Top Level Executives from over 20 Firms Have Been Elected as Board Members of Ad Council The Ad Council, a non-profit organization that powers the collective pro bono efforts of the advertising, media and tech industries, announced new…
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Mike Merell Brings Entertainment Industry Expertise to In-House Design Studio ConsumerAcquisition.com announced that filmmaker and animator Mike Merell has joined the company as Creative Director. Merell brings over 25 years of visual…
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Billups Continues Its Mission to Transform the OOH Industry; Builds Momentum as the Leading Independent OOH Agency with Clients across Categories Billups, the leading independent agency in the out-of-home (OOH) industry, announced the…
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Latest Update Consolidates Celebrus as Enterprise CDP of Choice for Banking and Insurance Sectors D4t4 Solutions Plc has announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP).…
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Recent Release by Ipsos, Publishers, and Media Agencies Can Now Target Influential Audiences Identified by the Preeminent Study of Affluent Americans For over forty years, Ipsos Affluent Intelligence (IAI) has been the preeminent…
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Despite the rise of digital advertising, local TV remains one of the most powerful mediums for reaching mass audiences. According to BIA/Kelsey, US local television advertising revenue is expected to hit $20.8 billion this year. At the…
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"The true value of social media for CMOs is not about engagement and automation, but about the level and types of insights that you’re extracting from social media data." Tell us about your role and how you got here. What’s the most…
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AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium…
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TotalTV Utilizes Audience Intelligence, Analytics, and Automation to Improve Yield for Advertisers Across Linear and Digital Video dataxu, a leading software provider for marketing professionals, announced its new solution for media…
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With Joe Sticca, Robin8 Continues to Enhance Its Team by Hiring Top Level Mangement Executives Robin8, the creator of the Profile Utility Token (PUT), has selected Joe Sticca as Global Chief Operations Officer for the Robin8 core…
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Eclipse's Business Communications Center Powered by Racami's DocOrigin Provides Dynamic Interactive Customer Communications Two of the world's most innovative document automation leaders announced a partnership that combines Eclipse's…
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Lynn D'Alessandro Comes With 20+ Years of Experience in Sales and Marketing Captiv8, the largest AI-Powered Branded Content Platform, announced the addition of Lynn D'Alessandro as Head of Global Sales & Brand Partnerships. Prior to…
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Pulsar TRENDS Offers the Easiest and Quickest Way to Get Instant Insights and Ideas from Social Media Pulsar, an audience intelligence platform, has launched a new product that lets users map real-time and historical trends instantly…
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eZanga CEO, Rich Kahn Spoke About How LeadThink Used Anura and Found That  Insight Into Organizational Ad Fraud Increased Dramatically Anura, a leading ad fraud and PPC fraud detection software made by eZanga, published a report on how…
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"The success of the #RunMarketing movement is due to the need for marketers to better manage all of the operational aspects of marketing." Tell us about your role and how you got here. What inspired you to start a MarTech company?…
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Citrix to Use Evergage's Real-Time Personalization to  Educate, Guide and Inform Individual Prospects and Customers with  Relevant Content Evergage, the real-time personalization platform company, announced that Citrix is deploying…
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New Cision Communications Cloud Features Via Machine Learning Include Improved Sentiment And Enhanced Localization Cision Ltd, a leading global provider of earned media software for marketing communication professionals and public…
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The New Tracking Service by Commerce Signals Ensures Consistent Management of Consumer Privacy and Data Use Across the Marketing Data Supply Chain Recent events regarding uses of consumer data clearly demonstrate the need for…
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"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information that our customers use to inform their sales and marketing outreach." Tell us about your role and…
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