Constant Contact Expands Marketing Suite With Websites, Logos, Domains and Stores

Leader in email marketing expands platform, going beyond email, to simplify the small business journey Constant Contact, an Endurance International Group company announced that it is expanding its email marketing platform to include a powerful suite of branding, ecommerce and productivity tools. At the center of the offering is a new AI-powered website builder that includes LogoMaker, ecommerce stores, custom domain options and G Suite productivity tools. Marketing Technology News: Velocix Taps Telecoms Veteran David…

Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments

Performance Edge, powered by Cloudflare Workers, empowers brands to scale web experimentation without fear of performance impact Optimizely, the world's leader in digital experience optimization, launched Performance Edge, a new product that enables high-performing experimentation teams to easily scale their programs and run more experiments without compromising customer experience. Performance Edge enables visual-editor based website experiments to run faster — on average in less than 50 milliseconds, or faster than the…

Forrester Unveils FeedbackNow 2.0, A Real-Time CX Analytics Solution

Powering Customer Experience Improvements That Drive Growth Forrester released FeedbackNow 2.0, a cloud-based customer experience (CX) platform that enables companies to monitor and improve their experiences in real time. In an integrated platform, FeedbackNow 2.0 combines in-the-moment feedback from digital and physical channels with Forrester's leading CX analytics, focusing firms on the experiences that will drive higher customer satisfaction and loyalty. Forrester_FeedbackNow…

AGAT Software Announces the Launch of Security & Compliance Features for Webex Teams

AGAT, an innovative software provider specializing in security and compliance solutions for Unified Communications & Collaboration (UCC) services, announces the launch of SphereShield for Cisco Webex Teams. AGAT's award-winning flagship product - SphereShield, handles security threats related to authentication and identity, content inspection and data protection. The newly added support for Webex Teams is in addition to AGAT's established support for Microsoft Teams and Skype for Business. Marketing Technology…

Web Design Agency, Huemor, Lists and Explains 5 Marketing Terms All Business Owners Should Know

Marketing vocabulary is complex. But it's important to know to understand how well your marketing dollars perform. Web design agency, Huemor, lists and explains 5 key marketing terms you should get familiar with. Conversion Rate: The number of orders divided by the number of people who visit your website. Conversion Rate is a ballpark percentage you can use to estimate expected sales. That said, conversion rate can be a messy metric because it doesn't account for the revenue you make per sale. If you're fulfilling fewer…

Really Simple Systems Avoids the Pitfalls of Website Rebrand by Building In-House

Leading cloud CRM vendor, Really Simple Systems, has launched a new rebranded website, creating a fresh, contemporary look for their CRM software. The new design aims to marry the marketing collateral with the CRM user interface (UI), whilst addressing the need for a "mobile first" optimised site. Keeping within the company's philosophy of "making CRM simple," the new branding is clean and uncluttered, enabling web visitors to easily find the information they need. Marketing Technology News: Indium Software…

Webscale a Finalist for 2019 Best SaaS Product for E-Commerce Award

Company’s Product Leadership in Digital Commerce Recognized by International SaaS Awards Program Webscale, the Digital Cloud Company, is a finalist in the 2019 SaaS Awards Program in the Best SaaS Product for E-Commerce category. The SaaS Awards program is now in its fourth year of celebrating organizational successes and the software innovations that fuel them. Webscale has been recognized for its expertise in cloud automation and management, and the capabilities of its platform to make cloud services more manageable,…

Indium Software Launches ‘teX.ai’ – an Ai Based Text Analytics Product

Indium Software, a niche technology solutions company, officially launches its flagship product 'teX.ai' — an Ai based Text Analytics suite of solutions to offer impeccable data scraping, validation, classification, summarization, clustering, topic modeling and a lot more. Indium Software has always had in-house Natural Language Processing (NLP) expertise and has been working with many clients, addressing crucial text data problems. After months of R&D and prototyping, Indium's teX.ai, a SaaS-based accelerator, is…

Ecommerce Website Design Agency, Huemor, Explains How to Target Prospective Customers and Increase Sales

Targeting customers through digital means has become easier than ever. It's no longer necessary to meet potential customers in person, call them on the phone, or even directly message them; you just have to gain their attention! Ecommerce Website Design agency, Huemor, explains how to target prospective customers and increase sales. Use Targeted Ads Targeted Ads are different from a commercial or billboard that advertises to the general public. Although it may seem like a good thing to broadcast your service to as many…

Kingland Increases Accuracy of Text Analytics Platform Suite for Unstructured Data

Continuous active learning improves the accuracy of identifying organizations, people and events in support of several client use cases Kingland announced enhancements to the Kingland Text Analytics Platform Suite, incorporating new administration menu options with deeper analysis and metrics for unstructured data sources and events. Improvements to Named Entity Recognition (NER) training increased the suite's accuracy to identify organizations and people, which are intuitively highlighted within documents, saving…

Bedrock Analytics Delivers Unprecedented Product Innovation, Bulks up Leadership Team Amidst Rapid Revenue Growth

CPG Analytics Company Making Fast Strides Towards Its Vision of Democratizing Data for CPG Analysts, Sales and Category Managers Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced that it more than doubled its revenue from January to July of 2019—a period that saw the company deliver unprecedented product innovation for the CPG industry. The company also announced the addition of several new employees, including senior leaders in its…

Boosting Brand Loyalty and Customer Experience for a German Logistics Company | Quantzig’s Social Media Analytics Engagement

A global data analytics and advisory firm, Quantzig, has announced the completion of their latest social media analytics engagement for a leading logistics player. During the course of this engagement, the analytics experts at Quantzig helped a leading logistics player based out of Germany to transform their business model and monitor the effectiveness of media investments and digital marketing campaigns. Quantzig's social media analytics solutions help businesses to analyze the effectiveness of company communications and…

GlobalWebIndex Launches B2B Workforce Dataset, Partners with Slack on First Report Examining Global State of Work

Industry-First Research Capabilities Help Businesses Understand the Modern B2B Professional GlobalWebIndex, the leading supplier of digital consumer insights to the global marketing industry, launched its Workforce dataset to help Business-to-Business (B2B) organizations inform brand and product strategy with unprecedented insights into how professional and consumer behaviors collide. New study from @slackHQ & @globalwebindex highlights the critical, global importance of aligning knowledge workers w/ their…

365 Connect to Discuss Digital Accessibility Compliance for Multifamily Housing in Live Webcast

365 Connect, a leading provider of award-winning digital marketing, leasing and resident service platforms for the multifamily housing industry, announced that its CEO, Kerry W. Kirby, will serve as keynote speaker for a live webcast. The webcast, What You Need to Know About ADA Compliant Websites, is scheduled to air on Aug. 14, 2019, at 3:00 p.m. ET on MultifamilyBiz.com, the largest media resource in the multifamily housing industry. What You Need to Know About ADA Compliant Websites dives into the most highly…

iKala Provides Google Cloud Marketing Analytics Solutions for EC Industry

Drawing from its rich experience in data-driven marketing and digital transformation solutions, iKala GCP.expert has invented a Cloud for Marketing (C4M) strategic structure. Utilizing its Big Data Lake solution, and with Google Cloud's powerful data analytics and AI technology at its core, iKala can help customers quickly implement four smart marketing strategies to efficiently complete their digital transformation, while increasing the revenue and value of the company brand. Trust the Data: Four E-Commerce Marketing Tips…

Mindgruve Selected to Lead Global SEO and Analytics for Skullcandy

The Original Lifestyle Audio Brand Selects Modern Marketing Agency For Execution of Global SEO Strategy and Website Analytics Mindgruve, one of the fastest growing modern marketing agencies in the U.S., has been selected to lead SEO and website analytics for Skullcandy. Founded in 2003, Skullcandy has revolutionized the audio industry by introducing wired and wireless headphones, earbuds, and speakers with unmistakable design and exceptional performance. Mindgruve will lead Skullcandy's global website analytics and SEO…

ID Experts Releases First Free Dark Web Scanning Product With Added Facebook Privacy Protection

Service is free to consumers both directly and through qualified channel partners ID Experts announced public availability of its new free CyberScan dark web and social media scanning product. Unlike other free dark web offerings, CyberScan not only perpetually scans all levels of the dark web – surface, dark and deep – for the user and provides them with ongoing monitoring and protection, but it reaches a third more of the dark web than other services. It also includes ID Experts' innovative new SocialSentry privacy…

What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted mostly to offline data collection aggregated from retail stores, web data, and primitive email marketing contact lists. Today, the whole game of Marketing Analytics has transformed. The coming of age for analytics within Mobile, Social, Web, In-app, Video and E-commerce has pushed the…

cClearly Named a 2019 Cool Vendor in Artificial Intelligence for Customer Analytics by Gartner

Vendors Selected for the Cool Vendor Report Are Interesting, New and Innovative cClearly, the leading provider of audience optimization solutions for search, social and programmatic and the first to offer a marketing optimization platform based on third party, real-world signals, announced that it has been selected as a Cool Vendor in the May 2019 "Cool Vendors in Artificial Intelligence for Customer Analytics" report by Gartner, Inc (report available to Gartner subscribers). In its report, Gartner states: "CX…

Episerver Named a Leader for the Fifth Consecutive Year in Gartner’s 2019 Magic Quadrant for Web Content Management

The Company Improved Its Positioning on Ability to Execute and Complete of Vision Axes Compared to the Previous Year Episerver, the company transforming digital experiences, announced it has been positioned within the leaders quadrant of the 2019 Gartner Magic Quadrant for Web Content Management. Episerver has been recognised as a Leader for five years in a row, and this year improved its position on the ability to execute and completeness of vision axes compared to the previous year. A complimentary copy of the full…