Leading Brands Turn To Decibel Insight’s Digital Experience Analytics To Understand, Optimize And Measure Their Customer Experiences Decibel Insight, a leader in digital experience analytics for enterprise businesses, announced that it…
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"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about…
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Cambridge Analytica's brand-focused division, CA Commercial, announced the launch of its new TV targeting product SelecTV at Advertising Week in New York City. SelecTV offers 100 percent target audience density through the…
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"We’re in the awkward adolescence of digital advertising, where powerful tools are becoming available but our mindset hasn’t quite caught up to the potential. That’s the friction I find funniest." On Marketing Technology MTS: What led you…
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"Location intelligence is becoming easier to access and the insights are becoming more actionable. Barriers to entry are lower and will continue to ease, to the point where businesses in all verticals and at all stages of maturity will find…
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Just as brands and publishers are getting used to the mobile era, we are beginning the post-mobile era. Some 10 million homes now have Amazon Echo, and Google, Apple, and Microsoft are all trying to become operating systems for the home.…
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"Whatever you want to call it, AI and our ability to transform data into smart, personalized experiences -- well above and beyond the web sites, apps and bots we make today -- is going to dramatically change how we work and how we live."…
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The New Scalable Model for Transparency, Fraud Protection and Fair Play by Papyrus Will Optimize Digital Ad Spend and Save the Industry up to $110B Annually Papyrus, a decentralized ecosystem for advertisers, publishers, developers, and…
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Integration With Adobe Enables Hootsuite Marketers To Easily Discover, Create, And Distribute Content Across Paid And Organic Social Channels Designer, photographer, filmmaker, webinar champion and much more—Hootsuite marketers can now…
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"I believe we’re the last generation that will be looking for things, and the next generation will expect things to be recommended to them." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to…
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Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy Google Trends shows how Influencer marketing has steadily climbed the charts to displace print advertising. Sneaking close to video advertising, influencer…
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Fetch, the mobile-first media agency, revealed the findings of its new YouGov research titled ‘The Instant Gratification Nation,’ which identifies that the United States is a speed-obsessed nation. As many as 41% of U.S. consumers admit to…
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"The ads work best when there is a genuine connection between the host of a show and the product they’re advertising."On Marketing Technology MTS: Tell us about your role at Wondery and how you got here? (What inspired you to be a part of…
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Cuebiq, a leading location intelligence company with the largest, most accurate location database in the US, is introducing new IoT Audiences to help marketers capitalize on the wave of IoT data and the emergence of connected devices. With…
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I love “best of” lists as much as anybody. It’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting things in the near future, I think, is the Internet of Things (IoT). The IoT itself…
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"I think that the change in user interactions is going to fundamentally change our way of interacting with one another."On Marketing Technology MTS: Tell us a bit about your role at Leadspace and how you got here. After holding the…
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"For performance marketing, AI helps to spend less money in order to achieve goals"On Marketing Technology MTS: Tell us a bit about your role at Getintent and how you got here. (What inspired you to co-found Getintent)? I founded…
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