Reach Analytics Chosen As Predictive Marketing Partner By V12 Data

Reach Analytics, the leading provider of self-service predictive marketing for brands, agencies and nonprofits today announced a partnership with V12 Data, providing them Reach's real-time predictive modeling platform. V12 Data is an omnichannel data powerhouse, and the industry leader in automotive data, who powers the right connections through the right channels at the right time with their market-leading data solutions, real-time technologies, and powerful analytics. Due to growing market demand, V12…

Valimail Announces the First and Only Automated SPF Solution

Patented Valimail SPF Instantly Fixes Any Company's SPF Record for Increased Deliverability and Improved Security Valimail, the world's only provider of fully automated email authentication, announced the availability of Valimail SPF, which fixes any organization's Sender Policy Framework (SPF) records instantly and makes them maintenance-free, allowing companies to increase deliverability and compliance for the emails they send. In today's cloud-centric world, organizations often need to authenticate dozens of cloud…

Tektronix Brings Live and On-Demand Video Content Quality Assurance to Cloud, Virtual Workflows

Sentry Simplifies Quality Monitoring with Expanded Support for OTT/Video Cloud Workflows, Ad Insertion Monitoring, CMAF Support and More Tektronix Inc., an industry-leading innovator of video test, monitoring and diagnostics solutions, announced that its Sentry real-time video quality content monitoring solution now delivers live and on-demand video quality assurance across cloud and virtual streaming workflows. With its latest enhancements, Sentry simplifies quality monitoring across today's complex environments giving…

How Are B2B Organizations Addressing Data Concerns to Achieve Audience-Centric Goals?

Synthio, an Atlanta-based B2B Marketing Data Innovator, Teams up with Demand Gen Report to Provide B2B Marketers with Insights on Data Concerns to Help Them Better Achieve Audience-Centric Goals Synthio—a contact data platform that enables B2B marketers with data cleansing, enrichment and contact data origination—in partner with Demand Gen Report, a targeted online publication, released their survey report, 2018 Database Strategies & Contact Acquisition. Key insights in this report include: Biggest challenges to…

Boxx.ai Eyes Rapid Expansion via Magento Plugin

Boxx.ai - AI for e-commerce - has launched a Magento plugin to help its expanding user base in integrating quickly and effectively with its services. Using the plugin e-commerce, companies running on Magento can integrate with the Boxx.ai platform within a matter of few clicks. "Magento is one of the popular e-commerce platforms in India and abroad. With this plugin launch, we are targeting an addition of a 1000 new customers in next few months. Plugins for other popular platforms like Shopify and PrestaShop are on…

SDL and Nuance to Develop Solutions for Machine Translation of Voice and Video

The Partnership Launches With A Co-Developed Solution Based On SDL Enterprise Translation Server And Nuance Automated Speech Recognition. SDL, a leader in global content management, translation and digital experience, and Nuance Communications announced a strategic partnership to jointly develop Artificial Intelligence (AI)-powered solutions that enable customers to convert, translate and gain insight from large volumes of voice and video content. Also Read: TechBytes with Ivy Shtereva, Director, Marketing and…

Salesforce CEO Marc Benioff Invests In Mobile Identity Start-up Averon

Averon Welcomes Salesforce's Marc Benioff to Its Family of Investors in Oversubscribed A1 Financing, Accelerating Growth for Averon's Identity Solutions Averon, developer of the world's first mobile identity verification standard that is both automatically frictionless and ultra-secure, announced recently that it has closed a $5 million Series A1 financing round led by Avalon Ventures and Salesforce founder and CEO Marc Benioff. The round follows Averon's heavily oversubscribed Series A (October 2017), also led by Avalon…

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in, global organizations are hoping to get as much information as they can on how they cope with the upcoming disruptions. AI and Machine Learning could be a potent tool to help companies sail through the post-GDPR era. To understand what the biggest impact of GDPR on the tech industry would be, especially on the B2B Marketing and advertising sectors, we spoke to Ivy Shtereva of Yes…

Cheetah Mobile Robots Steal the Show at AI-themed 321 Conference

Robots and Smart Devices among the Various New Products Released as Part of Cheetah Mobile's Ambitious AI and Robotics Strategy Cheetah Mobile Inc., a leading mobile internet company with strong global vision, recently held its AI-themed 321 Conference: A Night of Robots in Beijing where it unveiled a series of AI-powered smart devices and robotics products that leverage Cheetah Mobile's cutting-edge AI technology and product experience to help consumers and businesses increase efficiency and productivity. All of the…

Interview with Gavin Finn, President and CEO, Kaon Interactive

"By integrating AR experiences into all of Kaon’s applications, the customer can experience a product or 3D scene in Augmented Reality."Tell us about your role and how you got here. What inspired you to be part of Kaon Interactive? I’m honored to be the President and CEO of Kaon. Several years ago, I was asked by the early investors to come in to lead the company, which had created great technology but had not deployed a successful go-to-market strategy. My enthusiasm for the incredible people, the significant value we…

Vungle Self-Serve Platform Announced for In-App Videos

Campaign and Creative Automation Set to Drive Advertiser Growth Vungle, the leading performance marketing platform for in-app video ads, has announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle's Self-Serve Platform provides advertisers access to Vungle's global audience and enables them to upload video content that then is automatically converted into a variety of…

PossibleNOW Announces Strategic Solution with RedPoint Global for GDPR Consent Management

New GDPR Solution Enables Companies to Offer Comprehensive Functionality for Management of Customer Identity, Profile Data, and Consent PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced a strategic product initiative for GDPR consent and data governance with RedPoint Global, the leading provider of customer data platform and customer engagement technology. This initiative is a response to the demands that companies must comply with GDPR requirements for consent…

SAP Predictive Analytics, Application Edition, Powers Intelligent Enterprises

Application Edition of SAP Predictive Analytics Uses Machine Learning to Provide Business Users with Predictions About the Future SAP SE, announced the general availability of the application edition of SAP Predictive Analytics software to help enterprises create and manage predictive machine learning models for applications that run business activities, including supply chain, finance and accounting, human capital management and customer management. Co-developed with Accenture, the application edition enables…

6sense Launches New Platform with ABM Campaign Execution

Extends Analytics to Drive Account-Based Action via Native Digital Advertising Capabilities 6sense, the industry's leading predictive intelligence provider, announced the launch of the 6sense Demand Platform for account-based marketers, delivering increased opportunity creation capabilities, full-funnel insights into a prospect's journey, and a B2B campaign execution engine to immediately activate time-sensitive demand intelligence. This announcement marks the next step in using AI and machine learning to find…

The Power of Recency in Reaching Your Prospects: How Consumer Intent Has Evolved

One of the biggest challenges facing today’s marketers is the need to quickly and cost-effectively acquire new customers. While the data landscape around consumer intent has changed drastically over the last decade, the average marketer’s approach to understanding it has not. Continued Reliance on Stale Data Stale data has always been a concern when it comes to marketing. Although it’s been a known issue since the days of Don Draper, it was never a top priority to solve, because frankly, there wasn’t a better option. To…

Metadata Delivers AI Capabilities for Ad Campaigns on LinkedIn

Metadata Also Joins LinkedIn Marketing Partners Program Metadata Inc., the pioneering AI-operated demand generation platform for B2B companies, recently announced that is has joined the LinkedIn Marketing Partners Program. Metadata's integration with LinkedIn's advertising APIs enables marketing managers to create, optimize, measure and ingest leads directly into their CRMs. With Metadata's new API integration, businesses that advertise on LinkedIn can now create and optimize account-based marketing (ABM) campaigns at…

CaliberMind Raises $3.2 Million to Advance B2B Marketing Intelligence

Cloud-Based Software Brings AI and Machine Learning to Help High-Performing B2B Marketers Acquire New Buyers, Grow Revenue, and Improve the Customer Experience CaliberMind, a B2B Marketing Intelligence Software, announced at TOPO Summit a $3.2 million Series Seed round of financing led by Newark Venture Partners & Buran VC. Previous investors include CEB (now Gartner), Salesforce, and Oracle executives. CaliberMind provides a self-service, audience targeting and data activation solution that enables B2B software…

TechBytes with Mark Woollen, Chief Product Officer, Radius Intelligence

Mark Woollen Chief Product Officer, Radius Intelligence Real-time sales intelligence can accelerate sales deals. Behavioral Data and Audience Segmentation, when they come together, could enable organizations to solve the major pain points during sales prospecting campaigns. To understand how contemporary B2B data and predictive marketing software helps marketers build a 'Network-Effect’ driven model, we spoke to Mark Woollen, CPO at Radius Intelligence.Tell us about your role at Radius and the team/ technology you…

RainmakerForce Pipeline DNA Report Shows Sales Teams Actually Working for CRM, the Most Expensive Non-Performer in Sales

RainmakerForce X-Rays Sales Pipelines for the C-Suite to Immediately Uncover Large and Unknown Forecasting Blind Spots and Revenue Leakage Areas RainmakerForce, a San Francisco-based sales technology company, features the “Pipeline DNA Report,” the ultimate report for the C-Suite that analyzes a company’s sales pipeline and provides unfiltered information of its “goodness”, rank against industry peers, capacity and capability issues and whether it can deliver expected revenues. The need and urgency for such a report have…

TeleSign SMS Messaging Integrates with Microsoft Dynamics 365 for Marketing

TeleSign App Dynamics 365 Allows Marketers to Enrich Customer Journey with SMS-Based Marketing Campaigns, Alerts, Reminders, and Notifications TeleSign announced that it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s SMS app, Dynamics 365 for Marketing users can seamlessly send SMS-based marketing campaigns including alerts, reminders, and notifications to increase engagement, usage and brand awareness. TeleSign’s SMS app allows anyone to build real-time…