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Interview with Peter Isaacson, CMO, Demandbase

"Marketing leaders don’t need to deeply understand AI in order to leverage it any more than they need to understand Java and Python in order to take advantage of coding."Tell us about your role and journey into Account-Based Marketing? What made you join Demandbase? I’ve been doing Account-Based Marketing (ABM) in some form for the last 20 years. When I was head of Worldwide Field Marketing at Adobe years ago we did a form of ABM and called it Targeted Account Marketing to correspond to the sales process of Targeted…

Binary Bubbles Partners With The Brandery Accelerator to Launch Pop-Base, a Character-Based Content Deployment Platform

Binary Bubbles, an LA-based startup building Pop-Base, a character-based digital content deployment platform for brands, announced that it has raised $100,000 in funding from The Brandery. The company has raised $335,000 to date, with 37 percent raised in the last 45 days, and is targeting to close a total of $500,000 on their current pre-seed round. The round will be used to build the Pop-Base tech platform and launch the product's Beta with a select group of social media influencers, which are the focus of the company's…

True Influence Launches OpportunityBASE, Part of Its InsightBASE API Layered Platform, to Deliver High-Quality Leads With a Global Reach for…

OpportunityBASE Provides Enhanced Functionality for the Company’s ContentLEADS, TeleLEADS, and BehaviorLEADS, Helping Businesses Accelerate Their Sales Revenue True Influence, the technology leader of intent-based marketing and lead generation solutions, announced OpportunityBASE, a new component of the company’s InsightBASE API layered platform that produces valuable content syndication leads from 490 million B2B decision-makers around the world. When used in conjunction with the company’s ContentLEADS, TeleLEADS, and …

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

Hootsuite Completes A Decade Of Continuous Innovation and Customer Success

Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Social media management platform, Hootsuite has completed 10-years in the industry. When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and a new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it…

Adspace Networks Launches Adspace Studios

The Digital Out-Of-Home Video Network Debuts Content Starring Top Influencer Julia Engel; Tone It up Founders to Star in January Content Adspace, the country's largest digital out-of-home video network, announces Adspace Studios, a full service in-house production team dedicated to video development.  Headed by Jonny Hamilton, SVP Creative & Content, Adspace Studios produces video content that spans Adspace's own editorial features to bespoke video creative developed for advertisers.  Capabilities include ideation,…

SpotCues Launches Groupe.io, “Slack for the Deskless Workforce”

Leveraging Machine Learning and Automation Groupe.io Provides Micro-Apps, BOTS and Real Time Communications to Improve Productivity of Deskless Workforces SpotCues, an intelligent enterprise productivity platform, announced the launch Groupe.io, a mobile solution that focusses on improving productivity of deskless workers through role specific micro-apps, digital assistants (aka BOTs), real time communication and collaboration. The solution is primarily targeted at industries such as retail, hospitality and aviation with…

Publishers Clearing House Bolsters and Ensures Inventory Quality Through Partnership with SafeDK

Publishers Clearing House (PCH), a leading interactive media company and top destination for online free-to-play, chance-to-win entertainment announced a partnership with SafeDK, the leading end-to-end mobile SDK management platform and mobile Ad Intelligence solution. As part of the partnership, PCH and SafeDK will work together to find and solve tech and ad issues driven by ad network SDKs regarding performance, stability, inappropriate or buggy ads, auto-redirects and more. The first pilot PCH app integrated with the…

Interview with Jerrid Grimm, Co-Founder, Pressboard

"User-generated content is amazing from an organic perspective, but when it comes to Marketing Content, using professional organizations with a level of quality reduces the risk without reducing the effect." Tell us about your role and journey into technology. What made you start Pressboard? To take you way back, I fell in love with marketing when I was 10 years old. My favorite sitcom was a show called “Who’s the Boss” and the lead character, Angela Bower, was starting up her own ad agency. I thought it was amazing that…

Seismic Names John McCauley as Chief Financial Officer

Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Seismic, the recognized leader in sales and marketing enablement, named John McCauley as their first Chief Financial Officer. Reporting directly into CEO Doug Winter, McCauley will be responsible for leading Seismic's global financial organization and operations. McCauley brings more than a decade of experience in leading financial teams at fast growing and innovative international firms including Illumina and ServiceNow. While at…

SysAid Announces $30 Million Investment to Deepen Its Commitment to Improving Productivity of IT and Operations in Mid-Market Organizations

The Investment by Leading Tech Growth Fund IGP Will Accelerate SysAid's Growth in the ITSM Market and Beyond SysAid, a leading provider of service desk and IT service management (ITSM) solutions, announced the closing of a $30 million investment by IGP. The investment marks SysAid's first funding round, having operated as a bootstrap company since it was founded in 2002. For more than 15 years, SysAid has simplified on-going operations for IT Professionals and has empowered them to deliver exceptional service amid…

Interview with Steve Wadsworth, President and CEO, Tapjoy

"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the marketer and the specific desires of the consumer, and that requires the right mix of automation and human control."Tell us about your journey into technology. What galvanized you to be part of Tapjoy? I spent a long time working for Disney, including 11 years as the President of the Disney Interactive Media Group. During that time, I saw the digital media industry change dramatically, and I recognized…

TechBytes with Ed Kennedy, Sr. Director of Commerce, Episerver

Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to Ed Kennedy, Sr. Director of Commerce at Episerver, to understand how businesses should prepare to provide experiences beyond transactions.Tell us about your role at Episerver and the team/technology you handle. I’m the Senior Director of Commerce at Episerver where I’m responsible for working with B2C retailers and brands and B2B manufacturers and distributors on their digital commerce…

Vidoomy Launches Its Self-Service Platform Allowing Websites to Integrate Video Advertising Within Minutes

Vidoomy, the media monetization platform with video advertising, has gone a step further by streamlining the process of integrating video advertising ads. Vidoomy simplifies this process, which usually involves a long process, and reduces it to just a few minutes. Vidoomy has launched its new platform for the registration and automatic integration of new publishers through its website. For the registration, the editors just have to follow a few simple steps .Once registered, a professional team will evaluate and approve…

20 CMOs to Follow on Twitter

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

TechBytes with Steven Shapiro, VP, Digital and Customer Journey, Informatica

Steven Shapiro VP of Digital and Customer Journey at Informatica "Intent data" is any information that suggests a person (or persons in a company) may have the "intent" to buy. We spoke to Steven Shapiro, VP of Digital and Customer Journey at Informatica, to understand if they connect intent data with other insights and use it across departments.How does intent data work? “Intent data” is any information that suggests a person (or persons in a company) may have the "intent" to buy. In Bombora’s case, the data comes…

Unlock Holiday Growth in Southeast Asia this Shopping Season

New Study from Meltwater Sheds Light on Consumer Sentiment, Behaviour and Attitudes to Help Marketers Supercharge Sales Through Social Media Black Friday and Singles’ Day may be the new kids on the block, but for Southeast Asia, Christmas is where it’s at, representing the majority of online engagement about holiday shopping. A new report from Meltwater titled ‘Ecommerce in SEA: Supercharging Holiday Sales Through Social Media’ analysed consumer sentiment during the year-end shopping period last year to help ecommerce…

Talkwalker, the World’s Leading Social Listening Company, Continues Global Expansion with New Office Opening in Singapore

Talkwalker Announces the Opening of Their New Office in Singapore, to Develop Social Listening Capabilities Across Asia Pacific Talkwalker, the leading social listening and analytics platform, has opened a new office in Singapore. Founded in 2009, Talkwalker had already shown exponential growth across Europe and the US, with offices in Luxembourg, New York, San Francisco, and Frankfurt; serving over 2,000 global brands and agencies as clients. This new office will help develop the social listening and analytics industry…

Cision Unveils Global Innovation Lab to Transform Communications Industry

Cision announced the opening of a new global innovation and research center to fuel the ongoing development of groundbreaking technology for the communications industry. The Cision Innovation Lab, with locations in New York City and Berlin, is designed to build, test, and launch cutting-edge technology that helps communicators unify data, processes and analysis to transform the comms function. The Lab will serve as a testing ground for integration of acquired technology into the Cision Communications Cloud, as well as the…

5 ‘Marvel-ous’ Business Lessons Stan Lee Taught Us

1922- 2018 Excelsior! Too many words spoil the mood. I promise this will be very short. It was a tectonic movement of sorts last night – Superhero creator and marketing whiz, Stan Lee, made a peaceful exit from what we could term a “swashbuckling” life. A life that mesmerized millions of fans with phenomenal episodes of emotion, strength, and aura. This is more than a tribute to a childhood superhero… it’s a way to continue his legendary ideas that make any marketer aspire to do things that only superheroes do. “They…