Globe Photos Acquires the Assets of Photo File, a Leader in Licensed Sports Photography

Globe Photos, Inc., the owner one of the world’s largest iconic pop culture image archives, has acquired the assets of Photo File, Inc., one of the nation’s leaders in licensed professional and collegiate sports photography. “In addition to immediately increasing our revenue stream, this highly-synergistic acquisition significantly expands our collection of iconic sports photography and greatly strengthens our sales and production capabilities,” said Globe Photos CEO, Stuart Scheinman. “We expect to benefit from Photo…

Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment

Original Research to Be Presented at Digital Pharma East Syneos Health, the only fully integrated biopharmaceutical solutions organization, released a study providing real-world patient insights into the effectiveness of digital advertising to speed clinical trial recruitment. Research highlights of the study, which was conducted by the Company’s Communications business, will be presented at Digital Pharma East in Philadelphia, PA. The study, conducted online with 432 patients in the United States with epilepsy and…

Melissa Sponsors PASS Summit Session on Optimizing Your Data Quality Business

Free Lunch and Learn Session Guides Data Quality Pros in Applying Tools, Accelerating Analytics, and Monetizing Data Cleansing Melissa, a leading provider of global contact data quality and identity verification solutions, announced its PASS Summit session, “Data Quality: What’s in it For Me?” This free lunch and learn session is geared to industry professionals such as Microsoft MVPs and other credentialed industry experts and community leaders, and will help them uncover techniques for applying the right data quality…

TechBytes with David A. Yovanno, Chief Executive Officer, Impact

David A. Yovanno Chief Executive Officer at Impact When most people think of partner marketing, they think of traditional affiliate marketing, which has been one of the top three paid marketing channels for decades, alongside search and email. We spoke to David A. Yovanno, Chief Executive Officer, Impact, to understand partner recruitment from a current B2C commerce perspective and how technologies such as AI/ML and virtual assistance could disrupt it.Tell us about your role at Impact and the team/technology you…

Vinay Ramani joins Pipedrive as Chief Product Officer

Pipedrive Inc., a leading sales pipeline software and CRM of choice for over 75,000 companies, announced the appointment of Vinay Ramani as the company’s Chief Product Officer, based in London. Vinay Ramani now leads the product vision and strategy essential to Pipedrive realizing its true potential. He will lead the product, data, design and research organizations for the company. Vinay joins at an exciting time for the global CRM market. Gartner reports that SaaS CRM is currently the largest application software market…

Global Companies Drive Faster Innovation with Oracle Cloud

Ebates, Mitsubishi Electric and Office Depot Accelerate Go to Market and Cut Manual Processes with Oracle Cloud Applications and Platform Oracle OpenWorld -- Oracle announced that a number of global enterprises have implemented a combination of Oracle Cloud Applications and Oracle Cloud Platform to power their businesses. Using Oracle Cloud Platform and Oracle Cloud Applications, customers including Office Depot, College Board, Ebates, Mitsubishi Electric, Solairus Aviation, Turning Point and The Wonderful Company have…

Sage Showcases New Product Innovations at Sage Intacct Advantage 2018

Highlights Include Sage Intacct Budgeting and Planning, Interactive Custom Report Writer and Dynamic Allocations Sage, the market leader in cloud business management solutions, highlighted three new innovations onstage at Advantage 2018, the Sage Intacct customer and partner conference taking place in Nashville, TN. These new solutions reinforce Sage’s commitment to investing in technologies that address the toughest financial management challenges of its customers. “Our pace of innovation and history of rolling out…

Gimme Named Best B2B Startup in Atlanta

Company Recognized for Achieving Significant Milestones & Being a Disruptive Innovator in Vending and Unattended Retail Gimme, maker of innovative unattended retail technology that provides executives with sales, cash, inventory and service data, took home the title of 2018 Best B2B Startup in Atlanta during the second annual Atlanta Startup Awards last week. The award ceremony aims to recognize Atlanta's most successful rising tech companies, startup pioneers and disruptive innovators, and is jointly comprised by…

Oracle NetSuite Helps Organizations Across Industries Grow with Powerful New Innovations

New Commerce, Global Tax Management and Analytics Capabilities Help Organizations Adapt to Change and Successfully Grow and Scale Today, Oracle NetSuite has announced a series of new innovations to help organizations across industries grow revenues, expand internationally and empower business users. The new commerce, financial management, and analytics capabilities help organizations take advantage of the NetSuite platform to exceed customer expectations, enable international expansion and respond quickly to vital business…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Teikametrics Scoops $10 Million Series A Funding to Optimize Amazon Advertising

Early Leader in Amazon Advertising Aims to Capitalize on $100B Opportunity by Accelerating the Momentum and Development of its Machine Learning-Powered Retail Optimization Platform With Amazon Advertising poised to become a $100 billion business over the next decade, Teikametrics, the leading Retail Optimization Platform (ROP) that helps retailers, brands and agencies grow revenue and increase profitability on Amazon, announced that it has raised $10 million in a Series A funding round led by Granite Point Capital, Jump…

Gainsight Acquires Aptrinsic to Enable Product Growth for Subscription Businesses

Customer Success and Product Teams Are the ‘New Sales and Marketing’ in the Age of the Customer Gainsight, the Customer Success company, announced it has signed a definitive agreement to acquire Aptrinsic, a privately held company based in San Mateo, California and Tel Aviv, Israel. Aptrinsic is a product-led growth solution that delivers powerful analytics and in-product engagements used to increase adoption, retention and expansion in B2B companies. The acquisition strengthens Gainsight’s ability to help subscription…

comScore Brings Its Core Digital Data into a Single, Unified View

Enhanced Solution Enables Holistic Understanding of Audiences for More Efficient Analysis and Smarter Decision Making Across Platforms and Media Types comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced the full unification of its digital audience measurement data in comScore’s exploration and visualization tool, MyMetrix Explore. This update consolidates all content and media types, including video, in a single interface. The new enhancements to Explore offer…

Social Beat Launches ’22 Languages’ Platform

By 2021, 9 out of 10 Internet users in India will be an Indian language user. Without a strong vernacular marketing strategy, brands will be unable to tap into the limitless potential of India's next billion Internet users. In light of the growing importance of a multilingual approach, Social Beat is excited to announce the launch of its new platform, 22 Languages . Suneil Chawla, Co Founder, Social Beat spoke during the launch, "Through our innovative platform, brands can create content in multiple languages that resonates…

SGK Presents “Key Strategies To Drive The Omnichannel Experience”

Rachelle Sokan Will Address How to Deliver Exceptional Omnichannel Customer Experience SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced that Rachelle Sokan, engagement manager, client solutions, will present Key Strategies to Drive the Omnichannel Experience in an SGK BrandSquare webinar on October 24, 2018, 1:00 P.M. (ET). Customers are in control and their experiences are increasingly digital.…

Hundreds of Content Creators to Live Stream from TwitchCon 2018 using LiveU Technology

LiveU Solo Powers Mobile Live Streaming in and Around the San Jose Mcenery Convention Center TwitchCon gathers Twitch creators and communities together to watch, learn, and play together. With the rise of the IRL (In Real Life) movement and mobile live streaming, this year's TwitchCon promises to bring even more interactive content than ever before. LiveU, the live IP video disruptor that powers mobile live streaming, expects more than 100 content creators to go live from TwitchCon using the company's LiveU Solo…

Smaato Reduces Media Buying Costs With Automated Traffic Curation

Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that their Automated Traffic Curation (ATC) product significantly reduces costs of programmatic bidding for Demand Side Platforms (DSPs). The machine learning technology, which has been active and improving for the last year, culls less relevant inventory before reaching a demand partner’s platform — saving…

Ushur Accelerates Growth in Automated Service Workflow with $12 Million in Series A Funding

SaaS Platform Provider to Enhance Capabilities and Expand Client Base with Funding Led by Premier Silicon Valley Firm 8VC Ushur, a service engagement SaaS platform provider harnessing the power of enterprise data, Robotic Process Automation and Language Intelligence Service Architecture (LISA), announced a $12 million Series A funding round led by premier Silicon Valley venture capital firm 8VC with participation from new and existing seed investors. “We are now servicing repeatable use cases across a number of…

Vonage Business Cloud Gets New Social Messaging Capabilities

Vonage, a business cloud communications leader, has announced the integration of its Business Inbox feature with Facebook Messenger, now available with the Vonage Business Cloud (VBC) unified communications service. VBC's social messaging capabilities allow customers to reply to messages sent in Messenger through all applications of their Vonage service, enabling businesses to respond to customers faster and organizing customer requests in one unified inbox for better customer interactions. Businesses can also…

Why Your Visual Content is Worth its Weight in Gold

Most, if not all, marketers today understand the importance of digital media and the ways in which visual content increases engagement and boosts brand awareness. As the use of visual assets grows so does the understanding of their bottom-line impact. What was once an effective tool for connecting with prospects and customers has become a business-critical imperative. Let’s examine why visual content is more important than ever and how to implement it into your marketing campaigns: A Visual Treasure Trove Facebook posts…