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From Bounty Hunters to Broadway Mega Hits, Verizon Has the Best Video Experience

Verizon wins trio of awards in latest Opensignal Mobile Network Experience Report Whether you’re into intergalactic bounty hunters, rapping founding fathers, or need to watch a training video for work, there's no shortage of streaming content available, and the best Video Experience is on Verizon according to Opensignal in its latest Mobile Network Experience Report released today. This is the fourth consecutive time Verizon has been awarded top Video Experience. The report analyzed the overall mobile network…

User-Generated Content on Instagram More Likely to Influence Consumers

When asked to compare user-generated versus branded social media content from popular brands such as Netflix, Aerie, and Starbucks, people are more likely to prefer user-generated content on Instagram, while branded content is more popular on YouTube and Twitter Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from Visual Objects, a visual guide to finding and hiring the best creative firms. When asked to compare screenshots of a brand's UGC…

Zixi And Harmonic Bolster Partnership For Cloud Based Video Delivery

Zixi Now Available for Secure and Reliable Delivery for VOS®360 Live Streaming Platform Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and architect of the award winning Software-Defined Video Platform (SDVP), announced the integration of Zixi into Harmonic's cloud based VOS®360 Live Streaming Platform, the company's fully managed offering  for delivering and monetizing live streaming services with exceptional quality from source to screen. Marketing Technology News:…

SendtoNews Joins the IRIS.TV Contextual Video Marketplace

IRIS.TV, a video intelligence platform, announced the introduction of SendtoNews to the company’s Contextual Video Marketplace. With this integration, STN's online video platform of premium content will be contextually segmented by a growing list of leading data providers including Oracle Data Cloud, Comscore, GumGum, and Spectrum Media Services. Marketers will now be able to contextually target STN’s over a billion monthly video views across thousands of trusted publishers in a privacy-first and brand-suitable way. The…

Alyce Launches Integration With Vidyard, Delivering Customized PX Video Engagement For Prospects And Customers

Pairing Personal Gifting and One-to-One Video Helps Customers Deliver End-to-End Personal Experiences that Build Rapport, Earn trust, and Deeper Professional Relationships to Drive Growth Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announces their integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or…

AnyClip Launches Luminous Watch Event Video Solution

Automated video hub technology maximizes lifetime value of events for hosts, attendees and sponsors As virtual events, conferences and trade shows gain popularity among event hosts and audiences alike, video data and technology company AnyClip is launching Luminous Watch for Events, a specialized version of its Google News Initiative-supported video on demand (VOD) platform. The newest solution in AnyClip's Luminous Video Platform lineup, Luminous Watch for Events enables event organizers to maximize the lifetime value…

Bazaarvoice Acquires Curalate to Accelerate Social Content Across Its Network

Bazaarvoice adds Curalate’s leading visual commerce solutions to its global network of Retailers, Brands, and Consumers Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, has announced the acquisition of Curalate, creating a powerful offering to lead the growing visual commerce trend, where consumers increasingly buy based on user-generated visual content. Curalate provides shoppable social, UGC, and influencer marketing solutions to more than 1,000 brands and…

141LIVE Brings a Unique Influencer Platform Changing Live Streaming and Video Calling As We Know IT

Japanese startup 141Live (pronounced as ‘One For One Live’) is launching a video based social media platform, a platform that will make you do both live streaming and video calling in a completely new way The uniqueness about the platform doesn’t end with the combining of two great features of video calling and live streaming; but it’s also going to help influencers from around the world to make money using the platform’s special video streaming features. Thousands of social media influencers from Japan are already using…

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform,  announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a data privacy-first future for digital advertising –…

Comscore Finds Video on Demand Transactions Peaked in April 2020

Overall May 2020 consumption dips month-over-month Sports category transactions in May 2020 were 925 percent higher year-over-year New research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be…

Asia’s Telecom Powerhouse Reliance Jio Debuts Video Conferencing Tool to take On Google Meet and Zoom

Meet Reliance JioMeet-- A 100% “Made in India” video conferencing tool for every native digital customer who has a smartphone and access to app galleries. Promoted as “India’s Own Secure Video Conferencing Solution” for the pandemic-stricken business population, Reliance JioMeet is already perched to take on the existing market leaders such as Google Meet, Zoom Video, Microsoft Teams, and Cisco WebEx. The JioMeet app is 100% free to use, and can truncate video conferencing with up to 100 users accessing through Google…

Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services Parks Associates announced new research showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a…

Jukin Media Surpasses $25 Million Milestone in Royalty Payments to Everyday Video Creators

The Media Company Paid $1M in Royalty Payments in Q1 2020 as Advertisers and Producers Adjusted to the New Normal Jukin Media, the leader in user-generated entertainment, has reached a new milestone: it has now paid out more than $25M in royalty payments to everyday video creators who have captured something remarkable on camera. As the global pandemic has slowed the entertainment industry to a halt, Jukin has been a go-to resource for producers of TV shows and commercials as user-generated content (UGC) can be used to…

VidOps Launches Virtual Content Creation Platform to Support Gig Economy

Since lockdown, the team has seen a 66% increase in animation projects London based start-up VidOps launches its global digital content creation platform, as a new efficient way for organisations to manage and create their visual media in one place. Through the platform, customers can connect and collaborate with global creatives on projects in real-time, resulting in high quality content. Over half (52%) of projects since the beginning of COVID-19 have been delivered in 24-48hours. Remotely-produced videos are an…

MarTech Video Interview Raffi Bagdasarian – Paket.tv

https://www.youtube.com/watch?v=b_1vPUnWYvY The Pandemic-induced lockdown has unleashed an unprecedented level of obsession with streaming experiences. Video platforms are trying new formats to keep viewers engaged. With TV and on-demand video content charting new heights in consumption and screen-time compared to other native advertising formats, it's time the industry gathers brute momentum behind streaming experiences once the pandemic eases (or the effects of this pandemic vanishes). Paket.tv is already a step…

Despite Global Pandemic, Digital Video Ad Spend Remains Relatively Stable YoY, According to IAB Report

Connected TV Shows Tremendous Resilience During Pandemic and Takes Share from Traditional TV Budgets 2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains a bright spot, according to "IAB U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context" released at IAB NewFronts. Connected TV (CTV) is largely responsible for the sector's resilience and was least impacted by…

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features…

Alfresco Unveils New Claims Content Management Solution for Increased Workforce Efficiency and Productivity

Creates a single digital claims file with all relevant content supporting "one source of truth" Increases workforce efficiency with modern, fast and secure access to documents, video with built in annotation and redaction capabilities Provides a no-code, highly configurable user interface for intuitive operations and tailored customer experiences Enables connectivity to augment custom claims systems, Guidewire Software, Duck Creek Technologies, Salesforce and any claim related data systems Alfresco Software, an…

Vbrick Delivers New Era of Video Intelligence, Improved User Experience and Enhanced Application Management in The Rev June Release

Vbrick continues to innovate with real-time video analytics, enhanced Zoom integration and improved video content management Vbrick, the leader in enterprise video platform solutions, announced innovations and enhancements in webcast analytics with the June 2020 Rev Platform release. Rev’s video intelligence enhancements include a new industry leading real-time analytics dashboard to provide visibility into webcast performance. Additionally, existing Zoom integration has been enhanced to deliver a more seamless user…