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AR/VR Headsets Return to Growth in the First Quarter As New Models and Use Cases Restore Momentum to the Market, According to IDC

The worldwide augmented reality (AR) and virtual reality (VR) headset market returned to growth after a year of decline as global shipments during the first quarter of 2019 (1Q19) reached 1.3 million, up 27.2% from the same quarter last year. The overall AR/VR market has begun to grow again thanks to a surge in shipments of standalone head-mounted displays (HMDs) and tethered HMDs that helped to offset the decline in the low-end, screenless viewer segment, according to the International Data Corporation (IDC) Worldwide…

Xactly Named Bay Area Top Workplace

Xactly, the leading innovator of cloud-based sales performance management (SPM) software, has been named a Top Workplace by the Bay Area News Group for the seventh time. The list is based on employee feedback gathered through a third-party survey administered by research partner Energage, LLC, a leading provider of technology-based employee engagement tools. The anonymous survey measures aspects of workplace culture, including alignment, execution, and connection. Xactly’s strong culture is based on its company-wide…

Amber Johanson Joins Zerto as VP, Global Pre-sales Engineering

Zerto Fostering a World-Class, Customer Solution Focused IT Resilience Sales Organization Zerto, an industry leader for IT resilience, announced that former Veritas executive, Amber Johanson, has joined Zerto as vice president of global pre-sales engineering. The role will focus on building a world-class technical sales organization to address the big-picture problems that Zerto customers face and building solutions that meet their exact product needs—including both immediate and long-term IT Resilience programs.…

Amazon Introduces Counter in the U.S. – Where Customers Can Pick Up Their Package and Shop Too

Available today at more than a hundred Rite Aid stores in the U.S., and growing to over 1,500 by year’s end, Counter enables quick and easy pickup of packages Amazon announced the U.S. launch of Counter, a new network of staffed pickup points that gives customers the option to pick up their Amazon packages in-store at a partner location. Starting today, customers will have access to more than a hundred Counter locations across the U.S., with thousands of additional locations coming soon. Delivery to a Counter location is…

Share a Coke, Report a Story- It’s All in the Localism of Video

All stories are local. And as it turns out, all advertising campaigns should be too. An insightful piece by Katz Media’s Stacey Shulman, 'Let Localism Put You into Context', argues we are technologically connected to services more than ever, but the “digital-ness” of our existence has left us indeed, connected, but yearning for more authentic interaction that centers around our real community and a true human experience. Shulman adeptly adds that as any brand forms a marketing strategy, they should understand that their…

MarTech Interview with Andrew Fingerman, CEO at PhotoShelter

"Achieving the full benefits of Visual Content Marketing is not as simple as posting a picture of a brand’s product on Instagram with a witty caption." What is PhotoShelter and how does it fit into a modern Marketing Technology stack? Marketing is no longer the industry it was five or even 10 years ago, and brands have had to diversify their strategy as new technologies emerged. From the rise of digital to the growing popularity of social media, the visual appeal has become more important for brand marketers than ever…

How to Increase Your App Adoption Rate with the Right Customer Training Software

Let’s face it: designing an app is difficult. But, what is more, difficult is to gain user adoption for your app. If your company already has an app or is planning to launch one soon, this article will help you identify some common reasons why customers are reluctant to adopt an app and what you can do to increase your user adoption rates with online training software. Challenges to User Adoption  First, let’s discuss some challenges. Existing app stores do not have the dynamism that Google adds to web content…

Comm100 Launches Agent Assist to Boost Agent Performance and Customer Satisfaction

Comm100, a global provider of omnichannel customer experience solutions, announced the launch of Agent Assist, an AI-powered virtual assistant that helps agents respond to customer queries more quickly, accurately and confidently than ever before. Agent Assist significantly reduces the time agents spend hunting for answers, resulting in faster resolution, higher capacity and more time to focus on more complex or sensitive customer inquiries—all leading to higher customer satisfaction scores. As AI matures, many companies…

Innovid Continues Rapid Global Expansion with New Tokyo Office and Appointment of Toichiro Watanabe as Regional Director, Japan

Leading Connected TV and Video Advertising Platform Brings Its Award-Winning Technology and Video Solutions to Japan to Meet Accelerating International Demand Innovid, the world’s leading connected TV and video advertising platform, announced its global expansion in Japan, with the opening of its Tokyo office and the appointment of local industry veteran Toichiro Watanabe to oversee Innovid’s presence as regional director. Watanabe’s expertise in this region and his in-depth knowledge of ad serving technologies positions…

Orange County United Way and Salesforce Team Up to Revolutionize Philanthropy

First-ever corporate philanthropy platform, Philanthropy Cloud, streamlines volunteering and transforms workplace giving United Way and Salesforce have partnered to create the next-generation philanthropy platform. Philanthropy Cloud is a first-of-its-kind network platform that transforms the way corporations connect with employees to engage and support workplace giving and streamline volunteering. Today's employees are socially conscious, and more engaged than ever with…

Qualtrics Ranked #1 Enterprise Leader for Customer Experience and Employee Experience in Industry-Leading Product Ranking

Rankings based on customer reviews and aggregated online data in G2 Grid Reports Qualtrics, the leader in experience management, announced that it was named the top enterprise leader in the most recent G2 Grid Report for Customer Experience and Employee Experience. Its Research Core product was rated in the top 3 in its category. Qualtrics is the only experience management company listed as a leader in multiple categories. G2 releases Grid and Index Reports that rank products based on reviews gathered from its community,…

New Study From Wunderman Thompson Commerce Reveals Amazon Lacks Loyalty Among Gen Z

Over a Third of Consumer Spending Goes to Amazon, but Young Shoppers Are Not Sold on the Benefits of the Retail Giant A new study released by Wunderman Thompson Commerce found Amazon’s race to dominate eCommerce could be facing challenges, as younger consumers report less satisfaction with the retail giant than older generations. The company’s latest Future Shopper report takes an in-depth  look at the current commerce landscape through the lens of the modern shopping journey and found that while Amazon attracts more…

It’s Time to Stamp AI’s Authority on Every Online Advertising Campaign

Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube and others are gaining traction and targeting the users by implementing latest technology AI. For instance, Facebook being the leading social media platform has started working with advertisers with the ideology of quality content and targeting to reach the right users and this has been driving the market. AI can analyze huge sets of data about how consumers interact with…

Human Connection Matters to Gen Z: Ooma Survey Busts Myths Around Generational Communication Preferences

Ooma, Inc., a smart communications platform for businesses and consumers, announced the results of a survey1 commissioned to discover consumers’ preferred method for communicating with local businesses. In this study, Ooma surveyed 500 people each from four different generations: Baby Boomer (55-75 years old), Gen X (40-54 years old), Millennial (25-39 years old) and Gen Z (4-24 years old). Overall, the survey findings show that across the board, all generations are seeking a human to human connection, preferring in person…

Mobile Data Use Nearly Doubles, CTIA Annual Survey Shows

Survey Highlights Unprecedented Consumer Demand for Everything Wireless Americans used 82% more mobile data in 2018 than in 2017 according to CTIA's 2019 Annual Wireless Industry Survey, as results showed an increase in wireless across nearly every metric, reflecting unprecedented consumer demand. "Americans are consuming more wireless data than ever," said Meredith Attwell Baker, President and CEO, CTIA.  "This exponential growth underscores the need to continue to free up spectrum to keep up with demand, and provide…

Extreme Networks to Acquire Aerohive Networks

Acquisition Extends Extreme's Leadership in Cloud Management and Wireless Networking, Adding Strong Subscription and Services Business Extreme Networks, Inc., a software-driven networking company, and Aerohive Networks, a pioneer in cloud-managed networking, announced they have entered into a definitive agreement under which Extreme will acquire all of the outstanding shares of common stock of Aerohive at a price of $4.45 per share in cash, representing an aggregate purchase price of approximately $272 million. Accounting…

Salesforce’s $15.7 Billion Tableau Acquisition Highlights Big Data as Key Theme, Says GlobalData

The importance of big data as a key theme driving merger and acquisition (M&A) activity has been highlighted by Salesforce’s recent purchase of data visualization specialist Tableau for $15.7 Billion. It followed soon after Google bought another analytics company, Looker, in early June for $2.6 Billion. Ed Thomas, Principal Analyst in GlobalData’s Technology Thematic Research team, commented, “The data analytics acquisition trail may now see further activity with companies such as Domo and Alteryx becoming…

Qualcomm and ZTE to Advance 5G Cloud Gaming on Live Networks

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet,  announced a joint demonstration with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated of 5G-powered cloud gaming on a live 5G network. The demonstration - which utilizes the cloud gaming solutions from Tencent Instant Play on 5G smartphones from OnePlus, Vivo, Xiaomi and ZTE - aims to demonstrate that console-quality mobile gaming experiences are…

RetailMeNot’s Primer for Savings: The 2019 Guide to Prime Day and Back to School

RetailMeNot predicts that more than 250 retailers will participate in Prime Day-related promotions in 2019, a 30% year-over-year growth Prime Day marks the kickoff to the back-to-school shopping season, and RetailMeNot data indicates shoppers are hunting for the best deals earlier than ever. Now in its anticipated fifth year, Prime Day has morphed into something bigger than just a big sales day for Amazon: It has become a new holiday for the retail industry with deals and offers from several hundred retailers who are also…

Shuttlerock Wins Facebook Storyteller Award at Cannes

Mobile Video AD Company Recognized for Sportchamps Direct Response Campaign Shuttlerock, the preeminent provider of mobile-first creative, announced the company has been awarded a Facebook Storyteller Award. Presented last Thursday during the Cannes Lions International Festival of Creativity, the award for Best Direct Response Story recognized its campaign for social and tournament betting app SportChamps. @shuttlerock wins @facebook Storyteller Award @Cannes_Lions, recognizing the importance of compelling brand…