Rubicon Project Now Offers Programmatic Guaranteed Buying Marketplace to Third-Party DSPs

Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project, the Global Exchange for Advertising, has announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying. Rubicon Project is the only third-party exchange to currently offering programmatic guaranteed buying for all deal types…

Ansira Names Cindy McEntire as Chief People and Culture Officer; Promotes Adam Vandermyde to EVP of Operations

Expansion of Leadership Team Comes as Ansira Looks to Enhance Company Culture Ansira, one of the largest agencies in North America specializing in CRM, Loyalty, Marketing Solutions and Digital Strategies, with a focus on driving results at the local and national level, today announced that the Company has appointed Cindy McEntire as Chief People and Culture Officer, as well as promoted Adam Vandermyde to Executive Vice President of Operations. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

Interview with Nadjya Ghausi, VP, Marketing, Prezi

"When it comes to MarTech tools, It is less about “state of the art” and more about “is this tool going to give me results and will the tool increase ROI?” We ask “what unique purpose does it address?” and “how does it integrate with stack we already have?” "Tell us about your role and how you got here. What inspired you to be a part of the Prezi team? In my role as Vice President of Marketing at Prezi, I oversee the marketing team including Brand, Demand Generation, International, Product Marketing, and Marketing Ops.…

Bright Pattern Announces Groundbreaking Spring 2018 Release of its Cloud Contact Center Platform

With Spring 2018, Bright Pattern Enters the Next Frontier in Business Continuity with Active-Active Disaster Containment Option Bright Pattern announced the Spring 2018 release of its cloud contact center suite featuring an all-new architecture that strengthens Bright Pattern's platform with the numerous capabilities that have been introduced over the last 18 months. These innovations propel Bright Pattern Contact Center forward in a number of key directions: New Paradigm of the Agent Workplace. The decluttered…

Pega Launches First AI-Powered Sales Coach to Teach Smarter Selling

New Pega Sales Automation Capability Provides Real-Time, One-To-One Coaching While Predicting Sellers' Future Success Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, announced Pega Sales Coach, an industry-first capability within Pega Sales Automation that helps sales managers develop better salespeople and predict their future success. Powered by artificial intelligence (AI), Pega Sales Coach provides personalized coaching suggestions in real time so managers can…

How to Beat Procrastination with a GDPR Marketing Compliance Plan?

Unless you’ve been hiding under a rock for the last few months, chances are you already know what GDPR is. The General Data Protection Regulation is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union. To underscore this: As long as you have EU data in your company database, GDPR applies to you. US companies aren’t “spared.” Ignore it, and you’ll risk hefty penalties of up to €20M or 4% of your company’s annual revenue, whichever is…

Technekes And XSInc To Broaden Reach Of Incentive Platform

B2B Players to Collaborate, Co-Market to Clients and Prospects Technekes LLC, a leading B2B marketing technology company, and XSInc, the number one provider of data collection, integration and analytic services in the agriculture industry, are partnering to market and sell Incent, an incentive and rebate program management platform. "Together, Technekes and XSInc provide end-to-end capabilities to help clients plan and execute every aspect of the channel and end-user incentive programs, from scenario planning and…

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World's Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based Marketing at Scale in $224 Billion Television Industry LiveRamp, a leading provider of Omnichannel Identity Resolution and a MarTech RADAR 150 Company, announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media…

Infosys Research: Digital Disruption is Steering Enterprises from Core Modernization to Delivering Customer Delight

Digital Disruption Accelerates Improvements in Business Processes, Elevation in Customer Satisfaction, and Increase in Revenue and Business Growth Infosys, a global leader in consulting, technology, and next-generation services, released global research that provides insights into how and why organizations are adopting and investing in new digital technologies and strategies. The research report 'How enterprises are steering through digital disruption', was compiled by interviewing 1,000 senior IT and business…

Webinar World TechBytes with Amy Holtzman, VP, Marketing, Splash

Amy Holtzman VP, Marketing, Splash The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Amy Holtzman, VP, Marketing, Splash, to understand How Splash leverages webinars for client interactions and demand…

Interview with Jocelyn Brown, VP, Customer Success, Allocadia

"I think there is going to be more tech (possibly soon followed by less,) a greater need for strong operations to support the explosion of tools and data, a focus on enablement as buyers require insight and intelligent discourse."Tell us a little bit about your role at Allocadia. I am the VP of Customer Success at Allocadia. The mission of my team is to make Marketing Performance Management real for our customers. That means working right alongside every customer as they move through their journey from purchase, to…

[24]7.ai Removes Time, Cost and Risk Barriers to Chatbot Deployment

Industry-First Fixed Price Offer Empowers Companies to Deploy an Enterprise-Ready AI Virtual Agent in Just 60 Days 7.ai, a global leader in intent-driven customer experience solutions, announced the industry's first ever fixed price offer that empowers large companies to deploy enterprise-ready chatbots in just 60 days. Now, large companies in any industry can provide better customer service while saving money, whether their customers engage with them via voice or digital channels. The offer eliminates barriers to AI and…

Convey Launches Platform to Replace Static Contacts with Live, Dynamic Connections

New Tool by Convey Offers First-Of-Its-Kind Features Underpinning the Long-Term Authentic Relationships People Demand Convey, a powerful connection platform that replaces static contacts and business cards with live, dynamic connections to help organizations, professionals, and consumers alike build stronger and more valuable relationships is launching its service with native support for both Apple and Android devices. Recommended Read: TechBytes with Tom Rassweiler, VP, Content Reinvention, Arkadium At the time…

Asia-Pacific Marketers Focused on AI and Digital Skills, Says Adobe’s 2018 Digital Trends Report

Adobe's 2018 Digital Trends Report Found That Globally, Top-Performing Companies Are More Than Twice as Likely to Be Using AI for Marketing Adobe and Econsultancy have released the Digital Intelligence Briefing: 2018 Digital Trends report, which provides insights into the state of digital marketing and the trends shaping the industry. This year's report uncovers distinct differences between Asia-Pacific (APAC) marketers and their North American and European counterparts, particularly with regards to adoption of artificial…

Voice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion in 2018!

According to a leading global strategy consulting firm, OC&C, Voice-driven commerce is expected to jump to $40 Billion by 2022. Currently, the new-age channel for retail marketing is pegged at $2 Billion. The greatest push to this industry is pivoted on the Amazon-dominated household speaker penetration that is expected to soar to 55% over the next four years, from current numbers at 13%. Read More: Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence At the time of this…

TechBytes with Zackary Cantor, Director, Decision Sciences, GlobalWide Media

Zackary Cantor Director, Decision Sciences, GlobalWide Media As audience-based advertising strategies continue to draw a sizeable amount of ad dollars into the tech industry, the definitions of “Digital Transformation’ and “Digital Innovation” have begun to converge for businesses. Brands are now focusing on creating personalized ads that match up to the modern customer experience standards. To know more about the state of adtech in 2018 and the major pain points that advertisers should get rid of, we spoke to Zackary…

Interview with Marc Guldimann, Founder and CEO, Parsec

"Real-time personalization is still nascent. It’s never been about a lack of data science or analytics, rather the biggest factor slowing customization down is an outcome to optimize towards."What inspired you to launch a mobile advertising technology platform? I’ve been in digital advertising for a little over 10 years. My first company, Spongecell, pivoted into display advertising after raising money from IPG and I’ve been fascinated with the industry ever since. What are the core tenets of time-based advertising in…

Namirial Announces New Integrations With Microsoft and Salesforce

Leading Digital Transaction Management Technology Provider Offers New Connectors for Microsoft Sharepoint, Office365, Outlook, Dynamics and Salesforce Namirial, leading provider of Digital Transaction Management (DTM) software and trust services that help people simplify how business gets done digitally announced a suite of connectors that enable Microsoft and Salesforce users to much more easily and seamlessly incorporate electronic signing into their existing document and sales processes. "We have intensively…

Proper Media Acquires Spoutable.com

Ad Tech Company Doubles Its Reach By Acquiring Leading Provider Of Advertising Placements Proper Media, a full-service, independent ad tech company based in San Diego, today announced the acquisition of Spoutable.com, a technology company reinventing web monetization through its suite of highly viewable and engaging advertising placements. Spoutable's approach combines unique ad units, a variety of media types, and machine learning to create new and high-yielding ad inventory for premium publishers. With…

Simplaex Raises New Capital in Follow-On Round to Strengthen Its AI Technology Efforts in the Programmatic Ecosystem

New Funding to Fuel Simplaex AI Product Development That Will Help SSPs and Programmatic Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology for the programmatic advertising ecosystem, recently announced that it has closed a follow-on investment, bringing the company’s total funding to date to $6 million. The round was led by Harbert Management Corporation. The new funds will be used to accelerate development of Simplaex’s product offerings and expand the…