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NexTech Launches Ecommerce AR Solution for Shopify, Magento & WordPress – CFN Media

CFN Media Group, the leading agency and financial media network dedicated to the North American cannabis industry, announces publication of an article discussing ecommerce and how NexTech AR Solutions Inc. aims to be on the precipice of these trends as a leading provider of AR solutions to independent merchants. With the recent launch of three plugins, the company is rapidly transitioning from a beta stage to a commercial stage—an event that investors may want to watch, especially given CEO Evan Gappelberg’s recent purchase …

Beyond Fifteen Communications Hires Kristel Alliaume to Advance Influencer Marketing & Social Media Programs

Marketing Industry Veteran Joins Leading Newport Beach, Calif. Firm as Director of Digital Communications Beyond Fifteen Communications, Inc., a Southern California public relations and social media agency that combines the dedicated service of a boutique with the reach and results of a mega-firm, is pleased to announce its new director of digital communications, Kristel Alliaume, who brings over 10 years of experience leading strategic, traditional, digital and social media initiatives. Well-known throughout the industry…

Allbound Announces Significant Investments Going Into 2019

Allbound, the leading next generation Partner Relationship Management (PRM) platform, announced it has received a significant investment in Series A funding led by Canal Partners with other investors including KLH Venture Partners, Tallwave Capital, Arizona Founders Fund, and Stout Street Capital. In total, $3.61 Million has been raised to advance product development within the Series A round, resulting in a total of $7.4M total raised since company inception. With new funding, comes new product enhancements. Due to an…

#5FutureStates Of Content Are Here: SDL’s 2018 Content Predictions Come To Fruition

SDL Research Suggests Customers Expect Continuous Digital Experiences in Content Predictions: Global Brands can deliver this with Latest Process and Automation Innovations across the Content Supply Chain SDL, a global leader in content creation, translation and delivery, revealed that its Five Future States of Content (#5FutureStates) have become a reality, after a series of its innovations that have been incubated over the past year have begun to deliver solutions based on artificial intelligence (AI) and machine…

MGID Has Achieved the TAG “Certified Against Fraud” Seal

MGID, a global pioneer in native advertising, announced that the Trustworthy Accountability Group(TAG) has granted MGID the TAG "Certified Against Fraud" Seal, recognizing MGID's compliance with the rigorous requirements of the program to combat fraudulent traffic across the digital advertising supply chain. Founded by the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB), TAG is the leading global certification program fighting…

OpenText Named a Leader in IDC MarketScape Vendor Assessment for Multi-Enterprise Supply Chain Commerce Network

OpenText, the global leader in Enterprise Information Management (EIM), announced it has been positioned as a Leader in the IDC MarketScape Multi-Enterprise Supply Chain Commerce Network 2018 Vendor Assessment based on the company's innovative strategy and proven capability. "Supply chains are the lifeblood of the intelligent and connected enterprise," said OpenText CEO & CTO Mark J. Barrenechea. "The OpenText Business Network enables trillions in annual commerce through a network of a million trading partners.…

Interview with Richard Black, CMO, Aki Technologies

"GDPR, while, of course, focused in Europe, was a big wake up call for the entire industry and made many companies take stock of how they handled data." Tell us about your role and journey into technology. What made you join Aki Technologies? The CMO job is really around leading the marketing function to ensure that Aki Technologies is clearly communicating its key benefits to clients and the broader market in a consistent and compelling way. It’s about understanding our customers’ needs and building solutions that make…

Brand Safety Institute Names Two Dozen Industry Leaders to Help Design Brand Safety Curriculum

New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources The Brand Safety Institute (BSI) named two dozen industry leaders as founding members of the BSI Editorial Board, which will help design the brand safety curriculum for BSI’s accreditation program for corporate executives. The new editorial board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A’s, IAB UK, IAB Tech Lab, ISBA, JICWEBS,…

PubMatic Adopts The Trade Desk’s Unified ID Solution

Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, these two programmatic advertising leaders aim to improve the impact and effectiveness of addressable audience reach. This is made possible by The Trade Desk offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. Adoption of the free unified ID solution allows all parties across the supply chain (SSPs,…

Hearst Television And Nielsen Reach Agreement For Local & National TV, Audio Ratings And Insights Services

Nielsen and Hearst Television announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services. The deal provides Hearst television stations with local electronic ratings across its 26 local markets; national TV ratings for its syndicated program, "Matter of Fact with Soledad O'Brien," and for Litton Entertainment educational programming, as well as PPM-based Audio Ratings for Baltimore radio stations WIYY-FM and WBAL-AM. "Nielsen is an important…

EvoNexus Launches Application Round in Partnership with Cubic and Viasat to Admit New Startups

EvoNexus, Southern California's leading startup incubator with locations in San Diego and Irvine, has launched an application round in partnership with Viasat and Cubic. Two of San Diego's largest and most important publicly traded companies, Cubic and Viasat have joined EvoNexus in search of early stage companies for potential partnerships and admission into the corporate supported EvoNexus technology incubator. Startups that apply within the technical areas shown below will be considered for admission into EvoNexus and…

Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer…

Sprinklr's Platform Analyzes Data and Bridges Data Silos Across Resource Management Systems, Helping Brands Optimize Their Digital Experience Management Strategy in the Social Ecosystem Based on its recent analysis of the North America social suites market, Frost & Sullivan recognizes Sprinklr, with the 2018 North America Customer Value Leadership Award for its full-spectrum social customer experience management platform, Experience Cloud. This social media suite supports brands and marketers to enhance the customer…

Vidoomy Launches Contextual Video Targeting

Vidoomy, as a video advertising platform presents to their clients a new technology which allows them to show their advertising video campaigns not only to the right user but also at the right moment. During 2018 Vidoomy´s main focus was to develop a technology that allowed all their clients to be able to reach their target user using specific segments such as, Age, Gender, Career, Country, Region, City and even the interests of that user. Vidoomy now presents a new feature "Contextual Video Targeting" which allows to…

Vibes 2019 Prediction: Mobile Wallet Reigns Supreme as Customer Engagement Solution

Personalized Experiences via Mobile Wallets Will Drive Customer Loyalty, Resulting in More Conversations and Transactions Mobile wallet use by both brands and consumers will rise in 2019 due to the ability to create personalized experiences. In the retail environment, delivering the right messages on the right platform plays a crucial role in positively influencing a customer's overall shopping experience. Vibes, a mobile marketing leader, anticipates that in 2019, consumers across all industries will demand that messages…

Clay AIR to Offer Hand Tracking and Gesture Recognition to the AR & VR Industry

Users Will Now Be Able to Use Their Own Hands to Interact in Augmented and Virtual Reality Clay AIR, a hardware-agnostic hand tracking and gesture recognition software company, announced that it is collaborating with Qualcomm Technologies, Inc. to provide OEMs with critical interaction technology to accelerate adoption of AR & VR devices. This is a part of the company's larger mission to standardize hand tracking-enabled capabilities in AR & VR Head-Mounted Displays (HMDs). "We are at the very beginning of an…

Seismic Raises $100 Million in Series E Funding

Microsoft Chairman and Former Symantec CEO John W. Thompson to Join Seismic’s Board of Directors Seismic, a recognized leader in sales and marketing enablement, announced that it has closed a $100 million Series E round of funding. The round was led by Lightspeed Venture Partners and funds and accounts advised by T. Rowe Price Associates, Inc. Existing investors General Atlantic, JMI Equity, and Jackson Square Ventures also participated in the round. The round brings the total amount raised by Seismic to date to $179…

First Ever Global Survey of the WordPress Genesis Community

Builds On Mission To Be The Most Open And Transparent Community In WordPress A new international study conducted by WP Engine into the Genesis Framework , the world’s most popular theme framework for the millions of WordPress sites that comprise 32% of the Web, drew responses from 1,687 people around the world, including members from 66 countries ranging from Argentina to Vietnam. This initiative builds on one of the stated goals of the Genesis Community to be the most open community in WordPress. Genesis Community…

FrontdeskAI Says Small Businesses Beware: AI Assistant or Chatbot?

Chatbots versus AI (Artificial Intelligence) Assistants – is there a difference?  As AI Assistants and chatbots become more mainstream in the small business space, with the promise of helping companies better engage customers and manage clerical duties, FrontdeskAI, the leading developer of artificial intelligence (AI) solutions for small businesses, warns that not all these Assistants are created equal. In fact, many solutions marketed as AI Assistants may in fact be chatbots, one trick solutions that are good for…

DoubleVerify Launches Quality Coverage Across Facebook Stories, Offering Greater Transparency and Control within the Facebook Platform

Company Initiates Viewability and Fraud Measurement for Facebook Stories Video Ads DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced its expanded integration with Facebook – providing global advertisers with objective, third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DV’s extended partnership with Facebook is timely, as Stories continues to gain prominence within the Facebook ecosystem. More than 300 million people…

Synthesio to Bring Proven Ipsos Data Science to Artificial Intelligence

Synthesio's Next-Generation Social Media Intelligence to Raise Unseen Insights to the Surface, Faster Synthesio, an Ipsos company, and also the leading Social Media Intelligence Suite, announced the plans for its next-generation Artificial Intelligence (AI) engine. The project will combine Synthesio’s AI technology with Ipsos’ data science. The combination will power upcoming Synthesio capabilities to help users find insights faster, remove guesswork, and make informed business decisions across a variety of use cases.…