Interview with Stephen Wakeling, Founder and CEO, Phobio

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us about your role at Phobio and how you got here. What galvanized you to start the company? As a founding CEO of a boot-strapped, high-growth company, my role has continually evolved on what seems like a daily basis. Over the last decade so much has happened that got me here today, though, I think it could be broken down into two primary phases – starting it and running it.…

BFGoodrich Tires Revs Up Customer Engagement with Salesforce

With Salesforce Marketing Cloud and Success Cloud, BFGoodrich is Able to Drive Connected Customer Journeys Across Email, Mobile, Social Media, and Digital Advertising Salesforce, the global leader in CRM, announced that BFGoodrich Tires — a Michelin-owned company that has operated in the United States for more than 147 years — is using Salesforce to deliver highly personalized and relevant customer experiences across all digital touchpoints. BFGoodrich relies on numerous agency partners to support marketing engagement…

Bright Pattern Appoints Ted Hunting As New Chief of Marketing

Bright Pattern, the Leading Omnichannel Cloud Contact Center Platform, Announces Ted Hunting as Senior Vice President of Marketing Bright Pattern announced the appointment of Ted Hunting as Senior Vice President of Marketing. Hunting spent the last 14 years propelling Genesys forward as Vice President of North American Marketing and as a leader in other marketing roles. Hunting brings a wealth of knowledge and experience over a broad range of areas, including corporate strategy, demand generation, corporate messaging,…

Invoca Signal AI Call Intelligence Solution Surpasses 2 Million Phone Conversations Analyzed

Users of Invoca's Machine Learning-Powered Call Analytics See Significant Increases in ROI and Reduced Marketing Spend in a Short Timeline Invoca, the call intelligence company, announced that over two million phone conversations have been analyzed by its award-winning machine learning solution, Signal AI, since launching last year. Invoca customers including Frontier Communications and Starkey Hearing Technologies are using Signal AI to uncover new opportunities to boost marketing ROI and improve the customer experience.…

Lilly Pulitzer Selects Capgemini’s LYONSCG To Transform Its Digital Presence

LYONSCG Delivers a Cross-Cloud Unified Experience with Salesforce Commerce Cloud and Marketing Cloud Lyons Consulting Group (LYONSCG), part of the Capgemini Group, announced that it helped lead the redesign of iconic resort wear brand Lilly Pulitzer's online presence. To enhance the customer experience across channels, LYONSCG provided digital marketing, design, consulting and support services, including implementations of Salesforce Commerce Cloud and Marketing Cloud for the new website: www.lillypulitzer.com "We have…

SiteFocus Launches Autonomous Learning Machines — A.I. in a Box

SiteFocus' Turnkey AI System That Solves Enterprises' Natural Language Needs SiteFocus Inc. announced the availability of Autonomous Learning Machines (ALM) – an Artificial Intelligence (AI)-in-a-Box solution that enables machines to learn and understand by reading textual data across any domain without human assistance or supervision, boosting enterprise productivity. ALM is a turnkey self-learning system that does not require tagging, pre-processing, dictionary, ontology, and knowledge of data science or computer…

Microsoft Announces 2018 Partner of the Year Winners and Finalists

Partners Recognized for Outstanding Solutions Built on Microsoft Technology Microsoft Corp announced the winners and finalists of the Microsoft 2018 Partner of the Year Awards. The annual awards recognize top Microsoft partners demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. Award winners and finalists from around the world will be recognized at Microsoft Inspire taking place July 15–19, 2018, in Las Vegas, Nevada. Alliance Global Commercial ISV Partner of…

Bedrock Analytics Closes $7.2 Million Funding; Launches Bedrock 2.0

Bedrock Analytics New Funding to Bring Intelligent Analytics to the Consumer Packaged Goods Industry, Offer Deeper and More Accessible Insights for CPG Brands to Grow Their Sales in Retail Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, has completed a $7.2 million round of financing, led by Cervin Ventures and Illuminate Ventures, with participation from other private and institutional investors. Recommended Read: Contextual Content and AI:…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…

Pega Independent Software Vendor Program Unveiled to Bring Innovative Solutions to Clients

The New Program Expands Pega’s Ecosystem by Enabling Partners to Create Pega-Based Solutions in an Open Development Environment At the Pega World 2018, Pegasystems Inc., a leading martech company for customer engagement, announced the launch of the Pega Independent Software Vendor (ISV) program. For the first time, Pega is enabling independent development on its next-generation digital transformation suite, Pega Infinity™, so partners can easily integrate with and build new solutions that answer specific market needs. ISVs…

Brightcove Pushes the Envelope with Video Experiences that Increase Customer ROI

Ongoing Innovation Creates Single Platform for All Enterprise Video Experiences Brightcove, the leading provider of cloud services for video, has been at the forefront of the digital video revolution since its inception, helping enterprises leverage the power of video for marketing and internal communications. At PLAY 2018, Brightcove is excited to share continued momentum and innovations in personalized video experiences, internal and external live streaming, and enterprise user management to help customers deliver…

Sendwithus Expands Executive Team, Names Jason Han Vice President of Sales

Han Joins Sendwithus with over 17 Years of Sales Experience as Company Ramps up Sales Sendwithus, creators of the cloud-based email management solution Dyspatch, announced the expansion of their management team, naming Jason Han as vice president of sales. Jason will help advance the company’s growth following the recent launch of Dyspatch, a GDPR-compliant, cloud-based communications management platform that allows Enterprise organizations to create compelling email experiences on a massive scale. Jason brings deep…

SAP Announces New Suite of Solutions to Modernize CRM and a New Data Management Suite

SAP SE fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a new suite of applications, SAP® C/4HANA, to help businesses serve and retain customers. SAP also announced the SAP HANA® Data Management Suite, the industry's first comprehensive data management solution that enables companies to turn data sprawl into business value. The announcement was made by SAP CEO Bill McDermott at the company's annual SAPPHIRE NOW® conference. SAP C/4HANA is an…

Interview with Ilan Kasan, CEO and Co-Founder, Exceed.ai

"Successful reps will soon work alongside an AI-powered bot that helps them make better decisions while focusing on the high-value opportunities."Tell us about your role at Exceed.ai and how you got here. What galvanized you to co-start an AI-driven technology company for marketing and sales? While I am the CEO at Exceed.ai, Yaron Ismah-Moshe, my co-founder, and I run the company. All major decisions are taken jointly. I am responsible for marketing and sales and Yaron is responsible for the product and R&D. We both…

Editing is the New Coding

One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. I was 8 years old and was already what can probably best be described as "an optimism fundamentalist". So instead of focusing on the dystopian reality that the threat of nuclear holocaust was going to be a permanent cloud over society for the rest of my life, what struck me was the exciting realization that computers were going to play a far bigger role in people's lives than simply making it easier for them to delete…

Nimble Rated #1 Small Business CRM by G2 Crowd

Rapid Stream of Product Innovations Earn Nimble CRM Market Leading Status and Tops in Customer Satisfaction for the Fifth Consecutive Year Nimble, the simply smarter CRM for Office 365 and G Suite, announced that it has been rated the top CRM for small businesses as well as named market leader in multiple sales enablement categories according to G2 Crowd, the world’s leading business software reviews platform. Rankings are based on verified user reviews and market presence in the following categories: #1 CRM for…

Rackspace Appoints Mark Bunting as CMO

Under Joe Eazor’s Leadership, Rackspace Is Poised to Continue Its Transformation as One of the Industry’s Broadest Providers of IT Services Rackspace announced Mark Bunting as their new Chief Marketing Officer (CMO). Bunting joins the executive leadership team, led and built out by CEO Joe Eazor over the past year. Under Joe Eazor’s leadership, Rackspace is poised to continue its transformation as one of the industry’s broadest providers of IT and professional services across applications, data, security, and…

Matterport Appoints Media Technology Leader Chris Bell as CMO

Former Apple iTunes Executive Chris Bell Joins Matterport Leadership Team to Accelerate Growth Immersive 3D media technology company Matterport announced the appointment of Chris Bell as Chief Marketing Officer. In this role, Chris will leverage his globally recognized experience in technology and content marketing to support the continued growth of Matterport's leading cloud-based 3D reality capture platform, overseeing the implementation of strategies to optimize brand awareness, global marketing activities, demand…

Mark Sciortino Joins Vestcom as Senior Vice President, Strategy and Corporate Development

Mark Sciortino Previously Led Marketing Strategy and Planning for Walgreens Co Vestcom, the leading provider of customized shelf-edge communications and specialized marketing services for the retail industry, announced that Mark Sciortino has been hired as Senior Vice President, Strategy and Corporate Development. He will oversee developing and delivering Vestcom's client, product, and communications strategies. In addition, Mark now leads Vestcom's Marketing and Product Management Organization. Mark previously led…

Invoca Named to Inc. Magazine’s Best Workplaces 2018

This Award for Invoca Comes on the Back of Significant Company Growth and Groundbreaking AI Innovation Invoca, the call intelligence company, announced that it has been named one of Inc. Magazine's Best Workplaces 2018, the publication's annual ranking of private companies with exceptional cultures, employee engagement levels, and benefits. To learn more about Invoca's culture and career opportunities, visit the company's career page. "We're honored to be recognized as one of Inc. Magazine's Best Workplaces this year,"…