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Best Christmas and New Year Mobile Apps of 2019

Holidays are here, and whether you are at home, at work or shopping at your favorite retail outlet, there are countless ways you can prepare for Christmas and the New Year. US retailers and online e-commerce companies offer exciting discounts to smartphone users who download and make payments through mobile apps, e-wallets, and social media links. But, it's not always about finding a great deal on New Year Mobile Apps. What drives consumers to search and download Christmas and New Year mobile apps for the holiday season also…

Nancy Tellem Joins Nielsen Board of Directors

Nielsen Holdings plc announced the addition of Nancy Tellem as a member of the company’s Board of Directors, effective Dec. 18, 2019. Tellem is a widely respected media industry veteran. Her experience includes stints at CBS, Warner Brothers, Microsoft, and MGM. Over the years, she has been the President, CBS Entertainment Network and CBS Studios; President, XBOX Entertainment Studios; and head of business affairs for Warner Brothers Television. She is currently the Chief Media Officer and Executive Chairwoman of Eko, an…

Apple Celebrates the Best Apps and Games of 2019

Apple revealed the best apps and games and the most powerful trends that drove app culture in 2019. Apps help simplify our lives and express our creativity, connect us to friends, family and the world beyond, and of course, have fun. In 2019, apps made their mark by reflecting the zeitgeist of our society and sitting at the nexus of digital and pop culture. “Developers around the world inspire us all with innovative apps that have the power to influence culture and change our lives, and this year that is as true as ever.…

Catch&Release Offers Viable Revenue Stream For Digital Creators

Leading technology platform for curating and licensing user-generated content for commercial advertising officially launches its content contributor network As advertisers increasingly rely on user-generated content (UGC) and stock imagery to fulfill campaign requirements with smaller budgets and quick turnaround times, both amateur and professional content creators are seeing heightened demand for their photos and videos. Catch&Release, the leading licensing technology company for the creative production industry,…

Qualtrics to Double the Size of Utah Co-Headquarters, Creating 1,000+ New Tech Jobs; Expansion Includes 40,000 Square Foot On-site Daycare…

Expansion will bring Qualtrics’ Utah campus to 355,000 square feet, including two new parking structures and a three story outdoor terrace equipped with conference areas, meeting spaces, and views of the 6-acre gardens Qualtrics, the leader in customer experience and creator of the experience management category, announced they are doubling the size of their Provo, Utah co-headquarters and will be adding more than 1,000 new jobs in the region over the next five years. Qualtrics also announced they are launching an on-site…

Top Nine Highlights from PR Newswire’s Annual Communications Forum 2019

Asia-Pacific Communications Trends, Challenges and the Evolving Role of PR PR Newswire's Communications Forum 2019 was held on December 18 in Shenzhen, China. As the premier global provider of news distribution and media monitoring services, PR Newswire has compiled a list of highlights from this event so that PR and communications professionals can stay updated with the latest communications trends and understand how Asia-Pacific practitioners are evolving in response to these communication challenges. Below…

TechBytes with Kam Zulawski, MD EMEA at CreatorIQ

Could you let us know your journey in Technology? I have always been fascinated by technology and how it impacts the world we live in. When I was at Gartner, we talked about the Nexus of Forces, namely the convergence and mutual reinforcement of Social, Mobility, Cloud and Information patterns that drive new business scenarios. I knew that more and more businesses were moving away from On-premise to Cloud-based solutions, as well as adopting social. This started my journey into the social media and SaaS space, which, in…

Tinuiti Taps Amar Braithwaite as SVP, Social Media

A Fast-Growing Independent Agency, Tinuti Adds Industry Innovator to Lead Social Media Practice and Scale Strategic Storytelling in Real-Time Across Social Channels Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced today that Amar Braithwaite has been named Senior Vice President, Social Media. In this role, Braithwaite will work with the agency’s growing creative division and data insights team to deliver strategic paid social solutions that advance lead generation,…

SiriusXM Captures the Cultural Zeitgeist of the Year and Decade Across Music, Talk, Entertainment, Comedy and Sports

SiriusXM announced year-end and decade specialty programming across its music, talk and entertainment programming platforms as well as exclusive content only available on the SiriusXM app. Jess Cagle, SiriusXM's Chief Entertainment Anchor, will host Top 100 Interviews of 2019, a limited-run channel that will launch on Thursday, December 19 and run through Tuesday, December 31 on SiriusXM channel 105. Top 100 Interviews of 2019 will feature interviews by SiriusXM hosts including Andy Cohen, Jenny McCarthy, Hoda Kotb, Jess…

Cloudinary’s New Integration With Shutterstock Streamlines Visual Storage and Collaboration

Cloudinary Users Can Now Access Their Shutterstock Account Directly within Cloudinary’s DAM Solution for Easier, More Efficient Image and Video Management at Scale Cloudinary announced an integration with Shutterstock (SSTK), a leading global technology company offering a creative platform for high-quality content, tools and services. The first milestone of this integration provides Cloudinary users, who also have a Shutterstock account, with direct access to more efficiently manage their licensed images and videos using…

Digital Transformation: Move Fast, Get Technology Out of Your Way

Your CMS should empower your content team to work without learning new processes or involving IT Enough was enough. Rubbermaid Commercial Products’ (RCP) Marketing team was done fighting its Content Management System (CMS) in their attempts to add, manage and distribute thousands of SKUs across hundreds of distribution partners, each with different requirements. The daily battle managing its CMS and product data – critical to sustaining business growth – meant products were not coming to market as quickly as needed,…

TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify

Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, Brand Partnerships and Advertiser Sales for the Americas, including both operational and strategic leadership responsibilities across North and South America. DoubleVerify has experienced phenomenal growth over the last several years and has consistently demonstrated a pattern of true product excellence and superb customer service. I was brought in to the organization to help further fuel that…

CBS Joins OpenAP

The OpenAP Market Offers the Largest Collection of Premium Linear and Digital Advertising Inventory in the U.S. OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced that CBS Television Network and CBS' digital video assets will soon be available in the OpenAP Market, offering advertisers access to ViacomCBS' full portfolio of premium content. With the addition of CBS, the OpenAP Market is now the single largest advanced advertising platform in…

Chinese Short-Video Platform Kuaishou Named by Apple an App Defining the Trend of 2019

Leading with the tagline "In 2019, these apps helped us discover our inner creators," Apple names Chinese short-video app Kuaishou among the apps that define the app trend of the year --  "Storytelling Simplified." On Monday (December 2), Apple unveiled the top apps of 2019 and trends that drove app culture over the year. The awards consisted of the "app of the year" for iPhone, iPad, Apple TV and Mac as well as the "app trend of the year." In addition to its usual end-of-year…

MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity

"I think that the misperception of AI is that it’s general and not understood that it’s specific." Could you tell us about your role and journey into technology? My role as CEO is self-explanatory. My journey into technology started at a very young age and that was the start of a lifelong love affair with technology. I had a genuine curiosity on how everything worked and started programming at a very early age.  As I got older, I was fortunate enough to study Computer Science during the dot-com era. From there, I started…

Influencer Marketing Platform Vamp Ends the Year on an Award High

Vamp are excited to announce that their campaign with Adobe Lightroom has won Best Influencer Marketing Campaign at the Ewards and Best Influence Campaign at The Online Influence Awards. The campaign used social creators to drive downloads of Adobe Lightroom. Vamp influencers shared content created with Lightroom and behind-the-scenes tutorials on how they did it. Vamp then took the highest-performing posts and amplified them with paid media for maximum reach. By the end of the campaign, 21 million target customers had been…

Redefining Promo and Sports Highlight Creation Using AI

Promos are key for Media and Entertainment enterprises to create an audience pull. Media and Entertainment Marketing teams create promos to sell their content to a distributor/syndicator or to attract viewers towards their content on linear TV or OTT platforms. Promos are used for pre-produced entertainment content like movies and shows, news programs as well for live sports events. In the case of sports, they take on the form of what is known as highlights or highlight packages. Since promos have a major impact on…

eBay Releases Top Retro and Right Now Toys Trends for the Holidays; Will Unveil Digital Toy Book

From L.O.L Surprise Dolls to LEGO Star Wars and nostalgic Pokémon cards, eBay's Toytopia offers a unique selection for kids of all ages Make your lists and check them twice!, eBay, the world's most dynamic marketplace, reveals their second annual definitive list of the top toys and trends for the 2019 holiday season. New to this year's lineup are the most in-demand nostalgic and retro toys in addition to the season's hottest new picks, all based on the marketplace's team of experts and global and US toy data.…

Dreamforce Interview with Keelin McDonell, General Manager of Business Intelligence & Integrations at Narrative Science

Could you tell us about your role and the team/technology you handle at Narrative Science? I’m the General Manager on the Integrations and Business Intelligence business. I manage our AI-powered products that are integrated with Tableau, Qlik, and Power BI. What is the data engine driving your next-gen AI platform? How does your product help companies to make more accurate data-driven decisions? Our hypothesis is that the easiest way to understand data and insights is through stories and language. We have two products…

TechBytes with Vanessa Cartwright, Chief Client Success Officer at Astound Commerce

Could you you tell us about your journey into digital commerce and your role at Astound Commerce? I cut my career-teeth in the world of book clubs and direct marketing in the UK, just as Amazon began its own journey, seismically disrupting not just publishing, but every vertical it took on. Direct Marketing is the precursor to digital commerce, founded upon the principles of using customer data to build highly targeted engagement strategies, driving transactions and measurable, profitable long-term relationships. However,…