"Instead of just the product or service being the main purchase-driver, customer decisions are being driven by customer service and brand loyalty." Tell us about your role at Convey and how you got here. What inspired you to join Convey…
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Pixalate Delivers Top-Grade Ad Protection Technology; Advertisers Can Optimize for Viewability Across Channels and Buying Tactics by Unifying Reports from Programmatic and Direct Buying Centro, a provider of enterprise-class software for…
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Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter Centro, a provider of enterprise-class software for digital advertising, announced that it has been recognized as the leader in the G2…
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Improves Usability for Powerful Reporting and Enhanced Collaboration and Workflow QuanticMind, the platform for smarter advertising, today announced its newly revamped user interface for its Search and Shopping solution. The latest…
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Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich…
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Now Live, The Integration Is Free For Shared Users And Enables True Inbound Marketing For Ecommerce Businesses HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that its Shopify integration is live…
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Compared to European and Latin American Buyers in The B2B Purchasing Cycle, North Americans Are Most Likely to Choose Online Marketplaces A recent study, jointly authored by B2B Online, Oracle Commerce Cloud, Mirakl, and WBR Insights,…
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Marketing Automation Platform Optimizes Channel and Customer Engagement to Measurably Accelerate Sales Outcomes Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, recently announced that…
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2018 Ad-To-Action Awards Celebrates Innovation in Location-Based Media and Marketing Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, has been recognized by the Local Search…
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UnGagged Promises to Shun "Over-Shared Conventional Wisdom" and "Blog-Saturated Best-Practice Lists"  Have your digital marketing efforts been losing their impact of late? Then it might be time to move beyond those "conventional" SEO…
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SaaS Models Are Now An Established Technology Across Most Organizational Functions Currently, we are witnessing a huge deluge of business information, leaving them with no scope to slow down or surge ahead. Testimony to this…
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Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their advertising and to sell more products in general. Artificial intelligence has often been touted as the way to give advertisers the…
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"Ideal customers can be defined not just by those who purchase the most, but if they have the potential of becoming brand advocates." Tell us about your role at Sizmek and how you got here. What inspired to be a part of an adtech…
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Amplify and Workplace Integration Enables Employees to Quickly and Easily Share on Social to Advance Their Organization's Social Programs Hootsuite, the world’s most widely used social media management platform, announced a strategic…
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Independent ComScore Research Demonstrates Reliability and Validity of Mirriad's Video Impact Score (VIS) Video technology company Mirriad has announced the launch of a new 10-second in-video ad unit supported by Mirriad’s Video Impact…
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Marketo & TwentyThree, the Video Marketing Platform, Announced a Marketo Innovate Partnership Allowing Marketers to Run Video Everywhere and Improve Lead Scoring, Nurture Campaigns, and Lead Generation TwentyThree and Marketo have…
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Marketo AudienceAI Will Use Google Cloud Machine Learning Technology to Help Improve Campaign Results Marketo, Inc., the leading provider of engagement marketing software and solutions, announced it is working with Google Cloud, as part…
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