Innovation 101: How to Instill Innovation in Your Tech Company

A simple statement to make, but where do you start? This is a common ideal embodied within many companies who are trying to set themselves apart by leveraging their key talent to create new and, you guessed it, innovative products. Employers must encourage their team players every day to bring new ideas to the company table — but how? The challenge employers face today is identifying key motivational drivers to encourage employees to think outside the box and push themselves beyond their limits. Technology companies such…

MIT Global Survey: 90% of Companies Deploy Artificial Intelligence in the Customer Journey

New MIT Technology Review Insights Report Sponsored by Genesys Finds Global Brands Using AI Benefit from Increased Efficiency, Greater Brand Loyalty, and Notable Gains in Revenue A global survey of nearly 600 executives across 18 countries reports nine out of ten firms use artificial intelligence (AI) solutions to improve the customer journey. Additionally, large companies with more than 30,000 employees were over 50% more likely to have made major investments in AI for front-line customer interactions and analytics.…

Interview with Carlos Cruz, Chief Executive Officer, ClickTool

"Using AI for an analytics platform has the potential to identify 10x more valuable information than a regular user would on their own."Tell us about your role and journey into technology. What made you join ClickTool? After having a very successful online marketing project at a young age, I took a long hiatus and started to think about all the possibilities where I could go next. All my heroes were technology titans and it became obvious to some that technology is what I really wanted to do. Connecting it with my…

Marketers Are Now Focusing on Outcome-Driven Media, Says Xaxis

A Substantial Chunk of 5,000 Digital Marketers Surveyed by Xaxis Are Inclined to Invest More in ‘Outcome-Driven Media’ Marketers apply their best skills and experience to create digital campaigns that support business goals. In an extremely competitive environment, the marketing community leverages the best available tools and technologies to measure their work. The impact of a marketing campaign is critical to brand building and so is a healthy ROMI. Hence, marketers today want to leave no stone unturned when it comes to…

Bupa Global Continues to Drive Business Change with Confirmit

Highly Successful Customer Experience Programme Drives Long-Term Culture Change and ROI Leading international health insurer Bupa Global has strengthened its relationship with Confirmit to use the company’s solutions to run its highly successful Customer Experience programme. Bupa Global’s award-winning Customer Experience (CX) activities have been underpinned by the Confirmit Horizons platform since 2015. Since then, the Bupa Global team has expanded the programme from a listening-based approach to a “Listen, Learn…

The Values and Motivations Driving Today’s Voice-Activated Shoppers

Today’s consumers want new ways to shop, and that includes telling their smart speakers to order their next gallon of milk. Smart speaker adoption will more than double over the next four years. Eleven percent of US online adults are now using smart speakers for ordering and reordering products such as groceries and clothing. And several more are using smart speakers for services such as transportation and meal delivery. Voice assistants will become an even more dominant mode of consumer interaction three years from now,…

Invoca Launches New Solution for Marketers to Scale and Optimize Local Marketing Efforts

Invoca announced a new set of features for marketers who drive calls to many physical locations, such as health clinics, local insurance agents, bank branches, and hotel properties. For the first time, corporate marketers can have a single source of data and a centralized process for attributing revenue from calls to multiple destinations, while maintaining a consistent experience across digital, voice, and in-store, and understanding conversation trends at scale. "At Dignity Health, providing high-quality health care to…

TechBytes with John Matthews, President at Marketing Evolution

John Matthews President at Marketing Evolution Last August, Marketing Evolution added a Chief Data Science and Analytics Officer to the team — a nod to the inevitable shift toward increased data integration moving forward. In this context, we asked John Matthews, President at Marketing Evolution, his views on AI/Machine Learning completely transforming marketing measurement and analytics.Tell us about your role at Marketing Evolution and the team/technology you handle. I serve as Chief of Staff to the CEO, handling…

Informa Engage 2018 B2B Marketing Trends Report Shows Content Marketing Essential to Generating Meaningful Results; Video and ABM Surging

Report Offers Insight into the Marketing Trends, Challenges and Priorities of Marketers B2B marketers are scaling and optimizing their content marketing strategies, finding it valuable and effective to strengthen brand positioning, build engagement and generate qualified leads. Informa Engage unveils the second annual B2B Marketing Trends Report. The report offers insight on marketing trends, challenges and priorities of B2B marketers. In the ever-changing world of marketing, the B2B Marketing Trends Report shows…

Interview with Scott Rogerson, Chief Executive Officer, UpContent

"It is our view that the best use of technology is where there is a comparative advantage over completing the process manually."Tell us about your role at UpContent and why you chose Hootsuite for this integration? I am the Founder and CEO of UpContent. My role includes a number of functions but largely revolves around listening to and observing how our customers leverage UpContent to build trust and deepen relationships with their audience (internal and external). Hootsuite was our “first love” as the kernel of the tech…

Transform18, North America’s Largest Sales Enablement Conference, to Drive the Future of Sales Transformation

Transform, North America’s largest sales enablement conference, is coming to Chicago. The brightest minds in marketing, sales and sales enablement will gather November 13-14 at Loews Hotel in Chicago to uncover the latest sales enablement research, trends, and best practices to understand how sales enablement market is evolving. Transform will feature keynotes from a roster of renowned speakers, such as five-time entrepreneur, two-time New York Times bestselling author and venture capitalist Josh Linkner and Forrester’s…

TechBytes with Stefan Schinkel, Chief Sales Officer, dotCMS

Stefan Schinkel Chief Sales Officer, dotCMS There are various areas where AI can offload human labor at scale and support human-machine alliances to drive business outcomes. In this context, we spoke to Stefan Schinkel, Chief Sales Officer, dotCMS, to understand the importance of the role of Artificial Intelligence in the CMS domain.Tell us about your role at dotCMS and the team/technology you handle? At dotCMS, my primary focus is on net new license revenue, both direct and with our channel partners. In that role,…

Automation and Jobs in Paid Search

It’s the trillion dollar question on everyone’s mind, “Are jobs going to be created or destroyed by automation?” The simple answer is that both will happen, but it’s the balance of jobs created versus the jobs that will be lost that is key for us and future generations. Predictions from analysts vary wildly here, with some trusted publications estimating 400 million net jobs lost globally over the next 50 years while others expect a completely proportional balance between the two. The truth is, no one really knows. When this…

People Expect Brands to Respond to Social Media Comments Within 24 Hours

Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from Clutch, the leading B2B ratings and reviews company. Eighty-three percent (83%) of people expect companies to respond to social media comments within a day or less. "I see as a way where brands can speak directly to their consumers," said Matt Kovacs, president of Blaze PR. "That's where people expect the world to rotate." Consumers expect businesses to keep up in an age of instant communication.…

nFusz Adds Industry Leaders to Its Distinguished Advisory Board

nFusz, Inc., a leader in business-focused interactive video and the pioneer of Augmented Sales Intelligence software, named two additional members to its advisory board, increasing membership to five. Erik Nielsen, Senior Director, Marketing Strategy, Southwest Airlines. Chuckie Reddy, Managing Director at Top 20 Fortune 500 global investment bank. Mr. Nielsen and Mr. Reddy have joined a distinguished nFusz advisory board that includes: Jim DuBois, former CIO at Microsoft; led Microsoft in CIO and Chief…

Interview with Mika Yamamoto, President, Marketo

"Small companies will never have the same resources as large companies, but now there is functionality that allows them to operate similarly to how enterprises operate."Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company- Marketo? My move from SAP to Marketo was less of moving away from something, than moving to something. The opportunity to join Marketo is one that I believe comes very infrequently in someone’s career — it’s the perfect combination of product set…

Women Who Tech and Mozilla Announce Winners of Women Startup Challenge Europe

Co-Hosted by the Office of the Mayor of Paris, Grand Prize Goes to Sampson Solutions for Combating Climate Change Europe was at the center of a milestone for women in tech today as nonprofit Women Who Tech and tech giant Mozilla announced the winners of the Women Startup Challenge Europe. Women-led startup finalists from across Europe pitched their ventures before a prestigious panel of tech industry executives and investors on 25 October at Paris's City Hall, co-hosted by the office of Mayor Anne Hidalgo. "While…

Swag’r Has Been Selected as a 2018 Red Herring Top 100 Global

Red Herring announced its Top 100 Global in recognition of the leading private companies from North America, Europe, and Asia, celebrating these startups' innovations and technologies across their respective industries. Red Herring's Top 100 Global list has become a mark of distinction for identifying promising companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and…

TA Digital Welcomes Chesshire Gaylor as the Sr. Director of Experience Design

TA Digital, a full-service digital transformation solutions and services provider for enterprise companies for more than 18 years announced that Chesshire Gaylor has joined their team as Sr. Director of Experience Design. As Sr Director of Experience Design, Chesshire facilitates the research and definition of strategies which drive holistic customer experience, managing the space between strategy, experience, design and implementation. Chesshire graduated from the Georgia Institute of Technology with a MS in Human…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to the Top 1000 Retailers for the Fifth Consecutive Year

Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2019 Leading Vendors to the Top 1000 report for the fifth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000…