Is Your Facebook Engagement Working For You?

The New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement ShareIQ, the earned media performance platform for brands, recently launched a new product, which, for the first time, gives marketers an immediate self-service report on the value of their earned media marketing on Facebook. Brands no longer need to worry about not knowing the ROI for their social media campaigns. “Paid media on channels like Facebook has become less transparent and reliable for engaging with your audiences. Earned…

TechBytes with Brad Fay, Chief Commercial Officer, Engagement Labs

Brad Fay Chief Commercial Officer, Engagement Labs According to Engagement Labs, most retailers see Amazon as the benchmark to outperform, and some of them are actually managing to do it. To better understand the state of flux in e-commerce and how Amazon continues to do better than the rest of the pack in retail and e-commerce, we spoke to Brad Fay, Chief Commercial Officer, Engagement Labs.What are the core tenets of the technology driving TotalSocial reporting? The underlying premise of TotalSocial is the proven…

SAP S/4HANA Cloud Trail Blazes AI-Powered Innovation to Help Customers Build Intelligent Enterprises

SAP is Taking the Lead in Making AI a Core Foundational Enhancement of Its Enterprise Offerings SAP SE announced that nine out of 10 business leaders believe artificial intelligence (AI) is critical for their companies' survival over the next five years, according to a survey of 2,500 C-level executives. The survey – conducted by SAP in Australia, France, Germany, United Kingdom and the United States – showed that business leaders are ready to act on this acknowledgment, revealing growing market momentum for AI-powered…

Americans Believe Tech Makes Their Lives Better But Society Worse, New Vrge Study Finds

60% Say AI & Automation Will Reduce Job Opportunities The vast majority of Americans believe that smartphones and internet technology have improved their lives, yet consumers are extremely concerned about tech's impact on society as a whole – especially in relation to data security, the growing gap between rich and poor, and job opportunities. Americans do not believe that policymakers are keeping up with the pace of technological change and, by wide majorities, believe that government should do more to regulate…

Editing is the New Coding

One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. I was 8 years old and was already what can probably best be described as "an optimism fundamentalist". So instead of focusing on the dystopian reality that the threat of nuclear holocaust was going to be a permanent cloud over society for the rest of my life, what struck me was the exciting realization that computers were going to play a far bigger role in people's lives than simply making it easier for them to delete…

Ansira Acquires SaaS-based Platform Brand Protection Agency (BPA)

BPA is Based in Dallas, TX, and Will Integrate Fully with the Ansira Dallas Office Ansira Partners Inc., a leading data-driven, technology-enabled marketing solutions provider, announced its acquisition of Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. BPA is based in Dallas, TX, and will integrate fully with the Ansira Dallas office under Adam Vandermyde, Executive Vice President of…

Flashbay Launches Partnership With MindTickle to Enhance Global Sales Performance

Mindtickle Has Allowed Flashbay to Transfer Its Experience and Knowledge Across Geographies Flashbay, the world leader in branded promotional technology has partnered with MindTickle to enhance its global sales team capability. Flashbay has seen rapid growth in the last 5 years with over 150 sales staff across the globe, with offices across 4 continents and 5 countries. It has transformed from mid-size business to established global organization with extensive training and development requirements for its staff. With over…

RPM Advertising Selects Ternio’s Programmatic Blockchain for Brand Partnership

Terlato Wines International and Majestic Star Casino & Hotel to Participate in First Blockchain-Enabled Programmatic Advertising Campaign Using Ternio Ternio, the first company to provide a scalable blockchain solution for transparency in programmatic advertising, announced that Chicago-based ad agency RPM Advertising will trial run its blockchain solution with two brands — Terlato Wines and Majestic Star — this July. The aim is to provide inventory verification and transparency to the digital advertising process.…

Fireside Chat with Kate O’Loughlin

Kate O'Loughlin talks about her journey at SuperAwesome and sets up an ideal definition for ‘Customer Experience’ for kids. Kids’ Digital Advertising Ecosystem How big is your team and what drives them to succeed in meeting small-term and long-term business goals at SuperAwesome? We have about 120 people at SuperAwesome, with around twenty percent of the team in North America. We’re driven by creating and driving a whole new industry called kid-tech. It’s hard work now because we’re both defining and executing…

Nimble Rated #1 Small Business CRM by G2 Crowd

Rapid Stream of Product Innovations Earn Nimble CRM Market Leading Status and Tops in Customer Satisfaction for the Fifth Consecutive Year Nimble, the simply smarter CRM for Office 365 and G Suite, announced that it has been rated the top CRM for small businesses as well as named market leader in multiple sales enablement categories according to G2 Crowd, the world’s leading business software reviews platform. Rankings are based on verified user reviews and market presence in the following categories: #1 CRM for…

Braidio Sponsoring Ribbon Communications’ Perspectives18 Customer and Partner Summit

Social Learning Intelligence Platform a Sponsor at Ribbon Communications Annual Customer & Partner Summit - Perspectives18 Braidio, an online and mobile-enabled social learning intelligence platform, announced that it is a Silver Level Sponsor at Ribbon’s Perspectives18 Annual Customer and Partner Summit, held 3 - 7 June 2018, at the JW Marriott Los Angeles L.A. LIVE. Perspectives18 brings together the foremost thought leaders, visionaries and decision makers in the software, service provider, channel partner and…

Highspot Scales Its Product & Engineering Team With New Executive Jon White

Jon White Joined Highspot in November 2017 as Senior Director of Product Management Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, announced Jon White has been promoted to Vice President of Product Management. White brings more than a dozen years of product leadership in innovative technology companies, including Moz and Xerox. White will lead the Highspot product management team, working under co-founder and Chief Product Officer, David Wortendyke. “Jon White is an…

TechBytes with Patrick D. Mahoney, President and CEO, IEEE GlobalSpec

Patrick D. Mahoney President and CEO, IEEE GlobalSpec Since its first notification, GDPR has proved to be the biggest disruption to business in the European Union. Today, Chief Data Officers and Privacy Officers have become the ubiquitous positions for all companies to ensure they are on the right side of GDPR compliance. To better understand the role of CEOs and CMOs in a GDPR ecosystem, we spoke to Patrick D. Mahoney, President and CEO, IEEE GlobalSpec. Tell us about your role at IEEE GlobalSpec and the…

Two Worlds Converge: Predictive and AI Capabilities of 6sense + ZenIQ’s ABM and Sales Orchestration Smartplays

6sense Has Combined Its Core Strengths with the Last Critical Piece of the ABM Equation – Orchestration The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Because Forrester's evaluation was conducted before 6sense's recent acquisition of ZenIQ, Forrester states in the report: "6sense announced its acquisition of ZenIQ on April 11, 2018. This graphic does not reflect the positioning of the combined entity." So what does it mean for 6sense now that it is combined with ZenIQ?…

Rackspace Appoints Mark Bunting as CMO

Under Joe Eazor’s Leadership, Rackspace Is Poised to Continue Its Transformation as One of the Industry’s Broadest Providers of IT Services Rackspace announced Mark Bunting as their new Chief Marketing Officer (CMO). Bunting joins the executive leadership team, led and built out by CEO Joe Eazor over the past year. Under Joe Eazor’s leadership, Rackspace is poised to continue its transformation as one of the industry’s broadest providers of IT and professional services across applications, data, security, and…

SoundCloud Announces Global Programmatic Partnership With AppNexus

World's Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world's largest open audio platform, announced a partnership with AppNexus, the world's leading independent advertising technology company. Under the terms of the partnership, SoundCloud's audio and video inventory are now available programmatically via the AppNexus Marketplace, giving advertisers the ability to reach SoundCloud's highly engaged millennial and Gen Z audience. Buyers can…

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

Where Are We on the Scale of Digital Transformation?

Digital transformation is a term that has been banded around the industry for many years. In fact, it has been used so regularly within businesses in the UK that some argue that is has become an empty catchphrase. The reason? The digital economy of the last 25 years has been driven by a communications revolution, not a business transformation revolution. And when we take a step back and consider where we are on the scale of digital transformation in 2018, it's clear that we are only at the beginning. The digital…

Unifi Software Announces New AI Capabilities to Its Data Platform

Unifi Now Automatically Discovers Similar Datasets and Auto-Recommends Search Queries Using AI and Advanced Natural Language Processing Unifi Software, a leader in providing a seamlessly integrated suite of self-service data tools, announced significant new advances to its data platform to make the process of cataloging data and discovering datasets even faster and easier for business users, data stewards and data analysts alike by extending its use of artificial intelligence (AI) and natural language processing (NLP).…

Outsell and DSplus’s Toyota CH-R Launch Campaign Honored With Coveted Industry Awards

Integrated Digital Marketing Campaign Created for Toyota Wins Gold Stevie in 2018 American Business Awards, Digiday Content Marketing Award and Communicator Award Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced with agency partner DSplus, that it was named the winner of a Gold Stevie Award in the 16th Annual American Business Awards, received a Digiday Content Marketing Award and a 2018 Communicator Award. Award Highlights for the 2018 Toyota CH-R Launch…