mistake of not checking how their SEO and marketing initiatives are performing. Here it's essential to opt-in for a detailed website audit, to take note of where you are excelling and where you need to perform better. Website audits get…

CommerceIQ Enables Movado’s E-Commerce Team With Amazon Command Center To Take Actions Efficiently Across Sales, Marketing, and Operations

CommerceIQ announces Movado Group, Inc., one of the world's premier watchmakers, has selected its unified Amazon sales, advertising, and operations platform for consumer brand manufacturers, to achieve profitable, sustainable growth on Amazon. CommerceIQ uses machine learning to unify and analyze hundreds of frequently-changing variables across Amazon to automatically identify, prioritize and recommend to e-commerce teams the best sales, marketing and supply chain actions that profitably drive online traffic, conversion and…

SpotX Earns Independent Recertification for TAG Anti-Fraud, Anti-Piracy, Anti-Malware, ICQ Seals via BPA Worldwide

Video Advertising and Monetization Platform Among First Supply-Side Platforms (Ssps) in Industry to Achieve "Tag Platinum Status" by Earning All Four Seals from Trustworthy Accountability Group SpotX, the leading global video advertising and monetization platform, announced it has maintained its TAG Platinum Status by being recertified for all four seals awarded by the Trustworthy Accountability Group (TAG) through independent validation by global assurance provider BPA Worldwide. Seals earned by SpotX include the TAG…

Goodbye BookingBug, Hello JRNI

The New Brand Reinforces the Company’s Focus on Providing Engagement Throughout the Customer Journey BookingBug, a leading customer engagement platform, announced the company’s rebrand to JRNI, Inc. This shift solidifies the company’s commitment to combining a customer engagement platform with applications that put omnichannel conversion at the heart of the enterprise. JRNI offers its industry-leading Appointments, Events, and Queuing applications, along with Call Center and Insights, designed to help organizations drive…

The Most Powerful CRM Software Powered by Fastbase is About to Launch in June for 50 million Google Analytics users

Fastbase, Inc. is about to set new standards in the world of digital marketing and lead generation with the launch of what will be the future's most powerful CRM system. The first version of the new CRM system will be released in the summer of 2019, and will be freely available to all 50 million Google Analytics users for free. Visitor data and web leads generated from the Google Analytics add-on will automatically feed, in real-time, into the user's CRM system. The new CRM system will feature brand new capabilities for…

MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv

"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about your role and journey into Marketing Technology. What inspired you to start Admo.tv? Way back in 2011, my business partner and I wanted to launch a digital loyalty card company. We believed in the idea (and still do), but by that point, the market for this was saturated, so we decided to invest our energy elsewhere. However, this wasn’t a wasted endeavor — this line of thinking brought…

TripAdvisor Rolls out Sponsored Placements, a “Top of Search Listing” Solution for Better Targeting

New Features Empower Owners to Target Travelers Researching Weekend/Weekday Stays as Well as Allowing an Owner to "Pause" and Select a Restart Date of Their Campaign TripAdvisor announced the global rollout of Sponsored Placements, making the site's advertising solution available to any accommodation business who shares live rates and availability with TripAdvisor – just in time for owners to target travelers booking their summer trips. The ads enable accommodation businesses to capture the attention of travelers and…

Amplience Partners with QUIZ to Improve Customer Experience and Campaign Velocity

The Scottish Based Fast-Fashion Brand Will Use the Amplience Platform to Deliver Agile, On-Trend Campaigns and Seamlessly Served Content Amplience, the leading Content Management Solutions provider, announces it will be working with fast-fashion retailer QUIZ to deliver a mobile optimized shopping experience. With 30 per cent of sales now online, online is the fastest growing part of the QUIZ business. Following rapid growth in mobile traffic over the past few years, further investment in digital is focused on…

Prediction Series 2019: Interview with Hagai Shechter, CEO, Fraudlogix

How big is your Marketing and Sales team? Our marketing team is under 10 — a majority of our team is dedicated to data science and development. What opportunities and challenges did you and Fraudlogix identify at the start of 2018 and have things worked out as planned? The digital advertising industry is constantly evolving and 2018 saw new challenges around GDPR and ads.txt implementation. We addressed GDPR by adjusting our products to comply with the regulation. Additionally, ads.txt implementation…

TV Analytics Platform Admo.tv Raises €6 Million to Expand UK Presence

Headquartered in Paris, Admo.tv Plans to Use the Funds to Significantly Grow Headcount at Its London Office, and Will Open New Offices in Spain and Germany Admo.tv, the TV and radio analytics platform, announces that it has raised a Series B funding round of €6 million led by Runa Capital, Entrepreneur Venture and Cap Décisif. The new round is in addition to a €1.5 million round completed in 2016 with Entrepreneur Venture and Kerala Ventures, bringing total investment in the company to €7.5 million to date. Admo.tv…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

5 Reasons Why Social Media Influencers are the Future of Digital Marketing

Whether you’re scrolling past pop-up advertisements on a smartphone app, clicking through promoted products on your Amazon account, or laughing at cheesy late night infomercials; branded content touches almost every area of your everyday life. In a world where connectivity is a prerequisite for both personal and professional success, marketing is impossible to escape, and modern consumers are bombarded with ads daily. In the face of constant media barrage, people are simply tuning out the noise and focusing on their…

How to Beat Amazon in the War for Consumer Conversations and Retail Dominance

What Retailers like Target, Macy’s and Kohl’s are Doing Right in the War Against Amazon for Consumer Conversations and Retail Dominance; According to an Analysis by Engagement Labs on Word of Mouth and Social Media Conversations, Several Retailers Are Outperforming Amazon Amazon’s impact on the retail industry is undeniable – each and every retailer now competes with the e-Commerce giant. And, rightfully so, according to Engagement Labs, Amazon dominates consumer conversations and is the focus of more consumer talk than…