Social Media Week Launches SMW+, a Live and On-Demand Streaming Service

The service will feature programming from industry thought-leaders, brands, platforms and agencies that aims to help marketers advance their careers and brands Crowdcentric Media, the owner and operator of the global conference series Social Media Week, is launching SMW+, a live and on-demand video streaming service for marketers seeking to advance their careers and brands. The service launches on Aug. 4. SMW+ subscribers will have access to programming from: Orchid Bertelsen, Head of Digital Innovation at Nestlé,…

Tenovos Raises $4 Million Series A Investment to Accelerate Growth and Adoption of Story Management Platform

Initial Round, Led by Progress Ventures with Participation from BDMI, Revel Partners and Dublin Capital will Help Scale Tenovos’ Operations, Enabling Continued Growth Tenovos, the company helping brands tell stories that matter, announced that it has secured a series A investment led by Progress Ventures with participation from Bertelsmann Digital Media Investments (BDMI), Revel Partners and Dublin Capital to help the company build on increasing market momentum for its award-winning story management technology. The $4…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from App Annie, CommerceIQ, mCanvas, AcuityAds, and Mediaocean. App Annie Ascend Unlocks Mobile Advertising and Monetization App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of this is powered by data…

BigID Appoints CMO To Expand Global Presence and Accelerate Demand Gen

Former Automation Anywhere and ServiceNow exec, Scott Mersy, joins BigID to lead global marketing and GTM strategy BigID, the leading data discovery and intelligence platform for privacy, protection, and perspective, announced Scott Mersy as its new Chief Marketing Officer. He brings over two decades of cloud, SaaS and enterprise tech experience in digital marketing, website and product marketing, demand generation and sales development. Marketing Technology News: Zendesk Commended by Frost & Sullivan for Its…

mCanvas Integrates with Adobe Advertising Cloud; Enables Brands to Scale Mobile Advertising Programmatically

Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the experiential storytelling ad platform for small screens, today announced that it is now integrated with Adobe’s Demand Side Platform – Adobe Advertising Cloud, the end-to-end, independent platform for managing advertising from planning, buying, measurement to optimisation. Marketing Technology News: Entravision Appoints Stephen Chung as Chief…

VENN Announces The Largest Live Entertainment Slate On Television

Launching in Beta With Over 20 Hours of First Run Programming Per Week, Expanding to 50+ Hours in 2021, VENN Will Have More Weekly Live Original Entertainment Than Any Other Network VENN Sets August 5th Launch Date, Lineup of Original Shows to be Helmed by Some of the Biggest Names and Creators in Gaming and Pop Culture VENN, the Video Game Entertainment and News Network, is proud to unveil Part One of an in-depth look at its creative programming and broadcast talent, debuting live on August 5th. More shows and talent…

Pixlee And TurnTo Launch First-Ever ‘Customer-Powered Commerce’ Partnership

'Customer-Powered Commerce' transforms how brands create content and build community through relevant, relatable, and diverse customer storytelling. Pixlee Inc, the leading user-generated content and influencer marketing platform, announced jointly with TurnTo, the top platform for customer-generated product content, a partnership to deliver Customer-Powered Commerce. PIXLEE AND TURNTO LAUNCH FIRST-EVER ‘CUSTOMER-POWERED COMMERCE’ PARTNERSHIP Now more than ever, brands struggle with…

How Website Intelligence Increases Search Conversion Rate and Community Engagement

Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced Hat Club has boosted their search conversion rate after implementing Searchspring’s Search & Autocomplete and Category Merchandising solutions. As a lifestyle brand, Hat Club has tapped into headwear culture through storytelling and community engagement. Marketing Technology News: Signavio Selects Conga to Optimise the Approval Cycle "Other brands can be quite polished and cold in their imagery. When we do…

MarTech Interview with Christopher Bo Shields, Co-Founder at Binumi Pro

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Tell us about your role and the team you handle at Binumi Pro. I am the co-founder and Chief Creative Office at Binumi Pro. Having started my career in AV engineering, I have led video production agencies for 20 years then launched Binumi Pro with my partner Alex Hughes. My first love was theatre and that’s how I first started down this path. What is Binumi…

FBE Adds Veteran TV and Digital Executive to Team

Nneka Enurah is Multiplatform Media Company's New Head of Development & Partnerships As FBE continues to expand from its digital roots to traditional TV and multiplatform offerings, the company is excited to announce the hiring of veteran digital and TV executive Nneka Enurah as FBE's new Head of Development and Partnerships. Enurah was most recently the Director of Digital Development and Production at Hello Sunshine, the media company founded by Emmy Award-winning actress, producer and entrepreneur Reese…

Tremor Video Expands CTV Offering With Data-Driven Creative Solutions

Tremor Video, the leading programmatic video platform, announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all…

Qumulo Appoints Adriana Gil Miner As Chief Marketing Officer

Qumulo, the leading provider of cloud file data services, today announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for leading Qumulo’s global marketing and brand strategy as the company helps customers innovate faster and leverage the power of cloud data services. Gil Miner brings more than 20 years of experience as a results-driven marketing executive, elevating brands and introducing new products and services in high growth markets. Most recently,…

TechBytes with Hilary Ross, VP of Podcast Media at Veritone One

Tell us about your role and journey into technology. What inspired you to take up the role at Veritone One? My college education and initial jobs after college were focused on politics and environmental law. I worked on a handful of political campaigns at the state level, and as a part of my work on those campaigns, I was exposed to radio, Facebook and local television advertising. That was my first introduction into the advertising world. From there, I have had a handful of opportunities in advertising and…

Cloudinary’s 2020 State of Visual Media Report Reveals Untapped Opportunity to Profit From ‘Dark Social’ Peer Referrals

Report finds adding images and videos to link previews in messaging apps like iMessage, Slack and WhatsApp significantly improve audience engagement and conversion Cloudinary, the media management platform for many of the world’s top brands, today announced its second annual State of Visual Media report. This year’s data reveals an online universe rapidly expanding by geography, device, browser type and other factors. Crucially, with the continued rise of messaging apps like Slack, WhatsApp and WeChat comes growth in…

Stateside Sports Chooses Emarsys as Number One Draft Pick

Emarsys to help Australia’s home of US sports lifestyle to double its customer database and retail presence by 2022 Stateside Sports, Australia’s home of United States sports lifestyle, announced it has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years. Using Emarsys’ fully integrated customer data platform (CDP), Stateside Sports plans to eliminate silos and unify…

Seismic Adds New Offices in France and Germany to Augment Existing UK Presence

Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, has expanded its EMEA footprint with new offices in Paris, France and Düsseldorf, Germany to better localise its offerings in the region. The expansion comes in response to the success Seismic has seen thus far in EMEA, as well as the rapidly growing demand for its best-in-class solutions globally. Marketing Technology News: Kin + Carta Obtains Microsoft Gold Cloud Platform Competency Since Seismic opened its…

VUniverse Names Julie Rieger as Chief Executive Officer

VU, powered by VUniverse, the web, mobile, and TV app developed to be the smart channel guide across the streaming universe, announced today that Julie Rieger has been named Chief Executive Officer. Julie will bring her expertise as a former executive at 20th Century Fox Film to lead the company and establish VU as a major player in the streaming world. Co-founder Evelyn Watters will be taking on a new role as Chief Innovation Officer and co-founder Monica Brady remains in her role as Chief Operating Officer. Marketing…

Learn “How Voice Technology is Shaping Education and Entertainment” in VOICE Talks Presented by Google Assistant

Bamboo Learning, CoolGames, Sony, VoiceBrew and Voicebot.ai Featured VOICE Talks Presented by Google Assistant announces its third episode themed, "How Voice Technology is Shaping Education and Entertainment." Each episode is hosted by Google Assistant's Sofia Altuna and brings together the most innovative technologists, researchers, community builders and developers in the voice ecosystem. This upcoming premiere episode will feature interactive discussions with executives, engineers and developers from Bamboo Learning, …

Observe, Listen, then Speak: Why Soft Skills are Still Crucial to Sellers

There are many concrete and measurable skills, also known as hard skills, that a salesperson must learn to have a successful sales career. A proficiency in CRM and sales enablement technology; conducting the right kind of research; and the ability to interpret data, whether from a win/loss analysis, content analytics, or somewhere in between, are just a few of them. These skills are becoming increasingly more important, too, with recent analysis from Gartner finding that greater emphasis is being put on sellers being…

Knotch Expands Content Intelligence Platform with New Product and Announces Upcoming Pros & Content Event

Knotch releases Blueprint, introduces virtual event, and selected as World Economic Forum Technology Pioneer Knotch, the leading independent Content Intelligence Platform, today announced that Knotch has been honored as a 2020 Technology Pioneer by the World Economic Forum. Each year, the World Economic Forum bestows this honor on the most innovative companies worldwide that will have a significant impact on business and society. Knotch joins the Technology Pioneers community alongside other tech veterans including…