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inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions

Deal Will Cement inmarket as a Leading Location Marketing Technology Platform, Further Enriching Real-Time Predictive Advertising and Insights Capabilities inMarket, the leader in digital advertising for the physical world, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav, Inc.. The acquisition will have Thinknear's team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket's 10…

Social Media Week London – Agenda

Social Media Week London ( 31 Oct - 1 Nov) puts leading brands, platforms, storytellers, and agencies at the centre of our most important industry conversations, as they have the power to change the world and define the future of Marketing. In its 11th year, the conference will bring together over one thousand professionals, who care deeply about how marketing can change the world to speak about an array of topics, all centered around the theme of, “STORIES: With Great Influence Comes Great Responsibility.” Marketing…

Meet the Top 10 Entrepreneurs and Their Companies to Look Out for in 2019

When chatting with the CEO of Imperium Group (IG) and him being a young entrepreneur, he said the firm celebrates fellow entrepreneurs. At IG, they vetted close to 100 entrepreneurs to pick out who in their opinion could change the game in 2019. There is a truth that any small business owner has to face. Even in the best of times, the vast majority of small businesses fail. Today, IG is pleased to chat with some of the world's most successful and respected entrepreneurs to share their best business advice. In this article,…

Kakapo Systems Announces Email Queues for BroadSoft

Kakapo Systems, a developer of end user applications for the Cisco BroadSoft platform, has announced the availability of email queues for BroadSoft. This builds on the existing Unity Contact Center suite that adds Web Chat, Twitter and Call Back queues, on top of BroadSoft ACD voice queues, for a true omnichannel offering. Designed for BroadSoft service providers, Unity Contact Center is a 100% cloud solution that can be deployed in minutes using existing BroadSoft group and user credentials. In this way, BroadSoft…

NIKE, Inc. Acquires Data Science and Demand Sensing Expert Celect

The Acquisition Accelerates Nike’s Ability to Anticipate Consumer Needs NIKE, Inc. announced it has acquired Celect, a leading retail predictive analytics and demand sensing firm based in Boston. Celect is Nike’s latest acquisition fueling its Consumer Direct Offense strategy, serving consumers personally at a global scale. “As demand for our product grows, we must be insight-driven, data optimized and hyper-focused on consumer behavior. This is how we serve consumers more personally at scale.” “With the acquisition of…

TechBytes with Chris Comstock, Chief Product Officer at Claravine

Tell us about your role and the team/technology you handle at Claravine. I am responsible for the Product strategy of our Digital Experience Data Management Platform and working very closely with our customers and partners to ensure we are helping them get the most value out of our partnership. In terms of Marketing software, we are very focused on the customer experience as our most successful customers roll this out to anyone responsible for customer experience and their agencies. What runs the Claravine data engine?…

Creative Realities Announces 2Q19 Financial Results

Announces Tripling in Managed Services Revenue Creative Realities, Inc., a leading provider of digital marketing solutions, announced its financial results for the three- and six-months ended June 30, 2019. Rick Mills, Chief Executive Officer, remarked, "CRI achieved quarterly revenue in excess of $9 million for the second straight quarter. During the second quarter we improved margins resulting in record quarterly Adjusted EBITDA of $1.1 million on an operating profit of $0.5 million. Our results for the first half of…

MarTech Interview with Abhi Yadav, Founder and CEO at Zylotech

"Using AI and ML to improve and make the customer experience more exciting and personal is intriguing." Tell us about your role and journey into Technology. What inspired you to start at Zylotech? My Co-Founder, Iqbal Kaur and I spent years building analytics software and innovation engines for enterprise brands. We were both struck by how difficult it was for businesses to manage and consume their customer data. Despite heroic efforts to plan data discovery, schemas, build connectors, transform data, and do advanced…

What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted mostly to offline data collection aggregated from retail stores, web data, and primitive email marketing contact lists. Today, the whole game of Marketing Analytics has transformed. The coming of age for analytics within Mobile, Social, Web, In-app, Video and E-commerce has pushed the…

MarTech Interview with Dave Fall, CEO at Brand Networks

"Digital advertising has been one of the most disruptive and exciting spaces in technology over the last few decades." Tell us about your role and journey into Technology. What inspired you to start at Brand Networks?  Digital Advertising has been one of the most disruptive and exciting spaces in technology over the last few decades. It’s changed the way business gets done in every category. I have been in the space for 20 years and first started my Digital Advertising career with NetGravity in 1999. I felt that Brand…

Hispanic Exchange Selects Canela Media As Exclusive Ad Sales Partner for its Premium Sites Including Sport.es, Marca, & Mundo Deportivo

Canela Media, a leading digital media technology company, announced it will serve as the exclusive advertising and sales representation for the biggest Hispanic-focused web properties in the world—Sport.es, Marca, and Mundo Deportivo. As part of its relationship with Hispanic Exchange (HEX), a leading Spanish speaking exchange who manages and represents all the publishers’ digital portfolio in the US and Latam, Canela Media will represent 100 percent of ad inventory for all Grupo Zeta, Unidad Editorial, Grupo Vocento,…

Twilio SendGrid Adds Critical Advertising Channels to Marketing Campaigns

Facebook, Instagram and Google Display Ad integrations enable marketers to extend reach of email campaigns to display and social ads Twilio, the leading cloud communications platform, unveiled Twilio SendGrid Ads, a capability within Marketing Campaigns, which enables marketers to create cohesive, multichannel engagements that drive business growth. Launched in beta today at Twilio’s annual customer and developer conference, SIGNAL, Ads gives marketers the tools to extend their existing email campaigns to a broader set of…

PostcardMania Reviewed as Business.com 2019 Best Pick for Postcard Mailings

Business.com recently updated their annual Best Picks list for The Best Direct Mailing Services of 2019, and their top choice in the Postcard Mailings category went to PostcardMania, a $59 million Inc. 500 marketing firm based in Central Florida. Business.com's Best Picks are an extensive examination of the direct mail industry and direct mail service providers nationwide. Marketing Technology News: W+R Studios Announces Homebeat, a New Tool to Keep Agents Top of Mind with Their Clients by Sending Scheduled Automated…

New Era of Business Intelligence Belongs to AI ML and Data Analytics

Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. The combination of BI and Data Analytics is a massive force driving the transformation of all businesses today. Fact Check: As per an industry report, the global analytics of things market was USD 8.1 billion in 2018 and is expected to reach approximately USD 56.8 billion by 2025. AI ML and Predictive Analytics make this transformation sustainable with numerous advantages added to the…

Armory Raises $28 Million in Series B Funding to Drive Enterprise Digital Transformation with Spinnaker, the De Facto Standard for Software…

New Funding to Power “Software-First” Innovation via Accelerated Software Delivery; Insight Partners’ Lonne Jaffe Joins Armory Board of Directors Armory, the enterprise software company commercializing Spinnaker, the leading open source continuous delivery platform from Netflix and Google, today announced that it has raised a $28 million Series B financing round led by Insight Partners. The round also included follow-on investments from all existing investors, including Crosslink Capital, Bain Capital Ventures, Mango…

LiveIntent Taps MediaMath Vet Jessica Muñoz as VP of Product Marketing

Supercharged Product Marketing Services Will Power LiveIntent’s Platform and Identity Business LiveIntent, the people-based marketing platform powered by the email address, announced the appointment of industry veteran Jessica Muñoz as VP of Product Marketing. Muñoz comes to LiveIntent after serving as the Director of Product Marketing at MediaMath, where she oversaw the company’s  suite of Intelligence products, including the launch of Intelligent Bidder (co-developed with the IBM Watson Marketing team). Prior to…

Gift Cards Surpass Wire Transfers as Top Fraudster Cash-Out Method

Agari releases findings of new quarterly email security trends report Agari, the next-generation Secure Email Cloud that restores trust to the inbox, released the findings of its Q3 Email Fraud and Identity Deception Trends report that delves into changing techniques used in email fraud and scams, during the April to June 2019 period. The top finding shows that fraudsters continue to shift away from their traditional methods. Gift cards have become the preferred mode that…

Keap Unveils New Product Lineup of CRM and Marketing Automation Software for Small Businesses – Keap Grow, Keap Pro and Infusionsoft

Keap, formerly Infusionsoft, revealed its new product lineup of CRM and marketing automation software built for small businesses. For 17 years, the company has led the market as the pioneer of CRM and marketing automation software for small businesses. Earlier this year when the company rebranded from Infusionsoft to Keap, it introduced the first edition of the new product lineup, now officially called Keap Grow. Keap Grow and Keap Pro join Infusionsoft in the product lineup, the most powerful edition of the CRM and…

Microsoft, GLOBALFOUNDRIES Join Si2 OpenAccess Coalition

Growing Membership Shows Ongoing Vertical Integration in IC Design Microsoft Corporation and GLOBALFOUNDRIES have joined Silicon Integration Initiative’s OpenAccess Coalition, a diverse group of international semiconductor companies that support the OpenAccess design database application programming interface. “These end-users are often most interested in the OpenAccess scripting-language interface, which gives engineers direct access into their OA-based design through, for example, the Python programming language”…

AdRoll Group Posts Double Digit Growth, Fueled by New PaaS, Data and Licensing Revenue

Slate of Senior-Level Hires and Expanded US Presence Positions Company to Drive Further Growth in Its Data-Driven Marketing and Advertising Business AdRoll Group, a leading marketing technology as a service company, announced the company achieved 16 percent revenue growth in the second quarter of 2019, and that it expects growth to continue to accelerate in the second half of this year. The company’s profit has grown by 300 percent year-over-year, and headcount is forecasted to grow 35 percent over the next twelve months…