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Membrain to Support Sales Education at Kelley School of Business

Membrain, the Sales Enablement CRM, Will Be Used as a Key Teaching Tool for the Next Generation of Sales Professionals Charles Ragland, Executive Director for the Center for Global Sales Leadership (CGSL) at Indiana University’s Kelley School of Business, announced this week that his department will begin using Membrain, the sales enablement CRM, as a key teaching tool for the next generation of sales professionals. Ragland says the software will be used in a variety of ways to improve research and learning and will…

Altify Becomes LinkedIn Sales Navigator Application Platform Partner

Altify’s Relationship Map Integrated with Linkedin Sales Navigator Helps Sales Teams Turn Contacts into Relationships and Close More Business Altify has announced it is now a LinkedIn Sales Navigator Application Platform (SNAP) partner. Altify’s integration with LinkedIn Sales Navigator allows users to leverage rich account and contact information directly from the Altify Relationship Map. View contact details, get prompts on related leads and get in touch with contacts directly, all without leaving the context of…

Hello Valentine! The Marketer is Watching You

This Valentine’s Day, whether you are planning a special dinner date or going out on the long-weekend vacation, it’s going to turn out really sweet and romantic. How do we know that? Well, hat's off to the analytics providers in the Marketing Technology RADAR. Well, the marketer’s told us, and we ought to believe them when they show us the numbers and analytics driving their Valentine’s Day Marketing campaigns designed specifically for such events and ‘festivities’. No matter who is hopping for Valentine’s, the top…

Brandwatch Launches Vizia Enterprise Reporting, Bringing Data Intelligence to Mundane Internal Reports

Brandwatch Disrupts the Commonplace Task of Internal, Marketing Reporting with Smart, Automated Visual Decks That Generate Data of Their Own Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting. Marketers spend countless hours and billions of dollars to ensure that they are equipped to track results and measure their work, but that vital information is too…

Findit to Launch Revised App That Will Enable Sharing to Facebook, Twitter, LinkedIN and Other Social Networks

Findit, Inc., a Nevada corporation trading on the OTC PINK: FDIT, owns and operates the website Findit.com, prepares to launch newly revised Native App in Android and IOS through Google Play Store and Apple App Store. The App will be available in the near future with newly revised features for members and visitors to benefit from. The revised app will provide anyone who wants to download the App the option of joining Findit or not joining but being able to view the content that is being posted by Findit members.…

Poshmark Announces Findings from First-Ever Social Commerce Report

The Poshmark Community Shares an Average of 18 Million Listings Every Day, Powering a Sale Nearly Every Second Poshmark, a leading social commerce platform for the next generation of retailers and shoppers, announced the findings of its latest report, "A Year in Social Commerce." The report illustrates how social commerce has emerged as a powerful new retail model, creating highly engaged communities around shopping and selling. Gathering data from billions of social interactions and millions of transactions that take…

Spotify Reviews Its Ad Platform and Tells Us What’s Next

Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify Rounds-Up This Epoch and Speaks About ‘What's Next’ with Their Ad Platform McDonald's, Samsung and BMW are some of the biggest names that have benefitted at scale from Spotify’s Ad Platform. Ad Studio, as Spotify likes to call it, was launched for businesses of all sizes in September 2017. From that point till date, thousands of SMBs have leveraged Spotify to connect with the right audience…

Brickfish Announces SocialPulse: Real-Time Social Listening Event

Social Marketing Leader Grants Exclusive Access on Super Bowl Sunday Brickfish, the leading end-to-end social media management company, is offering exclusive access to its social listening platform to brands during the Super Bowl. Brands will be able to experience conversations as they happen in real-time around the big game, advertisements, teams and more with Brickfish SocialPulse. “The conversations taking place online can’t be overlooked. As brands spend nearly $500 million in advertising for the big game, viewers…

MRC Renews Accreditation of MRI Syndicated Measurement Service

Affirms MRI’s Status as a Leader in Consumer, Media Research The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service. “As data sets are combined and analyzed in more complex ways, relying on trusted data sources has become more important than ever” On behalf of the industry, the MRC assures that audience measurement services are valid, reliable, and effective. As part of its annual accreditation process, the MRC…

NICE inContact CXone Rated Highest in Product and Overall Vendor Satisfaction by Customers in DMG Consulting Report

Customers Give CXone Cloud Customer Experience Platform the Highest Average Product Satisfaction Rating, and Award Perfect Scores in Overall Vendor Satisfaction and Ease of Doing Business NICE inContact, a NICE business, announced that NICE inContact CXone – the world’s #1 cloud customer experience platform – received the highest average product satisfaction rating from its customers as well as the highest rating for overall vendor satisfaction, according to a new report by contact center, back-office and real-time…

Xcel Energy Garners AESP Award for Personalized Video Messaging Program

Enhancing the Customer Experience and Improving Brand Perception During the Association of Energy Service Professionals’ (AESP) 29th National Conference in San Antonio, Texas, attended by more than 700 utility professionals, Xcel Energy was recognized for outstanding achievement in customer engagement. AESP is dedicated to bringing veteran and young energy industry professionals together to highlight the most forward-thinking energy companies and to help advance their careers. The AESP Energy Award is granted to select…

The Customer Experience Just Got Smarter with New Verizon Artificial Intelligence-Based Tools

Verizon’s Digital CX with Managed Service to Help Large Businesses Intelligently Improve Customer Interactions Verizon launched a world-class suite of solutions that blends human and artificial intelligence to enhance the customer engagement experience. Digital Customer Experience (CX) is an end-to-end managed service that deploys automation into enterprise and business owner’s customer experience tools. Through Digital CX, consumers who contact a business – whether on social media, chat, email, text, or over the phone –…

Thomas Cook Partners With Netcore’s Smartech to Boost Push Notification Delivery by 44 Percent, CTR by 63 Percent, and Campaign Revenues by…

Smartech’s Actionable Analytics, Advanced Segmentation, and Multi-Channel Marketing Automation Also Helped Boost Lead Generation by 2x and Reduce CAC by 50 Percent Thomas Cook, India’s leading integrated travel and travel related financial services company, used Smartech Push Amplification to solve the issue of low delivery rates, regularly plaguing app push notifications. The results were extremely encouraging – a 44% increase in push notification delivery rates. As a result, the campaign’s Click-Through rates went up by…

Lessonly Targets Scalable Learning for Large Organizations with ‘Lessonly for Enterprise’

New Features Will Enable Agility and Simplicity for Complex Global Teams Lessonly, the leader in online training software, announced a series of new features that will enable large organizations to leverage Lessonly’s powerfully simple employee training solution across the enterprise at scale. The new functionalities are the latest additions to Lessonly for Enterprise, which is purpose-built to empower employees of the enterprise to realize their maximum potential through focused learning and practice. Also Read: V12…

Field Agent Acquires Leading Retail Media Company SMACK

Purchase Expands Field Agent's Retail Auditing and Insights Capabilities with Everyday Influencer Products Field Agent, the industry leader in crowdsourced data for the retail and consumer goods industries, announced the acquisition of retail media firm SMACK along with its online properties and marketing products. The purchase affords Field Agent new opportunities to leverage its ever-growing mobile panel of over 1.4 million US-based shoppers and to provide companies entirely new, shopper-driven methods for generating…

Cision Acquires TrendKite, Extending Its Leadership in Measurement & Attribution

Building on Its Vision of Earned Media Management, Cision Enhances Its Award-Winning Cision Communications Cloud with TrendKite's Advanced Measurement and AI Capabilities Cision announced it has acquired Digital PR platform provider TrendKite. Based in Austin, Texas, TrendKite harnesses artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic and business outcomes. TrendKite is led by CEO Erik Huddleston, an industry veteran with a…

Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness

Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying habits of Generation Z - defined as those born beginning in 1998 - reveals the group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced by celebrities and social media. "A Generation Without Borders," a highly detailed analysis by global consulting firm OC&C Strategy Consultants, involved 15,500…

Avatria Launches Avatria Convert

New Platform Designed to Improve E-Commerce Conversion Rates Using Machine Learning Avatria, a digital commerce firm and developer of innovative e-commerce solutions, announced the launch of Avatria Convert. Avatria Convert is a new platform designed to help online retailers increase their e-commerce conversion rates, adding intelligence to category pages in order to help customers find what they need. Avatria Convert works by utilizing a company’s existing Google Analytics data and machine learning to identify the…

Vyrill Releases Industry First Research on the Correlation Between User-Generated Content and Auto Sales

Vyrill has released the first of its kind auto research focused on user-generated video content (UGVC).  Vyrill evaluated organic and paid non-branded light-truck videos created by consumers during the first half of 2018.  The findings identify the percentage of authentic (non-paid) influencer videos produced for each of the major light-truck brands in the United States. "We all know Americans love their trucks.  We also know authentic video reviews from everyday drivers have a massive impact on the buying decision…

After a Year of Rapid Growth, Elite Sem Promotes Zach Morrison to CEO; Founder Ben Kirshner Transitions to Chairman of the Board

Announcement Marks New Chapter for One of the Largest Independent Digital Marketing Agencies Award-winning digital marketing agency, Elite SEM, announced that president Zach Morrison has been promoted to Chief Executive Officer, while founder Ben Kirshner has assumed a new role as Chairman of the Board. The executive promotions follow a year of rapid growth -  with an over 40% organic increase in revenue in 2018 - driven by existing and new clients. Elite also introduced new services from key acquisitions, including…