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Metadata.io Integrates with Oracle Eloqua for Automatic Marketing Operations

Metadata.io's leading AI-powered marketing operations platform helps marketers drive bottom-of-the-funnel results with integration to Oracle Eloqua Metadata.io, the AI-powered marketing operations platform and a Silver level member of Oracle PartnerNetwork (OPN), announced that it now integrates with Oracle Eloqua, part of the Oracle Marketing Cloud, for automatic marketing operations. Metadata leverages patented AI technology to automatically target, experiment, execute, attribute and optimize digital ad campaigns. With…

MarTech Interview with Redickaa Subrammanian, CEO at Resulticks

"Brands and Marketing professionals looking for a competitive edge should look to invest in building their understanding of this technology as it can be leveraged in driving more engaging campaigns." Tell us about your role and journey into Technology. I have a rather diverse educational background, with a Diploma in Fine Arts, a B.A. in History from the University of Madras, and an MBA from the State University of New York, Buffalo. After school, I started out as a Xopywriter, then as an Account Manager with a couple of…

Nokia Celebrates Twelve Months of 5G Achievements

Nokia achieves 23 landmark 5G ‘firsts’ between September 2018 and September 2019 Espoo, Finland – Nokia is celebrating twelve months of 5G ‘firsts’: a milestone defined by 23 game-changing achievements in the field of 5G.      Over a twelve-month period that started on 6 September 2018 with the first over-the-air, end-to-end data transmission on a commercial 3GPP 5G New Radio network in partnership with Verizon, Nokia has gone forward to achieve an additional 22 5G firsts in six continents and in a wide range…

Video Conferencing Equipment Supplier, IVCi, Explains What AV as a Service Is and Why Your Company Needs It

With a transforming economy, the AV industry has begun to transform as well. More often we're seeing AV companies turn away from more traditional installations towards service-based offerings. AV as a Service is a rapidly growing business model used in the AV industry in response to new customer demands and evolving technology. Video conferencing equipment supplier, IVCi, explains what AV as a Service is and why your company needs it. Read their discussion below to learn more. What is AV as a Service? AV as a Service, or…

Calabrio Accelerates Contact Center Freedom by Introducing Agent Self-Scheduling Technology

Evolution of employee self-service supports Calabrio vision to help customers achieve a flexible, fair and digitally optimized workplace Calabrio, the customer experience intelligence company, has announced the launch of Self-Scheduling for agents as part of the organization’s mission to disrupt and evolve the contact center market with enriched human interactions. The new workforce management (WFM) technology combines the benefits of planning optimization, intraday automation and agent self-scheduling to empower…

TechBytes with Anand Janefalkar, Founder and CEO at UJET

What mobile usage trends do you see amongst Millennials and Generation Z consumers that is transforming customer support? There are a handful of support trends that we are seeing that center around Millennial and Gen Z consumers. The first is that the value being placed on experience has never been higher. In fact, 80% of customers now see their experience with a company as valuable as the actual product. The second, is not just that Millennials and Gen Z are heavy users of mobile devices, they are using channels such…

Cheetah Digital Unveils Customer Engagement Suite at Signals 19

The Customer Engagement Suite Enables Marketers to Drive Revenue, Build Lasting Customer Relationships, and Deliver a Unique Value Exchange Throughout the Entire Customer Lifecycle Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the debut of its Customer Engagement Suite at Signals 19. The Customer Engagement Suite enables marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer, the…

Liquid Omnicommerce Appoints ex-Publicis Shopper Marketing Lead Richard Nicoll as Chief Commerce Officer & Managing Director

Liquid Omnicommerce, an independent and pioneering end-to-end retail consultancy, has strengthened its management team with the appointment of Richard Nicoll as its new Chief Commerce Officer and Managing Director. Richard joins Liquid from Publicis Communications in Asia, where he was Chief Shopper Marketing Officer. He has also held leadership roles at Saatchi & Saatchi in London and Hong Kong. He was latterly responsible for building the regional shopper marketing capability for Publicis Communications (Saatchi…

Smartling Releases ‘Move the World with Words’ Book at Global Ready Translation Summit

Coffee table book and $100 million commitment to industry aims to recognize the human element of global commerce Smartling, the premier software and translation services company that established the Enterprise Translation Cloud category, today releases its first-ever print publication, the “Move the World with Words” coffee table book, at the Global Ready Translation Summit in New York City. Alongside the launch of the book, Smartling is also announcing its commitment to investing $100 million in translator pay and…

Newly-Formed Chimney Vigor Group Expands in APAC to Meet Demand for Quality Video Content at Scale

Merger of Vigor and the Chimney group will bring industry-leading content creation and distribution capabilities to APAC Following its merge with California-based content distribution and media solutions leader Vigor, CVG expects to double in size in APAC within 12 months, positioning itself as a serious contender in the global content production and distribution industry. Existing Chimney offices in Singapore and Sydney, as well as Vigor’s Seoul office, will now also offer both content creation and distribution and…

Fuze Appoints Rob Scudiere as Chief Technology Officer

Product development veteran to drive the continued advancement of the Fuze communications and collaboration platform for the enterprise Fuze, the leading cloud-based communications platform provider for the modern global enterprise, announced the appointment of Rob Scudiere as the company’s chief technology officer. In this role, Rob will oversee the company’s global engineering and technical operations, with a focus on building world-class products that deliver an exceptional enterprise communications experience for our…

Mobile Marketing Platform YouAppi Names Sawato (Stephan) Yoshii as Country Manager for Japan

With Japan One of YouAppi’s Largest Markets Globally, the Addition of Sawato (Stephan) Yoshii as Country Manager Will Increase Youappi’s Penetration in the Japanese Market YouAppi, a leading marketing platform for premium mobile brands, announced that Mr. Sawato (Stephan) Yoshii has been named Country Manager for Japan. Founded in 2012, YouAppi has developed a marketing technology platform for marketers, agencies, developers, and publishers. From user acquisition to app re-engagement via video, social and other…

GeoEdge Researchers Uncover Malicious Auto-Redirect Ads in Programmatic VPAID Video Inserted in Sandboxed iFrames

This Newly Discovered Re-Direct Attack Marks the Continued Escalation of Malware Attacks like Steganography and WebRTC Which Go Undetected via Traditional Blacklisting, the Most Frequently Used Method to Block Malicious Ads this Is the Result of Abuse of Sandboxed iFrames Which Were Developed to Provide Safe Communications Between the Publisher’s Content and the Advertiser For serving video ads, marketers and agencies have embraced the VPAID (Video Player Ad-serving Interface Definition) ad format which enables…

Ushur Introduces SmartMail: An Advanced Application to Automate Customer Email Processing Using AI

New Application Utilizes Artificial Intelligence to Automate High-Volume Customer Email Ushur, a leading intelligent automation platform that harnesses conversational AI and Process Automation to transform communications and workflows, today announced SmartMail. Ushur SmartMail is a cloud-based application that works with existing work management and CRM systems to automate incoming bulk customer email and attachments. For companies that are manually triaging incoming email with service desk or contact center resources,…

Nexstar Media Group Completes Tribune Media Acquisition Creating the Nation’s Largest Local Television Broadcaster

Nexstar Media Group, Inc. announced that it completed its previously announced acquisition of Tribune Media Company in an accretive transaction valued at approximately $7.2 billion including the assumption of Tribune Media’s outstanding debt. Pursuant to the merger agreement, Nexstar acquired all outstanding shares of Tribune Media for $46.687397 per share in cash, inclusive of $0.187397 per share to reflect the final closing date relative to the August 31, 2019 targeted closing date. The combination creates the nation’s…

Chinafy Brings Enhanced China Market Access to Millions of SMBs

Chinafy takes the first step towards putting the world’s second-largest economy, within reach for Global Businesses Chinafy, the leading China performance platform, is proud to announce the launch of its all-in-one web compatibility and performance suite. The platform enables Global companies’ websites to be fast, and fully accessible in China and includes products such as automation, translation, SEO, and analytics, as well as consultancy for enterprise clients who need more custom solutions. Until today, usage of the…

MarTech Interview with Jon Perera, CMO at Highspot

"AI and Machine Learning are boosting sellers’ productivity and effectiveness - and show no sign of slowing down." Tell us about your role and the team/technology you handle at the Company.
 I’m Highspot’s CMO, and I lead our Marketing, Community, and Business Development. My work encompasses everything from our rapid global expansion and brand evolution, to partnering with leaders across our company in delighting customers with an unparalleled experience. Which Sales titles would most benefit from SmartPage Technology?…

Zadarma Introduces Its New Free CRM System and Adds German Language to Its Interface

Cloud Telecommunications Company Zadarma Has Launched Their Newest Product - Customer Relationship Management System - and Introduced Another Language to Its Interface - German Zadarma, a cloud telecommunications provider established in 2006, announced the official launch of ZCRM – its latest addition to their extensive line of telecom services. Their CRM system offers a comprehensive and user-friendly solution for teams and departments of various sizes. Zadarma new Customer Relationship Management system is fully…

Inference Solutions Enables Conversational AI for Cisco’s On-Premise Platforms

Enterprises Using Cisco’s UC and CC Offerings Can Upgrade Their IVRs to Intelligent Virtual Agents Without “Ripping and Replacing” Existing Software and Equipment Inference Solutions, a global provider of Intelligent Virtual Agents (IVAs) for sales and service organizations, launched new solutions that  extend the self-service capabilities of Cisco Unified Communications Manager (UCM), Unified Contact Center Enterprise and Unified Contact Center Express (UCCE/X). Enterprises using these on-premise solutions can now easily…

Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams

Thousands of Clearbit customers can now leverage their customer data together with Clearbit’s to improve online advertising, deliver de-anonymized leads to sales, and personalize their entire lead lifecycle -- from website to messaging to renewal Clearbit, a data-tools provider for thousands of business-to-business (B2B) companies, announced Clearbit X, the first data-enabled growth engine, purpose-built for both marketing and sales teams within B2B companies. X lets companies improve their customer communications with…