Incorporating Human Touchpoints Alongside Technology to Improve Customer Service

There’s no doubt technology has streamlined how businesses interact with customers, leading to reduced labor costs and increased efficiency across the board. Unfortunately, implementing technology can be a double-edged sword. Rely on it too much, and a business risks losing any semblance of a personal touch with its customer base, resulting in minimal brand loyalty and high attrition rates. This, in turn, puts more pressure on Sales and Marketing to attract higher numbers of new customers and convert more leads. What’s a…

TripAdvisor Launches its First Self-Serve Advertising Platform

New TripAdvisor Media Manager helps small and midsize businesses reach massive global audience TripAdvisor, the world's largest travel platform, launched TripAdvisor Media Manager – a self-serve platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach their core customers. Also Read:…

Sam’s Club Brings Together Record-Breaking Olympians Usain Bolt and Allyson Felix in Latest Advertising Campaign

New Digital Campaign Features Sam's Club Time-Saving Tech, Aims to Crown the World's Fastest Shopper Sam's Club, the first digitally-led warehouse club, has partnered with two of the world's fastest athletes in a new campaign touting the company's mobile-checkout scanning technology. Retired sprinter and world's fastest man Usain Bolt and 12-time world championship gold medalist Allyson Felix highlight the speed and ease of Scan & Go in a series of digital videos launching today. Scan & Go is proprietary…

Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers

Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all Channels and Ad Formats Kubient, a full-stack digital audience marketing platform, announced today the launch of the Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention. The Audience…

Kenshoo Integrates Oracle Data Cloud’s Third-Party Audiences to Improve Advertising Relevance on Social Platforms

Improved audience segmentation variables enable more customized, one-to-one communications Kenshoo , a global leader in marketing technology, announces Kenshoo Audience Manager integrates with Oracle Data Cloud’s third-party audiences, enabling social marketers using Kenshoo to include these highly segmented groups into their own audience-centric efforts and improve the results of social advertising campaigns. The offering spans both Oracle’s standard and premium audiences, which include exclusive data segments not…

EDO and Toyota Partner for Cutting-Edge TV Advertising

New Partnership Harnesses EDO's Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new partnership with Toyota, the global leader in automotive manufacturing and sales, to improve TV advertising campaign performance.  The partnership will allow EDO, Toyota, and Toyota's advertising agencies to better understand customer behavioral response to creative messaging and media targeting and provide real-time insights, as well as competitive intelligence. EDO analyzes each…

Jitterbit to Lead Sessions Showcasing Integration Strategies and Technology at Dreamforce 2019

Jitterbit to Introduce New Approach for Instant Data Access via Chat and Voice Command Jitterbit, the API transformation company, announced that it will lead multiple speaking sessions at the upcoming Dreamforce 2019 conference being held in San Francisco from November 19 to November 22. The presentations include a live demo showing how to connect Salesforce with any endpoint quickly and without technical integration knowledge, along with the introduction of a radical new approach for users to access data residing in…

Cadent Recognized for Leadership in Addressable TV Advertising

The Gabbcon ABBI Awards Honored Cadent for Innovative Addressable Campaigns and Audience-Based Buying Technology Cadent, the advanced TV platform company, was recognized for Most Innovative Use of Audience-Based Buying Technology, Most Innovative Use of Addressable Television and Impact, at the Gabbcon ABBI (Audience-Based Buying Innovation) awards last night. The awards event, held in Beverly Hills during LA TV and Innovation Week, celebrates the most innovative companies in audience-based buying as judged by a panel of…

Senior Amazon Advertising Executive Joins Teikametrics

Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced that it has hired Srini Guddanti, a veteran Amazon executive who helped grow the retail site’s digital advertising operations into a $10+ billion business, as its new chief product officer (CPO). “Srini played a pivotal role in turning Amazon’s Sponsored Ad business into the company’s second fastest-growing business unit” Throughout his 14-year tenure at Amazon, Guddanti held leadership…

AUDIENCEX Ranks #162 on Deloitte’s 2019 Technology Fast 500 of Fastest Growing Companies in North America

Attributes 709% Revenue Growth to Full-Funnel Digital Performance Solutions as well as High-Impact Creative for Brands and Agencies AUDIENCEX  announced it ranked 162 on Deloitte’s 2019 Technology Fast 500, a ranking of the 500 fastest growing tech companies in North America. AUDIENCEX grew 709% in the last three years. AUDIENCEX works to streamline the complex world of digital marketing for marketers and agencies through a unified and transparent approach to omnichannel marketing campaigns, designed to reach target…

TripleLift Ranks on Deloitte’s Technology Fast 500™ and Crain’s New York Fast 50 for Third Consecutive Year

Company Now Honored with Three Fastest-Growth Awards for Third Year in a Row TripleLift, the technology company that invents, powers and scales ads that earn consumer attention announced it has been honored with a ranking on both Deloitte’s Technology Fast 500 and Crain's New York Fast 50 — each for the third consecutive year. TripleLift ranked No. 149 on Deloitte’s Technology Fast 500™2019, a list of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America,…

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying — focused on understanding changes in their advertising strategies in the increasingly fragmented media landscape. Results showed that these agencies are looking at data-driven and advanced TV solutions to…

Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network

New Proprietary Mapping Technology Enables Brands to Micro-Target Travelers Based on Flight Destination Boingo Wireless, the leading distributed antenna system (DAS), small cells and Wi-Fi provider that serves carriers, consumers, property owners and advertisers worldwide, has launched Destination Targeting. The new feature, offered through the Boingo Media advertising platform, allows brands to reach captive audiences at airports with campaigns that are customized based on travelers’ flight destination throughout the…

Teikametrics Appoints Srini Guddanti to Accelerate Growth in Amazon Advertising Ecosystem

Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced that it has hired Srini Guddanti, a veteran Amazon executive who helped grow the retail site’s digital advertising operations into a $10+ billion business, as its new chief product officer (CPO). Throughout his 14-year tenure at Amazon, Guddanti held leadership roles across every crucial function of the company’s ecommerce ecosystem, from retail finance, to Amazon Prime, to Fulfillment…

Sidecar Named to the Deloitte 2019 Technology Fast 500

Sidecar grew 576% in the past three years, earning Deloitte's recognition as a fastest growing company in North America Sidecar is #191 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America now in its 25th year. Sidecar has grown 576% over the past three years due to the organization's customer-centric approach to addressing the evolving pain points facing performance marketers in retail. "Sidecar is…

Wurl Expands Globally, Powering Programming and Advertising on Samsung’s TV Plus Service in Europe

Expansion Adds Millions of New Viewers to the Wurl Network Wurl, the leading provider of streaming video distribution and advertising services for connected TV, announced that it has further expanded into the European market through an agreement to deliver programming and advertising to Samsung's TV Plus streaming service in Europe. The Wurl Network currently delivers 125 live, linear and video on demand (VOD) channels to more than 50 million viewers in the U.S. This European expansion will enable millions of additional…

Technology Companies Adwerx & ActivePipe Create Innovative Integration for Realtors

Integration Will Allow Real Estate Agents to Better Leverage Their Database for Sales Adwerx, a leading provider of localized digital advertising, is now integrated with ActivePipe, an advanced drip email marketing solution offering valuable customer insights to real estate professionals. The integration is making it easy for real estate agents to automate time-consuming data entry processes and run targeted digital advertising campaigns. Through the Automated Listing Advertising…

Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising. "With this new capability, Tiger Pistol is committing to a new standard of social media advertising offerings for our clients, with high-quality, engaging videos that are scalable, customizable, and repeatable," said Paul Elliott, Tiger Pistol CEO. Paul added, "Historically, the lack of high quality, relevant video assets has…

Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging Dealership Test Drive Opportunity

Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced partnership with Source Digital. The partnership entails piloting an industry-first rich media ad format with a Steve Lander's auto dealership. The new ad technology creates new interactions with typical :30s video advertising, allowing audiences to stay in the video while responding to targeted messaging, exploring vehicle information, redeeming oil service coupons, or…

Why Brands Need to Own Their Technology and Data Assets

As the media landscape continually changes and new privacy laws are introduced, understanding and taking action on your brand’s data is more important than ever. But when it comes to making decisions based on the information your brand needs, rarely does all of the information and ROI data you’re looking for arrive on a silver platter. It often shows up segmented, from various MarTech tools and sources and in different formats, making it difficult for brands to streamline and act upon that data and stay ahead of the curve.…