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Ace Metrix Releases 2018’s Top Ads

Lists for Best Storytelling, Most Heartfelt, Funniest, and Most Unusual are Based on a New Product that Quantifies Emotional Connection Ace Metrix, the leader in measuring the impact of video advertising, released its lists of 2018’s top ads that connected with US consumers emotionally. Ace Metrix shared the ads that achieved the strongest impact for four of the fifty-seven emotions they measure, including: Narrative, Heartfelt, Funny and Left Field. Ace Metrix just released 2018's Top Ads -- Lists for Best…

Attribution Becomes a HubSpot Connect Beta Integrator

New Attribution Platform Integration for HubSpot CRM Seamlessly Delivers True Return on Ad Spend Insight for Connecting Marketing Dollars to Revenue Outcomes Attribution announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and…

Infotools and MDI Global Release Paper on In-The-Moment Data Collection and Interrogation

New Market Research Agency Model Uses Mobile App as a Consumer Research Tool and Technology-Driven Methods for Interpreting Massive Amounts of Incoming Data Infotools, a global leader in market research analysis solutions, and MDI Global, a mobile-first market research agency, have released a paper covering a new model for mobile-first consumer data collection and processing. The in-depth case study covers how a proprietary suite of MDI Global mobile apps and web-based interfaces provided a consumer-friendly platform for…

Import.io Raises Series B Funding to Expand Industry-Leading Web Data Integration Platform

Next Generation Solution Fuels Growth of $5 Billion Web Data Integration Spending Import.io, the leading web data integration solution provider, announced it has closed a $15.5 million Series B funding round to accelerate global growth and expand its product offerings to meet the growing needs of enterprises. Talis Capital, a London-based venture capital firm, led the investment with participation from existing investors IP Group, OpenOcean, Oxford Capital and Wellington Partners. This capital infusion comes at a time when…

Popular Pays Extends Series B To $6.6 Million, Adds Audible Co-Founder Ed Lau As Board Observer

Chicago-based Tech Company Gains Trusted Advisor, Extends Series B Funding by $1.1 Million Popular Pays, the software company that helps marketers collaborate with social content creators, raised an additional $1.1 million in series B financing. The new investment comes from ICCP SBI Venture Partners and brings the total amount raised for the round to $6.6 million. Popular Pays also added ICCP SBI Venture Partners Managing Director and Audible co-Founder, Ed Lau, to the board as an observer. Lau brings a wealth of…

Uberall Study: 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores ‘Near Me’

Only a Quarter Have Left an Online Review of a Store During This Year’s Holiday Season Uberall, the location marketing solution for businesses competing to attract and win local bricks-and-mortar customers, announced the results of its holiday ‘near me’ survey, to assess how often shoppers conduct searches such as ‘perfume shop near me’ or ‘pizza restaurant near me.’  Uberall polled more than 1,000 smartphone users – half from the US and half from the UK – between 7 and 11 December 2018 to understand their ‘near me’…

AdMaster: 79% of China Advertisers to Increase Digital Marketing Spend in 2019

According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China's digital marketing will continue its growth momentum, particularly on mobile. Digital marketing spend to significantly increase, particularly on mobile Also Read: Shoclef Presents Live Shopping in the Global Marketplace 79% of advertisers intend to increase their digital marketing spend. The average increase is by 20%, 2% higher than…

CrossInstall and Google Partner to Bring Playable Instant Demos to Google Play

Try-Before-You-Buy Technology Delivers More Engaged, Pre-Qualified Players to App Publishers CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play Instant. Clicking on the ‘Try Now’ button launches a short…

I-COM Data Creativity Awards 2019 to Feature Data Driven Business Transformation Category

Launched by I-COM six years ago to recognise the most creative companies and individuals in marketing data and measurement, I-COM’s prestigious Data Creativity Awards are open to entries for 2019 and this year feature a new category – Data Driven Business Transformation. The new award category will recognise work that utilises data in a strategic and creative way that ultimately leads to measurable business transformation across the following areas: Change in core business process Improved revenue Improved…

Sovrn Holdings, Inc., Acquires VigLink to Expand Suite of Products and Services for Publishers

New Commerce Products Will Provide Sovrn Publishers More Tools to Generate Revenue from the Content They Create and Consumers They Reach Sovrn Holdings, Inc, a publisher-focused technology firm and programmatic advertising exchange that services more than 25,000 websites, announced the acquisition of San Francisco-based VigLink. VigLink delivers revenue to publishers through content-driven commerce products that capitalize on consumer interest and intent. This acquisition complements the Sovrn suite of products and…

Gimbal Hires Tech Veteran Adrian Tompsett From Swirl

Gimbal, a leading location intelligence platform with identity-driven marketing and advertising solutions, announced the appointment of Adrian Tompsett as SVP of location platforms. Tompsett comes from Swirl, a marketing technology company, where he led strategic sales and business development. “Adrian comes to us with a wealth of location technology experience. Adrian is going to be instrumental in driving the value of location for enterprise customers and, ultimately, their end users. He will be focused on helping…

IBM Watson Marketing Releases 2019 Marketing Trends Report Focused on Emerging Trends Redefining the Profession in the Shift to AI

Top Drivers Include "the Emotion Economy," Tech-First Marketers, and AI-Powered Personalization, Supported by New Roles in Data and Agile Marketing With artificial intelligence (AI) continuing to gain usage among marketing professionals, IBM announced a new report from IBM Watson Marketing identifying a new breed of marketers coming to the forefront. Driven by a growing need to meaningfully structure data to enable actionable, real-time decision making IBM's 2019 Marketing Trends Report provides practical insights for…

CMO Tenure Hits 43 Months, but Not for Women, According to Winmo Analysis of 2,400 Tenures

Winmo's Report Is the Broadest and Most Conclusive Examination of Marketing Leadership Tenure to Date In its definitive CMO tenure report, Winmo finds that female CMOs, which make up about 42 percent of tenures across industries, rotate up and out of roles five months sooner than their male counterparts (37.5 months vs. 43 months). This was the first year that gender parity was included in the report, which considered over 2,400 CMO data points across national advertisers with media spend above $2 million,…

Vydeo Launches Realtime Live Streaming Platform

Patent-Pending Live Streaming CDN for Sub-Second Delivery to Any User Vydeo Inc, a seed-funded, silicon valley startup launched its realtime live streaming platform with notable customers such as Talpa Media in Netherlands and Barry Switzer's Coaches Cabana in the US, to live stream multi-directional live video streams at less than 1 second latency. The quest for lowering the live video latency has resulted in innovations like CMAF (HLS and DASH), but the playlist-based nature of HLS provides quite a few obstacles to…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Twilio Names David Parry-Jones Regional Vice President of EMEA Sales Twilio, the leading cloud communications platform, announced that David Parry-Jones has joined the company as the Regional Vice President of EMEA Sales Reporting to Twilio’s SVP of Sales, Marc…

Okta Names Shellye Archambeau to Board of Directors

Okta, Inc., the leading independent provider of identity for the enterprise, announced the addition of Shellye Archambeau, former Chief Executive Officer of MetricStream, Inc., to its board of directors, effective. “Our mission is to enable any organization to use any technology, and Shellye’s expertise developing and marketing technology solutions will support our drive to continuously innovate and scale.” Also Read: Accenture to Acquire Adaptly to Bolster Accenture Interactive Programmatic Services Offering…

Comviva Launches Next-Gen Digital Services Delivery Platform DSDP 2.0 for Operators

Empowered with Artificial Intelligence Capabilities Comviva, the global leader in providing mobility solutions, announced a new version of its Digital Services Delivery Platform (DSDP 2.0), empowering mobile operators to move beyond mere connectivity and embrace new growth opportunities in digital services. With increasing digitization, many service providers are in the driver's seat in terms of value creation, as it has allowed them to become true enablers of digital experience by facilitating digital services of…

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

Research Also Shows Nearly 68 Percent of Consumers Are Comfortable Sharing Preferences with Brands to Receive a More Personalized Experience Qubit, a leader in marketing personalization technology, announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018 data shows how consumer online shopping habits are changing. Qubit surveyed 417 US…

Adnuntius Enriches Geotargeting Capabilities With Digital Element’s IP Intelligence Solution

Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services provider, has announced that specialist online advertising and marketing platform, Adnuntius, has chosen its NetAcuity Pulse technology to improve targeting capabilities for its global publishing and marketing clients. Adnuntius enriches geotargeting capabilities with Digital Element’s IP intelligence solution Adnuntius provides a holistic solution for data utilisation,…

InMobi Earns IAB Tech Lab Open Measurement SDK Certification

Designed Only for Mobile In-App to Help Create a Transparent and Fraud-Free Exchange InMobi, a global provider of enterprise platforms for marketers, announced its certification in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. The IAB Tech Lab announced the launch of the OM SDK in April 2018 to facilitate third-party viewability and verification measurement for ads served to mobile in-app environments. One of the benefits of this approach is that it…