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The Era of Paid Social Media Promotions Has Just Begun

In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. It’s a conversation that is forged between real identities, offering a chance for every ad campaign to connect and expand audience reach for higher revenue. Why This Suddenly Focus on Paid Social Media Promotions? It has been a year of remarkable transformation for the social media…

Impressive 1,302% Growth Ranks DashThis in the 2018 Growth 500 List

Marketing software company DashThis’ inaugural presence in the 2018 Growth 500 shows the small Québec-based company off to an impressive start. Ranked No. 58 on the definitive ranking of Canada’s Fastest-Growing Companies, DashThis showcases a 1,302% 5-year revenue growth, made all the more impressive considering their notable absence of venture capital funding. “This is such unexpected, yet appreciated, recognition for our team’s extraordinary work over the past 5 years. It really shows how our hard work enables us to…

botique.ai Sets in Motion Its AI-Driven Chatbot Platform for Customer Experience Management

Brands Can Now Automate and Facilitate Round-the-Clock Customer Service Through Popular Applications Such As Facebook Messenger  botique.ai, an enterprise that specializes in Conversational Artifical Intelligence, is helping companies bolster their customer engagement channels. The company announced the launch of their brand-new AI-Powered ChatBot Platform, empowering brands to add intelligence and conversational features in their customer satisfaction initiatives. One of the key features of botique.ai’s platform is its…

Braze Raises $80 Million in Latest Funding Round, More Than Doubling Valuation to $850 Million

The Braze Human Approach to Customer Engagement Continues to Disrupt Legacy Cloud Players Today, Braze (formerly Appboy), the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, announced an $80 million Series E round of funding led by Meritech Capital Partners, a venture capital company with investments in leading technology brands such as Facebook, MuleSoft, and Salesforce. This latest infusion of capital brings Braze to $130 million raised in…

Promo Partners with Unsplash to Expand its Video Creation Library

Unsplash Is the First Photo Provider to Join Promo’s Premium Video Library Which Is the Largest Worldwide Slidely the maker of Promo, the leading video creation platform for businesses, announced a new content integration with Unsplash, the fastest growing creative platform for free-to-use, high-resolution photography, adding more than 650,000 photos to the Promo visual library. Promo is the #1 video creation service, empowering businesses to supercharge their online content marketing by creating professional looking…

Join Video Content Producers and Digital Marketing Heads at Video Marketing Strategies World 2018 in Singapore this November

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…

TwentyThree Opens World’s First Webinar Studio in San Francisco During Dreamforce

After launching a new webinar tool - TwentyThree Webinars - last week, TwentyThree opens a webinar studio as part of their campaign to give marketers a webinar tool they can finally love. TwentyThree, The Video Marketing Platform, announces a pop-up webinar studio in San Francisco. As a part of TwentyThree's campaign to change webinars, the free webinar studio allows marketers to schedule the space and the option of easily producing webinars with a high-quality. "We've always seen webinars as video content, which is…

Dreamforce Interview with Gary Ballabio, Director, Business Development, Cloudinary

"Consumers have come to expect that their shopping experiences will be as optimal on their phones as they are on their desktops or laptops, and no matter where they’re viewing your content."Tell us about your journey in technology and how you arrived at Cloudinary? I joined Cloudinary last summer after spending time at Akamai Technologies. My years at Akamai gave me a foundation in best practices for website design and web performance that is very relevant to the work that Cloudinary does. After seeing Cloudinary’s image…

The Ad2pro Group’s JDX Platform Wins Digiday Technology Award

Recognition as Best CMS & Web Content Management Platform Validates JDX as a Key Growth Driver of the Company's 2Adpro and Madras Global divisions The Ad2Pro Group, which provides strategy, creative and content automation to global brands and media companies, has won Best CMS & Web Content Management Platform for its JDX technology in the 2018 Digiday Technology Awards, a premier industry competition for advertising-related technologies. JDX is a customizable, cloud-based workflow system that supports the…

18 Video Marketing Ideas for Every Stage of the Buyer’s Journey

Read More: Five Tips to Perfectly Time Your Webinar and its Promotion Videos have long been present in people’s lives. From TV commercials and movie trailers to shows and vlogs streamed on mobile phones, the moving picture clearly enraptures consumers. The rate at which it’s getting increasingly crucial is something marketers should pay attention to. Impact Bound cited a report where it found video marketing to be 600% more effective than print and email combined. That alone tells you that if your company hasn’t…

Social is the Unexplored Frontier of Digital Promotions

Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017.  Almost 60% of US internet users redeemed a digital offer or code at least once in 2016. And, three quarters of consumers spend $10-50 more than planned when they use a digital promotion. In short, digital promotions are big business. The biggest question for marketers is neither whether brands will continue to offer offers or if consumers will continue to use them. The real question is what digital…

Dreamforce Interview with Eric Prugh, Co-founder and Chief Product Officer, PactSafe

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us about your journey in technology and why you created PactSafe? My journey in technology started a long time ago (I won’t say how long!) just as web design was becoming a thing. I got an “HTML for Dummies” book for my 13th birthday and it changed my life. Ever since, I've been obsessed with technology and the power of technology to solve really interesting problems. I'm…

5 Predictions About the Future of Conversational Commerce

Once the territory of a few niche companies, Conversational Commerce is trending with some of the biggest brands in the world — and it’s working better than anyone could have hoped. Walmart, king of consumer goods, recently formed an incubator called Store No. 8. The debut product of this incubator, Jetblack, provides personalized shopping support to customers through text messages. Jetblack’s AI assistants make suggestions to shoppers based on their previous activity. Thanks to this investment, Walmart is dominating…

iHeartMedia, Jelli and Foursquare Team up to Launch New Attribution Product for Advertisers

iHeartMedia, Jelli and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and…

Inpixon Appoints Retail Industry Veteran Adam Benson as CTO

Inpixon Expands Roster to Further Enable Its Customers' Digital Transformation Initiatives Leveraging Indoor Positioning Analytics Inpixon, a leading indoor positioning and data analytics company,  announced that Adam Benson is joining the company as Chief Technology Officer to lead Inpixon's engineering teams. Mr. Benson most recently led digital transformation initiatives at an Inpixon customer, one of the largest owners, operators and developers of retail and mixed-use properties in North America. Mr. Benson's…

Introducing Salesforce Customer 360 – Unify the Customer Experience on the World’s #1 CRM Platform

Customer 360 Will Provide a Click-Based Admin Interface to Easily Connect and Manage Customer Data Across Salesforce Apps DREAMFORCE —Salesforce, the global leader in CRM, announced Salesforce Customer 360, a new way for companies to connect Salesforce apps and deliver unified cross-channel customer experiences. Core to Salesforce's vision for the Customer Success Platform, Customer 360 will help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic…

Local Media Consortium Adds Five New Companies to Expanding List of Partners

New Partnerships Provide Additional Opportunities for Local Media Companies to Increase Digital Revenue, Expand Audience Reach and Reduce Costs The Local Media Consortium, a strategic alliance of leading local media companies, announced that it has added five more companies to its growing list of partners. The LMC's partnerships provide leading technology and economic benefits to the organization's members, which include more than 75 local media companies representing over 1,700 newspaper, broadcast and digital titles.…

Demandbase Launches New ABM Product Integration

Integration Enables Demandbase’s AI-Powered Account Insights in Salesforce Pardot and Sales Cloud  Demandbase, a leader in Account-Based Marketing (ABM), announced at Dreamforce an expanded collaboration with Salesforce Pardot to provide B2B marketers with an even more efficient, integrated ABM experience. The new product integration will allow B2B marketers to access Demandbase’s anonymous website engagement and intent data within Salesforce Pardot and Sales Cloud. Marketing and sales teams can use this data to get a…

TechBytes with Tal Mor, CTO, Taptica

Tal Mor CTO, Tremor Video DSP Most marketing teams are relying on Data Management Platforms that are capable of providing actionable insights on mobile-connected audiences at a real time. CTOs are playing a much larger role in ensuring the platforms deliver as promised to the global marketing teams. Tremor Video DSP just announced the appointment of Tal Mor as their Chief Technology Officer. Tal spoke about his role as the CTO of Taptica, which acquired Tremor Video DSP last year, and on Mobile Marketing and Mobile…

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…