Banner Before Header

Salesforce Announces New $50 Million Consultant Trailblazer Fund From Salesforce Ventures

Global leader in CRM doubles down with an additional $50 million fund to empower cloud consulting firms and digital agencies to drive business transformation for customers around the world Salesforce, the global leader in CRM, announced that Salesforce Ventures, the company's global corporate investment group, has launched a new $50 million Consultant Trailblazer Fund. The new fund will provide the next generation of cloud consulting companies and digital agencies with the capital required to build and scale their…

Phase2 Celebrates 18 Years of Business and Expands Capabilities with Creative Vice President

Phase2, a digital experience agency, recently announced the addition of new Creative Vice President, Pat Arnold. The addition of Arnold occurs as Phase2 celebrates 18 years in the digital space, signaling to clients a commitment to expanding creative capabilities, and becoming leading experts in the complete digital experience as they head into 2020. CEO, Jeff Walpole, is confident in the knowledge and experience Arnold brings to lead the existing creative team. "We are evolving in a way that better meets the needs of…

Brand Reputation at Risk from Consumers’ Data Distrust

Consumers Seek Regulatory Solutions, Are Taking Action to Protect Themselves Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data. The 2019 Social Permission and Technology study, conducted by global communications consultancy Ketchum, found…

MarTech Interview with Terri Herrmann, VP of Marketing at Modern Hire

"Our MarTech stack continues to evolve as we look to become more targeted and personalized in our touchpoints with potential customers." Could you tell us about your journey into HR Technology? As a marketer, I’ve always been drawn to purpose-driven, mission-based organizations. With each leadership role I have taken on, I have always felt a connection to the people and purpose of the organization. My love for HR was born from spending nearly 13 years at ManpowerGroup, where our goal was to connect the potential of people…

W2O Acquires Radius Digital Science Provide Clients

W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced the acquisition of Radius Digital Science, an award-winning scientific digital creative agency. Radius offers a differentiated service to the healthcare industry, fusing art and technology to translate complex science into immersive, easy-to-understand creative experiences for healthcare brands. This acquisition is the latest in a series designed to expand and deepen W2O’s scientific…

Neptune Announces a Definitive Agreement with International Flavors & Fragrances to Co-Develop Hemp-Derived CBD Products

Partnership to Accelerate Neptune's Entry into the B2C Market with the Forest Remedies Brand Plans Are to Develop Branded Products Across the Large and Growing Cosmetics, Personal and Home Care Markets Neptune Wellness Solutions Inc., a health and wellness company focused on extraction, purification and formulation of cannabinoids, is pleased to announce that it has entered into a collaboration agreement with International Flavors & Fragrances Inc. (NYSE: IFF) ("IFF") to co-develop hemp-derived CBD products for the…

Dynatrace Doubles the Scalability of Its Software Intelligence Platform to Meet Growing Web-Scale, Multi-Cloud Requirements

Support for 50k hosts and cross-cluster distributed tracing, analytics, and management deliver software intelligence without limits Software intelligence company, Dynatrace, Inc. announced that it has once again doubled the capacity of a Dynatrace cluster, now scaling to 50k hosts while maintaining system performance. In addition, Dynatrace now supports the clustering of clusters, including cross-cluster distributed tracing, analytics and management to deliver AI-powered observability, automation and intelligence for…

Perhaps It’s Time to Put down That Phone During Thanksgiving Dinner

New National Survey Shows Majority of Americans Annoyed by Mobile Devices During This Family Meal Nearly 7 in 10 Americans (69%) say they find people's use of phones and other mobile devices at the Thanksgiving table annoying — but 43% still allow it, according to a new nationwide survey by a West Des Moines branding and marketing agency. The 2019 Meyocks Thanksgiving Survey of 1,461 Americans shows that despite people's annoyance, 32% admit to checking or using mobile devices themselves during the Thanksgiving meal.…

Serviceaide Introduces Voice Recognition to Its Multi-Channel, AI-Powered Luma Virtual Agent for Service Management

Voice Extends the Power of Luma Virtual Agent to Seamlessly Engage End-Users and Customers Across Their Channels of Choice to Deliver Automated 24×7 Service and Support Serviceaide, Inc., a global provider of enterprise service management solutions, announced Luma IVR, a new interactive voice recognition capability that allows companies to turn their PBX or IVR systems into intelligent virtual agents that simplify and automate the resolution of service requests from customers and enterprise end-users. Luma IVR extends…

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying — focused on understanding changes in their advertising strategies in the increasingly fragmented media landscape. Results showed that these agencies are looking at data-driven and advanced TV solutions to…

Digital Media Solutions Acquires Insurtech Company UE.co

Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance Companies Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's…

Rimini Street Announces Global Availability of Application Management Services for Oracle Database and Applications

Company's Integrated Application Management and Award-Winning Support Services Provide Oracle Licensees with Unique Solution That Simplifies It Operations, Frees up Resources to Focus on Innovation and Achieves Better Business Outcomes Rimini Street, Inc., a global provider of enterprise software products and services, the leading third-party support provider for Oracle and SAP software products and a Salesforce partner, announced the global availability of its Application Management Services (AMS) for Oracle, which…

MarTech Interview with Randi Barshack, CMO at Samba TV

"One of the things that I feel is truly misunderstood by the industry is the assumption that having data means having analytics, which isn’t always true." Could you tell us about your role and journey into Technology? What inspired you to join Samba TV? In 1999, I founded a company that was the first to be able to track web interactions at the application level. Application-level tracking was in its infancy and the team that developed the core tech was initially focused on solving problems surrounding site stability and…

Mimecast Hires New Talent to Help Drive Next Phase of Growth

Heather Bentley to Join as Senior Vice President of Customer Success; Susan Vaillancourt Joins as New Vice President of Brand Strategy; and Alpna J. Doshi Named to Board of Directors effective December 1, 2019 Mimecast Limited, a leading email and data security company, announced three new executive appointments to help drive the company’s next phase of growth. Heather Bentley, formerly of Symantec, will join Mimecast as the new Senior Vice President of Customer Success; Susan Vaillancourt, previously with Optiv, joins as…

CrowdStrike Announces Winners of Customer Excellence Awards at User Conference Fal.Con UNITE 2019

CrowdStrike® Inc., a leader in cloud-delivered endpoint protection, today announced the winners of its Customer Excellence Awards at its third annual user conference, Fal.Con UNITE. The awards program recognizes organizations and business leaders who have demonstrated a lasting commitment to elevate the role and impact of cybersecurity, and have implemented cutting-edge security technologies and proactive security strategies. Fal.Con UNITE featured compelling keynotes and sessions from some of the world’s top minds in…

CheckedUp Commits to Best-in-Class Media Measurement, Transparency

Helps create new audit standards in partnership with Point of Care Communication Council; signs multiyear agreement with measurement leader IQVIA CheckedUp – the only physician-founded technology platform designed for specialty point of care actively engaging patients, caregivers, and physicians in the waiting room and exam room – announced multiple developments highlighting its commitment to implementing best-in-class media measurement practices and fostering transparency in its measurement and reporting processes. As…

TechBytes with Paul H. Müller, Co-Founder and CTO at Adjust

Could you tell us about your role and journey into Technology? I’m the CTO and Co-founder of Adjust, the industry leader in Mobile Measurement, Fraud Prevention and Cybersecurity. We’re a global SaaS company helping other companies, from large brands to startups, make their Marketing simpler, smarter and more secure. I’m responsible for building and scaling our platform, and overseeing a great team of Developers, Engineers, Data Analysts and Fraud Specialists based in our 15 offices all over the world. My role as a…

Sprinklr Launches Live Chat for Fast, Personalized Customer Support

Enabling real-time conversations with customers while they’re on a brand’s website and mobile apps Sprinklr, the world’s first Unified Front Office for Modern Channels, announced Sprinklr Live Chat, a customer service capability that helps businesses provide immediate support to visitors on their website and mobile applications. Users can automatically assign incoming chats to available agents or enable chatbots with artificial intelligence that can answer standard queries. Sprinklr Live Chat is included as a standard…

Prediction Series 2019: Interview with Anthony R. Stephan, US Head at Deloitte Digital

Could you tell us about your role at Deloitte? As the U.S. Head of Deloitte Digital and a Principal at Deloitte, I have the privilege to lead a business where creative, design, strategy, innovation and digital technology come together to help our clients create real value for their customers that ultimately elevates the human experience. When we engage with our clients and partners our focus is to build stronger connections with people, markets and ultimately drive growth. What was the motive behind publishing 2020…

Merkle’s Customer Engagement Report Finds 86% of Marketers Have Defined Budgets

Q4 2019 Report Identifies Opportunities for Marketers to Improve Personalization Efforts Merkle, a leading technology-enabled, data-driven performance marketing agency, has released the newest addition to its quarterly report centered around customer relationship management. The Q4 2019 Customer Engagement Report features original research and insights into how marketers can use data to achieve personalization. The report highlights results from Merkle’s survey of more than 200 marketers at major North American brands…