dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced its TotalTV Marketplace, the largest curated advanced TV (ATV) inventory marketplace available. With the TotalTV Marketplace,…
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ZypMedia Integrates Telaria's Video Management Platform ZypMedia, creator of the AI-powered, local-first programmatic advertising demand side platform built specifically for media companies, announced today that it has partnered with …
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Roberts to Lead Telaria’s Global Engineering Team and Develop Market-Leading OTT Video Advertising Technology Telaria, the complete software platform to manage video advertising for premium publishers, announced the promotion of Mr. Rama…
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Driven by the Global Growth of the RTC Market and Increasing Demand for Live Voice and Video Solutions, Agora.io Bolsters Its Management Team with Veteran Hires Agora.io, the leading voice, video and live broadcasting platform, announced…
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Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior Speed, Scalability and Reach Across OpenX Exchange OpenX announced a first of its kind collaboration that will bring the entire…
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RigNet, Inc., the leading provider of ultra-secure, intelligent networking solutions, introduced video motion analytics as an addition to its Adaptive Video Intelligence (AVI) suite. Video motion analytics expands the “Intelligence”…
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Mobiquity Technologies, Inc., a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising announces the addition of four new customers to the Advangelists platform.  These new business partners will…
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Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech…
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Beeswax Continues to Expand Its Reach Across the Connected TV and Digital Video Marketplace Beeswax, the industry's only customizable programmatic buying platform, announced that it now offers marketers and media companies access to the…
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MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic…
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Leading Video and Connected TV Advertising Platform Will Use Investment to Connect Publishers and Advertisers, Creating the Only End-to-End CTV Solution Innovid, the world’s leading video advertising platform, announced it has…
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RhythmOne Continues to Help Lead the Advanced TV and OTT Ad Market with Commitment to Providing Clients with Highest Quality Inventory RhythmOne plc, a global advertising technology company, announced that it has formed an early,…
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As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies…
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Former Marketing Leader at WarnerMedia’s truTV, AMC, Viacom and Disney to Support dataxu’s Advanced TV Growth dataxu, the leading software provider for media & marketing professionals, is pleased to announce the appointment of Raymond…
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Pluto TV to Leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) Services for Both Direct and Programmatic Campaigns Pluto TV, the leading free Internet television service in America, announced that it has…
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In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed…
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The popularity of Video on Demand (VOD) streaming services is driving tremendous growth and the space just keeps getting hotter. Digital advertisers can learn a lot from how VOD providers have managed to scale their audience with varying…
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Partnership Enables Advertisers to Programmatically Buy Pre-Validated Audiences Across all OTT Devices Tru Optik, the leading audience intelligence and data-management platform across over-the-top (OTT) and connected TV (CTV), and…
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