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Knotch Raises $20 Million in Series B Funding to Power Continued Innovation and International Expansion

New Investment Round, Led by NEA, Brings Knotch's Total Funding to $34 Million Knotch, the independent digital content intelligence platform, announced that it has raised $20 million in additional funding. The Series B round was led by global venture capital firm New Enterprise Associates (NEA), with participation from previous investors, including relevant high-net worth entrepreneurs in the media and technology spaces. This round of financing will further accelerate Knotch's product offering and robust customer support,…

Contentsquare Raised $60 Million Series C Round Led by Eurazeo, Bringing Total Venture Capital Funding to $120 Million Since 2016

Funding Marks Latest Milestone for Digital Experience Insights Platform as Company Accelerates Growth in AI and Predictive Analytics Contentsquare, a fully-automated SaaS digital experience insights platform that drives leading global enterprises to improve engagement and revenue, announced that it has raised a $60 million Series C funding round led by Eurazeo, a leading global investment company. This new capital will help Contentsquare increase research and development, focused on AI and predictive analytics, and…

Super Bowl LIII Week on SiriusXM

Ten Game Broadcasts in Eight Languages for Listeners Nationwide on SiriusXM SiriusXM announced its wide-ranging audio coverage for Super Bowl LIII, offering multiple live broadcasts of the game in eight languages, a dedicated Super Bowl LIII pop up channel, plus an unparalleled mix of sports, entertainment and music programming throughout Super Bowl Week. On Sunday, February 3 (6:00 pm ET), SiriusXM's coverage of Super Bowl LIII from Mercedes-Benz Stadium in Atlanta will showcase 10 different game broadcasts to choose…

Cord-Cutting Trend Expected to Nearly Double Broadband-Only Homes in US over the Next Five Years

Broadband Households Without Legacy Multichannel Expected to Hit over 40 Million by 2023 Broadband-only households are set to grow from 23.3 million in 2018 to 40.8 million by 2023, according to estimates from Kagan, a media research group within S&P Global Market Intelligence. "The steep upward trend of due to 'cord-cutting' is not surprising given the abundance of online video services on the market, although this could be a circular argument, with more companies jumping on the streaming video bandwagon in…

Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space

Mobile Video Ad Spending Will Account for 75 Percent of All Digital Video Ad Investments by 2023, Says Frost & Sullivan The explosion of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers. The targetability, personalization capabilities, and interactivity offered by online video advertising solutions are expected to drive the $30 billion market toward $120 billion by 2023.…

Interview with José Manuel Gonzalez Pacheco, Partnerships Director, Tappx

"The programmatic market will keep increasing its share, and most AI solutions applied to advertising will be successfully implemented, accelerating the shift from traditional to digital monetization." Tell us about your role and journey into advertising. Since October 2018, I’ve been leading the Advanced TV AdTech solutions team for TV and radio publishers (broadcasters, IPTV, OTT, and platforms) and market development at Tappx. Previously, I spent seven years as Chief Digital Officer at Atresmedia, the largest TV and…

Prediction Series 2019: Interview with Marty Greenlow, CEO, Ensighten

Tell us about your role at Ensighten and how you started there. Before Ensighten, I spent 15 years with Spectrum Equity, a leading growth equity firm in the software and internet markets. When I departed, after spending a long time deep in the operational and financial realms, I was looking for something new. Ensighten was the perfect fit as it was about to embark on its next chapter in the realm of Marketing Security (MarSec). That’s a focus that I’m excited to be leading as I help our clients tackle the challenges in…

Former Economist Director Joins SBDS as VP of Sales

Leader in Data-Tech services, SBDS, announces Rupert Harrow, former advertising sales director at the Economist, has joined its London office as Vice President of Sales. Harrow will play a central role in the company’s ambitious growth plans, liaising closely with the rest of the sales team to strengthen direct brand client relationships, focusing primarily on the UK and Northern Europe. Prior to his role at SBDS, Harrow headed up the international business development team at Rezonence, where he was responsible for…

Video Ads Are Most Frustrating to Ad Blocking Consumers, New Report Says

As More Consumers Use Ad Blockers, Businesses Must Diversify Their Online Advertising Strategies and Maintain Their Website’s User Experience (UX) in the Face of This Disruptive Technology Over half of people who use ad blockers (51%) find video ads most frustrating when browsing online, according to a new consumer survey by Visual Objects, a portfolio website that showcases work from top creative firms from around the world. About one-third of people (30%) say video ads that interrupt streaming are most frustrating,…

Akamai Completes Acquisition Of Customer Identity Access Management Company Janrain Inc.

Akamai Technologies, the intelligent edge platform for securing and delivering digital experiences, announces the company has completed its acquisition of Janrain, the company that pioneered the customer identity access management (CIAM) category. On January 7, Akamai announced an agreement between the two parties for Akamai to acquire Janrain in an all-cash transaction. The combined companies’ technologies and teams are expected to offer critical complementary capability to provide immediate security benefits to CIAM…

Rakuten Selects VIAVI To Validate World’s First End-to-End Cloud-Native Mobile Network

TM500 Is the De Facto Standard for Lab Validation of Mobile Network Performance as Experienced by End Users Viavi Solutions Inc. announced that Rakuten, Inc., one of the world’s leading internet services companies and soon to be the newest mobile network operator in Japan, has selected the VIAVI TM500 system to support the rapid deployment of a nationwide, end-to-end cloud-native mobile network. Rakuten offers e-commerce, fintech, digital content and communications services to over one billion members worldwide. The…

Atento Appoints Carlos López-Abadía as Chief Executive Officer and Member of the Board

Atento's Board of Directors Has Appointed Carlos López-Abadía as New Chief Executive Officer and Member of the Board Atento S.A., the leading provider of customer relationship management and business process outsourcing services in Latin America, and among the top five providers worldwide announces the appointment of Carlos López-Abadía as Chief Executive Officer and member of the Board of Directors. His starting date will be January 28, 2019. Carlos López-Abadía replaces Alejandro Reynal, who steps down as Chief…

RICOH Tours Adds Advanced Online Advertising Technology in Its Platform

New Feature Doubles Online Advertising Conversion with 360° Ads RICOH Tours, one of the fastest growing solution providers in real estate technology adds a new and industry’s only feature to the RICOH Tours virtual tour platform. The advanced online advertising technology allows real estate professionals to display targeted 360° interactive banner ads for their listings and businesses leading to improved advertising performance. The 360° interactive banner ads appear on web and mobile websites based on consumers’ location…

Perception Point Integrates With Box, Leading Cloud Content Management Platform, to Enhance Security and Threat Detection

Israeli Cybersecurity Firm Provides Advanced Protection Against Malicious Files Perception Point, a leading cyber security firm preventing file and URL based attacks in any content-exchange channel, announced its integration for cloud content management platform, Box. Perception Point’s technology will be offered as an added service that can be deployed in only one click onto Box’s solution, providing additional threat detection for Box customers. Collaboration platforms have become a target for highly sophisticated…

Viamedia Expands Currency Relationship with Comscore

Comscore Will Be the Exclusive Currency in 72 of 73 Viamedia Markets Viamedia, the leading local cross-media advertising company, announced that Comscore, a trusted currency for planning, transacting and evaluating media across platforms, will be the exclusive TV currency in 72 of its 73 Viamedia’s markets. “We have a long history of partnering with Comscore and are consistently impressed with the stability and granularity of their TV currency,” said Mark Lieberman, president & CEO at Viamedia. “It is an easy…

OneSpan Joins the National Cyber Security Alliance on Data Privacy Day

Onespan Developing New Tools to Safeguard Privacy, Data and Trust Online OneSpan, a global leader in software for trusted identities, e-signatures and secure transactions, announced it has joined the National Cyber Security Alliance as a Champion of Data Privacy Day, an annual, international effort to raise awareness about the importance of respecting privacy, safeguarding data and enabling trust. As a Champion, OneSpan takes responsibility for being a conscientious steward of personal information while also developing new…

New Research Shows Marketers Are Caught in a Love-Hate Relationship with Social Media

OnBrand Magazine and Bynder’s Annual State of Branding Report Reveals the Trends, Challenges and Investments on the Minds of Marketing Professionals in 2019 OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, announced the release of the State of Branding Report 2019. The report, developed annually with Bynder, a global leader in digital asset management (DAM), aims to get inside the head of the modern marketer and reveal their biggest challenges for 2019, their…

The Future of Customer Experience, and What 2019 Has in Store

Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget it. Fortunately, making predictions in the customer experience space is a bit easier because there is less variance involved.  Reading the tea leaves based on our work with some of the world’s leading and most innovative marketers, brands will increasingly strive to create more and better personalized experiences. The wave of hyper-personalization is still cresting, and predicting its breadth and depth is…

Mindmatrix Enhances Its Sales Automation Toolkit to Make It More Powerful Across the Board for Direct Sales, Reps and Partners

The Upgraded Sales Automation Toolkit Is Tightly Integrated with CRMs, Voice Platforms, Social Media and Offers Excellent Support from Cadence, Print and Email Marketing Perspective Mindmatrix has enhanced its channel and sales enablement software’s sales automation toolkit to include tight integration with CRM, voice (Phone calls and diallers), social media platforms and print and email marketing modules. This enhancement makes Mindmatrix’s sales automation functionality more powerful. This is the first major enhancement…

Capgemini SE : Capgemini Launches ‘Perform AI’, a New Portfolio of Solutions to Help Organizations Fuel Innovation

Capgemini Launches 'Perform AI', a New Portfolio of Solutions to Help Organizations Fuel Innovation and Deliver Real Business Outcomes Using Artificial Intelligence Capgemini launched Perform AI, a new portfolio of solutions and services to assist organizations in achieving and sustaining tangible business outcomes by building and operating enterprise-grade artificial intelligence (AI) at scale. The portfolio provides customers with a complete set of solutions to infuse AI in their organizations, delivering operational…