Swrve Partners With Segment to Bring Mobile Insight and New Communications Options to Multi-Channel Business

Swrve Adds Segment to Its Partner Community to Build Campaigns Across Multiple Channels Based on Data Swrve, the leading customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide new levels of insight relating to consumer behavior on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of Segment’s data sources, including Salesforce,…

Why You Should Be Paying More Attention to Your Holiday Email Marketing

Email marketing is one of the most effective facets of digital marketing, and yet it often remains overlooked. While it may not be very flashy or technologically impressive compared to other features of the internet, when leveraged correctly, email marketing can accomplish more than nearly any other online marketing technique. This is especially true as the holiday season approaches. According to RJMetrics, 50-100 percent more ecommerce revenue is pulled in between Black Friday and Christmas when compared to shopping days…

Interview with Dave Sanderson, CEO, Nugit

"Marketing Intelligence tools that were supposed to deliver accessibility of data, such as business intelligence and dashboards, are not reaching far enough into organizations to make that data readily available to people who really need it."Tell us about your role and how you got here. What inspired you to start a data intelligence company? Before I was a Startup Entrepreneur I was a consultant at a global media group. My role was to analyse the data collected from marketing activities and come up with new ideas and…

Ceros Becomes a HubSpot Connect Certified Partner

Connect Partners Are Independent Software Vendors Who Have Built An Integration With Hubspot And Passed Certification Ceros, the cloud-based interactive content creation platform, announced that it has joined HubSpot, a leading provider of inbound marketing and sales software, as a Connect Certified Partner. HubSpot works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers. Connect Partners are independent software vendors who…

TechBytes with Simon Wong, APAC Services Director, HubSpot

We spoke to Simon Wong, APAC Services Director, HubSpot to understand how their products help Sales and Marketing come together and how their Predictive Lead Scoring Model works.Tell us about your role at HubSpot and the team you handle? I’m the Director of APAC Services and manage various teams, such as Onboarding, Customer Success, Partner Services, Recurring and Professional Services. I’m based in Singapore but work across various offices in Asia (Singapore, Australia, and Japan). The APAC Services organization is…

Diennea Launches EmailSuccess For Sending High Volumes Of Emails

Diennea, a Leading Digital Direct Marketing Technology Provider, Launched EmailSuccess, a Proprietary Software Solution for Sending High Volumes of Emails, up to 15 Millions per Day Diennea, a company specialized in digital direct marketing technologies for over 20 years, recently launched EmailSuccess, a high-performance, on-premises MTA server solution that simplifies sending high volumes of emails and managing deliverability for companies. The company launched its proprietary software solution at Mailcon. The event,…

Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…

Sitecore and Stackla Partner to Deliver User-Generated Content Experiences

Sitecore to Offer Stackla UGC Within the Sitecore Experience Cloud For More Authentic, Relevant Customer Experiences Sitecore, the global leader in experience management software, and Stackla, the leading user-generated content (UGC) platform for enterprise brands, today announced an expanded partnership that integrates Stackla into the Sitecore Experience Cloud platform so that Sitecore customers can deliver highly personalized brand experiences with fresh, real-time UGC. Through this partnership, Sitecore will offer…

TechBytes with Bo Krogsgaard, Co-founder and CEO, Cobiro

Bo Krogsgaard Co-founder & CEO - Cobiro Last month, the Google AdWords automation platform, Cobiro announced a $2 million grant from the European Commission. The company, using automation and AI technology, optimizes the small businesses advertising campaigns on Google, adjusting and improving in real-time. To delve deeper into the services that Cobiro offers as part of their autonomous Google advertising suite,we spoke to Bo Krogsgaard, CEO, Cobiro.Tell us about your role at Cobiro? Being Chief Executive at…

Interview with Jack Myers, Founder, MediaVillage

"The startups we see are all really miniature AdAges disseminating information rather than valuable knowledge and insights. They are all dependent on ad revenues, which means pushing clicks and mass market traffic rather than imparting real knowledge."Tell us about the idea behind starting a B2B thought leadership company? As the advertising, marketing, ad tech and media worlds have evolved, we wanted to develop tools that help companies engage their stakeholders in effective B2B marketing. As a whole, the B2B…

NewVoiceMedia Appoints Dennis Fois as New CEO

The New CEO of NewVoiceMedia Is Entrusted to Take the Company Through the Next Phase of Its Growth Journey NewVoiceMedia, a leading global provider of cloud contact center and inside sales technology that enables businesses to have more successful conversations, has announced that its Board of Directors has appointed Dennis Fois as the company’s new Chief Executive Officer, effective immediately. Fois will lead NewVoiceMedia through its next growth phase, aimed at doubling turnover by 2020. About Dennis Fois: Guy…

Morningstar names Devbridge Group as ‘Featured Integration Partner’

Morningstar, Inc., a Leading Global Provider of Independent Investment Data and Research, Has Named Devbridge Group One of Its 'Featured Integration Partners.' Morningstar, Inc., an investment research and investment management firm headquartered in Chicago, Illinois, has named Devbridge Group a “Featured Integration Partner." Devbridge Group is a custom software design and development company that partners with FORTUNE 1000 enterprises to accelerate digital products to market. Founded on the belief that software…

French Digital Commerce Agency Altima Joins Accenture Interactive

Altima is Known For Creating Engaging Customer Experiences For Digital Commerce, Mobile Commerce Accenture has completed the acquisition of Altima, a French agency specializing in digital commerce. Altima is known for creating engaging customer experiences for digital commerce, mobile commerce and in-store commerce for prestigious French and global brands. It offers a wide range of expertise including experience strategy, user experience design, digital marketing services and the implementation of multi-channel business…

iKO Media Group and Zixi Expand Partnership in 2018

The Expanded Integration of Zixi's Technology Platform into iKO's Global Video Delivery Network Will Allow iKO to Establish New Contribution and Distribution Links to Deliver Channels over the Internet iKO Media Group, a global end-to-end service provider for broadcasters and content owners, and Zixi LLC., have announced an expansion to their existing partnership enabling enhanced throughput capabilities to support iKO's expansion into Asia, Europe, and LATAM. The expanded integration of Zixi's technology…

Sales Reps Are Embracing Marketing Tactics (And It’s Working)

Historically, marketing and sales have been siloed in two different arms of a company. Marketing was focused on establishing relationships with potential customers, while sales was concerned with closing leads. Marketing tried to understand and target its customers through data, while sales would often only reach out to prospects and clients when they needed to sell something. All of that is changing though, as SaaS subscription models call for a sales rep to resell a product year over year to customers. One of the…

HasOffers by TUNE Acquires Optimob To Boost Automation

The Optimob Automation Technology Enables HasOffers Customers to Vastly Improve Optimization HasOffers, the world's largest performance marketing platform, is acquiring the intellectual property assets of Tel Aviv based Optimob, makers of automation and optimization technology for ad networks and publisher management. Founded in 2016 by an expert team of performance marketers, Optimob software was created specifically to extend the value of the HasOffers API. Optimob provides performance marketers with the ability to…

Fluent Appoints Former Merkle Executive, Donald Patrick, as COO

Fluent, a leading provider of digital performance marketing solutions, has announced the appointment of Donald Patrick as the Chief Operating Officer. Effective immediately, Patrick officially joined Fluent and reports to Fluent’s CEO, Ryan Schulke. Patrick will spearhead Fluent’s commercial growth initiatives, including international expansion and further activating across addressable channels to provide brands and marketers with a more robust set of solutions for customer acquisition, retention and loyalty. Donald Patrick…

HS2 Solutions Acquires LunaMetrics

Combination Strengthens Analytics and Insights Capabilities and Expands National Presence Digital transformation agency HS2 Solutions announced that it has completed the acquisition of LunaMetrics, an award-winning analytics consultancy that specializes in using data to help businesses illuminate the bridge between marketing, user behavior and ROI. The acquisition brings an industry-leading digital and web analytics consulting offering to HS2’s broad range of digital transformation capabilities across strategy,…

Predictions Series 2018: Marketers Double Down on Personalized Event Experiences in 2018

As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like Dreamforce and CES each drawing in more than 170,000 attendees this year alone, the number one question on most marketers’ minds is how to cut through the noise to make their company stand out and deliver personalized event experiences in 2018. With 70 percent of US-based senior marketers…

Why Conversational AI is the Future of Business

A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at least once a month. Users are also increasingly adopting chatbots as a means for interacting with brands. Millennials, that all-powerful consumer segment, are especially willing to interact with bots first. Sixty-seven percent of them are even willing to purchase from chatbots. While customers are increasingly comfortable talking to machines, many brands still aren’t sure how…