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Tealium Launches Private Cloud to Help Organizations Maintain Unparalleled Data Security in the Cloud

Tealium's latest innovation provides customers with a private cloud providing increased security and data privacy Tealium, the trusted leader in real-time customer data orchestration, announces today the launch of Tealium Private Cloud, the first private cloud solution for customer data infrastructure and customer data platform technology.  With Tealium Private Cloud, organizations can begin to use trusted and comprehensive customer data while continuing to comply with data privacy and regulatory rules like HIPAA.…

Opinion: In Order to Beat Ad Fraud, Prevention Is the First, Most Important Line of Defense

While some within the industry might have previously brushed off ad fraud as an annoying itch, everyone from advertisers to agencies and ad networks are starting to come to grips with the immense threat it poses. With estimates of ad fraud in 2019 set to total $18.7 billion in North America - 36% of estimated global loss, it’s not hard to see why. Discoveries of high profile fraud operations and litigation have been coming in hard and fast, and from major household brands to boot. For example, Uber recently filed lawsuits…

MarTech Interview with Todd Goldman, VP of Marketing at Infoworks

"Volume of data is important, but it is more important to be able to add new analytics use cases quickly" Could you tell us about your journey into Marketing Technologies and how you started at Infoworks? I was trained as Engineer years ago but was curious about how the product feature sets were defined so I moved into Product Management. I liked talking to customers and doing public speaking so I moved into Product Marketing and from there, things just evolved as I moved into more executive-level positions. I joined…

Cornerstone Joins Forces with Facebook to Enhance the Value of Virtual Reality Training at Work

New Oculus integration helps capture the impact VR training has on employees and the new SDK will encourage the broader adoption of enterprise VR training content Cornerstone OnDemand, a global leader in the cloud-based learning, talent management and emerging talent experience market, announced today a collaboration with Facebook’s Oculus to accelerate the role of Virtual Reality (VR) in training and developing the global workforce. More organisations are turning to VR to increase training efficiency and efficacy…

Salesforce Announces New $50 Million Consultant Trailblazer Fund From Salesforce Ventures

Global leader in CRM doubles down with an additional $50 million fund to empower cloud consulting firms and digital agencies to drive business transformation for customers around the world Salesforce, the global leader in CRM, announced that Salesforce Ventures, the company's global corporate investment group, has launched a new $50 million Consultant Trailblazer Fund. The new fund will provide the next generation of cloud consulting companies and digital agencies with the capital required to build and scale their…

Phase2 Celebrates 18 Years of Business and Expands Capabilities with Creative Vice President

Phase2, a digital experience agency, recently announced the addition of new Creative Vice President, Pat Arnold. The addition of Arnold occurs as Phase2 celebrates 18 years in the digital space, signaling to clients a commitment to expanding creative capabilities, and becoming leading experts in the complete digital experience as they head into 2020. CEO, Jeff Walpole, is confident in the knowledge and experience Arnold brings to lead the existing creative team. "We are evolving in a way that better meets the needs of…

Brand Reputation at Risk from Consumers’ Data Distrust

Consumers Seek Regulatory Solutions, Are Taking Action to Protect Themselves Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data. The 2019 Social Permission and Technology study, conducted by global communications consultancy Ketchum, found…

MarTech Interview with Terri Herrmann, VP of Marketing at Modern Hire

"Our MarTech stack continues to evolve as we look to become more targeted and personalized in our touchpoints with potential customers." Could you tell us about your journey into HR Technology? As a marketer, I’ve always been drawn to purpose-driven, mission-based organizations. With each leadership role I have taken on, I have always felt a connection to the people and purpose of the organization. My love for HR was born from spending nearly 13 years at ManpowerGroup, where our goal was to connect the potential of people…

W2O Acquires Radius Digital Science Provide Clients

W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced the acquisition of Radius Digital Science, an award-winning scientific digital creative agency. Radius offers a differentiated service to the healthcare industry, fusing art and technology to translate complex science into immersive, easy-to-understand creative experiences for healthcare brands. This acquisition is the latest in a series designed to expand and deepen W2O’s scientific…

Neptune Announces a Definitive Agreement with International Flavors & Fragrances to Co-Develop Hemp-Derived CBD Products

Partnership to Accelerate Neptune's Entry into the B2C Market with the Forest Remedies Brand Plans Are to Develop Branded Products Across the Large and Growing Cosmetics, Personal and Home Care Markets Neptune Wellness Solutions Inc., a health and wellness company focused on extraction, purification and formulation of cannabinoids, is pleased to announce that it has entered into a collaboration agreement with International Flavors & Fragrances Inc. (NYSE: IFF) ("IFF") to co-develop hemp-derived CBD products for the…

Dynatrace Doubles the Scalability of Its Software Intelligence Platform to Meet Growing Web-Scale, Multi-Cloud Requirements

Support for 50k hosts and cross-cluster distributed tracing, analytics, and management deliver software intelligence without limits Software intelligence company, Dynatrace, Inc. announced that it has once again doubled the capacity of a Dynatrace cluster, now scaling to 50k hosts while maintaining system performance. In addition, Dynatrace now supports the clustering of clusters, including cross-cluster distributed tracing, analytics and management to deliver AI-powered observability, automation and intelligence for…

Perhaps It’s Time to Put down That Phone During Thanksgiving Dinner

New National Survey Shows Majority of Americans Annoyed by Mobile Devices During This Family Meal Nearly 7 in 10 Americans (69%) say they find people's use of phones and other mobile devices at the Thanksgiving table annoying — but 43% still allow it, according to a new nationwide survey by a West Des Moines branding and marketing agency. The 2019 Meyocks Thanksgiving Survey of 1,461 Americans shows that despite people's annoyance, 32% admit to checking or using mobile devices themselves during the Thanksgiving meal.…

Serviceaide Introduces Voice Recognition to Its Multi-Channel, AI-Powered Luma Virtual Agent for Service Management

Voice Extends the Power of Luma Virtual Agent to Seamlessly Engage End-Users and Customers Across Their Channels of Choice to Deliver Automated 24×7 Service and Support Serviceaide, Inc., a global provider of enterprise service management solutions, announced Luma IVR, a new interactive voice recognition capability that allows companies to turn their PBX or IVR systems into intelligent virtual agents that simplify and automate the resolution of service requests from customers and enterprise end-users. Luma IVR extends…

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying — focused on understanding changes in their advertising strategies in the increasingly fragmented media landscape. Results showed that these agencies are looking at data-driven and advanced TV solutions to…

Digital Media Solutions Acquires Insurtech Company UE.co

Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance Companies Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's…

Rimini Street Announces Global Availability of Application Management Services for Oracle Database and Applications

Company's Integrated Application Management and Award-Winning Support Services Provide Oracle Licensees with Unique Solution That Simplifies It Operations, Frees up Resources to Focus on Innovation and Achieves Better Business Outcomes Rimini Street, Inc., a global provider of enterprise software products and services, the leading third-party support provider for Oracle and SAP software products and a Salesforce partner, announced the global availability of its Application Management Services (AMS) for Oracle, which…

MarTech Interview with Randi Barshack, CMO at Samba TV

"One of the things that I feel is truly misunderstood by the industry is the assumption that having data means having analytics, which isn’t always true." Could you tell us about your role and journey into Technology? What inspired you to join Samba TV? In 1999, I founded a company that was the first to be able to track web interactions at the application level. Application-level tracking was in its infancy and the team that developed the core tech was initially focused on solving problems surrounding site stability and…

Mimecast Hires New Talent to Help Drive Next Phase of Growth

Heather Bentley to Join as Senior Vice President of Customer Success; Susan Vaillancourt Joins as New Vice President of Brand Strategy; and Alpna J. Doshi Named to Board of Directors effective December 1, 2019 Mimecast Limited, a leading email and data security company, announced three new executive appointments to help drive the company’s next phase of growth. Heather Bentley, formerly of Symantec, will join Mimecast as the new Senior Vice President of Customer Success; Susan Vaillancourt, previously with Optiv, joins as…

CrowdStrike Announces Winners of Customer Excellence Awards at User Conference Fal.Con UNITE 2019

CrowdStrike® Inc., a leader in cloud-delivered endpoint protection, today announced the winners of its Customer Excellence Awards at its third annual user conference, Fal.Con UNITE. The awards program recognizes organizations and business leaders who have demonstrated a lasting commitment to elevate the role and impact of cybersecurity, and have implemented cutting-edge security technologies and proactive security strategies. Fal.Con UNITE featured compelling keynotes and sessions from some of the world’s top minds in…

CheckedUp Commits to Best-in-Class Media Measurement, Transparency

Helps create new audit standards in partnership with Point of Care Communication Council; signs multiyear agreement with measurement leader IQVIA CheckedUp – the only physician-founded technology platform designed for specialty point of care actively engaging patients, caregivers, and physicians in the waiting room and exam room – announced multiple developments highlighting its commitment to implementing best-in-class media measurement practices and fostering transparency in its measurement and reporting processes. As…