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5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO

This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging trends report makes startling revelations on the unique job avenues and opportunities within the fast-growing 'data economy'. LinkedIn's annual report for 2020 pushes the bar higher for MarTech CMOs who would benefit from this well-examined emerging jobs report, identifying with top 15 jobs in the US that have emerged in the last five years. The emerging workforce trends in the space of Marketing, Sales, …

Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy

The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data handling practices. And some of the biggest household names in technology and business have been tarnished for the way they knowingly or unknowingly use black hat methods to obtain and use consumer data for Marketing purposes. Only last month, Twitter admitted it inadvertently used users’ phone numbers, initially supplied to help bolster their security, to serve them ads instead. And who can…

Appen Launches Secure Workspace Solution to Protect Sensitive Data for Annotation in Facilities or in At-Home Environments

Scales Artificial Intelligence (AI) Programs While Maintaining Security of Sensitive Data Appen Limited, the leading provider of high-quality training data for organizations that build effective AI systems at scale, announced the Appen Secure Workspace Solution, which provides the right combination of technology, people, and processes to ensure that projects containing sensitive data can be annotated by a global crowd securely. Secure Workspace is part of Appen's portfolio of Secure Solutions, a comprehensive,…

MRP Prelytix Recognized as Leading Enterprise Class Marketing Platform

Best in Biz Awards’ MRP Prelytix Enterprise Product of the Year - Marketing Software Category Silver Award Winner MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year - Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most…

AI-Powered Morphio Raises $1 Million to Remedy a Shortage of Skilled Digital Marketers

Seed Round Values Canadian Scale-up at $5 Million Morphio, the AI platform for digital marketers, has closed a $1 Million seed round. The funding will help accelerate customer acquisition of US-based marketing agencies and in-house teams alongside strategic enhancements of the two-year-old AI platform. Morphio is currently helping early adopters take control of their digital data and decision making with invaluable information and unparalleled insight. Morphio integrates all Google, Facebook, Microsoft, and LinkedIn…

GlobalSign Closes Out 2019 With 10 Million Digital Signatures Used Worldwide

Significant growth of digital signature usage and customers, IoT initiatives and integrations mark another year of expansion for leading certificate authority GMO GlobalSign, a global Certificate Authority (CA) and leading provider of identity and security solutions for the IoT, announced the company's top accomplishments during 2019. Most significantly, the year has been marked by exceptionally strong growth in customer's utilization of digital signatures. To date 10 million signatures have been used via GlobalSign's…

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading brand data will enable clients to more effectively measure and optimize marketing programs against two important business success drivers: long-term brand health and short-term…

Brands Lacking A Privacy-First Culture Risk Losing Customer Trust

New CMO Council Research Finds Marketers at the Epicenter of the Trust Economy and Customer Data Privacy Customer trust and data privacy go hand-in-hand, but too many marketers don't understand what's involved in this digital handshake — nor what's at stake. A data breach can reduce a company's bottom line to shreds and tarnish its brand reputation for years. The sheer amount of personal digital data – from financial records to facial recognition – flooding corporate networks has customers ready to flee brands that lose…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

Adstream Achieves HIPAA Compliance

Adstream has demonstrated compliance with federal HIPAA regulation by completing Compliancy Group's proprietary 6-Stage HIPAA Risk Analysis and remediation process Adstream, a global leader in advertising technology and services, announced that it has achieved compliance with the federally mandated standards of the Health Insurance Portability and Accountability Act (HIPAA) through the use of Compliancy Group's proprietary HIPAA methodology, The Guard compliance tracking software, and the HIPAA Seal of Compliance. HIPAA…

Bayard Advertising Agency Adds Yet Another Industry Leader – Hires Mitch Gerson

Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising, enrollment and employment branding, is excited to announce the addition of Mitch Gerson as Vice President, Business Development. Mitch began his career at Bernard Hodes Group, having run his own sub-division for over 16 years within the agency. It was there that he flourished, building a career there that afforded him the opportunity to work with a number of Fortune 100 companies, including familiar names such as…

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

TechBytes with Brice Chambraud, Managing Director at Blackbird.AI

Could you tell us about your role and team you handle at Blackbird.ai? I am Managing Director of Blackbird.ai, APAC. As Managing Director, I am responsible for the commercial development of Blackbird.AI’s solutions across the region. From Singapore, the team and I work with multiple stakeholders in the region to provide organizations and society with the trained eye and vigilance needed to defend against disinformation before it causes irreparable harm. Our specific focus on disinformation campaigns stems from the…

Privitar Joins AWS Partner Network Global Startups Program

Data privacy software company leverages AWS resources globally to accelerate comprehensive data privacy adoption in the cloud Privitar, whose software protects customers’ sensitive personal data so enterprises can extract the maximum value from the data they collect and manage, announced that it has joined the Amazon Web Services (AWS) Partner Network (APN) Global Startups Program, furthering its status as an APN Advanced Technology Partner. The APN Global Startups Program is a unique, “white glove” support and…

Luxasia clinched top award for ‘Best eCommerce Customer Service’ and two Bronze awards at the 2nd Asia eCommerce Awards 2019

Luxasia receiving the Best eCommerce Customer Service Award Luxasia, Asia Pacific's omnichannel leader for luxury beauty brands, emerged as the Gold winner for Best eCommerce Customer Service, and secured two Bronze awards for Best eCommerce Fulfilment and Best E-tailer for Health and Beauty, at the Asia eCommerce Awards ceremony held last week. These awards recognise Luxasia's industry-leading efforts in enabling eCommerce enablement for global luxury beauty brands. Organised…

Odaseva Announces Significant Enhancements to Its Data Governance Platform for Salesforce Users

Odaseva Increases Its Compliance Automation Apps to Include Several New Data Privacy Regulations Beyond GDPR, Adds Salesforce Marketing Cloud Support and Offers Ultra High Availability for Salesforce Odaseva, the award-winning unified cloud data compliance, protection, and operations platform for enterprises running Salesforce as a business-critical application, announced several new enhancements to its platform including increased compliance automation applications as well as support for the Salesforce Marketing Cloud…

MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce

"B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers" Could you tell us about your role and the team/technology you handle at your company? When it comes to the future of commerce, many organizations are just not thinking far enough ahead – they are too ‘heads-down’ thinking about this week’s, this month’s or maybe this year’s figures. But while they are ‘heads-down’, some major players in the market are very much ‘heads up’ – and are defining …

Neustar Adds Industry Experts to Marketing Solutions Business Unit

Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit. Also Read: 75 Inspiring Martech Leaders Who…

GrubMarket Acquires Doorganics to Continue its Nationwide Expansion

GrubMarket continues bolstering its nationwide presence with the purchase of a prominent local and organic online grocery delivery company based in the Midwest GrubMarket announced it has completed the acquisition of Doorganics, the leading online farm-to-table delivery service in Michigan, specializing in local & organic fruits, veggies, dairy, pastured proteins, artisan breads, and a variety of thoughtfully curated groceries. Doorganics was originally founded in 2011 by Mike Hughes, a Michigan native and e-commerce…

ClearSlide Delivers Data-Centered Email Outreach and Improved Content Feedback

Winter 2020 Update Facilitates Smarter Email Outreach and Enables Marketing and Sales Teams to Collaborate on Content Strategy  ClearSlide introduces its Winter 2020 update offering users powerful tools for data-driven email outreach and support for real-time collaboration and feedback to build more effective content strategies. The ClearSlide® unified sales enablement platform empowers organizations to strengthen customer relationships, engage prospects, and deliver value through meaningful conversations and effective…