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TMP Worldwide’s TalentBrew Career Site Platform Secures Numerous Honors at the 2019 MobileWebAward Competition

TMP Worldwide, a global leader in talent acquisition technologies, announced that it captured 13 awards at the MobileWebAward competition, which identifies excellence in mobile web development and the achievements of web professionals across the world who create and maintain the best mobile websites and the best online applications. All of TMP's wins showcase its unified TalentBrew recruitment marketing software platform, which predicts, personalizes and influences the candidate experience to help companies build and retain…

Voluntis Collaborates With Salesforce to Introduce Full-service Platform for Digital Therapeutics Prescription and Reimbursement

Voluntis, a leader in digital therapeutics (DTx), announced its collaboration with Salesforce, the global leader in CRM, to implement Voluntis Practice Solutions (VPS), its full-service platform supporting DTx prescription and reimbursement. Salesforce’s Health Cloud, Community Cloud, Sales Cloud and Einstein Analytics solutions will be deployed together to power VPS. Healthcare professionals often need support when integrating digital therapeutics into their daily clinical workflows, as well as securing reimbursement for…

Founder of SmartBug Media®, Ryan Malone, Named a ‘Best CEO’ by Comparably

Leader of Top Marketing Agency Focuses on Company Culture and Work-Life Balance to Boost Employee Wellness and Productivity  SmartBug Media—a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced that it's founder, Ryan Malone, has been named a "Best CEO" by Comparably. The recognition underscores the fact that SmartBug's® unique…

Citrix Workspace Live for Google Cloud

Solution Enables Companies to Deliver Simple, Intelligent Work Experience on Google Devices and Operating Systems Expanding on the flexibility and choice it provides to companies in enabling a superior digital work experience, Citrix Systems, Inc. announced general availability of Citrix® Workspace™ for Google Cloud. Using the solution, companies can deliver unified access to the G Suite apps employees need and prefer to use and fuel a simple, intelligent experience that improves engagement and productivity. “And that…

memBrain Appointed As Digital Brand Licensing Partner For Church & Dwight

Agreement reflects consumer goods manufacturer's commitment to bring digitally-driven brand extensions to innovative markets memBrain LLC, a leading global strategic marketing company headquartered in Los Angeles, California, has been appointed by Church & Dwight Co., Inc. as its brand licensing partner for new digital physical product categories, services, informational products, and other unique brand extensions, positioning the company for growth in innovative new markets and distribution channels. Church &…

Innovaccer Joins the AWS Partner Network Global Startup Program

Innovaccer announced that it has joined the Amazon Web Services (AWS) Partner Network (APN) Global Startup Program. The APN Global Startup is a unique "white glove" support and go-to-market (GTM) Program for selected startup APN Partners, so that they can build on their AWS expertise, better serve shared customers, and accelerate their growth. To be selected for the APN Global Startup Program, Innovaccer has to meet pre-defined criteria, including a clear, demonstrated product-market fit for an innovative enterprise tech…

MarTech Interview with Burr Smith, CEO at BroadSign

"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an audience." Could you tell us about your role and journey into Marketing Technology? What inspired you to join Broadsign? I originally joined Broadsign as an investor early on. I liked the product, the company’s vision and its track record in the space. About five years ago, I decided to take a more active role as the CEO, and since then we’ve introduced several new products and added about 200 people to our team.…

Weber Shandwick Hires Christiaan Brown to Lead U.S. West Corporate Practice

Highly Regarded West Coast Executive Brings Wealth of Experience as a Trusted Advisor to Top Global Brands Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of Christiaan Brown as executive vice president, corporate for its U.S. West region, which encompasses Los Angeles, San Francisco, Silicon Valley and Seattle. Brown brings to Weber Shandwick more than two decades of experience advising Fortune 500 companies on issues spanning corporate reputation,…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

FINN Partners Reports Record YOY Midwest Growth, Bolsters Detroit Team

Senior Partner, New Digital Talent Tapped for Regional and National Clients Global marketing and communications firm FINN Partners announced that its Midwest region (Chicago and Detroit) achieved 40% YOY organic growth in 2019 and has hired Andy Schueneman as senior partner and general manager of its Detroit office. Schueneman will be responsible for Detroit business, client and staff development. He joins FINN from Weber Shandwick, where he led a team of 90 people and oversaw 240% growth in his time as general manager.…

Informatica Launches Industry-first Data Management Innovations: AI-driven Catalog of Catalogs, Data Marketplace, and Data Quality Cloud

New Solutions Enable Enterprises to Discover All Their Data; One-Stop-Shop for Accessing Enterprise Data; and Intelligent, Scalable Data Quality Via iPaaS Informatica, the enterprise cloud data management leader, announced extensive updates across its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE engine, enabling enterprises with leading data management solutions. The industry-first innovations include the launch of Informatica's Catalog of Catalogs, Data Marketplace, and the industry's first Data…

Louisville-Based Media and Marketing Holding Company, Ovaregroup, Acquires California and Canadian Firms, Adds Executive Leadership,…

The OvareGroup, a Louisville-based media and marketing communications company, tannounced several strategic business moves designed to strengthen its portfolio of services, expand its geographic footprint, and propel its growth as a marketing services company. The OvareGroup is a holding company created in May 2019 and is led by executive chairman Jerry Preyss. With today's announcements, the OvareGroup operates six subsidiary media and marketing agencies, including Scoppechio,…

AI Takes Center Stage at Web Summit 2019

Having just walked a zillion miles during Web Summit 2019, I am finally catching my breath and able to reflect upon the events of the last three days. Heralded as the largest tech show in the world by Forbes Magazine, Web Summit is an experience like no other. In the last 10 years, Web Summit has grown to be both largest and outrageous tech event in the world – The beauty of Web Summit is it adaptability – The producers are constantly evolving and adjusting the show to accommodate the world around it, whether it be…

SCORR Marketing Releases 7th Annual Report on Life Science Industry Marketing Trends

SCORR Marketing, a global health science marketing and communications firm, has released its seventh annual survey on marketing trends in the life sciences industry. This free, 30-plus-page report delivers evidence that marketers can use to drive strategic planning, budgeting, and brand development decisions in 2020. “In marketing or leadership, it can be a challenge to prioritize initiatives and configure spend without knowing what strategies other companies in the life science industry are using and are proving to be…

Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga

Hi Daniel. Welcome back to MarTech Series. Tell us what comes to mind when you think of Dreamforce. Two things instantly. Companies are still grappling with their own Digital Transformation. And data remains one of the most valuable resources. Which sections and speakers are you excited to attend and interact with? And, why? Conga has a long-standing history with Salesforce as the #1 paid app on the AppExchange and a platinum partner. It was an amazing experience to see the AppExchange keynote, where the product is…

New Models Help Marketers Comply With Looming CCPA Regulations

Ad targeting across all screens made simple and accessible through AWS Marketplace Prosper Insights & Analytics, who recently announced the launch of their Model Factory along with hundreds of privacy compliant audience models, has now gone a step further and has made the models easily available through the AWS Marketplace platform. All of the models, which cover Retail, Healthcare, Automotive, and Political issues, are 100% privacy compliant and created from Prosper’s anonymous and large sample surveys…

5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO

This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging trends report makes startling revelations on the unique job avenues and opportunities within the fast-growing 'data economy'. LinkedIn's annual report for 2020 pushes the bar higher for MarTech CMOs who would benefit from this well-examined emerging jobs report, identifying with top 15 jobs in the US that have emerged in the last five years. The emerging workforce trends in the space of Marketing, Sales, …

Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy

The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data handling practices. And some of the biggest household names in technology and business have been tarnished for the way they knowingly or unknowingly use black hat methods to obtain and use consumer data for Marketing purposes. Only last month, Twitter admitted it inadvertently used users’ phone numbers, initially supplied to help bolster their security, to serve them ads instead. And who can…

Appen Launches Secure Workspace Solution to Protect Sensitive Data for Annotation in Facilities or in At-Home Environments

Scales Artificial Intelligence (AI) Programs While Maintaining Security of Sensitive Data Appen Limited, the leading provider of high-quality training data for organizations that build effective AI systems at scale, announced the Appen Secure Workspace Solution, which provides the right combination of technology, people, and processes to ensure that projects containing sensitive data can be annotated by a global crowd securely. Secure Workspace is part of Appen's portfolio of Secure Solutions, a comprehensive,…

MRP Prelytix Recognized as Leading Enterprise Class Marketing Platform

Best in Biz Awards’ MRP Prelytix Enterprise Product of the Year - Marketing Software Category Silver Award Winner MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year - Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most…