Banner Before Header

Now Playing on an Uber Near You: Digital Video

Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads to feature provocative headlines and direct response ads to try to direct us to do something. We also expect outdoor ads not to move, but that’s changing. Digital out-of-home (DOOH) advertising is expected to be a $4.5 billion market in the U.S. next year, up from $1.2 billion in 2016. Such ads -- often featuring video or animation -- are also showing up in new places. We now see video ads on Uber and Lyft…

Centaur Media Partnership Sees Market Research Society Take up Residency at the Festival of Marketing 2018

Centaur Media, the team behind London’s annual Festival of Marketing, and Market Research Society (MRS), the world's leading research association, announce a partnership that will see the two organisations collaborate at this year’s festival – taking place 10-11th October at Tobacco Docks. MRS will run an event, open to their 5,000 strong membership base, on the opening morning of the Festival of Marketing. MRS members will be able to purchase reduced-price tickets for the festival – gaining them exclusive access to MRS…

Custora Scoops $13.75 Million Series B to Usher New Path in AI-Driven Digital Commerce

Customer Analytics Software Provider Uses Ai Technology to Drive Revenue and Lifetime Value for Today’s Top Retailers Today, Custora, the leading customer analytics platform for retail, announced $13.75 Million in Series B funding led by General Catalyst with participation from existing investors Foundation Capital and Greycroft. Custora helps retailers - including 7 out of the top 20 retailers in the U.S. - grow revenue and increase customer lifetime value (CLV) by making better use of AI-driven customer insights. At the…

Swanson Health Selects Alliance Data’s Conversant for Personalized Digital Marketing Services

New Agreement to Help Foster Deeper Engagement with Existing Customers and Website Visitors, and Expand Swanson Health's Customer Base Conversant, the digital media arm of Epsilon, an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health's personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency. Founded in 1969, Swanson Health began as a mail-order business with a…

Six Ways You Should Be Using Market Intelligence

Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many B2B marketers still rely on gutfeel and hindsight over knowledge and insight. We’ve found that many brands are essentially gambling on six of the most important aspects of strategy development and implementation. But it would be much better to apply market intelligence and get more scientific with marketing spend. Here’s how. Product roadmaps: Where are you going? The intuition and vision of product…

Video for All: Why Vidyard Chose INBOUND 2018 to Make Big Marketing Technology News

Say it all with a video. Yes, that's what Vidyard has done to the video marketing ecosystem in 2018. With a flurry of exciting new releases and tech integrations, the landscape is brimming with optimism. At INBOUND 2018, Vidyard has announced that HubSpot Video, is now available free to all HubSpot Marketing, Sales, and Service Hub customers. MarTech RADAR 2018: Top 150 B2B Technology Companies We sat down with Tyler Lessard, VP Marketing at Vidyard, to understand what makes video the most exciting Marketing…

Demandbase Introduces Breakthrough Technology for B2B Advertisers and Marketers

Only B2B Advertising Solution to Combine Precision and Scale to Reach Key Buyers at Target Accounts Demandbase, the leader in Account-Based Marketing (ABM), unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and marketers reach their buyers. The new solution leverages Artificial Intelligence-powered intent data to more accurately identify and reach target buying committees. The Demandbase Targeting Solution also includes a new level of control and visibility for customers,…

Seismic HomePage Unveiled to Deliver True Personalization to Sellers for Maximum Productivity

Seismic Announces Series of Product Updates Designed to Further Leverage the Platform’s Intelligence and Situational Awareness Capabilities Seismic has announced the launch of Seismic HomePage. Seismic HomePage is a situationally aware homepage that spotlights relevant information for each individual seller and recommends next steps based on what is likely to help them engage their unique set of buyers. The launch is one of multiple product announcements from the global leader in sales and marketing enablement -- all…

TechBytes with Basil Shikin, VP, Engineering, AppLovin

Basil Shikin VP, Engineering, AppLovin In July, AppLovin had announced the launch of Lion Studios, a media division that works with independent mobile developers to publish and promote their apps. Basil Shikin, VP, Engineering, AppLovin tells about the core tenets of their mobile app advertising engineering and the impact of contemporary gaming platforms on app discovery.Tell us about your role at AppLovin and the team/technology you handle. I was one of the first engineers at AppLovin. As the team grew, my role and…

HubSpot Launches Bundled Suites to Achieve Sophisticated Sales, Marketing and Service Goals

The Launch Is HubSpot’s Largest Enterprise Software Suite Expansion HubSpot announced the launch of its brand new Sales and Service Enterprise Software Hub for business availability. The company also announced new updates in their Enterprise Marketing Hub, along with promising buyers a discounted rate for a bundled purchase. HubSpot is calling their bundled product, ‘Enterprise Growth Suite’ which will provide advanced enterprise teams with- Control Greater flexibility Deeper integrations Hubspot will…

VainuLabs Builds AI to Read and to Understand What Is Being Said About Companies on the Web

Vainu NER Outperforms Global Benchmarks, Setting New Standards for How AI Can Comprehend Natural Language in a B2B Environment Vainu's mission is to build the most comprehensive database of all the companies in the world. A crucial part of this mission is having the ability to determine when companies are being mentioned in natural language. Named Entity Recognition (NER) is a subset of natural language processing that focuses on understanding when an entity is mentioned in free text. For…

Interview with David Mason, CEO and Founder, StudioNow

"Brands and agencies do not have much data to help determine how much to spend on creative and production because they never really know how the content is going to perform."Tell us about your role and journey into technology. What made you start StudioNow? I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend…

Former Hearst UK Executive Joins Publisher AI Platform, Ezoic

Google Certified Publishing Partner, Ezoic, appoints former Hearst UK Chief Digital Officer, Paul Cassar, as new Vice President of Strategic Partnerships. Cassar will take on the responsibility of helping Ezoic formulate strategic partnerships with forward-thinking publishers. Cassar will work out of Ezoic's London office where Ezoic recently made news for their aggressive expansion into the European marketplace. "At Hearst UK, I had the opportunity to get to know Ezoic. I was inspired by their approach and the results…

Wildmoka and Wochit to Launch New Integration to Give Users Even Better Live Video Editing Powers

Wildmoka and Wochit will unveil the integration of their respective leading digital & video production platforms at IBC2018 in Amsterdam from 14th to 18th September Wildmoka and Wochit are true corporate soul mates - two organizations with a shared vision, mission, and passion: to propel professional video production into the future by making it easier and more cost-effective than ever for publishers to produce professional grade video content that meets the demands of today’s digital native, social…

NewsCred Launches Integrated Marketing Edition of Its Content Marketing Platform with the Unveiling of Integrated Campaigns

New Integrated Marketing Edition Unifies Marketing Organizations to Improve Cross-Functional Collaboration and Ensure Delivery of a Consistent, Relevant, and Measurable Content Experience Across All Channels NewsCred, the world’s leading enterprise content marketing platform (CMP) provider, announced the availability of the NewsCred CMP: Integrated Marketing Edition and introduced, as part of the new edition, Integrated Campaigns, an end-to-end solution that reduces the complexity of planning and executing omnichannel…

LogMeIn Helps Marketers Create Better Content with the Next Generation of GoToWebinar

The All-New GoToWebinar Gives Hosts New Features and a Smarter, More Intuitive Content Creation Experience to Drive More Leads, Grow Audiences and Train Viewers Through Live and On-Demand Events LogMeIn, Inc. announced that it has launched a completely redesigned user interface for webinar organizers, bringing about the next generation of GoToWebinar, the market-leading webinar tool. The new experience gives customers improved usability, including a fully mobile-responsive layout, easier onboarding and in-product tips and…

Unmasking the State of Influence in Men’s Grooming

Friday, August 17 this year was National Men’s Grooming Day - a day when men can focus on their appearance and when salons, hairdressers and beauty parlors can cater to men with various offers. What better time to look behind the beard, if you will, to understand the brands that are favorites in men’s grooming among influencers, and how marketers can learn from these brands to scale their own influencer marketing programs. Traackr gathered data from the top beauty influencers to find out which men’s grooming brands were…

Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President

Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO of the award-winning marketing agency 360i from 2013 to 2018 and Chairwoman since May, will join the company as President, effective 4 October. Reporting to CEO Bryan Wiener, Sarah Hofstetter will be responsible for the company's commercial strategy, including marketing and sales, as well as the continued advancement of its…

TechBytes with Matt Harada, GM Data, Sovrn Holdings

Matt Harada GM Data, Sovrn  AI is a potent tool to combat the Fake News menace. Publishers are looking for Marketing Technologies that can solve this challenge. The recent Sovrn-Factmata partnership is seen as a credible technology integration to develop an advanced machine learning platform that can tackle fake-news. Matt Harada, GM Data, Sovrn reveals the fascinating aspects of their partnership with Factmata, using AI to combat Fake News and the growing role of Audience Data and CDPs.Tell us about your role at Sovrn…

Interview with Barbara Bates, CEO, Hotwire

"As a business leader who fully embraces technology advancements such as AI, I can't forget about the human element that is vital to keep the business of public relations and integrated communication alive."Tell us about your journey into PR tech. What galvanized you to join Hotwire as a CEO? I founded Eastwick Communications in Silicon Valley more than 27 years ago, and in 2016 it was acquired by Hotwire. I was initially appointed as the CEO of North America, but I became Global CEO shortly thereafter. I was intrigued by…