Segment Survey Finds Consumers Willing to Spend More on Personalized Shopping Experience

According to The 2017 State of Personalization Report, a new report published today by customer data platform Segment, consumers expect highly personalized shopping experiences from retailers and are willing to spend more money when brands deliver targeted recommendations. Peter Reinhardt, CEO and co-founder at Segment, said, “Shoppers expect brands to remember who they are, whether they’re on a digital channel or in store. However, very few companies can actually deliver on these tailored experiences. This is a profound…

Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale

New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement Protagonist, the Narrative Analytics company, announced newly expanded capabilities for understanding and engaging with audiences, leveraging deeply held beliefs and communications across all forms of media. The new marketing and communications offerings add data-driven messaging, channel strategy development and brand signature tracking to the Protagonist Platform. Protagonist’s intellectual property,…

Employee or robot?

5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and fantasy films. But we’ve come a long way since ‘Skynet’. Only a few months ago, Facebook deactivated a chatbot project, as the bots had developed their own language to communicate with each other, making them redundant to the human employees ‘in charge’. This is an extreme example though. There are many practical A.I. applications that can support the day-to-day running of…

Separating The Fake From The Factual – Why AI Is Revolutionizing Marketing?

AI and machine learning are dominating technology conversations and investments across multiple sectors. In conjunction with automation, these two technologies are fundamentally changing the nature of our working lives. Some experts have even concluded that AI will automate all human jobs within 120 years. Nowhere is this truer than across the marketing sector which has been revolutionized by new technologies powering digital and influencer marketing. While the market predictions and the promised ROI that these…

Interview with Eric Keating, VP, Marketing, Zaius

"Marketers need a complete view of the customer experience - every interaction that a customer has with your brand - including sales, marketing, and support data. Without understanding all interactions in a single customer view, you’re bound to miss something vital." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a B2C CRM platform? As the fortunate person who heads up marketing at Zaius, the team and I are focused on educating the market about the incredible…

If Data isn’t Real-Time, It’s Not Accurate for B2B Marketing and Sales

Rishi Dave, Chief Marketing Officer At D&B, Explains How Marketing And Sales Teams Could Equip Themselves With Powerful Data And Drive Alignment In Selling Effectively To Engaged B2b Buyers Last month, Dun and Bradstreet (D&B) released the first annual report on the state of B2B marketing, selling, buying and the impact of data and technologies on the selling process. Titled “State of Sales Acceleration,” the report, by D&B, identified that B2B sellers still have a long way to go before they can hope to use…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Blueshift Receives Patent for AI-Powered Marketing

Patent Validates Blueshift's Innovative Approach in Using Real-Time Streams of Customer Data for AI-Powered Marketing on Every Channel Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, announced that the company has been awarded Patent No. 9779443 from the United States Patent and Trademark Office for "EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING", further validating the company's innovations in applying AI to real-time streams of behavioral data.…

Interview with Tony Zito, CEO, Rakuten Marketing

"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an integrated marketing company? My career with Rakuten Marketing began in 2012 when my display company, mediaFORGE, was acquired by Rakuten Marketing. Directly following the acquisition,…

Creating Individualized Customer Experiences: Top Insights from The Personalization Summit 2017

I recently attended my first Personalization Summit – an event dedicated to helping digital marketers deliver highly relevant, individualized experiences to their audiences across channels. It’s no secret that we’re in the Age of the Customer – and personalization is especially important and strategic to our organization because we feel that our digital presence should provide the same warm experience that occurs when two humans are conversing. I was hoping to get a little bit of inspiration in addition to a whole lot of…

TechBytes with Steve Murphy, CIO, 3Cinteractive

Steve Murphy CIO, 3Cinteractive Modern marketers have shown an appetite for leveraging mobile marketing platforms to drive interactions with customers. These interactions are based on the analysis of consumers’ preferences on how they would like to communicate with brands. Chatbots and intelligent assistants have created a flourishing opportunity for marketers to influence consumer loyalty and improve experience across mobile marketing campaigns. To understand how brands can leverage mobile marketing to better customer…

Interview with Caroline Klatt, Co-Founder, Headliner

"When you know exactly what customers want, you can market it to them. In chat, the customer is telling us exactly what they need, so we can translate that back in actionable, shoppable content." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an app personalization firm? I am the Founder and CEO of Headliner Labs, which develops chatbot and mobile messaging technology for leading brands and organizations in retail. I spent years working in retail – as a…

TechBytes with Patrick Renvoise, Chief NeuroMarketing Officer & Co-founder, SalesBrain

Patrick Renvoise Chief NeuroMarketing Officer & Co-founder, SalesBrain In the run up to Full Circle Insights' Circulate 2017, we spoke to Patrick Renvoise, Co-Founder & Chief Neuromarketing Officer, Salesbrain, who is scheduled to speak on Neuromarketing and Neuroselling: The New Sciences of Persuasion, at the event. In this interview, Patrick gives us an introduction to the nascent field of neuromarketing.MTS: Tell us about your role at SalesBrain and how you reached here?  Dr Christophe Morin co-founded…

TechBytes with Aditya Jami, Senior Director, Data Science & Engineering and Head, AI, Meltwater

Aditya Jami Senior Director, Data Science & Engineering and Head, AI, Meltwater B2B marketers are seeking inspiration from B2C strategies and campaign management ideas to win more customers. It is only a matter of “when” B2B marketers start connecting with their audience using brand stories, based on media intelligence platforms. Last month, media intelligence giant, Meltwater, came up with a unique report on the social media buzz created by brands to win over customers leading up to Singapore’s 52nd birthday. The…

TechBytes with Jonathan Epstein, Senior Vice President, International, Sentient Technologies

Jonathan Epstein Senior Vice President, Sentient Technologies Last month, Sentient entered into an exclusive business agreement with Rakuten Marketing to bring Sentient Ascend to the Japanese market. We spoke to Jonathan Epstein, Senior Vice President, International, Sentient Technologies to understand how Sentient ASCEND and AWARE personalize marketing campaigns and optimization.MTS: Tell us about your role at Sentient and how you got here? Jonathan Epstein: I’m currently senior vice president, international, for…

TechBytes with Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola

Gil Chamiel Director of Data Science and Algorithm Engineering at Taboola In an era of personalization and web customization, marketers are increasingly relying on programmatic and AI technologies. Predictive technology and omnichannel experience help businesses increase user engagement, monetize traffic and deliver relevant content throughout the customer journey. We spoke to Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola, to understand how the predictive recommendation engine for content…

WorkSpan Announces $9M Series A to Unleash the Exponential Potential of Marketing Networks

WorkSpan, the Marketing Network where marketing teams span boundaries to work across internal teams, external go-to-market partners and agencies to orchestrate marketing campaigns and programs, today announced a $9 million series A funding round led by Mayfield. The company is now making its global debut following a very successful early availability program that included SAP, Intel, CenturyLink and Infosys. “Companies need to engage with thriving ecosystems of partners to make themselves strategic and valuable for their…

5 Ways to Make Money for Your Company With a Messenger Bot

Chatbots are an exciting and new phenomena in the tech, marketing and customer service worlds. Messenger bots allow you to program your Facebook page to conduct automated conversations with people that require no human interaction on your end. And the bot can do far more than merely converse -- it can be programmed with artificial intelligence to recommend the best products for each user, send interactive content like videos and surveys, and even broadcast out relevant content to each user to re-engage them. And this all…

Interview with Bob Gaito, CEO at 4Cite Marketing

"Have we become so confused by the digital landscape that we actually focused on devices instead of people?  Sure, cookies and device IDs are important but only to the extent that they can be linked to a person." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a Marketing Automation company?) I am one of the company’s co-founders and have served as CEO since its inception. Prior to launching 4Cite, our management team owned and operated another marketing…

Interview with Adam Singolda, Founder & CEO, Taboola

"I believe we’re the last generation that will be looking for things, and the next generation will expect things to be recommended to them." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start a technology innovation company?) Taboola is the first job I’ve ever had. I spent nearly seven years in the Israeli army and was living with my parents before I was discharged. As I was trying to relax, I couldn’t find anything to watch on TV one day and thought, “I should not be…