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Lytics Named a Strong Performer in Customer Data Platform Report by Independent Research Firm

Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been named a Strong Performer in the “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” report. “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” Forrester profiled the 13 most significant vendors in the emerging CDP market and ranked against 10 criteria as explained by Forrester principal analyst and report author Steven Casey in his blog post. Forrester reported that Lytics…

Chorus.ai Named #1 Sales Coaching Momentum Leader in G2’s Summer 2019 Momentum Grid

Chorus.ai, the Conversation Intelligence Platform for high-growth sales teams, announced it is a momentum leader in the G2, formerly G2 Crowd, Summer 2019 Momentum Grid Reports for Conversation Intelligence and Sales Coaching. Chorus led the market in its placement as a momentum leader. “We’re honored to lead G2’s Conversation Intelligence and Sales Coaching quadrants in Momentum and Customer Satisfaction,” said Roy Raanani, CEO and Co-Founder of Chorus.ai. “G2 has become a critical input to delighting our customers by…

New Research Reveals Employees Are Ready to be Empowered by Automation Technology

75 Percent of Responses Indicate Employees Believe Robotic Process Automation Will Improve Their Performance, Reduce Errors, Grow Sales and Increase Customer Experience NICE announced the findings from its State of Automation in Customer Service survey. Findings indicated that employees understand the benefits of Robotic Process Automation (RPA) and are more willing to use it to help them deliver better service experiences. More than 2000 employees in the United States and the United Kingdom were surveyed to understand…

Independent Research Firm Reports Partnerships Are Critical to Business Growth

Study confirms companies with mature partnership programs grow overall company revenue nearly twice as fast as companies with less mature programs Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at…

Visa Unveils Installment Payment Capabilities to Give Shoppers Simple and Flexible Way to Pay

New APIs Will Allow Merchants and Financial Institutions to Give Visa Cardholders More Ways to Pay Visa is making it easier to provide shoppers the ability to choose how they pay before, during or after purchase with the introduction of a suite of Visa’s installment solutions APIs. Through a pilot program, participating issuers and merchants will be able to offer their customers an installment payment experience at checkout using a Visa card they already have in their wallet. “We expect installments to become a…

Privitar Names Experienced Security Executive Bob Canaway as CMO

Seeks to Accelerate Global Adoption of Its Data-Privacy Software and to Expand Its US Team Data-privacy software innovator Privitar announced the appointment of Bob Canaway as its Chief Marketing Officer (CMO). He will be based in Privitar’s Boston office. Privitar names experienced security executive Bob Canaway as CMO. Canaway will lead Privitar’s marketing and communications strategies and initiatives, including branding, demand generation, product marketing, media relations and strategic communications. Privitar…

Bidstack Reveals Results of Independent Study by Lumen Research

Bidstack Group, the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to measure and predict visual engagement with advertisements across several of its gaming titles. The study was carried out by Lumen Research Limited, an attention technology company which has developed eye tracking software. Eye tracking offers a scientific and objective measure of the reality of attention. Instead of asking questions about what people thought they saw, Lumen's…

DealSignal Introduces Intent-based Inbound Lead Enrichment

New Module Helps B2B Marketing & Sales Teams Drive Higher Conversion Rates by Prioritizing In-Market Buyers and Engaging Them in a Highly Personalized Way DealSignal, the leading on-demand B2B marketing data provider, released a new module to help marketing and sales teams automatically enrich their inbound leads with verified contact, account, and third-party intent data, and refresh them on a scheduled basis, to ensure that data quality is maintained. Intent-based Inbound Lead Enrichment delivers the rich data and…

CAKE Announces Acquisition by Constellation Software Inc.

Investment Makes CAKE the Largest Performance Marketing Software Vendor; Maximizes Innovation While Increasing Reliability and Scalability to Create New Revenue Opportunities for CAKE Customers Worldwide CAKE, the leading global performance marketing software provider, announced that the company has been acquired by Constellation Software Inc., a $20-billion international provider of market-leading software and services. The acquisition investment furthers CAKE’s innovation in performance marketing software and solutions…

Fandango LATAM Leverages CleverTap’s Intent Based Segmentation To Transform Customer Experience

Fandango Latin America, the region's leading online movie ticketing service, today announced that it is leveraging CleverTap's Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap's Coeus Data-Science Engine to segment an audience based on how high (or low) their…

Reveal Mobile Launches Foot Traffic Attribution Solution

With the Addition of Foot Traffic Attribution, Reveal Mobile Creates a New Standard for Location-Based Marketing and Foot Traffic Reporting. It’s Suite of Powerful Reporting and Audience Building Makes It a Powerful Tool for Agencies and Brands of All Sizes We’re thrilled to announce the launch of foot traffic attribution reporting within our VISIT Local platform. As digital advertising continues to mature, brands and advertisers are looking for more than click-through rates as the sole measure of campaign success. They…

Cognizant Named an AI Services Leader in IDC MarketScape Report

Cognizant announced that market intelligence and advisory services firm IDC has named it a leader in the new IDC MarketScape: Worldwide Artificial Intelligence Services 2019 Vendor Assessment (doc #US44514819, April 2019) report. The report assesses 12 global AI service providers based on buyer feedback as well as quantitative and qualitative market data compiled by the IDC MarketScape. "IDC rates Cognizant highly in terms of its strategies around skills and platforms and its delivery automation capabilities," according…

AdQuick Announces Max Polisar As Company’s New Chief Revenue Officer

Seasoned Digital Business Executive Joins Los Angeles Team to Accelerate Business Development and Sales Growth AdQuick.com, the first platform to allow marketers and agencies to complete the entire process of executing both out of home (OOH) and digital out of home (DOOH) advertising campaigns, announced the appointment of Max Polisar as the company's Chief Revenue Officer. Mr. Polisar will be responsible for leading the company's go-to-market strategy with marketers, key partners and expanding its sales team.…

Plexure launches AI Driven Analytics Studio, Following McDonald’s Investment

Hot off the heels of strong 2019 financials -- which included the ultimate vote of confidence from McDonald's, who purchased a 9.9 percent stake in the company - NZX listed Plexure, has announced the release of its new product, Analytics Studio. Plexure, a leader in mobile engagement software, has transformed itself in the last two years to become a self-sustaining, cash flow positive business, and tripled its share price along the way. The announcement of its Analytics Studio is a step towards Plexure's…

Vyond Announces Rich Text for Vyond Studio

New Feature Supports Right-to-Left Languages Vyond, a SaaS video creation company that allows everyone to create video quickly and easily, announced the introduction of Rich Text – an all-new feature in Vyond Studio that allows users to control nearly every aspect of video text, including support for right-to-left languages. Text within videos can call attention to important information, explain details, or display an audio track in other languages – significantly enhancing an audience's engagement with videos. With…

AT&T Invests Nearly $1.2 Billion Over 3-Year Period to Boost Local Networks in Indiana

AT&T, we've invested nearly $1.2 billion in our Indiana wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've improved critical services that support Public Safety and first responders using the FirstNet communications platform. And, we've helped meet the needs of customers in largely rural areas through our participation in the FCC's Connect America Fund. AT&T's wireless network covers more than 99% of all…

Adthena Welcomes Three Technology Veterans to its Executive Leadership Team to Support Rapid Growth

Key Hires Follow Adthena’s Recent $14 Million Series a Funding, Will Support US Expansion and Development of the Company’s Leading Search Intelligence Platform Adthena, the leader in AI-powered search intelligence, announced the addition of three new senior executives to its team. The strategic hires – who bring more than 50 years of cumulative technology experience – mark the first major investment in talent following Adthena’s recent $14 million Series A round of funding from Updata Partners in March 2019. The…

CBS Interactive Partners with Unity Technologies to Provide Advertisers With an Innovative Augmented Reality Ad Solution

AR Campaigns and Branded Content Can Now Integrate Within CBS Interactive Mobile Apps Including CBS Sports, CBS News, CNET, GameSpot and TV Guide CBS Interactive, the largest publisher of premium digital content, has partnered with Unity Technologies, creator of the world’s most widely-used real-time 3D development platform, to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.…

Snowflake Achieves ISO Certification to Help Keep Customers’ Data Safe

Compliance with ISO/IEC 27001 standard demonstrates commitment to delivering best-in-class cloud data warehouse security Snowflake, the data warehouse built for the cloud, announced that it has added ISO/IEC 27001:2013 certification to its extensive list of security capabilities as part of the company's continuous efforts to provide the most secure data environment for customers. Compliance with ISO's internationally recognized standard confirms that Snowflake's security management program is comprehensive and adheres to…

AR/VR Headsets Return to Growth in the First Quarter As New Models and Use Cases Restore Momentum to the Market, According to IDC

The worldwide augmented reality (AR) and virtual reality (VR) headset market returned to growth after a year of decline as global shipments during the first quarter of 2019 (1Q19) reached 1.3 million, up 27.2% from the same quarter last year. The overall AR/VR market has begun to grow again thanks to a surge in shipments of standalone head-mounted displays (HMDs) and tethered HMDs that helped to offset the decline in the low-end, screenless viewer segment, according to the International Data Corporation (IDC) Worldwide…