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Vbrick Delivers New Era of Video Intelligence, Improved User Experience and Enhanced Application Management in The Rev June Release

Vbrick continues to innovate with real-time video analytics, enhanced Zoom integration and improved video content management Vbrick, the leader in enterprise video platform solutions, announced innovations and enhancements in webcast analytics with the June 2020 Rev Platform release. Rev’s video intelligence enhancements include a new industry leading real-time analytics dashboard to provide visibility into webcast performance. Additionally, existing Zoom integration has been enhanced to deliver a more seamless user…

As the Cookie Crumbles: Strategies for CSPs Marketing in the New “Cookie-less” Era  

For 25 years, Communications Service Providers (CSPs) and Marketing organizations, in general, have relied heavily on browser-based cookies to track consumer behavior online. That data has come in handy for targeting customers with digital ads and customized Web experiences that play to the products and services those customers care about. But the cookie is disappearing from the Marketing team’s toolbox. Apple got things underway last year with its Intelligent Tracking Prevention (ITP) software, and Firefox quickly…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation

Budgets Will Shift from Brand to Pipeline Big Uptick in Need for Local Content Creation and Management Remote Working Is Here to Stay BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include:…

Lytx Launches Solutions for Fleet Tracking, Enabling Real-time, Location-based Video Search

 New Video Browse and Map Search features allow clients to self-service, locate and immediately download video clips for greater efficiencies and customer service at no additional cost Lytx, a leading global provider of machine vision and artificial intelligence-powered video telematics, analytics, productivity and safety solutions for fleets of all sizes and types, today announced two new map-based search features that allow users to quickly locate important video clips. Video Browse in Fleet Tracking and Map Search in…

Incubeta DQ&A becomes a Google Marketing Platform Sales Partner in the Americas

Independent digital marketing services group to offer Google Marketing Platform professional services in the Americas Incubeta DQ&A, the specialist marketing technology division of independent marketing group, Incubeta, announces it has been named a Google Marketing Platform Sales Partner in the Americas, adding to its existing and long-standing Partnership status across APAC and EMEA, and cementing its global Google Marketing Platform Sales Partner status. In becoming a certified sales partner in the Americas,…

Wasabi Launches New Marketing Campaign to Empower the Oft-Overlooked IT Professional

Nate, the IT Hero Serves as the Face of the Campaign and Urges Cloud Migration “Before It’s Too Late” Wasabi, the hot cloud storage company, launched a digital campaign (#MigrateWithNate) featuring, ‘Nate,’ the every-person IT pro with a critical message directed squarely at businesses: “Enterprises need to move their data to the cloud in the next five years or they are going to lose their competitive advantage.” Wasabi worked with digital marketing firm Walk West for the marketing campaign, along with viral content…

Rakuten Rewards Appoints Dana Marineau as Chief Marketing Officer

Former Credit Karma and Electronic Arts executive to lead next brand evolution of popular Cash Back platform Rakuten Rewards is pleased to welcome Dana Marineau, an award-winning marketing executive with deep expertise in brand positioning, marketing creativity and consumer loyalty, as chief marketing officer. Ms. Marineau will be responsible for strengthening Rakuten's consumer recognition as the leading cash back portal and launching new innovative shopper loyalty programs. As a top executive at Credit Karma and…

New Mediasite Mosaic Delivers One-Click Video Capture for Distance Learning and Remote Work

Manage and upload collaborative recordings from Zoom, Teams and other video and web conference systems in addition to creating video communications At InfoComm Connected 2020 Mediasite launches its powerful new one-click video capture tool, Mediasite Mosaic. This lightweight, cross-platform app enables teachers, students, trainers and remote workers to have a video studio at their fingertips and manage recordings from web conferencing tools. This is one of many new enhancements to Mediasite’s suite of award-winning video…

Nexstar Digital Streamlines OTT, Display and Video Ad Purchases Through an Agreement With FreeWheel

Advertisers Can Efficiently Access Nexstar’s Digital Audience of 106 Million Monthly Uniques and the Broadcast Industry’s Widest Reach to 63% of US TV Households Agreement with FreeWheel’s Strata Platform Offers Best-in-Class Capabilities for Media Planning, Buying, Operations and Finance Across Digital Nexstar Digital, a wholly owned subsidiary of Nexstar Media Group, Inc., the largest local television broadcaster in the United States, announced today that it has entered into a multiyear agreement with FreeWheel, A…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from ESPN (Behavioral Marketing), Signalytics (Sales Intelligence), Flipboard (Content), BORN Group (Customer experience), and Cinedigm (Video). Sports Broadcasting Trends: How ESPN is taking The Lead with its SportsCenter Special Show Today Sports is the biggest unifying factor in our growth as a socially-well rounded race. ESPN is hosting a SportsCenter Special to discuss COVID-19‘s…

Comscore and Shout! Studios Partner for Premium Video Measurement

In today's rapidly-evolving media landscape, audience consumption habits are undergoing seismic changes. That's why Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce an agreement to provide Shout! Studios, the multi-platform filmed entertainment distribution and production arm of Shout! Factory, with census level video on-demand (VOD) measurement. Marketing Technology News: Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement…

Improve Remote Collaboration and Reduce Zoom Fatigue in Video Calls With Loom.ai Voice-Driven 3D Avatars

Keep Your Home Life at Home by Using LoomieLive Real-Time 3D Avatars That Lip Sync and Animate from Voice To support the millions of people now living online in video calls for work, school and socialization, Loom.ai has released LoomieLive, a virtual communication app that uses 3D avatars and works as a companion to popular desktop video conferencing services, such as Zoom, MS Teams, Webex, etc. LoomieLive uses voice to produce life-like avatar expression, allowing video callers to maintain focus and visual presence…

RelayX Purchase Streamanity; Video Streaming Platform Where Creators Can Monetize Content

Relay Trade Limited, the company behind the RelayX Superwallet is today announcing it has acquired Streamanity.com - a video streaming platform founded in 2018 that enables content creators to earn money from every view. RelayX, founded in April 2019, is a Bitcoin SV powered superwallet that enables users to use the BSV blockchain with a non-custodial wallet that is connected to leading apps in the BSV ecosystem Streamanity is an application based on the Bitcoin SV (BSV) blockchain using micro-payments to allow content…

New IoT Security YouTube Video Series Offers Engineers Valuable Guidance

Sectigo, a leading provider of automated digital identity management and web security solutions, today announced a new video series on Sectigo's YouTube Channel. The IoT video series offers security engineers, developers, product managers, and anyone using or developing connected components and devices valuable guidance—ranging from fundamental to advanced level—for securing IoT devices. Hosted by Alan Grau, Sectigo VP of IoT/Embedded Solutions, the initial "explainer" videos in the series include: Marketing Technology…

Customers Are Changing, So Should Marketing

Right Balance Between Tech and Human Touch Can Enhance Omni-Channel Experiences Rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for marketers. At the same time, it also presents major opportunities, concludes new research from The Conference Board. The report, Customers Are Changing, and So Should Marketing, is based on a…

Portland-Based Content Marketing Firm Offers Free SEO Content Writing to Black-Owned Businesses Impacted by COVID-19

Portland and the rest of the nation continue to reel following the one-two punch of a global pandemic, and an ongoing crisis of racial injustice Studies show black Americans are at a higher risk for both health and economic challenges due to the COVID-19 pandemic Portland SEO Growth wants to help black-owned businesses recover and move forward with free SEO content marketing Our country and our community are in crisis. While stay-at-home restrictions are being lifted and businesses slowly reopen following the peak of…

Abstrakt Marketing Group Honored with Six Awards for Creativity in Innovation

Abstrakt Marketing Group, a St. Louis-based B2B lead generation company that offers inbound, outbound, and creative marketing services, has been named a double winner in the 18th Annual American Business Awards, the 41st Annual Telly Awards, and the 26th Annual Communicator Awards. Marketing Technology News: Gap Inc. Taps DEG as Its Global Email Agency of Record Abstrakt Marketing Group is honored to announce they have been recognized with a series of awards from world-wide and nation-wide sources for their engaging…

Silicon Valley Short Video Platform, Firework, Launches WordPress Plugin

Silicon Valley based Firework Video Network have announced the launch of their free-to-use WordPress plugin, 'Firework Video Gallery'. The plugin will help publishers transform simple text-based WordPress site into a media-rich content avenue with the integration of a lightweight and aesthetically beautiful feed of publisher relevant short videos that will generate better website stickiness and higher engagement on the platform. 'Firework Video Gallery' plugin enable blogs and platforms to showcase content developed by…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud (Marketing Cloud), Comscore (Video), 8×8 (Unified Communication), Simeio (Identity Management) and DoubleVerify (Analytics). Google Cloud and Telefónica Partner to Accelerate Digital Transformation for Spanish Businesses To meet the growing technology needs of Spanish businesses, Google Cloud and Telefónica are announcing a new partnership to foster the country’s digital…

IGN Installs the Yappa Video Commenting Tool Ahead of its Digital “Summer of Gaming” Event

Marking the First Time Attendees of a Major Global Gaming Event Have Been Able to Connect by Leaving Audio and Video Comments Yappa World Inc. is proud to announce that IGN, a world leader in games and entertainment media, installed the Yappa commenting tool across all English-language editions of IGN.com globally ahead of its first-ever global "Summer of Gaming" digital event, which kicks off today. IGN's content-rich "Summer of Gaming" experience safely brings the games community together throughout June 2020 as this…