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Brand Networks Unveils First-Ever Solutions to Support & Scale Authentic Local Social Advertising

Brand Networks, the cross-channel managed media software and services provider, announced a suite of local social advertising solutions to help brick-and-mortar brands reach, engage, and sell to their local communities in an authentic, credible and extensible way. Brands of all sizes can now generate local awareness, emotional connections, and store footfall with these solutions, leveraging and enhancing relationships with patrons. “Brick-and-mortar businesses are under attack in today’s digital world. They are looking for…

Opera Opens Early Access to the World’s First Gaming Browser, Opera GX

The New PC Browser From Opera Lets Gamers Control Their Computer’s CPU and Memory Usage to Make Their Gaming and Streaming Smoother. It Also Features Twitch Integration and Numerous Customization Options There are currently more than 1.2 billion PC gamers. Opera unveils the world’s first web browser tailored to their specific needs. The early access program to the Opera GX browser (for Windows) starts right now with an official launch planned later this year. “Opera GX is built for people who love games and spend a lot of…

Solvvy Launches E-Commerce Solution to Make Online Shopping Effortless

Retailers Can Now Provide Fast, Accurate Responses to Online Shoppers Solvvy, an intelligent customer support automation platform, has introduced Solvvy for E-Commerce, a solution designed to reduce customer effort by quickly resolving the most common customer issues at every step of the digital shopping experience. Solvvy for E-Commerce allows shoppers to quickly resolve their issues during the pre and post-purchase experience without contacting customer support, freeing up agent time for tickets that require a human…

Accelerated Growth Sees Amazon Crowned 2019’s BrandZ Top 100 Most Valuable Global Brand

Consumer Technology Brands Pass the $1 Trillion Brand Value Mark With little sign of a slowdown in growth, Amazon has become the world's most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar at the New York Stock Exchange. Amazon's smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse eco-system of products and services, have allowed Amazon to…

Zapier’s Apps at Work Report Highlights the Fastest Growing Apps

ManyChat, Front, Mojo Top the List Zapier, the leader in productivity automation, revealed Zapier's Apps at Work Report: The Fastest-Growing Apps of 2019. The report uncovers the business and workplace apps that have experienced significant growth over the past year on the Zapier platform, and details the rise of sub-category apps that are fueling growth to accomplish tasks for today's modern workplaces. The company leads the industry with 1,500 app integrations and four…

MarTech Interview with Inbal Lavi, CEO at Webpals Group

"Marketing technology can enable financial app developers to enrich users’ experience, providing quick and simple management solutions for customer’s financial needs." Tell us about your role and journey into technology. What inspired you to be part of the Webpals Group?  My journey started during my Master’s degree in Industrial Engineering from Tel Aviv University, where I wrote my thesis about Machine learning and Data Mining. There weren’t many companies that offered jobs relevant to my academic background, but I…

Major Marketers Up 6% on a Two-Year CAGR Basis

SMI Releases Market Actuals Through April 2019 and Updated Media Forecasts Through 2023 (Two-Year Comparison Shown to Avoid Year Ago Olympics) Standard Media Index, the most trusted source of advertising pricing and spend data in the marketplace, today reported that it currently expects the full US advertising marketplace to expand by 8% in 2019 (excluding cyclical events like the Olympics and World Cup). While major marketers are anticipated to grow a mere 2.5%, small and medium-sized businesses (SMB), who generally…

GSMA Announces Speakers for Mobile 360 Africa

2019 Edition Features Innovation Showcase; Event Registration Now Open The GSMA announced the first speakers for the 2019 Mobile 360 Series – Africa conference, which will take place 16-18 July 2019 at the Kigali Convention Centre, Kigali, Rwanda and is themed ‘Rise of the Digital Citizen’. Sponsors for the event include MTN Rwanda (Host Sponsor); Mastercard (Headline Sponsor); Channel VAS (Fintech Sponsor); Telepin and Visa (Industry Sponsors); Safaricom and Telecom Egypt (Mobile Partners); and Ericsson, Facebook and…

Marketing Company Launches a New Shopping Experience for New Truck Buyers

Conversions For Sale is announcing they will be doing their first on-site live broadcast from a new lifted truck dealer June 15, 2019.  The broadcast will be simulcasted on the multiple Facebook pages and YouTube channel Conversions For Sale operates. Shoppers will be able to interact with both the dealer and Conversions For Sale, ask questions about the new lifted truck market and the dealers products without any sales pressure, and from the convenience of where ever the consumer is watching the broadcast.  It's no…

Scaling and Predicting Results in Influencer Marketing Is Now Possible

AI and Machine learning are powering Programmatic Influencer Marketing There is nothing more 'now' than influencer marketing. And yet, it seems to live in the past. No pricing standards, no performance assured and no possible scaling make this type of advertising seem like the misunderstood kid in class. But the truth is, its potential can be tremendous. It is just a matter of applying it in the right way. And the right way is to use programmatic: the discipline that allows buying advertising space through a platform in a…

RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced the RedPoint Digital Acquisition Platform for targeted ad experiences, a solution that will simplify the process of data activation and personalization across the digital ecosystem. This solution enables RedPoint Global customers to directly access and control granular data to dynamically determine the next-best…

OpenTable Deepens Integrations with Point-of-Sale Systems

Partners with Upserve to Connect Dining Habits, Preferences and Reservations to Elevate Hospitality OpenTable, the world's leading provider of online restaurant reservations and part of Booking Holdings, Inc., announced an industry-first partnership with Upserve, a full-service Restaurant Management Platform. The partnership allows data and guest insights to flow in real-time both ways between OpenTable's GuestCenter operating system and Upserve's restaurant point-of-sale system, enabling servers to have diner…

Medallia Announces AI-Powered Innovations to Fuel Digital Transformation

The World's Leading Customer Experience Management Platform Delivers Breakthrough Innovations, Bringing Personalized, Transformative Experiences to Every Customer Medallia, Inc., the global leader in experience management, announced several new innovations to its Medallia Experience Cloud platform, including new offerings powered by Medallia's Experience Data Platform and Medallia Athena. During Experience, Medallia's premier global customer conference, Medallia also unveiled the launch of Medallia Xchange, an online…

CybeReady Commended by Frost & Sullivan for Boosting Organisations’ Resilience to Phishing Attacks

Cybeready Employs Autonomous Training to Deliver Personalised Simulations to Employees and Changes the Way They Respond to Phishing Attacks Based on its recent analysis of the European security awareness training market, Frost & Sullivan recognises CybeReady with the 2019 European Entrepreneurial Company of the Year Award. Its data science driven approach to cyber awareness training improves employees' resilience by an average of 5x, and decreases the ratio of serial clickers by an average of 10x. Its…

TechBytes with Collin Holmes, Founder and CEO at Chatmeter

How have customer sentiments evolved in the last two years? In the last two years, customer sentiment, and the analysis of it has evolved dramatically. Traditionally, a company may have conducted surveys and analyzed the feedback to gauge customer’s feelings towards the brand. This is not only time consuming, but it also provides the feedback of a very small subset of the customer base, as only ~5-15% of people take the time to respond to a survey. Those who do respond often feel extremely passionate about the brand…

Dark Data Exceeds 50%, Creating Major Security Blind Spot for Most Companies

Over Half of Company Data Remains Unclassified, Despite a Rise in Security Breaches and Stringent Data Protection Regulations Global businesses continue to house 'dark data' within their organizations, creating a honeypot for cybercriminals, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision makers and data managers…

The Future of Retail Environments – Architecture Design Collaborative Talks Experiential Architecture

International award-winning Architecture Design Collaborative projects that Experiential design in retail will continue to trend as more and more businesses seek out firms like theirs to help them create a more Human-centric design and interactivity to shape the customer experience. They have mastered the art of helping owners rethink their existing properties to make common areas more inviting and multifunctional by combining interactive storytelling with environmental design to engage an audience, increase dwell…

Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019

Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM suite of services at SaaStr Europa 2019, Europe's largest SaaS event bringing together more than 2,500 executives, founders, and VCs. The SaaS Buyer Intent-Data for ABM service is a robust suite of technology and consultancy services that enables SaaS organisations to identify, monitor and engage enterprise accounts that are actively in-market for your…

IBM Debuts Self-Service AI-Powered Ad Experience to Enable Conversations Between Brands and Consumers

Watson Ads Builder Can Bring the Power of DIY Conversational Design to Brands IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property. Watson Ads Builder is designed to enable agencies and developers to ingest and understand a brand's information and create…

MarTech Interview with Shafiq Rajani, Vice President, Mintel Comperemedia

"Mintel Comperemedia combines the best marketing data across our partners into one platform with a singular taxonomy." Tell us about your journey into Marketing and Sales Technology. How did you arrive at Mintel Comperemedia? My career began at Chase, where I developed a keen sense for understanding how middle market business works, as our group was ensuring that balance sheets were sound ahead of mid-market mergers and acquisitions. After arriving at Mintel in 2008, I was instantly impressed with the data set that we…