In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to…
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Embracing every new Martech “solution”  Let’s face it, there are now more than 5,000, yes 5,000, martech companies that all claim to hold an important place in your martech stack. Not possible. Curate your partners to only the ones that…
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A T-Commerce Study by Connekt Showed That 76% of Viewers Would Purchase Products They See in TV Ads Television-based commerce – AKA t-commerce – is set to take off in 2018, buoyed by new technologies and the transition of millions of…
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Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed…
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"Those that are successfully transforming their attribution practice are measuring performance around a customer-obsessed KPI, making it more customer-oriented and indicative of the entire customer experience." On Marketing Technology…
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What is Customer Experience Management (CEM)? Google it and you’ll find various definitions that explain this currently-buzz worthy concept. We live in the age of the customer and it’s time to clarify what CEM truly means. Before I get…
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"Location data should not be considered merely as coordinates of a device. Coordinates do provide a precise point of a device but the interesting thing is the context. " On Marketing Technology MTS: Tell us about your role and how you got…
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 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year…
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Think back to the last text-heavy presentation you sat through. Or maybe I should say endured because we all know how boring it can be to look at words on a screen. In our ever-changing, meme-loving world where instant, snapshotted…
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"Whether it’s immersive storytelling, communication of complex spatial design, the showcasing of products in curated environments or virtual, ‘in-the-seat’ experiences, VR brings a heightened platform for translating ideas into experiences…
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Most Organizations Agree that Providing Good Support is a Top Priority, But IDC's Survey Sponsored by LogMeIn Shows that Investing in Tools to Drive Improvement Remains a Challenge The newer generation of "millennial" and Gen X workers…
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The AI Analytics Company Increases Customers' Bottom Line by Capturing Millions in Otherwise Lost Revenue and Opportunities; Triples Revenues Anodot, the AI-powered analytics company, has announced a Series B round, bringing its B…
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"Given the widespread use of bots to inflate engagement, we’ll likely see marketers dial back their influencer spending until they are able to have reliable metrics." On Marketing Technology MTS: Tell us about your role and how you got…
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A recent EConsultancy Conversion Rate Optimization Report found that 96% of organizations rated marketing personalization as a “highly” or “quite” valuable method for improving conversion rates. The shift from simply discussing the…
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Series C funding for Leadspace was led by Arrowroot Capital and JVP to support continued AI product leadership and customer growth in the US, and Israel World's leading B2B audience management platform for marketing and sales, Leadspace…
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While Many Marketers Are Exhausted By Big Data, A Focused Program Will Ensure Real Results Big data dominated marketing-related headlines a few years ago, hitting its peak around the time the term was included in Gartner’s Hype Cycle for…
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Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper…
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