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Webinar World TechBytes with Annie Lei, Chief Revenue Officer, AmpLive

Annie Lei Chief Revenue Officer, AmpLive The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Annie Lei, Chief Revenue Officer, AmpLive to understand how she leverages technology to reach out to…

Webinar World TechBytes with Aaron Dun, Senior Vice President, Marketing, SnapApp

Aaron Dun Senior Vice President, Marketing, SnapApp The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Aaron Dun, SVP, Marketing, SanpApp, to understand how he sees the current situation. . …

Vertebrae Delivers Augmented Reality at Scale for ‘Power Rangers’ 25th Anniversary Campaign

Saban’s Power Rangers Ad Campaign Marks First Multi-Environment Augmented Reality Experience on Mobile Web With Saban Brands, Vertebrae, the leading augmented and virtual reality platform, has unveiled the first multi-environment mobile Web Augmented Reality (AR) ad experience as part of the official twenty-fifth-anniversary campaign for Saban’s Power Rangers, the iconic superhero franchise. Currently, Vertebrae is the leading augmented and virtual reality advertising platform enabling marketers to captivate and…

Mapbox Launches Global Reality-Grade AR Location Platform

Mapbox Builds Unique Location Experiences Leveraging Highly Customizable Open Source Buildings Blocks and Flexible Licensing of High-Quality Location Data As static 2D maps fade away with the bezels of mobile phones, the future interfaces for navigation and gaming exist in augmented reality. App developers need new frameworks and reality-grade location data to build the next generation of spatially-enabled augmented reality experiences. Mapbox AR is the first comprehensive toolkit combining AR rendering software with…

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink, a leading intelligent content platform, and Persado, a leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

The Next Brand Sponsorship Frontier: Enhancing the eSports Fan Experience 

In recent years, the booming business of video games has spawned a huge next generation of consumer engagement.  For those who have been living under a rock—or at least far away from the monitor screens and events that are involving more than 70 million viewers and billions of dollars— this burgeoning phenomenon is the world of competitive eSports. eSports, in which professional video game players face off against each other, has become a fast-expanding spectator sport filled with teams, leagues, and arenas (with yet a…

Build, Train And Deploy: How AI Chatbots Can Transform the Customer Experience

As consumers expect instant satisfaction with their customer experiences – and a readiness to voice their displeasure over social media – they increase the pressure on businesses to effectively and correctly answer customer queries. With that in mind, C-suite executives across industries are increasingly focused on creating a customer experience that is responsive, intelligent and accurate. When any company grievance can be shared instantly and publicly, executives know that it’s critical to connect with their customers…

uStudio Expands Enterprise Portfolio

uStudio Will Provide Symantec a Comprehensive and Scalable Media Solution uStudio, Inc., the industry's leading media platform for the enterprise, announced that Symantec, the world’s largest cybersecurity company, has selected the uStudio platform to boost employee and customer communication. Interactive media experiences leveraging video, audio, and VR are playing an increasingly strategic role in business -- redefining how companies engage and educate their employees, partners, and customers alike. uStudio will…

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns. As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A…

New Reltio Cloud Release Delivers Continuous Data Organization and Self-Learning to Global 2000 Companies

Reltio Cloud Self-Learning Data Platform Integrates Enterprise Data Organization, Advanced Analytics, Machine Learning, and Intelligent Data-Driven Business Applications at Petabyte-Scale Reltio, innovators of the Self-Learning Data Platform, announced Reltio Cloud 2018.1, the newest version of the native cloud platform that organizes enterprise data for continuous self-learning. The release includes the next evolution of Reltio IQ (formerly Reltio Insights) which takes advantage of advanced analytics and machine learning…

Interview with Roland Deal, President, Americas, DWA

"Marketing was once a cost center and now through a series of innovations around attribution, tracking, and usage of data, it is a profit-center where ROMI can be directly captured and gives CMOs and their C-suite associates full transparency into what marketing’s dollars are generating."Tell us about your role and how you got here. What inspired you to be a part of DWA? As President of Americas, I oversee the operations and growth of the region, which is made up of three offices – San Francisco, Boston, and Austin. What…

Salesforce Chairman and CEO Marc Benioff to Speak at The New York Times New Work Summit

Salesforce, the global leader in CRM, announced that Salesforce Chairman and CEO Marc Benioff will be speaking at The New York Times New Work Summit today, February 13. Benioff will participate in a fireside chat with New York Times Deputy Managing Editor Rebecca Blumenstein in a conversation entitled, "Leading Change." The conversation will start at approximately 10:55 a.m. PT and will be live-streamed. Benioff, the cloud computing pioneer, will be sharing his insights on the evolving role of today’s chief executive,…

TechBytes with Keith LaFerriere, Chief Creative Officer, Verndale

Keith LaFerriere Chief Creative Officer, Verndale From a modern marketer's perspective, the differences between User Experience (UX) and Customer Experience (CX) have widened significantly. To understand how marketing technologies influence the delivery of relevant UX and CX, we spoke to Verndale's Chief Creative Officer (CCO), Keith LaFerriere.Tell us about your role at Verndale and the team and technology you handle. As Chief Creative Officer of Verndale, I lead the UX and Creative Design practice groups, business…

Interview with Ravi N. Raj, CEO and Co-founder, Passage AI

"Most businesses want to use bots to help them start addressing customer queries quickly and efficiently, but it can take some companies months to deploy within legacy systems."Tell us about your role and how you got here. What inspired you to conceive a conversational intelligence company? My inspiration to co-found Passage AI was sparked by a conversation with my sister. She worked in a call center in India and lamented the fact that each day she would answer the same question over and over, leaving her bored and…

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018 In 2018, what would be the best "personality" to define you as a marketer-- an angler, a crossbow hunter, a weekend rockstar, or a Zen monk. Well, whatever quality best suits you may not make that much of a difference if you (your marketing campaigns) fail to deliver customer experiences with a context, within set rules of transparency, data privacy, and of…

BIMA and Microsoft Announce a New Partnership to Deliver New-Age Transformative Technologies

The Partnership with BIMA Connects Microsoft with the UK’s Thriving Digital Agency Community - Giving Them Access to Transformative Technologies Including AI and AR/VR British Interactive Media Association (BIMA), the UK’s digital trade body, has announced a strategic partnership with Microsoft to provide the UK’s digital community with the market-leading creative technologies. Additionally, BIMA also announced new funding initiatives and input on the design and direction of future technologies. At the time of this…

Latest Report: 90% Marketers List Email as One of Their Top Priorities in 2018

New Yes Lifecycle Marketing Report Finds That Marketers Are Prioritizing Email, Website, and Social Channels in 2018, but Overlooking the In-Store Experience According to the latest Yes Lifecycle Marketing survey, 89 percent of marketers listed email as one of their top three priorities in 2018, indicating that email marketing continues to be a staple even as other channels like social media and mobile apps mature. Recommended Read: Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social…

Sacom Mediaworks Partners With Mahindra Comviva to Enable Robust Digital Content Engagement on Telecom Platforms

This Tie-Up with Sacom Mediaworks Will Provide Mooditt Digital Store, Mahindra Comviva's Digital Marketplace for Content, with a Broader Range of Digital Vod Content Sacom Mediaworks, a leading content aggregator in the Middle East and Africa, today announced that it has entered into a partnership with Mahindra Comviva, the global leader in mobility solutions. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Mahindra's digital marketplace for content, with a broader range of digital VOD content –…

Interview with Tim Wilson, CEO and Principal at Qutee

"Having data-heavy insight is going to be the key to navigating the digital landscape in 2018 and beyond."Tell us what inspired you to come up with Qutee? The Web 2.0 revolution has failed to bring the digital democracy it promised. Billions of comments are posted across social media, discussion forums and comments sections each day, but they disappear from a user’s view within hours or minutes. This means huge amounts of valuable information are never explored for deeper insight. As a result, content creators,…

Mobile Growth Summit 2018 Announces Speakers From Facebook, Google, Dropbox, Pandora, Reddit and Others

North America’s Largest Mobile-only Growth Conference To Include Sessions on Cryptocurrency, Virtual Reality and More Mobile Growth Fellowship, the mobile industry's largest network of user acquisition and growth leaders, announced an impressive lineup of speakers and content for its upcoming Mobile Growth Summit 2018. North America’s largest mobile-only growth and marketing conference, Mobile Growth Summit will bring together more than 1,000 attendees and 100 speakers to share insights on how to grow mobile app…