Doing the Work from the Outside In: Rewriting the Rules for Digital Advertising

Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work from the outside in and rewrite the rules for Digital Advertising. The industry simply must come together around an end-to-end rules-based platform for Marketing that connects brands and agencies through tech to media and consumers with accountability and transparency at each point across the media supply chain. What does it mean to be a “rules-based” platform? In basic terms, the goal is to adopt high standards…

Elo Showcases Unified Architecture for Points of Sale and Interactive Retail Technology Solutions at NRF 2020

Elo will feature the latest Retail Technology, along with its wide selection of interactive solutions for creating experiential shopper journeys in-store, at NRF 2020. Elo, a leading global provider of interactive retail solutions, announced exciting additions to its lineup of point-of-sale, self-service, BOPIS and in-store fulfillment solutions, including the new Windows-based EloPOS™ Pack compute platform and two additional display options for EloPOS systems. These additions provide Windows/Intel customers the same…

Personalized, Emotional Marketing To Doctors Spurs 34% More Action Than Standard Industry Advertising

Doctors Are More Motivated to Treat Patients for the Better When Content Resonates Personally, Third Annual Wunderman Thompson Health Inertia Study Finds In a surprising twist on decades-long assumptions about what motivates doctor behavior, new research reveals that physicians respond more favorably to emotional, personal advertising than to rational, science-based communications that are the industry norm. This research comes from the third annual Wunderman Thompson Health Inertia Study. In contrast to the first and…

Coveo for Commerce Transforms the Way Businesses Sell Online

AI-Powered Solution Helps Deliver Relevant Buying Experiences, Driving Business Growth Coveo, the experience intelligence platform leader for enterprises, announced Coveo for Commerce, an AI-powered solution that will drive the next era of personalized, profitable omnichannel customer interactions. Coveo for Commerce enhances product and content discoverability, detects buyer intent, and automatically merchandizes personalized product recommendations that make business sense. “Research indicates six in 10 customers…

MarTech Interview with Raviteja Dodda, Founder and CEO at MoEngage Inc.

"Being able to detect where the user is in their lifecycle and reach them with the right and relevant messaging at the right time is super-critical for any e-commerce business." Could you tell us about your role and the team/technology you handle at MoEngage? I am Founder and CEO at MoEngage Inc. Customer obsession is the key to growing any business today. However, customers’ touchpoints have increased significantly in the last few years and journeys have become more complex. Today’s customer expects brands to provide a…

How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet. A great deal of consumers are also incredibly skeptical of Machine Learning, Big Data, and Artificial Intelligence specifically. Only 35% of customers state that they are comfortable interacting with…

Luxury Institute’s 2020 Luxury Trends From The Global Luxury Expert Network (GLEN)

To generate the trends likely to affect the luxury industry in 2020, Luxury Institute conducted a crowdsourcing project with its Global Luxury Expert Network at the end of 2019. The Global Luxury Expert Network (GLEN) is a growing network of hundreds of luxury goods and services experts who form the core of Luxury Institute’s research, training, and business solutions teams. The network is made up of the best minds in the industry who have a minimum of 12-years of operating experience and are current and/or former C-level, …

A New IDC MarketScape Assesses Ten General-Purpose Artificial Intelligence Software Platform Providers

International Data Corporation (IDC) published a new assessment of ten companies that provide general-purpose artificial intelligence (AI) software platforms. The IDC MarketScape report uses a comprehensive framework to assess these vendors relative to a set of criteria that explain both short-term and long-term success in the AI software platforms market. The evaluation also incorporates buyer perceptions of these providers' key characteristics and capabilities. The ten AI software platform providers evaluated in this…

JDA ‘Makes Retail Seamless’ at NRF’s Big Show 2020 Showcasing the Power of AI and ML

JDA highlights real AI and innovation at work with customers IKEA Food, Loblaw, Marks & Spencer, Harris Teeter, Save A Lot and more As the retail industry evolves at breakneck pace, JDA Software, Inc., is powering seamless retail experiences by leveraging the retail industry’s only AI-powered, end-to-end platform at the National Retail Federation (NRF) Big Show, January 12-15, 2020 in New York City. In addition to demonstrations showing the complete capabilities of JDA’s AI/ML-powered Luminate platform, JDA will host…

MarTech Interview with Alexandr Galkin, Co-Founder and CEO at Competera

"AI can process millions of data points, detect the correlation between them, see the patterns no one can see, and use all of these to offer proper insights for the right decisions." Could you let us know your journey into technology? What inspired you to start Competera? I’ve always wanted to get away from my past in Consultancy. I remember how it took consultants a lot of time and money to generate the same price and promo recommendations based on econometrics, mathematical statistics and sales forecast for different…

Introducing focalOS, The Operating System of Retail

Retailers have incredibly challenging jobs, they manage thousands of SKUs, employees and stores while facing margin pressure from rising labor costs and the ongoing battle with online. With Amazon's entry into the market, the stakes are now even higher. As the industry leader in AI-powered retail automation, Focal Systems works closely with retail executives throughout the world, and they have been begging for a better way. It was clear to Focal that the future of retail had to be built on a completely new operating…

New Food AI Looks Inside Your Fridge To Help You Find The Perfect Things To Cook With What You ALREADY Have

Whisk brings AI-driven personalized cooking experiences to Samsung kitchen appliances Whisk, a smart food platform acquired by Samsung NEXT last year, unveiled its advanced Food AI developed in a collaboration with nutritionists, food scientists, software engineers and grocery retailers from the US, UK, Korea and Europe. Whisk’s Food AI brings together user preferences, intent and context to deliver personalized cooking experiences. To inform the AI, users simply save a few of their favorite recipes into…

CES 2020 Exhibitor Profiles: Razer to zGlue

CES, the world’s largest gathering for the consumer technology industry, takes place January 7–10, 2020 in Las Vegas. Business Wire is the official news wire partner for CES. Marketing Technology News: Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program Listed below are exhibitor profiles for Razer to zGlue. Company: Razer Booth: 21000 Ticker Symbol & Exchange: HK.1337 (SEHK - Hong Kong Stock Exchange) Web: www.razer.com Twitter:…

Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.*  California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020. With barely hours since its kick-off, a majority of the US businesses are still trying to standardize their CCPA data privacy guidelines. Those with a strong grip on the EU's General Data Protection Regulation (GDPR) may have a…

Three Top Things Brands Need to Succeed in Omnichannel

Today’s technologically savvy customers are channel agnostics who inhabit a constantly expanding world of digital devices, touchpoints and channels. Though their behavior scrambles traditional concepts of the customer journey, one thing remains certain: their insistence on personalized experiences. To succeed in Omnichannel, marketers need to roadmap the customer journey, develop a comprehensive customer view and learn to embrace new channels. With a holistic approach, omnichannel orchestration can leverage the most…

4 Million Downloads of “AROUND” Social Network Application in One Month

"Around" social network application is bridging the blurred line separating the digital and physical world Around is a fast growing social network committed to connecting people and bridging the blurred line separating the digital and physical world. Around application has made an impressive growth, and has almost 4 million installs within the first month of its launch. The fast growth of this application has occurred in countries like Spain, Sweden, Russia and some Middle Eastern countries. It aims to make life easier…

AdTech Predictions 2020: Where is Premium Programmatic Inventory Management Heading?

As part of our Predictions Series 2020, we spoke to Charmagne Jacobs, VP/Head of Global Marketing and Partnerships at the programmatic-guaranteed platform, Adslot. In this series, Charmagne answered our questions -- talking about everything from third-party cookies to premium programmatic inventory to first-party data. The Rise of SPO Will Force SSPs to Incorporate More Services to Stay Relevant MarTech Series: What will happen to header bidding? What is the future of SSPs? Charmagne: In 2019, header-bidding created…

iQIYI Announces its 2020 Strategy of the iQIYI Knowledge App, Focusing on Educational Videos and IP-based Content

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced its 2020 strategy for the iQIYI Knowledge App (the "App") at the iQIYI Knowledge Ceremony (the "Ceremony") held in Beijing on December 18th, 2019. At the Ceremony, industry experts and partners including Liu Tianchi, founder of Liu Tianchi Performance Workshop, Guo Liang, Vice President of Qingting FM, John Gray, world master of marriage relationship, etc. gathered to discuss development trends of paid knowledge in 2020.…

SmartGift Announces Breakout Year For Instant Mobile Gifting

Consumers Flock to Send with SmartGift to Remove the Stress from Gift Shopping as the Service Finds Widespread Consumer Adoption SmartGift, the fastest growing gift-based e-Commerce and data platform, announced a record breaking holiday season as year on year transaction volume increased by 672%. The brand selection for consumers to choose gifts from increased to over 35 across apparel both luxury and aspirational, electronics, performance gear, jewelry, homeware, gourmet food and watches, and includes top brands including…

MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward." Tell us about your role and journey into technology. What inspired you to start Samba TV? I started Samba TV in 2008 with a few friends and colleagues. We had all been early employees together at BitTorrent, and witnessed the creation of digital media; the earliest existence of video and audio available at scale…