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V12 Launches Intent Data Solution Based on Browsing Behavior

V12 Signals Addition Monitors Data From Over 91% Of Internet-Connected Devices V12, a leading provider of customer acquisition solutions, announced an expansion to V12 Signals, an industry leading suite of consumer purchase intender databases spanning multiple industries. V12 Signals, which currently identifies consumer purchase intent using proprietary mobile location intelligence and trigger data insights, now also now tracks behavioral intent data from over 91% of internet-connected devices every month in the US.…

Wikimedia Receives Another $3.1 Million and Free Cloud APIs from Google

Google Is Partnering with Wikimedia in Its Search to Find the Next Billion Non-Native English Speakers Google is all set to extend its support to Wikimedia — Wikipedia's parent company to find one billion new users. To solidify its support, Google announced an additional $3.1 million to Wikimedia at The World Economic Forum. The investment also guarantees Wikimedia Editors free access to a plethora of top-notch Machine Learning Tools. The amount — $3.1 million — is being split, with $1.1 million going to the Wikimedia…

Keyfactor Raises $77 Million from Insight Venture Partners

Investment to Fund Continued Revenue Growth, Innovation & Customer Success Keyfactor, a leading provider of secure digital identity management solutions, announced that it has closed a $77 million growth funding round with Insight Venture Partners, a leading global venture capital and private equity firm focused on high growth technology and software companies. Keyfactor will use the investment to continue its accelerating market expansion and meet the growing demand for its comprehensive suite of solutions,…

Serial Entrepreneur, Godard Abel, Leads $10 Million Investment in 3D Product Visualization Technology, ThreeKit

Strategic Investment Further Strengthens 3D Visualization Capabilities, Allowing Brands to Create More Interactive and Personalized Online Shopping Experiences Serial entrepreneur, Godard Abel, has led a $10 million seed round investment in ThreeKit, a 3D product configuration and visualization platform, to help the company further meet the demands of brands for more interactive and personalized e-commerce experiences. The investment will fund talent acquisition, and product and business development for the rapidly…

ABSYZ, a Salesforce Platinum Partner Acquired by Youngsoft Inc.

The Acquisition Is a Strategic Move to Achieve Growth and Combines the Expertise of Both Organizations in Their Respective Domain Youngsoft Inc., the premiere technology and consulting firm, announced that it has signed a definitive agreement to acquire the majority stake in ABSYZ Software Consulting Pvt. Ltd, a Platinum Salesforce Partner with specialization in Salesforce.com and related technologies. The acquisition will enable Youngsoft to leverage the strengths of ABSYZ as a Salesforce Platinum partner to service…

Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness

Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying habits of Generation Z - defined as those born beginning in 1998 - reveals the group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced by celebrities and social media. "A Generation Without Borders," a highly detailed analysis by global consulting firm OC&C Strategy Consultants, involved 15,500…

DocuSign Strengthens Commitment to Environment with Multimillion Dollar Forest Protection Initiative

Company Announces ‘Docusign for Forests’, Outlines Donation to Jane Goodall Legacy Foundation, and Steps up Pledge 1% Commitments As part of its drive to remove paper from the process of doing business, DocuSign Inc. announced its ‘DocuSign for Forests’ initiative—a broad commitment to help protect the world’s forests that includes financial donations, broad scale support of non-profit organizations, and a commitment to donate 1% of expanded revenues earned from customers that pledge to improve their paper-use practices.…

Mvix Adds Over 150 Business Data Sources to Their Digital Signage Software

The Software Now Includes over 150 Data Sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and More Mvix, a leading provider of content-rich digital signage software and solutions, announced the launch of a data integrations portal with over 150 business data sources and integrations. The portal, which lives within the Mvix digital signage software, includes data sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and more. Using data from these…

Beeswax Secures $15 Million in Series B Following 2018’s Record 150% Year-Over-Year Revenue Growth

Industry's SaaS-Based Bidder-As-A-Service to Double down on Growth of Connected TV and Rise of Brands' In-Housing Programmatic, as Demand Increases for Transparent Media Buying Beeswax, the industry's first extensible programmatic buying platform, announced that it has secured $15 million in Series B Funding led by RRE, Foundry, and Amasia along with participation from You & Mr Jones. Having raised $28 million to date, Beeswax's continued growth across North America, Europe, and APAC is fueled by the company's…

La Redoute Selected Socialbakers to Increase Purchase Intention From Campaign by 40% With an Audience-First Social Strategy

Socialbakers’ Social Media Marketing Platform Helps Leading French Online Retailer Augment Customer Intention to Buy Socialbakers, the leading AI-powered social media marketing platform, announced that La Redoute, the leading French online retailer, has increased meaningful interactions with their customers by more than 74% and decreased their cost-per-click by 23% by using the Socialbakers platform to optimize their social investment. Socialbakers has helped La Redoute significantly increase purchase intent by giving…

Next Evolution in Business Intelligence Dashboards: Giving Decision-Makers Real-Time, Actionable Data with Arria’s Advanced Natural…

As decision-makers deal with making sense out of an ever-growing, endless stream of data, top among the strategic initiatives for organizations in 2019 will be enhanced dashboards, automated reporting and augmented analytics. The key technology breakthrough addressing these initiatives is the addition of Natural Language Generation (NLG) to the current slate of Business Intelligence (BI) dashboards. NLG is a form of Artificial Intelligence, based on advanced computational linguistics and algorithms, that automatically…

Gladson Rebrands to Syndigo, Announces Content Experience Hub

New Brand Encompasses Capabilities for End to End Product Content Management for a Comprehensive Client Experience Gladson, a Chicago-based portfolio company of The Jordan Company and Wicks Capital Partners, announced  that it will integrate its family of acquired companies under the new brand name Syndigo. The rebrand reflects the company’s expanded role in the marketplace as an end-to-end provider of synchronized product content and syndication across one of the largest global networks of trading partners. Syndigo is…

Five Things We Learned About Cyber Weekend Ads in 2018

Cyber Weekend has become a huge phenomenon for consumers in the UK over the past four years, with more and more people taking advantage of discounts on the busiest shopping weekend of the year. For marketers worldwide, it now marks one of the busiest times of year and many are developing various strategies in order to fully optimize sales and draw in customers with great offers in the lead up to Christmas. This year was certainly no exception and the weekend marked a period of intense activity among marketers trying to…

What Will Drive the AdTech Conversation in 2019?

Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the…

FlowForma Recognized as a DPA-Wide Vendor by Independent Research Firm in ‘Now Tech: Rapid App Delivery’ Report

FlowForma, the leading provider of Process Automation tools for Microsoft Office 365, has been recognized by Forrester Research Inc. as one of the forty-one Rapid-App-Delivery Providers identified in its latest report, 'Now Tech: Rapid App Delivery, Q1 2019'. With Rapid-App-Delivery platforms becoming a vital component when driving digital transformation, most initiatives are mis-managed and can be shelved due to software-delivery barriers. Opening the software strategy to be DPA-wide and using low-code platforms, enables…

Interview with Sandi Lin, CEO, Skilljar

"Companies need both great product and great go-to-market in order to succeed — It’s very difficult to keep customers happy in the long-term if the product isn’t meeting expectations." Tell us about your role at Skilljar. What inspired you to establish a customer-training focused company? I’m the CEO and Co-Founder of Skilljar. We started the company in 2013, and have grown now to roughly 75 employees in Seattle and several hundred customers worldwide. My Co-Founder (Jason Stewart) and I were captivated from the start…

HITRUS Expands to Deliver ‘One Framework, One Assessment Approach’ Globally

Streamlining How Organizations Address GDPR and Other International Standards & Regulations HITRUST, a leading data protection standards development and certification organization, announced it is expanding its engagement in Europe and Asia to aid organizations in addressing their global information risk management and compliance priorities, including General Data Protection Regulation (GDPR) and the Singapore Personal Data Protection Act (PDPA) requirements by providing a ‘one framework, one…

Dosh Declares War on Wasted Advertising Spend with $40 Million Series B Financing

Dosh, the fastest growing fintech app, announced it has closed a $40 million Series B financing round, including $20 million in equity and $20 million in venture debt. The financing was led by Goodwater Capital and Western Technology Investment (WTI), with participation from investors PayPal, BAM Capital and Anthem Venture Partners. In 2019, much of the $231 billion advertising spend will be wasted due to no attribution. Dosh brings a dramatic shift in how merchants spend advertising dollars by giving them a new way to…

Prediction Series 2019: Interview with Udayan Bose, Founder and CEO, NetElixir

Tell us about your role at the company and how you started here. Udayan Bose, Founder and CEO, NetElixir, a retail search marketing agency. I founded the company in 2004 to help retailers win new online shoppers through data-driven search marketing. What opportunities and challenges did you and/or the company identify at the start of 2018 and have things worked out as planned? We have been focusing on three trends this year. The first is voice search, which is changing search from being keyword led to context led. The…

Comscore Expands Partnership with NBC and Telemundo Owned Stations to Full Group Deal

New Agreement Brings Comscore’s Linear TV and Local Mobile and Desktop Insights, as Well as Its Political, Automotive and Consumer Targeting Segments to All Nbc and Telemundo Owned Stations Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), a division of NBCUniversal that includes 40 television stations, announced they have formed a multi-year partnership. Effective immediately, all NBC and Telemundo…