Banner Before Header

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have successfully built their content empires by sticking to one major goal -- deliver relevant, interactive, and personalized content to customers. Playbuzz is a successful authoring platform for storytellers, and to understand how they bring core monetization offerings to global publishers and brands/agencies, we spoke to their VP, Global Monetization, Idan Shchori.…

Cellular One Launches New TV & VoD Search and Discovery App, Called “Chill VoD” Powered by Vennetics

Chill VoD App Enables Users to Search and Discover Movies and TV Shows Across All Their Favorite Online Video on Demand Services Simultaneously Vennetics, an innovator in telecommunications, media, and IT applications has announced the deployment of its Mobile Video Platform (MVP) with US mobile carrier, Cellular One. Vennetics MVP provides an aggregated search capability that spans all of the leading Video on Demand (VoD) services. It uniquely curates content into one easy-to-use App, allowing users to search and…

Atento’s End to End Digital Sales Solution Improves Sales Conversion and Drives Customer Experience While Lowering Cost of Sales

The Use of Analytics and Automation Increases Sales Conversion While Reducing Costs Atento, the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide, has expanded the capabilities of its sales service to offer a 100% digital end to end sales solution designed to increase sales conversion and customer satisfaction while reducing costs. Also Read: DialogTech Deepens Integration with Adobe Experience Cloud…

Otavamedia Seeks Greater Control on Media Buying with New PubMatic Deal

The Subscription Deal Provides Otavamedia with Increased Transparency and Control PubMatic, the publisher-focused SSP for an open digital media future, has announced that Otavamedia, one of Finland’s largest media companies, has signed a contract to license PubMatic’s platform on a subscription basis. By licensing the technology rather than paying a percentage of revenue, Otavamedia is able to gain greater control over how it operates and could streamline its approach to doing business. Currently, Otavamedia is a leading…

Companies With Secure Email to Gain Unlimited Free Brand Impressions to Drive Increased Digital Commerce

New BIMI Standard Puts Company Logos on Authentic Email Messages, Increasing Trust Agari, a leading cybersecurity company, announced the first pilot of an online brand standard developed with major email providers Comcast, Google, Microsoft and Oath (Yahoo, AOL) that will offer companies the opportunity to display brand logos for free, increase trust with their customers, and ultimately lead to more revenue by increasing response rates and engagement. Brand Indicators for Message Identification (BIMI) is a standard way…

Mobile-First Collaborative Learning Platform Hive Learning Raises $ 4.9 Million

Funds Raised Will Aid Hive Learning in the Development of AI-Driven Products, Content Packages, Sales, Marketing, and International Expansion Hive Learning, the mobile-first collaborative learning platform for leaders, teams, and organizations, has raised £3.5 million ($4.9) in a funding round led by the UK's leading venture builder, Blenheim Chalcot. The funds will be used to fuel the company's AI-driven product development and content packages, sales and marketing, and international expansion through strategic…

Payfone Launches Platform to Help Retailers Enable Better Customer Experience

Payfone, the world's leading digital identity authentication network, recently announced the launch of its Instant Experiences for Retail platform at the Shoptalk 2018 retail and ecommerce conference in Las Vegas, Nevada. The first-of-its-kind application programming interface (API)-based authentication platform helps retailers in three key areas: Instant account creation and increased guest checkout conversions: Decrease shopping cart abandonment and allow customers to instantly and securely create new accounts by…

Interview with Mark Cullinane, SVP And GM Digital, Publishers Clearing House

"Brands who build this direct consumer relationship have an incredible opportunity to personalize virtually every aspect of their consumer offering."Tell us about your role at Publishers Clearing House (PCH), and how you got here.  As Senior Vice President/GM of Digital, I work with our teams to develop and take to market our unique chance-to-win entertainment offerings. Our collective goal is to grow PCH’s interactive media business. I was attracted to PCH by the supremely talented team, the differentiated business…

Salesforce CEO Marc Benioff Invests In Mobile Identity Start-up Averon

Averon Welcomes Salesforce's Marc Benioff to Its Family of Investors in Oversubscribed A1 Financing, Accelerating Growth for Averon's Identity Solutions Averon, developer of the world's first mobile identity verification standard that is both automatically frictionless and ultra-secure, announced recently that it has closed a $5 million Series A1 financing round led by Avalon Ventures and Salesforce founder and CEO Marc Benioff. The round follows Averon's heavily oversubscribed Series A (October 2017), also led by Avalon…

TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This signaled the start of active participation from adtech companies in creating a brand safe and fraud-free digital ecosystem. To understand how Amobee is building an advanced brand safety roadmap for better inventory accountability, we spoke to their Chief Technology Officer, Shouvick Mukherjee.Tell us about your role in Amobee and the team you handle.…

Vigo Video Launches Updated Application

Vigo Video Makes it Easier Than Ever to Capture and Share Vivid Moments from Life The original short video community Vigo Video has updated the app to include an enhanced video shooting and editing experience, offering a more powerful platform for talent around the world to create, discover and be rewarded. Creators are turning their mobile screens into stages, exhibiting a world of comedy, beauty, animals and more in flashes of fun. Vigo Video empowers users to capture the most vivid moments in life by offering…

Interview with Eric Porres, CMO, SundaySky

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology company? When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like…

MarTech Champions Pay Tribute to Stephen Hawking

I was six-years-old when the Comet Shoemaker-Levy broke apart and collided with Jupiter in 1994. That was my first brush with astrophysics and anything related to the Milky Way. That was the start of my curiosity about the Big Bang and space, and then I read Stephen Hawking's Life in the Universe. When I met him in 2001, during his visit to Mumbai (India), I realized what human brain is capable of thinking, and achieving for the entire mankind. As Katie Martell of On-Demand Marketing, put it, "Stephen was in many ways a…

TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

Anne Frisbie SVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, programmatic and native advertising models are grabbing more attention. To understand the true 'State of Advertising’ in the years to come, with the merger of programmatic and AI/ML capabilities, we spoke to the Senior Vice President, Global Brand & Programmatic, InMobi, Anne Frisbie.Tell us about your role at InMobi and the team/technology you handle. I’m the Senior…

Mpire Refreshes Brand Following APAC Launch

Global Adtech and App User Acquisition Company Have Refreshed and Revamped Their Brand Identity by the Launch of a New Network With The Truncated Name Mpire Network. Global adtech and app user acquisition company, Mpire Network, launched a comprehensive brand refresh. At its center is the introduction of a new, truncated name, Mpire, to reflect the Company's evolution beyond the category of ad network. Accompanying the new name will be a renewed visual brand identity for the company and a new website. Also Read: …

Mobile Performance Marketing Platform Yeahmobi Joined the IAB Tech Lab

Mobile performance marketing platform Yeahmobi has announced that the company has officially joined the Interactive Advertising Bureau (IAB)'s Tech Lab, as a member of its openRTB working group. The IAB Tech Lab is an independent, international, research and development consortium charged with producing and helping companies implement global industry technical standards. Its goal is to congregate the industry, avoid friction and maintain the safe and secure growth of the industry. Also Read: IAB Tech Lab Launches New…

DelPlaya Media Obtains ‘TAG Registered’ Status From the Trustworthy Accountability Group (TAG)

DelPlaya Recently Completed the TAG Registration Process and Is Now Planning to Apply for a TAG "Certified Against Fraud" Seal DelPlaya Media Inc. a direct source of programmatic mobile inventory and demand for agencies and publishers, recently announced that it has obtained "TAG Registration" from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative created to fight criminal activity in the digital advertising supply chain. Several hundred companies in the digital advertising industry…

YouAppi’s Second Annual CMO Mobile Marketing Guide Survey Reveals Significant Increase in Video Investment for 2018

Year-over-Year Results Show Video Usage on the Rise Across Every Channel YouAppi, a leading growth marketing platform for premium mobile brands, recently announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or…

Interview with Anthony Iacovone, President, Barometric

"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes measurability and insight."Tell us about your role and how you got here. What inspired you to be a part of an ad- performance company? I am currently the co-founder and President of Barometric, which is a division of AdTheorent. For some quick background, in 2011 I co-founded AdTheorent with a mission of using Machine Learning to make better decisions using data when serving mobile…

LexisNexis Risk Solutions Announces ThreatMetrix Acquisition Close

Acquisition Paves the Way for Companies to Prevent and Detect Fraud Efficiently While Approving More Accounts and Transactions LexisNexis Risk Solutions, a global data technology and advanced analytics leader, announced that its parent company, RELX Group, has closed the acquisition of ThreatMetrix. ThreatMetrix will become part of RELX Group's Risk & Business Analytics segment, which includes LexisNexis Risk Solutions. The combination of the expertise in digital identity of ThreatMetrix with the physical identity…