YouAppi Capitalizes On 400 Percent Revenue Growth In Brand Video

YouAppi Expands 360 Platform To Include A Private Marketplace, Native In-App Video Ads, In-App Playable Ads And Connected TV Ads YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter over quarter,…

Simpli.fi Launches Nationwide Addressable Connected TV and Over-The-Top Advertising Solution

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and Connected TV (CTV) inventory. In addition to launching three unique and powerful…

New Research Finds Only 12.5% of US Consumers Actually Hate Chatbots

When It Comes to Getting the Best Customer Service, New Genesys Study Shows 75% of Consumers Say a Human Is Needed While 76% Turn to Digital Self-Service Channels A nationwide survey conducted in August finds that 94% of US respondents considered their last customer experience positive – although they note there is still room for improvement on the margins. While high-profile customer service blunders by major companies gobble media attention, new research from Genesys  challenges the notion that companies aren't in touch…

RedPoint Global Launches Next Generation of the RedPoint Customer Engagement Hub

Redpoint Revolutionizes How Marketers Leverage Data and Analytics to Drive Personalized Engagement RedPoint Global, a top provider of customer data platform and customer engagement technology, announced the availability of the next generation of the RedPoint Customer Engagement Hub. The enhanced RedPoint Customer Engagement Hub provides a single point of control over data, decisions, and interactions, revolutionizing how marketers access data and analytics to drive personalized engagements across every interaction…

Smartly.io Launches Creative Studio Service and Receives Facebook Creative Platform Badge for Automation Technology

Creative Automation and Design Services Help Brands Create Thousands of Creatives to Drive ROI Across Facebook and Instagram Facebook, Instagram and Pinterest advertising platform Smartly.io has received Facebook Creative Partner Certification for its work in scaling mobile-first creative execution. This comes after this year's release of Smartly.io's automated Video Templates tool and builds on its existing Marketing Partner Certification. The company also launched Creative Studio, a new in-house team that leverages its…

OpenText Enables Intelligent and Connected Customer Service in the Cloud

OpenText Qfiniti Delivers Advanced Workforce Optimization for Amazon Connect Through AWS Marketplace OpenText , a global leader in Enterprise Information Management (EIM), announced the availability of OpenText Qfiniti for Amazon Connect, a self-service, cloud-based contact center solution that enables any business to deliver better customer service at a lower cost. OpenText Qfiniti is available now on AWS Marketplace. "For the intelligent and connected enterprise, delivering premium customer service is a powerful…

Tableau Unveils Innovation Roadmap at Tableau Conference; Introduces New Way to Interact with Data Through Natural Language

Platform Capabilities Expand to Help Enterprises Manage Data and Empower More People Than Ever Before Tableau Software, the leading analytics platform, announced a roadmap of product innovations in front of more than 17,000 customers and partners at its annual conference in New Orleans. Tableau introduced Ask Data, which leverages natural language processing to enable people to ask questions in an intuitive, conversational manner that makes it easier for far more people to engage with data and produce analytical insights.…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

More Than Half of Organizations Say Analytics Makes Them More Innovative, According to a SAS Survey

72 Percent Recognize the Benefits of Analytics but Only 39 Percent Use It to Inform Strategy ANALYTICS EXPERIENCE -- Nearly three-quarters of organizations (72 percent) claim that analytics helps them generate valuable insight and 60 percent say their analytics resources have made them more innovative, according to research commissioned by SAS, the leader in analytics. That is despite only four in 10 (39 percent) saying that analytics is core to their business strategy. A third of respondents (35 percent) report that…

Advancing Amazon Connect Implementation Success in United Kingdom

Voicefoundry, Leading Consulting Services Provider for Amazon Connect, Expanding into the United Kingdom VoiceFoundry, a principal provider of enterprise cloud-based contact center solutions with a unique focus on customer experience and automation in North America, Australia and New Zealand, announced that it is expanding consulting services for Amazon Connect to the United Kingdom. VoiceFoundry continues to gain momentum in the delivery of Amazon Connect deployments, supporting innovative contact center…

Snapchat Welcomes Two More Companies to Its Mobile Measurement Partner Program

Snapchat Has Been Working Hard to Catch up in Revenues with Mobile Advertising Giants Facebook & Instagram. By Adding More Brands to Its Mobile Measurement Partner Program, Snapchat Seems Confident in Achieving Just That Snap Inc’s Snapchat will be adding Tenjin and Branch.io to its Mobile Measurement Partner Platform. This is being considered a highly strategic move by Snapchat to be at par with rivals, Facebook and Instagram. While Instagram is a part of Facebook (purchased at $1 billion in 2012 by the latter), its…

Groove Leads the Pack in Sales Engagement and Email Tracking

Groove Named the Category Leader in Sales Engagement Software and Email Tracking Software by Real Users on G2 Crowd Groove has been identified as the top provider of Sales Engagement Software and Email Tracking Software based on high levels of customer satisfaction and likeliness to recommend ratings from verified users on G2 Crowd, the world’s leading business solutions review website. “It’s getting harder every day for reps to stand out from the noise and connect with their prospects,” said Chris Rothstein, CEO and…

vivo, the 5th Largest Smartphone Manufacturer in the World, and Taboola, Announce Long-Term Partnership to Bring Taboola News to 100 Million…

vivo Selects Taboola as Its Strategic Partner to Power News on Its ‘Swipe Right’ Screen Taboola, the world’s leading discovery platform, announced a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world. Under the partnership, Taboola will deliver a fully personalized content experience for vivo’s customers helping the manufacturer drive engagement and monetization and providing a significant new audience source to content publishers in the region. Taboola and vivo partner…

Larry Ellison Charts a Course for the Future of Cloud

Oracle OpenWorld— In the opening keynote at Oracle OpenWorld, Oracle Executive Chairman and CTO Larry Ellison shared his vision for a second-generation cloud that is purpose built for the enterprise and more technologically advanced and secure than any cloud on the market. While first generation clouds are built on decade old technology, Oracle's Gen 2 Cloud is built specifically to help enterprises run the most demanding workloads securely. With a unique architecture and capabilities, Oracle Cloud is able to deliver…

SAP Leonardo Unveils Latest Machine Learning and Analytics Updates

SAP SE announced an expansion of SAP Leonardo Machine Learning capabilities based on its upgraded SAP Conversational AI service that will enable major companies to build increasingly sophisticated corporate chat bots easily. SAP also announced an investment in intelligent robotic process automation (RPA) that is intended to help SAP automate repetitive processes across its portfolio. Further, SAP plans to release smart application design capabilities in the SAP Analytics Cloud solution and has added new partner content in…

Edge by Ascential Launches to Deliver Industry-Leading Ecommerce-Driven Data, Insights and Advisory Services for Brands and Retailers

Technology, Data and Industry Experts from Brand View, Clavis Insight, One Click Retail and Planetretail Rng Form the Foundation of New Business Ascential plc, the global specialist information company, announces the launch of Edge by Ascential, the next-generation data, insights and advisory service for brand manufacturers and retailers worldwide looking to win in today's ecommerce-driven retail environment. With foundational elements from Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG, Edge by…

Deloitte Survey: Artificial Intelligence Delivers, but Missteps Can Yield ‘Bridges to Nowhere’

Eighty-Two Percent of Early AI Adopters Cite Positive ROI Enthusiasm for artificial intelligence is running high, with early adopters ramping up their investments, reporting substantial returns, and planning to invest in more projects, according to Deloitte's second edition of the "State of AI in the Enterprise" report, released today. Nonetheless, organizations may want to tap the brakes – if only to more skillfully navigate the inevitable twists and turns that lie ahead. In the survey of 1,100 US executives from…

Codewise Presents Revolutionary Traffic Distribution Automation Technology

Digital Marketers Can Now Leverage AI More Than Ever to Scale Their Advertising Efforts and Maximize ROI Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced that it has enriched its Voluum tracking platform technology with an additional component to its AI-powered set of tools, known as Traffic Distribution AI. The Traffic Distribution AI technology…

Building a Business in your Consumer’s Pocket

Think about your average morning for a moment — what do you do, eat, read or think about? No matter your different responsibilities or tasks throughout a day, chances are that by 9 am, you have already used three or more mobile apps to enhance your morning routine. Apps are integrated seamlessly into most people’s day — from the moment we wake up to the moment our head hits the pillow at night — we see timelines, newsfeeds and emails full of content, nearly all of which comes by way of mobile applications. The app economy…

Interview with Jean-Christophe Conti, CEO, VIOOH

"Many industries have been disrupted by OTT strategies, but it is a winning bet for marketers to always start their thinking process from consumer behavior."Tell us about your role and journey into technology. What made you join VIOOH? I have spent the majority of my career in the technology and advertising field, most recently as VP in charge of the Publisher Business Unit for EMEA at AppNexus and VP of Global Partnerships at Yahoo. The advertising industry is changing rapidly, so when the opportunity to lead a business…