Content Update: Top MarTech Blogs for Every Marketer’s Platter

Served straight up, here are five MarTech blogs that our marketing analysts felt should make it your To-Do list this weekend. Enjoy. Seen And Heard At SXSW Interactive by Steven Cook This MarTech blog from CMO.com made it to our list by virtue of its uber cool insights and straight-to-point takeaways from the recently-concluded 32nd annual South by Southwest (SXSW) Conference. The article features insights by Adam Leidhecker, the Brand Strategist at Startup accelerator firm, Coplex; Anne Marie Stephen, CEO, Kwolia  and…

Mondly Launches MondlyAR: The First Augmented Reality Experience That Uses Speech Recognition to Teach Languages

Mondly Introduces MondlyAR, the First Language Learning App Powered by Augmented Reality and Chatbots with Speech Recognition. MondlyAR offers virtual lessons and purposeful conversations in seven languages (French, Spanish, Italian, Portuguese, German, American and British English). Throughout the experience, a virtual teacher carries humanlike conversations with the user, processes spoken language, offers instant feedback and replies with a human voice. Mondly, one of the most popular languages learning platforms…

Hortonworks Introduces Operational Services to Simplify and Accelerate the Journey to Data-Driven Insights

Hortonworks Inc, Introduced Hortonworks Operational Services to Help Customers Manage Big Data Deployments and More Quickly Maximize the Value of Their Data. Hortonworks Inc, a leading provider of global data management solutions, introduced Hortonworks Operational Services to help customers manage big data deployments and more quickly maximize the value of their data. The subscription-based service provides a fully managed environment for customers of Hortonworks Data Platform (HDP) and Hortonworks DataFlow (HDF)…

Bizible and Sojourn Solutions Join Forces to Help Marketing Leaders Drive More Impact and Revenue

Together Bizible and Sojourn Solutions Are Helping Marketers Make Better Informed and More Profitable Decisions. Bizible, leaders in B2B marketing attribution software, and Sojourn Solutions, a leading marketing operations firm specializing in marketing automation for the B2B enterprise market, have announced their partnership. “by partnering with Bizible, Sojourn Solutions can offer our customers a best-in-class marketing attribution solution. Bizible is unique in letting businesses see granular touchpoints - all the…

AI Evolves … and Organizations that Manage Digital Content Benefit

Artificial intelligence (AI) has been used within information-driven businesses for many years now. For example, think about forms processing applications where AI technology automatically extracts key data points while capturing and scanning a paper file or ingesting an electronic document. These applications are “trained” with a sample set of forms and then learns from these. This enables the AI technology to process potentially thousands of files with minimal human interaction.  Despite being around for many years,…

Dropbox IPO: An Enlightened Friday For The US Tech Industry

At the High End of the Indicated Pricing, It Could Raise Nearly $650 Million, Making It the Largest Tech IPO Since Snap Hit the Market Last year, we had predicted that Dropbox would be a fascinating IPO story of the tech industry. And then, it came true. The cloud storage and work collaboration company went public on Friday. Within hours, incubator YC saw a whopping 40 percent jump in Dropbox's expected share price. It was a delight to see Dropbox flashing at NASDAQ with the ticker symbol “DBX”. Dropbox is the first-ever…

Contextual Content and AI: The New Wingmen for Email Marketing Campaigns

The Performance of Your Email Marketing Campaigns Hold the Key to Measure How Well Buyers Respond to New Omnichannel Experiences and Preferences Offered to Them AI and personalization are definitely on the horizon for email marketers in 2018! According to the Email Marketing Industry Census 2017, by Econsultancy in association with Adestra, optimizing mobile email is the most trending technology for marketers to acquire, engage and retain their customers. With a certain overhaul coming to email marketing in 2018, I think…

Branch Becomes Premier Level Partner in Adobe Exchange Partner Program to Drive Digital Experience

Branch Technology Will Be Integrated Across Adobe Experience Cloud to Help Enterprise Marketers Optimize Consumers' Digital Experience and Attribution Branch, the mobile linking infrastructure for the world's best brands, announced that it is joining the Adobe Exchange Partner program at the Premier level. Branch's core mobile linking technology will be integrated with multiple solutions across Adobe Experience Cloud. The integration empowers enterprise marketers to drive significant improvement in campaign performance…

Periscope Data and Amazon Web Services Collaborate to Streamline, Simplify Analytics Workflow

Periscope Data Achieves Advanced Tier Status in the AWS Partner Network; Further Integrates Amazon Redshift with Platform for Data Teams Periscope Data, the world's first software platform built to address the complete analytics lifecycle, announced an expansion of its collaboration with Amazon Web Services (AWS) to help streamline the analytics workflows of data teams. Periscope Data will now be recognized as an Advanced Tier Partner in the AWS Partner Network (APN) for recognition of its overall business investment on…

TouchstoneCRM Is Now Xpedition

Xpedition: Guiding Your Path to Growth TouchstoneCRM, a wholly owned subsidiary of the Touchstone Group, announced that it has changed its name from TouchstoneCRM to Xpedition. A Microsoft Gold Partner for over 15 years, TouchstoneCRM has engaged with clients on hundreds of projects, historically delivering Microsoft Dynamics CRM. The renaming to Xpedition signifies another step in a period of growth and evolution, as the business moves beyond CRM. Every organization's business or digital transformation represents…

FedEx and Evernote to Give Keynotes at the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange

Scott Harkins from FedEx and Andrew Malcolm from Evernote to Deliver Keynotes at 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange Frost & Sullivan is hosting the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange, taking place on July 16-18, 2018 at the Loews Vanderbilt Hotel in Nashville, Tennessee. The event, themed In Pursuit of a Complete Reinvention of Marketing, will feature two outstanding keynote presenters from two remarkable organizations: FedEx and…

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala's top partners from Latin America, the US and Canada, giving…

MobilSense Acquires Mobile Data Management Company MobilePhire

This Acquisition Amplifies MobilSense's Commitment to Leading the Industry's Advancement towards the next Generation of MMS MobilSense Technologies, a Los Angeles-based provider of managed mobility services (MMS) software, announced that it is acquiring MobilePhire. This acquisition will extend MobilSense's capabilities for controlling data consumption on cellular networks. As a pioneer in mobility management, MobilSense has delivered automation software to over 700 corporate customers. Its award-winning MobilSentry…

TechBytes with Spencer Pingry, Chief Technical Officer, Zaius

Spencer Pingry Chief Technical Officer, Zaius Zaius gives B2C marketers the power to own customer data. This data enables marketer's to grasp their customers' shopping patterns and engage them with personalized, omnichannel campaigns. To understand how should a brand leverage Testing and Optimization software for marketing campaigns, we spoke to Spencer Pingry, Chief Technical Officer, Zaius.Tell us about your role at Zaius and the team/technology you handle. Zaius empowers B2C marketers to better understand how…

Townsquare Announces Acquisition Of Trenton, NJ Radio Stations

Adds Leading CHR brand WPST-FM to Townsquare's Powerful 11 Station Portfolio in New Jersey Townsquare Media Inc. announced recently that it has entered into an agreement to acquire three radio stations in Trenton, NJ from Connoisseur Media, LLC, for approximately $17 million. The acquisition will include leading CHR station WPST-FM. "We are very excited to announce the acquisition of these radio stations, particularly WPST, one of the Northeast's most respected and highest-performing CHR stations. Combined with our…

Interview with Mark Cullinane, SVP And GM Digital, Publishers Clearing House

"Brands who build this direct consumer relationship have an incredible opportunity to personalize virtually every aspect of their consumer offering."Tell us about your role at Publishers Clearing House (PCH), and how you got here.  As Senior Vice President/GM of Digital, I work with our teams to develop and take to market our unique chance-to-win entertainment offerings. Our collective goal is to grow PCH’s interactive media business. I was attracted to PCH by the supremely talented team, the differentiated business…

Chief Marketing Officer Average Tenure Increases to 44 Months

CMO tenure rises following drop the previous year The average tenure for chief marketing officers of leading U.S. consumer brand companies increased to 44 months from 42 months, according to the 14th annual CMO tenure study by leadership consulting firm Spencer Stuart. As in the previous two years, the study also looked at median tenure. Similar to the average tenure, median tenure increased from 27 months in 2016 to 31 months in 2017. The median…

Upland Software Announces First Acquisition in Europe, Raises Guidance

Accretive Acquisition Adds $15.0 Million in Annualized Recurring Revenues and Strengthens Workflow Automation Product Family with Market-Leading Enterprise Cloud Fax and Secure Document Distribution Solution Upland Software, a leader in cloud-based Enterprise Work Management software, announced that it has acquired InterFAX Communications Ltd., a leading provider of secure, cloud-based messaging solutions including enterprise cloud fax and secure document distribution. The acquisition of Dublin, Ireland-based…

Verimatrix Demonstrates How the Cloud is Fundamentally Changing the Video Delivery Business at NAB Show 2018

From Cloud Security to Real-Time Video Intelligence to a New Connected Content Marketplace, Operators Embracing the Cloud Are Best Prepared for this New World of Video Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, is bringing the benefits of cloud-based technology to the forefront of its solution strategy at the NAB Show 2018. Video service operators are aware of the CAPEX advantages that cloud-based solutions can offer, but may not be thinking of…

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and Actionable Insights for Marketers SITO has announced the formation of the SITO Institute for Consumer Behavior and Location Sciences, a new thought leadership and membership initiative devoted to education and advocacy for the advancement of location data intelligence as a core component of the modern marketing organization. Recommended Read: Zaius Integrates with Zendesk…