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TechBytes with Mimi Rosenheim, Sr. Director of Digital Marketing at Demandbase

Could you tell us about your role and the team/technology you handle at your company? I’m the Senior Director of Digital Marketing and Brand at Demandbase. Not only am I responsible for driving the top-of-funnel Marketing, but I’m also an Account-Based Marketing (ABM) evangelist. As a marketer at a company that offers the leading ABM platform, I am always pushing myself to innovate using our own technology to drive the business and help our customers do the same. How do you see ABM evolving with the maturity of Customer…

New Data from The Manifest Says Most People Don’t Actually Care About Instagram Removing “Like” Counts

Instagram Announced That It Will Start Hiding like Counts for US Users. Celebrities and Influencers Have Spoken out About the Decision, Expressing Discontent or Approval. Most People, However, Don't Really Care About the Platform's Decision Most people don't care if Instagram users can see likes, suggests a new survey from The Manifest, a business news and how-to website. Media coverage so far highlights opinions from those in the spotlight, but what about the average user? A survey of 502 Americans found that more…

TCS Collaborates with Qualcomm to Launch New Innovation Hub to Develop Next-Gen AI Solutions with 5G

Tata Consultancy Services' Hub to Explore New Use-cases Across Industries That Help Enterprises Innovate Faster, Deliver Superior Customer Experiences and Generate New Revenue Streams Tata Consultancy Services (TCS),  a leading global IT services, consulting and business solutions organization, announced the launch of a first-of-its-kind Innovation Hub in Hyderabad, India. With support from Qualcomm Technologies, Inc., an industry leader in wireless technology, the new hub will be used to build domain-specific solutions…

Deloitte Digital Wins Three Partner Innovation Awards at Dreamforce 2019

Awards Recognize Innovation in Digital Transformation for Organizations in the B2C Commerce, Higher Education and Health Care and Life Sciences Industries Deloitte announced that it has received three Salesforce Partner Innovation awards in the B2C Commerce, Higher Education and Health Care and Life Sciences categories. Deloitte Digital was recognized for its work with True Alliance, Southern New Hampshire University and Amgen respectively. The awards were presented at Dreamforce 2019. Deloitte Digital helped True…

Sixgill Launches Integrity, The Blockchain Data Authenticity Solution

Sixgill Integrity Delivers Ironclad Data Veracity with Real-Time Performance and Alerting, at Scale, for Enterprise Processes Informed by Data Streams and IoT Networks Sixgill, LLC, a leader in data automation and authenticity products and services, announced the commercial launch of Sixgill Integrity™ 1.0 for blockchain-enforced data authenticity. Sixgill Integrity fulfills the critical enterprise need for end-to-end, real-time data authenticity assurance with robust capabilities to monitor and guarantee the veracity…

Sixgill Launches Integrity, The Blockchain Data Authenticity Solution

Sixgill Integrity Delivers Ironclad Data Veracity with Real-Time Performance and Alerting, at Scale, for Enterprise Processes Informed by Data Streams and IoT Networks Sixgill, LLC, a leader in data automation and authenticity products and services, announced the commercial launch of Sixgill Integrity 1.0 for blockchain-enforced data authenticity. Sixgill Integrity fulfills the critical enterprise need for end-to-end, real-time data authenticity assurance with robust capabilities to monitor and guarantee the veracity…

Civicom TranscriptionWing: Delivering Transcriptions in a Culture of Confidentiality and Security

In light of a recent report concerning security issues involving on-demand transcriptions provider Rev and their handling of customer data, secure transcriptions provider Civicom TranscriptionWing weighs in on the importance of the implementation of stringent security measures in multiple components and stages of the transcription process In light of a recent report concerning security issues involving on-demand transcriptions provider Rev and their handling of customer data, secure transcriptions provider Civicom…

US Consumers Believe Customer Support Calls Put Them At Risk for Fraud

Sitel Group has found that more than four in five Americans think brands could do more to prevent customer service fraud and one in four don't trust that brands are handling their personal information securely Half (46%) of Americans admit they have been a victim of fraud, but nearly all (92%) think the risk of fraud is increasing in our day-to-day activities. Even more concerning, nearly one third (31%) have actually felt at risk for fraud when contacting a brand's customer service department, and 47% said it was because…

XACT Robotics Appoints Industry Veteran Brian L. Allen as its Vice President of Sales and Marketing

Former architect of MAKO Surgical’s commercial strategy to lead commercialization focused activities as Vice President of Sales & Marketing Following the recent FDA clearance of its XACT Robotic System and the completion of its latest financial round totaling $36M, XACT Robotics™ Ltd. announced the appointment of Brian L. Allen as Vice President of Sales and Marketing. A proven commercial executive in medical robotics, Brian brings more than two decades of MedTech leadership delivering multiple first-to-market…

Oracle Expands Innovation Lab to Advance Industries

Oracle and partners apply latest technology to help construction, communications, and utility companies spark growth through modernization Oracle is expanding its Chicago Innovation Lab, empowering more organizations to explore new technologies and strategies to bolster their digital transformation efforts. Since its successful launch last year, the Lab has helped construction organizations explore and test solutions from Oracle and the larger construction ecosystem in a simulated worksite environment. Today, Oracle is…

Xero Unveils Deeper Integrations with Microsoft Office 365, Google, HubSpot and More to Solve the Small Business Data Silo

From Initial Contact to Invoice and Ongoing Marketing, Xero Is Building Deeper Integrations with Apps That Small Businesses Use Every Day, Giving Them a Smarter Way to Work Xero, the global small business platform, announced that it’s building deeper integrations with apps that small businesses use everyday, including Google, Microsoft Office 365, HubSpot and more. The new integrations, built in-house by Xero, were identified as gaps that give small businesses a simple, seamless and smarter way to connect and access their…

Fastly Launches New TLS Solutions to Protect Global Brands and Offer Advanced Security, Performance, and Privacy

Fastly’s portfolio eliminates barriers to fast, affordable setup and management of TLS so global brands can deliver the most secure online experiences with ease Fastly, Inc., provider of an edge cloud platform, announced the launch of two new TLS offerings to optimize the creation of a more trustworthy web and high-performance online connections for global brands. The latest solutions significantly reduce the barriers to entry for TLS protection on Fastly through accessible user interfaces and APIs, as well as a fully…

Fastly Launches New TLS Solutions to Protect Global Brands and Offer Advanced Security, Performance, and Privacy

Fastly’s Portfolio Eliminates Barriers to Fast, Affordable Setup and Management of TLS so Global Brands Can Deliver the Most Secure Online Experiences with Ease Fastly, Inc., provider of an edge cloud platform, announced the launch of two new TLS offerings to optimize the creation of a more trustworthy web and high-performance online connections for global brands. The latest solutions significantly reduce the barriers to entry for TLS protection on Fastly through accessible user interfaces and APIs, as well as a fully…

MarTech Interview with Erez Yereslove, Chief Marketing Officer at Globality

" I think Chatbots will evolve to become tools that truly add value to businesses and their customers." Could you tell us about your role and journey into technology? I’ve been somewhat obsessed with technology, and specifically communications-related technology, from a very young age; I’m still quite proud of being an adopter of the pre-browser internet. Over time, I developed and managed databases, including coding of SPSS, SAS, and then sites using good old ColdFusion and early HTML. While at Disney, I started leaning…

Real-Time Customer Experience Is Happening, with or Without You

Today’s customers expect nearly everything at the speed of now, and that includes how their brands interact with them. To keep pace with this increasingly sophisticated customer for whom time is always of the essence, brands must endeavor to deliver a customer experience (CX) in real-time or as close to real-time as possible. If you aren’t anywhere close to real-time in your CX or perhaps you’re not completely convinced it’s necessary in your industry, let me offer at least one reason that transcends any business sector -…

Stellar named Australia Customer Contact Outsourcing Service Provider of the Year by Frost & Sullivan

Stellar was recognised as the Australia Customer Contact Outsourcing Service Provider of the Year at the annual Frost & Sullivan Asia-Pacific Best Practices Awards banquet held at St. Regis Singapore on 14 November. Mr. Krishna Baidya, Head of Customer Contact Research, Digital Transformation Practice - Asia Pacific at Frost & Sullivan noted that Stellar's impressive track record on shared growth strategy that embraces innovation to deliver business outcomes at scale and aligned with future needs has been…

SAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance Partnership

SAP SE announced that the Mercedes-Benz EQ Formula E team is using the SAP HANA platform and the SAP Sports One solution to prepare for season six of the ABB FIA Formula E Championship. The Mercedes-Benz EQ Formula E team will make its debut at the first race of the season in Diriyah, Saudi Arabia, on November 22, 2019. “Ever since SAP became our official business performance partner in May 2018, our collaboration has proven to be an exciting opportunity for both brands to explore together and jointly develop innovative…

TechBytes with Jody Spusta, COO, Provider Market at Welltok

Could you tell us about your role and journey into Technology? I have been working in CRM Healthcare Marketing, Sales and Client Strategy my whole career, with nearly two decades of experience in Account and Client Relationship Management. I helped start Tea Leaves Health in 2011 to address a gap in the market for a Customer Relationship Management platform (CRM) designed to address the unique needs in Healthcare – acquiring and retaining high-value patients. We also created the industry’s leading Physician…

Americaneagle.com Announces New Office in London

The New London Location Further Strengthens Americaneagle.com's European Presence Leading web design, development, and digital marketing agency, Americaneagle.com, has announced that it has opened an office in London. The new office, strategically located in the central business district of Moorgate, brings Americaneagle.com closer to its clients overseas and strengthens the company's overall international presence. Americaneagle.com's London office, along with current European offices located in Zurich, Switzerland…

Former IBM & Kony CTO Joins rewardStyle, the Leading Influencer Marketing Company

rewardStyle, the pioneer and leader in global influencer marketing, and company behind LIKEtoKNOW.it, the first-of-its-kind influencer-driven shopping app, is excited to announce the appointment of Bill Bodin as rewardStyle's Chief Technology Officer. In this role, Bodin will play a key role in leading rewardStyle's innovative engineering endeavors and shaping rewardStyle's technological vision and future product roadmap. He will work with rewardStyle's exceptional line up of current engineering leaders to grow the…