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4.9 Billion Robocalls In April, According to YouMail Robocall Index

Robocall Volumes Dip by Roughly 330 Million Calls From Previous Month Americans saw a slight reprieve with 4.9 billion robocalls in April, down 6% from the all-time high of 5.23 billion robocalls in March. Despite the decrease, this volume still equaled 163.5 million robocalls per day in April and 1,890 robocalls per second. These latest monthly figures come from YouMail, a free robocall blocking solution for mobile phones. “The good news is that April’s robocall volume is heading in a positive direction,” said YouMail…

RentPath Announces Social Ads Express, Rental Industry’s First And Only Hyper-Targeted And Fully Automated Facebook Program

Sophisticated and Unique Digital Marketing Solution Now Available Nationwide RentPath announced a digital marketing solution that gives property management companies (PMCs) the ability to target Facebook ads to in-market renters. By using proprietary, first-party data from its websites, Rent.com and ApartmentGuide.com, RentPath is able to provide specificity, speed and unmatched value in reaching consumers who are currently looking to rent. Recent changes by Facebook limit advertisers’ ability to target audiences, and…

Cheetah Digital Recognized as a Leader in The Relevancy Group’s The Relevancy Ring — ESP Buyer’s Guide 2019, Enterprise Edition

Cross-Channel Marketing Software Provider Named a Leading Vendor for Sixth Consecutive Year, Earning Six Client Satisfaction Awards Cheetah Digital, the world’s leading independent enterprise cross-channel marketing software company, announces its ranking as a leader among enterprise email service providers (ESPs) for the sixth consecutive year by The Relevancy Group. Cheetah Digital was also named as the largest ESP in the annual report, which evaluates leading providers across three key criteria (automation, analysis and…

Google Launches App AD Creative Partner Program Featuring ConsumerAcquisition.Com

Today during Google I/O’s keynote address, ConsumerAcquisition.com was announced as one of eight Google App preferred creative partners. Consumer Acquisition enables advertisers to generate high-performing ad creatives at scale through its in-house Creative Studio for Google App campaigns (formerly UAC). Additionally, Google announced a new set of machine learning capabilities, ad placements on YouTube, and ad groups within app campaigns. Automation and machine learning have simplified media buying on Google, making…

Linda Avery, Chief Data Officer at the Federal Reserve Bank of New York, Named US Chief Data Officer of the Year 2019 by CDO Club

Linda Avery, Chief Data Officer and Head of Data and Statistics at the Federal Reserve Bank of New York, was recognized as the US Chief Data Officer of the Year 2019 by the CDO Club, the world's largest community of C-suite digital and data leaders. Ms. Avery was presented with the award today after her closing keynote on "The Secret Life of Data" by David Mathison, the CEO and Founder at the CDO Club, and last year's award winner, Dr. Anthony Scriffignano, the Chief Data Scientist at Dun & Bradstreet, at the 7th…

Pureport Announces Feature Enhancements to Its On-Demand Cloud Connectivity Platform

NewFunctionality Includes Cloud Grade NAT for IP Address Conflict Resolution Multicloud Networking Provider Pureport announced major feature enhancements to its Multicloud Fabric platform which enables seamless orchestration of private connectivity to the major cloud providers. Pureport's Multicloud Fabric empowers businesses of all sizes to securely interconnect clouds, sites, and on-premises facilities in minutes, without the need for additional physical infrastructure. Multicloud, hybrid cloud, and multi-site…

Audio Visual Solutions Company, IVCi, Explains How Companies Can Leverage Video Walls to Increase Room Functionality

Visual centerpieces are key to trapping people's attention, and the biggest, most eye-catching ones in the business are video walls. Visually striking, no passerby can look away from a video wall with a high-quality, bold image. While they may not be a traditional investment in an office space, video walls can be highly effective in any professional workspace. While their use in advertising and branding is clear, there's various other benefits your company could gain from a video wall as well. Audio visual solutions company,…

Brainshark Wins in The American Business Awards for 8th Year in a Row

Sales Enablement Leader Honored for Applying Artificial Intelligence to Improve Sales Coaching and Practice Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it is a Stevie Award winner in The 17th Annual American Business Awards – honored for applying artificial intelligence (AI) to drive sales productivity. Brainshark’s Machine Analysis solution, an AI-based engine for improving sales coaching and practice, received gold – the highest-level award – for “Best New Product:…

New Research Reveals More Than Half of Marketers Are Not Delivering the Right Content

Vennli’s “Optimize Content Marketing Performance Through Active Audience Listening” Whitepaper, in Partnership with the Content Marketing Institute, Highlights Obstacles Marketers Face in Executing Planned Strategies Vennli, a content intelligence platform, announces the release of its “Optimize Content Marketing Performance Through Active Audience Listening” whitepaper. The whitepaper, in partnership with the Content Marketing Institute (CMI), uncovers the challenges marketers face with technology, content strategy and…

23% of Global Domains Targeted by Cyber-Attacks, Says MarkMonitor

Brands Taking Siloed Approach to Domain Security and Management Almost one-quarter of brands have had their domain targeted by cyber criminals. This is according to the latest global research report released by MarkMonitor, a world leader in enterprize brand protection. The report also highlighted that 62% of brands reported that cybercrime impacted their business in the last year. Almost half of the sample believes brand infringement has increased over the last year, while 46% said that cyber threats influenced the…

Mobile Service Providers Preparing to Fortify Security in Anticipation of 5G Deployments, According to New Survey

Survey Finds Operators Anticipate Major IoT-related Revenue Opportunities That Will Dramatically Increase Security Concerns According to a new global survey fielded by the Business Performance Innovation (BPI) Network, in partnership with A10 Networks, mobile service providers anticipate significant new revenue opportunities from the coming deployment of high-speed 5G networks and a host of new IoT-driven use cases, but they also believe much-improved security will be essential to realising that potential. The new…

CompuMark and WebTMS Announce a Strategic Partnership

Enabling WebTMS Users to access CompuMark's 186 Trademark Databases  CompuMark, a Clarivate Analytics company and a global leader in trademark research and protection, and WebTMS Limited, a leading provider of trademark management systems, announced a strategic partnership. Through this alliance, users of WebTMS flagship product, will gain access to CompuMark's 186 trademark databases, covering all jurisdictions in the world. WebTMS is a comprehensive yet intuitive IP management platform that supports the efficient…

SafeGuard Cyber Detects Increase in Malicious Online Actors Ahead of EU Elections

SafeGuard Cyber, the leading end-to-end platform for social media and digital risk protection, released a report showing that bad actors are amplifying misinformation content and deploying misinformation campaigns directed at EU member states to shape public perception and influence European Parliamentary elections taking place from May 23-26, 2019. Most notably, over a ten-day period in March, SafeGuard Cyber identified 6,700 bad actors who posted and amplified enough divisive digital content to reach upwards of 241 million…

Artificial Solutions and Rücker Lypsa Team-up to Deliver Conversational AI to the Automotive Industry

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that it has signed an agreement with Rücker Lypsa to develop conversational AI applications for the automotive industry. Rücker Lypsa is part of EDAG group, one of the largest independent automotive engineering companies in the world and provides major car manufacturers and their suppliers with a wide range of services. As part of their portfolio, the company creates innovative applications to enable seamless interactions…

Everything You Want to Know About Microsoft Advertising

Few days back, Bing Ads was officially rebranded as Microsoft Advertising. This rebranding marks a new evolution in the advertising platform, signaling a strategic move to expand their portfolio of services in Marketing, CX, Search and AI. Clearly, AdTech customers can finally think of leveraging something that is not just Google anymore for their advertising campaigns. To help you understand how Microsoft Advertising can generate great results for your business, read this article. What is Microsoft Advertising?…

Protecting Your Brand with Trademark Registration

Entrepreneurs starting a new business face many risks - from raising capital, to building a customer base, to establishing a brand. But did you know that not protecting your brand could potentially be one of the biggest risks? As Executive Product Owner for Trademark.com, an all-in-one trademark research, registration, and watch tool, I’ve seen countless cases of entrepreneurs losing their hard work due to trademark infringement and copycats. When building a business, it's imperative to properly research, secure and…

Nextiva Business Suites Mark a New Era in Business Communications

Nextiva, a leading business communications company, announced the launch of Nextiva Business Suites, essential business communication and customer management tools for companies of all sizes. Nextiva Business Suites allow companies to manage all customer communication and engagement in one place, empowering businesses to deliver an integrated customer experience without the complexity of fragmented applications. With the launch of the Nextiva Business Suites, Nextiva introduces the Nextiva Business Communication Suite and…

Linda Dupree Named CEO of NCS

Industry Visionary to Lead NCS Toward Even Greater Innovations in Advertising Effectiveness NCS, the leading company for improving advertising effectiveness for the CPG ecosystem, announced Linda Dupree has been named to the position of Chief Executive Officer. Dupree will report to the NCS Board of Directors. “NCS has made major advancements towards unlocking the potential of single source data for CPG advertisers. The pace of innovation has been incredible, leading up to this pivotal point in the trajectory of the…

MarTech Interview with Damon Henry, Founder and CEO, KORTX

"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they learn about a customer on SnapChat they’re not able to incorporate into a programmatic display campaign." Tell us about your role and journey into Technology. What inspired you to start KORTX IO? I’ve been writing software since I was a teenager. After studying computer science, I was fortunate to land a job at a traditional ad agency. Here my colleague and I were tasked with developing the…

Riva CRM Integration Achieves SOC 2 Certification

Riva CRM Integration announced at Salesforce World Tour New York that Riva has achieved AICPA certification through a SOC 2 engagement. Riva delivers the industry-leading CRM, calendar, and email integration platform for banking, insurance, life sciences, and other industries. In an age of data privacy disruption, Riva's products ensure companies' reputations are protected and employees' communications are kept private, while maintaining enterprise security integrity. This SOC 2 certification attests to the maturity of…