Clarivate Analytics to Enhance AI-Driven Trademark Research Solutions with TrademarkVision Acquisition

Strategic Acquisition of Cutting-Edge, Australian Company to Deliver the Next Generation of Trademark Research Clarivate Analytics, the global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced the acquisition of Australian AI-technology company TrademarkVision. It joins Boston-based company CompuMark, the trademark clearance and protection partner for 9 out of 10 of the world’s most valuable brands. Forty percent of trademarks filed contain images. However, trademark…

LogMeIn Delivers Proactive AI & Universal Language Capabilities with New Bold360

Proactive, Multi-Lingual AI Brings the In-Person Customer Experience to the Digital World LogMeIn, Inc. delivered the next wave of intelligent customer engagement by adding proactive AI and language features to the Bold360 platform. LogMeIn has taken the world-class attributes of Bold360 and created an even more powerful solution with expanded use cases designed to help companies build a highly personalized and relevant customer experience across the digital journey. Bold360 anticipates customer needs and promotes…

What Lies Beneath: Unveiling the New Realities of the Twisting Online Purchase Path

There was once a time when customers would only go to one website to shop, and marketers would easily have all the customer data they needed. But that time is long gone. The landscape for e-commerce has shifted dramatically. Customers now make 54 percent of their purchases outside brand sites and in marketplaces, according to a recent report we released. Today, customers search and browse numerous sites, and finally end up buying… somewhere. An average of 70 percent of online purchases happen within walled-garden…

Halloween Special: Are Your Customers GHOSTING You?

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has downloaded your app, and then within days, weeks and sometimes months, all communication and engagement have disappeared. In the dating world, we call this “ghosting,” and unfortunately, it’s also a common practice in the business world. Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages As marketers, it is important to put a…

LivePerson Releases First Annual Conversational Commerce Index

Shows High Consumer Preference for Conversational Interfaces, Fast Adoption of AI and Automation LivePerson, Inc., a leading provider of conversational commerce solutions, released its first annual conversational commerce index report, highlighting how businesses are using messaging and voice assistants to interact with their customers. The report provides a comprehensive overview of the untapped economic potential for conversational commerce, and quantifies the opportunity for the market with three benchmarks: consumer…

PACIFIC Appoints New Vice President of Product Development

Patrick Hall to Lead Product Development at the Digital Consultancy and Agency PACIFIC Digital Group, the Discovery Agency, announces Patrick Hall's appointment as Vice President of Product Development for the company. Hall will be responsible for understanding the company's technology needs and leading the development of proprietary tools to support PACIFIC's services. "We are excited to have Patrick join our leadership team," said founder and CEO Norman Brauns. "His experience will be instrumental as we build tools…

Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages

Yes Lifecycle Marketing Finds Cyber Monday Emails Sent Day-Of Drive Higher Conversions Despite Spike in Email Volume Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday's significant potential as a purchase driver. In its 2018 Holiday Marketing Guide, Yes Lifecycle Marketing analyzed over 8 billion emails sent in Q4 2017 through its multichannel communications platform Yesmail360i. The report found that…

X2Engine, Inc. Releases X2CRM Enterprise Version 7.0

X2CRM Enterprise Provides Increased Levels of Customer Engagement and Behavior Monitoring Across All Modules, Improving Business Value and Efficiency X2Engine, Inc., provider of the award-winning X2CRM software, which includes sales force automation, marketing automation, service, and workflow, announces the release of its latest edition—X2CRM Enterprise 7.0. X2Engine is revolutionizing a software industry that has become ineffective due to old proprietary coding options, inferior data management practices, and…

Tomorrow’s Content Management Systems Will Be Driven by AI

Emerging Horizons of Future Content Management Systems Will Develop with Artificial Intelligence as the Central Theme. As AI Swiftly Penetrates Existing Marketing Technologies, CMS Will Not Be Left Behind Part four, which is the last in our featured series, explores the future of Content Management Systems. Globally, technology is changing and adapting to be increasingly AI driven. Hence, tomorrow's Content Management Systems will need to have capabilities of integrating with Application Programming Interface(s) that are…

Gartner Lists Resco in Magic Quadrant for Mobile App Development Platforms

Resco, the global provider of mobile solutions for Microsoft Dynamics 365/CRM and Salesforce, has been recognized by Gartner in its 2018 Magic Quadrant for Mobile App Development Platforms (MADP). A first-time positioning in a Gartner Magic Quadrant. MADP were, "First defined by Gartner in 2012 as a platform for addressing and consolidating enterprise mobile app development projects across business-to-employee (B2E), business-to-business (B2B) and business-to-consumer (B2C) app use cases. Today, MADPs are still primarily…

OpenText Named as a Leader in Gartner Magic Quadrant for Content Services Platforms

OpenText, the global leader in Enterprise Information Management (EIM), announced that it has been positioned as a Leader in Gartner's 2018 Magic Quadrant for Content Services Platforms. "OpenText's vision for the intelligent and connected enterprise is rooted in our longstanding market leadership in Content Services. As companies embrace the power of AI, automation and IoT, the value and volume of data and content are rapidly increasing," said Mark J. Barrenechea, Vice Chair, CEO and CTO, OpenText. "OpenText has been…

Walmart Selects Emerging Technology Company RichContext As Connected Content Partner

Retail Technology Company Chosen to Innovate the Future of Both Rich Media and User Generated Content on Walmart.com Arkansas-based RichContext has recently been named by Walmart as a Connected Content Partner in their newly minted program.  In its expanded partnership role with Walmart, RichContext will continue its work of being the catalyst for brands to fully activate their digital shelf. The company will continue to revolutionize the rich media space on Walmart.com item pages and drive user engagement and sales. …

Grey Group Agrees to Acquire Majority Stake in Autumn Worldwide

Grey Group, a WPP company, has agreed to acquire a majority stake in Autumn Worldwide, a leading independent social media and digital marketing agency, based in India. Autumn Worldwide was founded in 2005 by Anusha Shetty and Abhay Rajankar as a brand consulting and advertising company. CEO Shetty soon saw the opportunity and proceeded to expand Autumn into a 360° social media and digital agency which provides a multitude of services, including digital & social media campaigns, influencer & blogger marketing,…

Yieldify Decodes “The State of CJO” for Online Customer Journey

A Latest Survey from Yieldify Finds More Than One-Third of U.S. Marketers Dissatisfied With the Optimization of Their Online Customer Journey Yieldify, the customer journey optimization (CJO) company, released its first “State of CJO” report for 2018. Surveying over 200 e-commerce marketers in the U.S. and U.K., Yieldify’s report is one of the first to take a comprehensive look at how marketers in these two regions are optimizing the online customer journey. At the time of this announcement, Jay Radia, co-founder and CEO…

LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution

LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing Platform Bid adieu to the traditional ways of LinkedIn ad measurement. Today, LinkedIn announced a major integration with Google Marketing Platform to provide accurate attribution of every LinkedIn ad inside a single, unified reporting dashboard. For B2B marketing teams, this new integration could solve complex issues pertaining to LinkedIn ad measurement. Recommended: …

OpenText Announces Extended ECM for Microsoft Dynamics 365

OpenText, Together With Contesto, Adds to its Integrations With Microsoft OpenText, a global leader in Enterprise Information Management (EIM), announced the availability of OpenText Extended ECM Enabler for Microsoft Dynamics 365 for Customer Service. The new solution, developed in partnership with Contesto, integrates OpenText's leading Enterprise Content Management (ECM) portfolio with Dynamics 365 for Customer Service to deliver a complete set of content services to enrich business processes flows, and enable seamless…

8×8 Acquires Jitsi Video Communications Technology From Atlassian

Acquisition of Open-Source Video Communications Technology and Engineering Team Reinforces 8x8’s Technology Stack and Unique Ability to Deliver Best-In-Class Meetings Experience 8x8, Inc., a leading cloud provider of voice, video, collaboration and contact center solutions for over one million users worldwide, announced that it has acquired the Jitsi open source video communications technology and its highly skilled team of open source video technology experts. The Jitsi technology further extends 8x8’s cloud technology…

Screen6 Launches idSync – The Industry’s First Server-to-Server ID Syncing Solution for Optimal Match Rates

The New Data Syncing Technology Between Vendors and Siloed Datasets Today, Screen6, the leading provider of cross-device identity management, announced the launch of idSync, a new data syncing technology that precisely matches IDs between multiple datasets offline. idSync is not reliant on traditional cookie syncing to connect datasets but instead operates independently between platforms to support device matching and ID resolution for optimal match rates. idSync is powered by Screen6’s best-in-class technology, as proven…

vTime Hires Veteran Gartner Analyst Brian Blau to Lead International Expansion

vTime, a global leader in virtual communication and immersive multi-user experiences, announces an expansion into North America with the hire of notable industry expert Brian Blau, who joins as senior vice president. Located in San Francisco, vTime's newly formed US office will be led by Blau, formerly research vice president at Gartner. Blau joins the executive team to develop strategic partnerships and expansion opportunities, as well as manage and build out the US-based team. Also Read: Global Companies…

Data443 Advances Data Privacy & GDPR Response with Newest ClassiDocs Release

Version 1.43 Delivers Patent-Pending Data Identification Technology with Expanded GDPR Compliance Functionality and Native Integration for Leading Cloud Services LandStar, Inc., the parent company of Data443 Risk Mitigation, Inc., a leading data security and privacy company, announced today that Data443 has released version 1.43 of its award-winning data classification and governance technology ClassiDocs. Version 1.43 advances capabilities for data privacy and General Data Protection Regulation (GDPR) compliance by…