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How to Automate Your Company’s Social Media Management

There’s no reason you should spend endless hours on social media management. Learn how to automate social media management to streamline your social media strategy. Persistent social media activity is vitally necessary in today’s digital marketing environment. As I always tell my clients, however, you don’t have to expend endless hours on tweeting or crafting Instagram posts to find clothing manufacturers for your brand and build a customer base that will see your company through thick and thin. Here are some of the…

Extreme Reach Launches AdBridge, the Complete Creative Asset Workflow Solution Designed for the Next Era of Brand Storytelling

Platform Integrates Every Path and Process Required to Manage and Move Creative at the Speed of Technology Extreme Reach (ER) officially announced the launch of AdBridgef, a creative asset workflow platform designed to automatically prepare and seamlessly connect all creative with any media placement across today's complex landscape—and position marketers to capitalize on the expanding storytelling opportunities ahead. AdBridge is the only solution that integrates asset preparation, TV delivery, video ad serving,…

Dynamic Signal Announces Microsoft SharePoint Integration

Dynamic Signal’s Microsoft Integration Extends the Reach of SharePoint Content to Employees Dynamic Signal, a leading Employee Communication and Engagement platform, announced the availability of its Microsoft SharePoint integration. This integration extends the benefits of SharePoint and enables targeted content distribution to more employees on more channels through Dynamic Signal. "Today's employees expect real-time information and immediate access to the news and tools they need to feel informed and connected at…

eyeo’s Investment in the UK-Based AI Startup Ensures the Further Development of Its News-Rating Extension “Trusted News”

eyeo GmbH, the company behind Adblock Plus, announced an investment and partnership with Factmata. As part of the investment, Factmata will take over further development of eyeo’s Trusted News browser extension. It will alert users to hate speech, racism, sexism, bias, sensationalism, one-sidedness or deceptiveness in news articles, using Factmata’s proprietary language-analysis algorithms. This investment furthers Factmata's commitment to a quality media ecosystem. The Trusted News extension was first released in beta in…

Dataxu Partners with Aircast to Launch Southeast Asia’s First Programmatic DOOH Offering

dataxu, the leading global software provider for marketing professionals, has announced a partnership with Aircast to offer Southeast Asia’s first ever programmatic digital out-of-home (DOOH) media inventory for brands and agencies in the Philippines Aircast is a DOOH provider based in the Philippines, with most of their screens located in metropolitan Manila. DOOH refers to the distribution of dynamic content across digital screens in public spaces, allowing brands to connect the dots between online data and offline…

PartnerCentric Honored As Bronze Stevie Award Winner in 2019 American Business Awards

PartnerCentric, a leading performance marketing agency delivering premium and tailored program management and optimization, announced that it has been named the winner of a Bronze Stevie Award in the Online Marketing Campaign of the Year category in The 17th Annual American Business Awards. This award was granted to PartnerCentric for the company’s innovative performance marketing campaign run on behalf of a leading retailer of specialty and import goods. “PartnerCentric is committed to employing creative problem-solving…

Zeta Global and AUDIENCEX Enter Into Strategic Partnership

Partnership Focused on the High Growth SME Market AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced a strategic  partnership, effective immediately, with Zeta Global, the data-driven marketing technology company that helps brands acquire, retain and grow customer relationships. Under the terms of the partnership, AUDIENCEX will assume certain small to medium-sized enterprise (SME) business operations of Zeta’s programmatic platform. The news comes on the…

Miller Heiman Group Enhances Coverage as International Demand for Sales Performance Solutions Intensifies

Global Sales Performance Powerhouse More Closely Integrates with Regional Independent Distribution Partners to Drive Worldwide Growth Miller Heiman Group, the global leader in improving sales performance through training, technology, consulting and research, announces plans to align the company’s regional Independent Distribution Partners (IDPs) under the Miller Heiman Group brand. These developments position the company to meet the growing demand for sales performance solutions worldwide. Miller Heiman Group plans to…

Bright Pattern Selected by Ocular Technologies to Provide Innovative Customer Service Offering

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software for Innovative Companies, Selected by Ocular Technologies, Customer Experience Leader in South Africa Bright Pattern announced its partnership with Ocular Technologies, the first 100% cloud-based customer engagement provider in South Africa. Bright Pattern Contact Center software will help Ocular Technologies provide the most innovative technology to top South African brands across all industries. Ocular Technologies is a customer…

Leadspace Announces “Leadspace On-Demand” to Extend it’s Leading B2B Customer Data Platform

Leadspace and CVENT to Demonstrate the Value of CDP for Solving the Data Challenges Inherent in Account-Based Marketing at SiriusDecisions Summit Leadspace, the leading B2B Customer Data Platform (CDP), announced the launch of "Leadspace On-Demand" — a single control center that gives Sales and Marketing all the power to optimize, analyze, align and activate their data for more effective customer engagement. "B2B sales and marketing teams wrestle with many challenges that can be traced back to their inability to get a…

Ericsson ConsumerLab Report Busts Myths Surrounding the Value of 5G for Consumers

Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers. Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities about them ("consumer realities") to bust the following four common industry myths: 1.       5G offers consumers no short-term…

Urban Air Adventure Park Opens World’s First Immersive Reality Arena

Cutting-Edge Technology Promotes Fun, Fitness and Fantasy First there was virtual reality, then there was augmented reality – now, Urban Air Adventure Park is proud to present the world's first and only Immersive Reality Arena. A month after being named one of Entrepreneur's top 100 franchise companies in America, Urban Air Adventure Park, the world's leader in active indoor family entertainment, recently unveiled its latest attraction to guests at the growing company's Southlake, Texas location. The state-of-the-art…

TechBytes with Dom Fortin, CTO, district m

Tell us about your journey into the digital technology industry? My journey into the digital really started in my early 20s - in 1999, I enrolled in a Software Engineering program. Throughout my university years, I worked as a web developer as a sideline to make a little bit of cash and one summer, a couple of friends and I decided to launch a dating website, as it had just become a huge trend. This is where I started to understand the importance of online advertising, as it ended up bringing us a huge chunk of our…

Panopto Announces New Migration Incentives for Echo360 Customers

Financial Aid, Content Conversion, and Dedicated Professional Services Make It Easy for echo360 Customers to Switch to a Reliable Video Platform with Flexible Deployment Options, Advanced Lms Integrations, and Industry-Leading Customer Support  Panopto, the leading video platform provider in higher education, announced new migration incentives for Echo360 customers. The incentives are part of Panopto's Echo360 migration program, which consists of a content conversion tool, professional services, complimentary closed…

WeAre8 Launches Content Marketplace For Brands To Access Constant Funnel Of User-Generated Content

WeAre8, the platform that enables brands to invest directly in their real consumers and build individual relationships at scale, announced the launch of its Content Marketplace, a cost-effective model for brands to access a constant funnel of authentic and high-quality user-generated content created by real fans. Through the Content Marketplace, brands can submit a brief to millions of targeted consumers and purchase individual pieces of unique content, or log in at any time to see a growing arsenal of branded content…

CGI Influencers: The Rise (and Eventual Fall)

CGI. What is it? How do we use it? Why is it relevant in influencer marketing? Computer Generated Imagery has been around for decades. We all remember the Atari game Pong, or the mobile-friendly Snake, which came preloaded on every early-aughts Nokia cell phone. Nowadays, CGI takes form in highly-produced video like Avatar or Black Panther and has even extended its reach to social media. The popularity of CGI influencers is hard to miss. From Lil’ Miquela to the new-and-improved Colonel Sanders on KFC’s Instagram account…

World Leading AI Chatbot Provider Bespoke Announces US Launch

Chatbot Technology Used by World-Famous International Travel Destinations Now Available for US-based HotSpots at Restaurants, Coffee Shops, Hotels, Airports and More Bespoke, a leading developer of multilingual Artificial Intelligence solutions serving travel and tourism industries throughout Japan, announce the company's US launch, providing advanced AI-powered chatbot solutions to US restaurants, coffee shops, hotels, airports, municipalities and more.  Bespoke's unique natural language processing technology provides…

MINDBODY Acquires Bowtie.ai

Acquisition Adds Powerful Artificial Intelligence and Machine Learning Capabilities to Leading Wellness Platform MINDBODY, the leading technology platform for the wellness industry, announced the acquisition of Bowtie.ai (Bowtie), an automated AI-driven virtual receptionist solution for appointment-based businesses. Bowtie automatically books clients, answers questions and enables live chat over SMS and web. "Bringing Bowtie into the fold fast tracks our delivery of an intelligent, unified messaging experience across…

Folloze Launches Data and AI Powered Personalization Engine, Turning Insights into Action

New partnership with Demandbase delivers hyper-personalized, multi-channel ABM programs execution Folloze, the leading B2B Customer Engagement Platform, is unveiling the Personalization Engine - its newest offering designed to leverage robust data and artificial intelligence (AI) to customize content-based experiences throughout the customer journey. This new Engine enables B2B enterprises to engage both current and prospective customers in much deeper and more meaningful ways. Personalization is a key factor in customer…

CoreMedia Content Cloud Now Live on SAP App Center

CoreMedia Integrates with SAP Commerce Cloud to Enable Next-Generation Online Storefronts and Content-Rich, Shoppable Brand Sites CoreMedia announced that its CoreMedia Content Cloud solution is now available on the SAP App Center, the digital marketplace for SAP partner offerings. The company's Content Cloud solution, a content management and experience orchestration platform, is certified by SAP to integrate with SAP Commerce Cloud, a complete digital business solution that integrates digital and physical touchpoints…