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Nami ML Emerges from Stealth to Unveil the Future of Mobile App Subscriptions

Nami ML revealed the future of mobile app monetization to a packed audience of developers, investors, and industry heavyweights just a few blocks from Apple’s World Wide Developers Conference. Read about Nami ML's game changing introduction of smart paywalls for mobile apps. Using their cloud-based platform, Nami demonstrated how publishers can manage their mobile app paywalls, and optimize in-app revenue by utilizing Nami machine learning capabilities. App publishers have struggled to convince their customers to…

Freshworks Joins Hands With OrangeOne Corporation, to Aid Digital Transformation of Businesses in Japan

OrangeOne Corporation, a leading software services provider in Japan offering localization and distribution for overseas products, partners with Freshworks,  a global innovator in customer engagement software. As a strategic partner to expand in Japan, OrangeOne will be offering Freshworks' suite of products including Freshdesk, the award winning helpdesk software, and an integrated 'Freshworks 360' solution. The partnership will come into effect on June 6, 2019. Freshworks is at the forefront of customer engagement. As…

Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion

Upon the close of the acquisition, Looker will join Google Cloud MarTech is getting its major Big Data push. MarTech 150 RADAR Company -- Data Analytics and Visualization platform Looker is settling to become a Google-owned company following a $2.6 billion acquisition deal. Previously, Looker and Google have partnered in providing Cloud Computing services to the Marketing, Sales and Business Intelligence customers. Currently, Looker customers leverage the Company's multi-Cloud functionality to integrate with SaaS…

PostcardMania Releases Direct Mail Integration for Data Companies, CRMs and Franchises: New Software is 1st to Trigger Proven Mailer Designs…

PostcardMania, a $59 million Inc. 500 marketing firm, recently launched new integration for tech companies and franchises that makes designing, ordering, and mailing a targeted direct mail campaign as simple as a few clicks. SaaS companies and franchises alike can now offer users an integrated print collateral solution without any upfront investment in print manufacturing or delivery. PostcardMania's software operates as a dual design builder storefront and API solution, meaning companies can offer their users an…

MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO

"It is my sincere belief that email will continue to grow, regardless of emerging digital channels." Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so we are celebrating 10 years of momentum this year. OPTIZMO was inspired by a need in our industry for Email Compliance, Suppression File and Data management platform that went above and beyond the utilitarian…

Formstack Announces Key Hires Joan Lavis, Rob Wiley and Nathan Sinsabaugh

Leader in Workplace Productivity Welcomes Seasoned Industry Experts to Team Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces three new additions to company leadership: Joan Lavis as Chief Financial Officer, Rob Wiley as Head of Marketing & Product Strategy and Nathan Sinsabaugh as Product Engagement Director. “Over the last 18 months, Formstack has been moving toward a unified vision to bring a powerful workplace…

DemandGen Launches New Data Management and Implementation Services for RingLead Customers

Combined Offerings Provide Strategic and Operational Services for Marketing and Sales Operations Teams Needing to Overcome the Challenges of Maintaining a Healthy Database DemandGen International, Inc., a world-class team of digital transformation and technology experts, announced a strategic partnership with RingLead, the market leader in end-to-end data management. As part of the strategic partnership, DemandGen will now be providing RingLead Implementation Services to RingLead customers who need additional expertise…

Experience Management Leader Medallia to Acquire Behavioral Analytics Startup Cooladata

Acquisition Enables Acceleration of Medallia's Predictive Journey Capability Medallia, Inc., the global leader in customer experience management, announced it has signed a definitive agreement to acquire Tel Aviv-headquartered Cooladata, a next generation cloud-based behavioral analytics platform.  Leveraging its proprietary big data platform and artificial intelligence engine, Cooladata can process huge datasets beyond customer surveys to analyze non-explicit feedback to derive and predict customer sentiment. This…

MarTech Interview with Eric Christopher, Co-Founder and CEO at Zylo

"The biggest priority for rapid growth is implementing good communication across the business as it grows." Tell us about your role and journey into technology. What inspired you to co-start Zylo? My journey to becoming a technology CEO started with my first entrepreneurial attempt: An online business, while I was in college during the dot com explosion. At the time, companies like Google didn’t have this long history - it was just this new search engine - but I have a big appreciation for that moment when all these new…

Onna Technologies Closes an $11 Million Series a Led by Dawn Capital with Participation from Dropbox and the Slack Fund

Onna, a New York and Barcelona based startup, dedicated to centralizing proprietary information closes an $11 million series A equity funding round to grow its central information access product. The round was led by Dawn Capital, with participation from Dropbox, the Slack Fund, and existing early investor, Nauta Capital. Norman Fiore, General Partner at Dawn Capital, will join Onna's Board. Norman has invested in several of Europe's leading SaaS businesses including Mimecast , Collibra and Showpad.…

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn,…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

SnapLogic Announces Strategic Partnership with Solita in the Nordics

Companies Combine Technology and Services to Accelerate Digital Transformation Projects Across Europe SnapLogic, provider of the #1 Intelligent Integration Platform, announced a strategic partnership with Solita, a leading strategy, technology, and data company based in the Nordics, to accelerate digital transformation initiatives at organizations across Europe. Solita will become a strategic OEM partner for SnapLogic in Europe, embedding SnapLogic's Intelligent Integration Platform into Solita's Agile Data Engine…

SurveyMonkey Hires Autodesk Executive Debbie Clifford as Its New Chief Financial Officer

Clifford Brings Nearly 20 Years of Operational Finance Experience and Leadership in SAAS Business Model Transformation SurveyMonkey, a leading global survey software company, announced that Debbie Clifford will join its leadership team on July 8 as chief financial officer.  In her new role, Clifford will oversee all aspects of finance including financial strategy, planning and analysis, accounting, tax, treasury, and investor relations, in addition to strategic planning and corporate development.  With the addition of…

MarTech Interview with Shafiq Rajani, Vice President, Mintel Comperemedia

"Mintel Comperemedia combines the best marketing data across our partners into one platform with a singular taxonomy." Tell us about your journey into Marketing and Sales Technology. How did you arrive at Mintel Comperemedia? My career began at Chase, where I developed a keen sense for understanding how middle market business works, as our group was ensuring that balance sheets were sound ahead of mid-market mergers and acquisitions. After arriving at Mintel in 2008, I was instantly impressed with the data set that we…

Calabrio Acquires Teleopti to Create the Global Standard for Customer Experience Intelligence

Combined company ranks among largest contact centre workforce management providers Calabrio announced it has acquired Teleopti, a workforce management software provider headquartered in Stockholm, Sweden—building the new global standard for the customer experience industry. The combination brings Teleopti’s workforce management (WFM) software together with Calabrio’s customer experience solutions to create the market-leading, true multi-tenant SaaS customer experience intelligence platform. Calabrio and Teleopti bring…

TechTarget Integrates 1st and 3rd Party Intent Data within Priority Engine Platform to Help Companies Make Faster Sales and Marketing…

Enhanced account prioritization and intelligence combines relevant TechTarget intent, fit and customer engagement data to improve sales and marketing conversions TechTarget, Inc., the global leader in B2B technology purchase intent data and services today announced the release of enhanced account rankings and insights in IT Deal Alert Priority Engine fueled by 1st and 3rd party purchase intent data. Marketing and sales teams will now be able to leverage this new intelligence to get to the right accounts and prospects…

Interactive Demo Automation for Sales Engineers – Consensus’ New Release Unlocks Unique Buying Group Analytics

Consensus, a software startup that helps B2B presales teams scale through interactive demo automation, announced today a new update designed for large customers. "While working with presales and sales teams at some of our enterprise customers, such as Oracle and ADP, we noticed the need for some additional features unique to large companies," says Garin Hess, Founder and CEO. "For example, they want to have more control over how they organize the unique demo analytics that Consensus gathers and tracks."…

OwnBackup Closes $23.25 Million Investment to Continue Global Expansion of Its Cloud-to-Cloud Backup and Recovery Platform

Meets Mounting Cloud Data Compliance Concerns and Grows International Leadership Team OwnBackup, a leading cloud-to-cloud backup and recovery vendor, announced the close of a $23.25 million Series C round of financing co-led by Insight Venture Partners and Vertex Ventures. Existing investors Innovation Endeavors, Oryzn Capital and Salesforce Ventures also participated in the round. The company also announced the aggressive expansion of its international leadership team and general availability of OwnBackup Archiver, which…

TechBytes with Sam Nazari, VP Customer Success, Evolv Technologies

Tell us about your role at Evolv and the team and technology you work with?  As Vice President of Customer Success, I am responsible to ensure whether our customers can realize the promise and the benefits of our Ascend autonomous optimization platform – namely, achieving outsized gains in conversion rates and revenues. Ascend uses evolutionary AI to both accelerate – by a factor of 10 to 50 – and automate the testing of new ideas for improving your customer experience. The more ideas you can try, the faster your results…

Nimble Named Sales Intelligence Market Leader and #1 in Small Business Customer Satisfaction by G2 Crowd

Nimble Named Market Leader in Sales Intelligence and CRM Six Years in a Row Nimble — the Simple, Smart CRM for Office 365 and G Suite — announced that it has been named the top Sales Intelligence Software Tool for Small Business Satisfaction and overall Market Leader for the sixth consecutive year by G2 Crowd (the world’s leading business software reviews platform). Most Loved Sales Intelligence Tool: 97% of #Office365 and G Suite users rated @Nimble 4 or 5 stars for providing data and insights that help salespeople find…