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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Salesforce (CRM), Walmart (E-commerce), Automation Anywhere (Automation), Zib Digital (Digital Marketing), and IZEA (Influencer Marketing). Salesforce Launches Government Cloud Plus, Achieves FedRAMP Provisional Authority to Operate Salesforce, the global leader in CRM, today announced Government Cloud Plus, a dedicated instance of Salesforce’s industry-leading multi-tenant cloud…

Zilliant Price IQ is Integrated with Oracle Cloud and Now Available in the Oracle Cloud Marketplace

Oracle CPQ Cloud Customers Can Use Zilliant Price IQ to Turn Data into Actionable Pricing Intelligence, Accelerating Profitable Growth Zilliant, an industry leader in intelligent B2B price optimization, price management and sales guidance software, and Gold level member of Oracle PartnerNetwork (OPN), announced that its price optimization application, Price IQTM has achieved Integrated with Oracle Cloud status and is now available in the Oracle Cloud Marketplace offering added value to Oracle CPQ Cloud customers. Zilliant…

Astute Introduces Email Virtual Assistant, EVA, to Automate Customer Service Emails

New inbound email processing solution uses natural language processing and machine learning to instantly craft responses to customers Astute is announcing the release of Email Virtual Assistant, or EVA, a new automated customer service tool that processes inbound emails and writes highly accurate responses, drastically reducing the time and cost associated with customer email management. By learning from how human customer service agents respond to customer issues, EVA replies to customers quickly and accurately while…

Airship Appoints Bernardo de Albergaria as Chief Commercial Officer

Global marketing expert and technology veteran de Albergaria joins Airship’s executive team Customer engagement company Airship announced Bernardo de Albergaria has joined its executive leadership team as chief commercial officer. In this role, de Albergaria will lead global marketing, sales and partner organizations, driving Airship’s go-to-market strategies and execution with responsibility for overall global growth. He will report directly to CEO and president Brett Caine. Marketing Technology News: Zoomin Named a…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Freshworks (Customer experience), Unbounce (AI/ML), Xactly (Sales intelligence), True Influence (Marketing cloud), and Contentful (Content Management). Freshworks Announces Strategic Partnership with TCS Freshworks Inc., the customer engagement software company, announced a strategic partnership with Tata Consultancy Services (TCS), a leading global IT services, consulting and…

GoExpedi Launches Management Control Center, a Digital Supply Chain Solution for the Energy Industry

Industrial procurement solutions provider rolls out new SaaS offering, providing powerful management capabilities that enable and accelerate digital supply chain transformation for the energy industry GoExpedi, an innovative e-commerce, supply chain and analytics company that is reinventing procurement for industrial and energy MRO (maintenance, repair and operations), announced the rollout of its Management Control Center (MCC) – a new software-as-a-service (SaaS) offering providing powerful management capabilities that…

Tiger Pistol Honored with AdExchanger Award for Best Social Media Campaign

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has been named the winner of "Best Social Media Campaign" in the prestigious AdExchanger Awards, based on the remarkable results from the campaign that localized Anheuser-Busch InBev's (AB InBev) national advertising, making the brand the toast of towns around the world. Through the Tiger Pistol platform, AB InBev shifted its budget to local social advertising, specifically Facebook and Instagram campaigns, aggregating…

Inmar Intelligence and Fulfillment.com Join Forces to Provide the First True End-to-End E-Commerce Solution for Online Retailers

Leading e-commerce fulfillment and return providers now offer a full-spectrum service solution, enabling fulfillment and returns management on almost any e-commerce platform Fulfillment.com, the world’s preeminent provider of e-commerce order fulfillment services to high-volume independent Internet retailers, and Inmar Intelligence, a data-driven technology-enabled services company, announced a joint venture that provides online retailers with the first true end-to-end e-commerce solution. This offering covers the…

Faithsocial Brings Together the Worldwide Christian Community With Creation of an Online Social Media Digital Platform

Multi-faceted, free social media platform embraces technology, enabling Christians across the world to communicate, connect, socialize, and enjoy entertainment FaithSocial is announcing the launch of its robust social media platform that features multimedia content to connect the world's Christian community. Christians across the world can come together digitally to share their faith, hope and messages of encouragement. With the uncertainty of traditional places of worship, especially during the coronavirus pandemic,…

Unbounce Secures $52 Million to Give Small Businesses an AI-Powered Edge

Bootstrapped since inception, the Canadian SaaS platform closes its first major funding in order to scale its conversion intelligence strategy Unbounce, the global leader in landing page and conversion optimization software, announced the closing of its first major funding, a $52 million CAD funding round led by Denver-based private equity firm, Crest Rock Partners. The company also announced today that current Chief Revenue Officer, Felicia Bochicchio, has been appointed to the position of company President. Steve Johnson…

Wasabi Launches New Marketing Campaign to Empower the Oft-Overlooked IT Professional

Nate, the IT Hero Serves as the Face of the Campaign and Urges Cloud Migration “Before It’s Too Late” Wasabi, the hot cloud storage company, launched a digital campaign (#MigrateWithNate) featuring, ‘Nate,’ the every-person IT pro with a critical message directed squarely at businesses: “Enterprises need to move their data to the cloud in the next five years or they are going to lose their competitive advantage.” Wasabi worked with digital marketing firm Walk West for the marketing campaign, along with viral content…

Kenshoo and Profitero Announce Data Partnership to Bridge Retail Intelligence and Ecommerce Advertising

New partnership solves business challenges created by recent pandemic-accelerated ecommerce growth Kenshoo, a global leader in marketing technology, and Profitero, a leading global enterprise e-commerce SaaS analytics platform, announced a strategic partnership designed to pair industry-leading ecommerce performance analytics with best in class enterprise marketing activation technology to deliver powerful retail-intelligent advertising results for brands online. The partnership empowers brands to use multi-retailer…

CommerceHub’s Record Volume Reveals Promising Trend as Ecommerce Proves Essential to Retail’s New Normal

Significant Growth in Online Orders Demonstrates Diversified Supply Chains are Mission-Critical for Retailers to Thrive Post-COVID-19 As the retail industry continues to experience the full impact of COVID-19, resulting in store closures and reduced distribution capacity, there are new, emerging signs that the industry is responding positively to this new normal, adapting their ways to meet the needs of consumers. Today, CommerceHub, Inc., a leading ecommerce enablement platform of over 12,000 retailers, brands and…

Eddie Bauer Selects BrightWave as Email Agency of Record

Leading Retailer & Email Agency Partner to Deliver Superior Customer Experience BrightWave, an Ansira company, and the leading email and eCRM agency, has partnered with Eddie Bauer to become the retailer’s email agency of record, effective immediately. BrightWave has been tasked with full-service email channel management, strategy, and technology implementation — ensuring that the Eddie Bauer inbox experience compliments and enhances other cross-channel efforts. Marketing Technology News: SnapLogic Appoints George…

Liberty Global to Leverage the Pareteum Experience Cloud in New Pan-European Voicemail Platform

Pareteum Corporation, a global cloud communications platform company, announced that it has been selected by Liberty Global, a multinational telecommunications company, to build a pan-European Voicemail platform. Leveraging the Pareteum Experience Cloud Voicemail solution, Liberty Global's new platform will be available to its entire European customer base. Marketing Technology News: Talkdesk Propels Palmer Johnson Power Systems Customer Service With Cloud Contact Center Innovations Liberty Global is one of the…

Valimail Leads DMARC Vendors Worldwide

Zero-trust sender identity company now has more DMARC clients under management, more clients at enforcement, and is the fastest-growing DMARC vendor as validated by DNS Valimail, the leading provider of zero-trust, identity-based anti-phishing solutions, announced that as of June 1 it now manages DMARC for more organizations — with more domains at enforcement — than any other vendor worldwide. Valimail now accounts for 19% of the world's DMARC records that are managed by a service provider, making it the top DMARC…

Guided Selling: The Basics Retailers Need to Get Right

Many of us have less than fond memories of spending what felt like an eternity wandering around furniture stores with our parents. But into adulthood, we begin to love making our homes feel personal and special. Unfortunately, that doesn’t always mean we spend any less time aimlessly walking around physical stores trying to find our dream couch or dining room set. Of course, the quest for the “perfect” furniture piece and accessories now extends to online stores – and as a vertical, it is booming. According to Furniture…

Ping Identity Workforce Identity Solutions Now Available in AWS Marketplace

Availability Simplifies Procurement of Ping Identity’s Workforce Solutions for Amazon Web Services Customers to Accelerate Digital Transformation Ping Identity, the Intelligent Identity solution for the enterprise, today announced the availability of its Workforce Identity Solutions in AWS Marketplace. These cloud-ready solutions enable enterprises to secure remote work and boost employee productivity by providing the ability to easily extend access across Software-as-a-Service (SaaS), legacy applications, cloud…

Fifty-Four Percent of Consumers Open Product-Oriented Email When Clear Customer Action is Included

SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, today published the results of a consumer survey co-developed with leading global survey software company SurveyMonkey. The survey captures how retail consumers feel about marketing communications from their favorite retail brands – what marketing activity promotes consumer engagement and digital purchases, and what brands are doing that drive consumers away. The survey analyzed data from 1,124 consumer…

HDS Global Names eCommerce and AI Leader Jim Liefer President and COO as Company Delivers eCommerce Model of the Future

Liefer’s eCommerce, robotics and AI expertise to raise consumer experience to entirely new level Home Delivery Service (HDS Global), the highly personalized, touchless fulfilment service setting the standard for next generation e-commerce, announced that Jim Liefer has joined the company as President and COO. With over 30 years of operational leadership and technology development experience at established Fortune 50 companies and Silicon Valley startups, Liefer most recently served as CEO and president of Kindred AI.…