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TechSee Survey: Customer Service Major Contributor to Churn

39 percent of consumers left for a competitor because of customer service interactions  TechSee, a global leader in visual customer assistance powered by AI and Augmented Reality, released the results of a wide-ranging survey examining the top reasons for customer churn. The data revealed that 39 percent of those who canceled a contract with a company over the past 24 months did so because of the level of customer service they received. And the problem appears to be endemic, with 61% of these customers canceling after an…

Really Simple Systems CRM Launches New Custom Charts Feature

Leading cloud CRM vendor, Really Simple Systems, has announced the launch of an exciting new enhancement to its software's analytical features. The new CRM Custom Charts feature allows users to create their own dashboard chart widgets, providing a snapshot of their performance in a visual analysis and pinpointing their key metrics. Customers can now create Custom Charts from a whole range of data in their CRM, such as team performance, sales targets, marketing analysis, client records, using both standard and custom data…

Marquee TV Selects ViewLift to Power New OTT Content Platform

ViewLift, a leader in end-to-end platform services for web, mobile and OTT, announced their alliance with Marquee TV, and the re-launch of Marquee TV's streaming TV service for arts and culture, available on web, Roku, AppleTV, Amazon Fire, Android TV and mobile devices. While evaluating next generation partners, Marquee TV sought a solution to provide a state-of-the-art service to their subscribers and grant more control over all facets of the business; including content, user experience, branding, analytics and…

Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement

Agreement incorporates both local and national advanced audience television audience data Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new partnership with CTV Media to provide advanced audience data for all clients on a regional and national scale. "We have been impressed to see how Comscore has delivered on its commitment to providing superior local & national television audience measurement," said Kathy Dixon, President of CTV Media. "Our focus is on…

Nielsen Completes Overhaul Of Local TV Business, Achieves Milestone In Multi-Year Effort To Transform Measurement In 208 Markets Across The…

Extensive Quality and Stability Improvements Position Clients and Nielsen for the Future Nielsen announced that it has achieved a major milestone in its multi-year effort to combine advanced meter technology, big data and people-powered panels into its Local TV measurement service. This sweeping transformation delivers clients complete, in-depth, accurate metrics that are representative of what people are actually viewing in local broadcast markets. Today's announcement of new currency measurement marks the capstone of a…

Wurl Launches AdPool, World’s Largest Cross-Platform Advertising Service for Connected TV

New Service Gives Advertisers Access to Billions of Ad Avails on Leading Connected TV Platforms Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced the general availability of AdPool, a new advertising marketplace enabling video producers to sell their CTV ad inventory to thousands of advertisers, ranging from global brands to local businesses. The new offering is available today and is a free service for video publishers and CTV platforms that are part of…

Verishop Selects Akeneo to Deliver Product Experience Excellence Amid Rapid Growth

Technology Solution Helps Verishop Deliver Accurate, Consistent, and Relevant Product Information with Efficiency and Scale E-commerce company Verishop has selected Akeneo as its product information management (PIM) solution provider to help the startup scale with speed and efficiency. From writing code to launching the online-shopping platform in just six months, Verishop was able to easily deploy Akeneo’s PIM to manage product information for the 4,000 SKUs at launch — a number that has increased daily since.…

Petra Industries Unveils Next-Generation B2B Ecommerce Platform, Powered by OroCommerce

Petra Industries, a leading consumer technology distributor, announced the launch of an innovative new B2B ecommerce platform, unveiled as part of the largest website overhaul in the company’s 34-year history. Petra’s new digital presence builds on decades of innovation and experience in distribution and ecommerce. “The new Petra.com is all about creating an online foundation that will allow us to deliver a world class digital experience to our customers and vendor partners.” says Josh Williams, Petra’s director of…

BIP Capital Releases 2019 The State of Startups(SM) in the Southeast Report

Third Annual Report Reveals Market Maturation; $28 Billion Invested in Southeastern Startups Since 2014  BIP Capital, one of the most active venture capital firms in the southeastern United States, announced the availability of its 2019 The State of Startups in the Southeast eBook, which delivers a comprehensive overview of the venture capital and startup ecosystem in the region. This third annual report takes an in-depth look at startup activity throughout nine southeastern U.S. states over the five-and-a-half-year time…

AXA Insurance Revolutionises Digital Customer Service with RingCentral Engage Digital

A Single Dashboard, Managing a 50% Month-On-Month Increase in Digital Interactions, with a 10x Increase in Case Resolution RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact centre solutions, announced that, AXA, one of the world’s largest insurance providers, is using RingCentral Engage Digital, a platform that manages every digital interaction with customers, to revolutionise its digital customer service offering. The new platform and approach has led to: A…

At 50%, Connected TV Hits New High of Video AD Impressions Served by Extreme Reach

With New Insights on Automotive and Direct-To-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands While Autos Lag Behind in Adoption of CTV Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay.  It now accounts for a full 50% of all video ad impressions–twice that of mobile–according to the latest Video Benchmarks report from Extreme Reach (ER), the complete asset management solution for TV and video ads. This marks the fifth…

Mobile Marketer IronSource Gets $400 million Investment from CVC Funds

CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years. CVC Funds will take a minority stake in IronSource in exchange for the money, which means that IronSource has a substantial valuation. The deal makes IronSource one of Israel’s first unicorns, with a valuation over $1 billion. “As one of the world’s most respected private equity firms, CVC has a track record of successfully partnering with companies to drive global…

New Research Shows Businesses Aren’t Proactive Enough When it Comes to Managing Online Reputation

Recent Data Suggests That Businesses Aren’t Doing Enough to Proactively Protect and Build Their Online Reputation. Small Businesses Need to Take Active Steps to Promote Their Own Brand Online, Including Regularly Monitoring Their Online Reputation, Responding to Reviews, and Promoting Their Own Brand Online. To stay ahead of potential crises, most small businesses (88%) monitor their online reputation at least quarterly, according to a report by Clutch, the leading B2B ratings and reviews firm. Monitoring is only one…

Qubit Start for Peaks Includes Proven Tactics to Increase Retail Revenue Throughout the 2019 Holiday Season

New Personalization Package Decreases Resource Impact on Brands and Accelerates Time to Revenue Qubit, the leading marketing personalization technology provider, announced Qubit Start for Peaks. The solution provides retail brands with an expedited on-ramp to build and deliver personalization experiences in order to fully leverage peak holiday shopping periods, including Black Friday and Cyber Monday. Marketing Technology News: The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases…

Evergage Receives Highest Product Score in Every Use Case in Gartner’s Critical Capabilities for Personalization Engines Report

For the Second Straight Year, Gartner Ranks Evergage the Highest in Marketing, Digital Commerce and Customer Experience Use Cases Evergage, The 1-to-1 Platform company, announced that Gartner has given Evergage the highest product score in every use case the research firm analyzed in the Critical Capabilities for Personalization Engines report (available to Gartner subscribers). The report is now in its second year of publication, and this is also the second year Evergage received the highest score among all vendors in…

Seal Software Introduces AI-Based Contract Negotiation Product — Seal Now

New Solution Focuses on Single Largest Pain Point for Contract Negotiation-Complexities of Third-Party Paper; Brings Enterprise AI to the Microsoft Word Experience Seal Software, the global leader in enterprise contract analytics, introduced Seal Now™, a new contract analytics product specifically designed to address the review and negotiation of third-party paper (draft contracts prepared on another party's templates), the most complex, risky and time-consuming aspect of the contracting process. Seal Now leverages the…

Mixpanel Announces €100M Ambitious, 10-Year European Expansion Plan Including a Data Residency Program

Mixpanel Is Doubling down on Its European Expansion Commitment with a €100M Plan Including Three New European Offices and a Data Residency Program Mixpanel, the world's leading user behavior analytics platform, announces its continued European expansion, following a strong year of growth in Europe. The keystone of this strategic plan will include a new European headquarters office in Barcelona, Spain, that will house 60-70 new employees focused on localized sales, support, marketing, partnerships, accounting, and…

MediaMath Commits To 100 Percent Accountable & Addressable Digital Media Supply Chain By End Of 2020

Anchor Ecosystem Partner Rubicon Project joined by Video & CTV/OTT Leader Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100 percent accountable and addressable supply chain by the end of 2020, righting the wrongs of a…

Oracle Buys CrowdTwist

Extends Oracle CX with Leading Cloud-Native Omni-Channel Loyalty Solution Oracle announced it signed an agreement to acquire CrowdTwist, the leading cloud-native customer loyalty solution to empower brands to offer personalized customer experiences. The solution offers over 100 out-of-the-box engagement paths, providing rapid time-to-value for marketers to develop a more complete view of the customer. Upon the close of the acquisition, the CrowdTwist team will join the Oracle Customer Experience (CX) Cloud organization.…

Ascent360 Welcomes Jason Root As Senior Vice President of Client Success Team

Root to Help Company Implement Methodology to Ensure Predictable Client Success Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced a new Senior Vice President of Client Success: Jason Root. Root, a professional services veteran, has been brought on to help Ascent360 clients quickly realize value and combat steep learning curves common during the adoption of new marketing technologies. "Jason is an exceptional operations leader," says Scott Buelter. "He has led multiple…