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IRI Finds Consumer Confidence Making Big Impact on E-Commerce Growth

IRI Consumer Connect Survey Reveals Consumer Confidence Remains Favorable, with Millennials and Generation X Struggling the Most; 64 Percent of Omnichannel Growth Due to E-Commerce While 2019 got off to a rocky start, with a partial government shutdown and trade challenges attributed to tariffs, consumers at the close of 2018 were buoyed by their strong household financial health and were spending accordingly. The latest IRI Consumer Connect survey results find that nearly 55 percent of consumers report their…

It’s Time To Find Your Company’s Voice

Are you ready for the voice revolution? Gartner predicts that by 2020, 30 percent of web browsing will be done without a screen. Voice assistants accounted for twice as many sales in the fourth quarter of 2017 than in the fourth quarter of 2016. And speaking of voice-first devices like Amazon Echo and Google Home, voice-driven technology is being adopted at a faster rate than any technology in human history; by 2022, voice assistants will reach 55 percent of US households. These statistics make it clear that voice-tech…

Prediction Series 2019: Interview with Fred Maude, Product Development Manager, NMPi

What trends had the biggest impact on digital advertising in 2018? The confidence that people have in platforms to protect their information and allow them a safe environment to create and engage dwindled last year. Digital trust had been declining over the course of the year with the implications of GDPR on businesses. For companies, distrust has negative financial consequences and this growing distrust has certainly hit a number of companies this year. Outside of the ongoing technology trends, when people look back…

SurveyMonkey Launches Visual Themes and Layouts that Deliver On-Brand Survey Experiences

Easy-To-Use Customization Features Improve Survey-Taking Experience with Options to Add Branding, Imagery, Colors, and Themes SurveyMonkey, a leading global survey software company, announced the launch of enhanced survey features that give customers the power to create a more engaging survey experience by adding branding elements, new layouts, colors and much more. “With our new themes, customers can create beautiful on-brand surveys by leveraging elements like vibrant colors, hero product shots and layouts that will…

Augeo Continues Growth with Acquisition of Wingnut Advertising

Augeo announced it has acquired Wingnut Advertising, a Minneapolis-based company delivering agency services since 2003.  The acquisition will nearly double the size of Augeo Digital's agency, a business unit of Augeo, and strengthen its capabilities in creative, strategic branding, website development, and digital communications. Wingnut also has expertise in search engine optimization (SEO), search engine marketing (SEM), and other digital marketing services. "The combination of these two high-performing teams will add…

ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles

ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation. ADYOULIKE, the global leader in Native Advertising provides AI-driven Native Advertising…

Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data

The Q4 Report Shows Improved Scoring Among the Metrics That Confirm the Legitimacy of Campaign Data, Suggesting That Media Partners Are Evaluating How They Deliver Traffic Kochava Inc., the industry leader in measurement and attribution for connected devices, announced their latest industry ranking report of media partners. Of note, there was a significant improvement in the average click-to-install ratio, an important measure of the legitimacy of conversions. This highlights that the bar has been raised as to the…

Moz to Launch Updated Domain Authority Score Model

Leader in SEO Will Improve Accuracy and Efficacy of Its Industry-Standard Search Rank Measurement Score Moz, Inc., the leader in search engine optimization technology, announces the upcoming release of Domain Authority 2.0, an updated and improved version of its proprietary Domain Authority score. The update will provide greater accuracy in predicting a site’s ability to rank in search results. Domain Authority 2.0 is scheduled to go into effect on March 5, 2019. .@Moz to launch updated Domain Authority score model,…

Acxiom’s Unified Data Layer Wins A 2019 BIG Innovation Award

Acxiom, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named a winner of the 2019 BIG Innovation Awards presented by the Business Intelligence Group, which recognizes organizations and people who bring new ideas to life and change the way we experience the world. Designed for today’s modern marketing organization, Acxiom’s Unified Data Layer is an open, trusted data framework for creating an omnichannel view of an organization’s customers and prospects as…

OneTrust Releases Comprehensive California Consumer Privacy Act (CCPA) Compliance Solutions

Implement the CCPA with OneTrust's Unrivaled Combination of Technology, Professional Services, Research and Readiness Portal, and Community Events With less than a year until the groundbreaking California Consumer Privacy Act (CCPA) goes into effect, OneTrust, the largest and most widely used dedicated privacy management technology platform with 2,000 customers, including 200 of the Global 2000, announced OneTrust for CCPA, a comprehensive solution for companies to operationalize CCPA compliance. OneTrust for CCPA is a…

New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising

Buyers Cite Targeting Capabilities and Inventory Quality as the Top Criteria for Choosing Programmatic In-App Publisher Partners PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a commissioned study conducted by Forrester Consulting on behalf of PubMatic, which found that buyers are allocating nearly a quarter of digital advertising budgets to mobile apps to capitalize on increased targeting and customer engagement, despite concerns about in-app fraud and measurability. The…

OpenSlate Introduces Dynamic Brand Safety Solution for Facebook, Helping Marketers Confidently Buy In-stream Video Ads at Scale

OpenSlate Extends Content Ratings and Planning Tools into Facebook’s High-Growth Video Environment OpenSlate, the leading provider of video content ratings across the world’s largest digital platforms, announced their brand safety solution for in-stream video advertising on Facebook. OpenSlate for Facebook enables marketers to visualize, optimize and automate content targeting decisions. OpenSlate has been certified as one of the first Facebook Marketing Partners for Brand Safety and will provide advertisers with greater…

Former Marketo Executive Robin Bordoli Joins AdRoll Group as President of RollWorks

Bordoli Brings Expertise in Marketing Technology and B2B Strategy to RollWorks B2B Business Unit RollWorks, a division of AdRoll Group, announced that former Marketo executive Robin Bordoli will become president of the division beginning. Bordoli joins RollWorks with over 10 years of executive-level leadership and B2B marketing and Software-as-a-Service (SaaS) expertise. As president, Bordoli will be responsible for the overall strategic direction of RollWorks and driving sales and product development goals for the…

Bounteous Announces Expanded Google Training Program

Additional Courses Will Bring Comprehensive Educational Offering to Digital Marketers Bounteous, a Google Marketing Sales Partner and leader in creating big-picture digital solutions, announced an expansion to its public training program. New courses in enterprise products Google BigQuery and Google Display & Video 360 and a quickstart course for Google Marketing Platform products will make their debut in Spring 2019. The new courses will bring a more complete educational offering to digital marketers with advanced…

DiscoverOrg Acquires ZoomInfo

Combination Creates Unrivaled B2B Intelligence for Sales, Marketing, and Recruiting Professionals DiscoverOrg announced that it has acquired Zoom Information, Inc (ZoomInfo). The two companies are coming together to provide sales, marketing, and recruiting professionals access to the most trusted and comprehensive B2B data available in the market. “High-quality data is the fundamental go-to-market requirement for growth,” says DiscoverOrg co-founder and CEO Henry Schuck. “In the near future, CRM and marketing…

Leanplum Achieves ISO 27001 Certification

Mobile Engagement Leader Solidifies Its Commitment to Security and Compliance Leanplum, the leader in mobile engagement, announced it has attained ISO 27001 certification, the internationally recognized standard for information security. Compliance with these standards affirms Leanplum's commitment to protecting customer data, and the continual improvement of security programs. In 2018, the number of major data breaches in the US alone reached 1,244 and the number of records exposed increased 126% from 2017,…

Cision Appoints Former Kantar Media Executives to EMEA Leadership Team

Peter Low Named as Managing Director, EMEA; Keir Fawcus Hired as Senior Vice President of Sales, EMEA Cision announced the appointment of Peter Low as Managing Director of Cision Group, Ltd., overseeing Cision EMEA operations. The company also announced Keir Fawcusas Senior Vice President of Sales, EMEA. Based out of the London office, industry veterans Low and Fawcus join Cision from Kantar Media, a global leader in media intelligence. As Managing Director, EMEA, Low is responsible for driving strategy and go-to-market…

Welcome to the Future: Mindshare Launches Season Two of Media Dystopia

For marketers, the only way to survive a potentially dystopian future is to run toward it. Mindshare North America, the global media agency network that's part of WPP, has launched the second season of Media Dystopia, a series that imagines the potential fates of media based on the provocations that many industry players would prefer to ignore. Each episode provides an in-depth look at current and future shifts across culture, technology, and marketing. "The brands that don't run toward disruption are the ones that get…

BrightSign Media Players Now Integrate with Adomni’s Digital Out-Of-Home Selling Platform

BrightSign Owners Will Now Be Able To Connect Their Screens And Ad Inventory To Adomni's Ad Marketplace And Have Control Over Their Content Through The New Adomni Ad Marketplace For BrightSign BrightSign LLC, the global market leader in digital signage media players, announced that its media players are now fully supported by Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising. "We are elated to partner with BrightSign, the leader in the industry, and are thrilled to roll out the…

First Ever Artificial Intelligence Functionality for Mobile CRM Launched

Pipeliner announced the release of the first ever Artificial Intelligence functionality for Mobile CRM. Powered by Pipeliner’s Voyager AI engine, the Pipeliner CRM Mobile App now provides instant intelligent updates, guidance and suggestions to the user helping them to stay on top of their sales while on the go. Leveraging Pipeliner’s renowned visualization approach, Voyager AI is brought to life with color-coded icons, graphics, and charts to ensure that the user can instantly observe, comprehend and take action such as the…